Your SlideShare is downloading. ×

Facebook for Businesses


Published on

We'll run through groups and pages, highlight the differences and show you how to set up Pages for your business. We'll help you to understand Facebook Advertising, Check-in and other business related …

We'll run through groups and pages, highlight the differences and show you how to set up Pages for your business. We'll help you to understand Facebook Advertising, Check-in and other business related applications that can help you engage customers.

Published in: Technology
  • Be the first to comment

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide
  • If you are setting up a fictitious test page do not actually do this…
  • You then get 6 Get Started tips on what you should do next.Add an image – make sure it is either of your product your logo or one of yourself stood outside your shop for example. Don’t leave it empty.Fan Page avatars should be 180 px wide by 540 px tall
  • Ensure your logged in with your personal account, not your business screen that appears allows you to select a page name, it should have one pre filled based on the business name.Select it and check availabilityYour Facebook page should then have a nice printable easy to ready Vanity
  • This section will briefly introduce Check-In for mobile devices (iPhone)
  • If your location isn’t on the Places list, people can add it via the + ButtonThe default location for any new Place you create will be where you are currently located. Also, keep in mind that any Place that you create is public. This means that other people may see your created Place while browsing Facebook or the Places application
  • Check-in Deals are currently being trialled in the USA and some other countries, but at some point they will be rolled out in the UK. Until then you can just ask people to show you their phone at the till to show they have checked in and that will redeem their deal.
  • There are 4 types of check-in deals each with it’s own icon.Until this goes live you can still use check-ins, just do a status update, such as,“Free cookie with a large latte when you check-in at Station Café”They show they have checked in on their phone and you give the discount. is a good page to LIKE in order to keep upto date with the latest updates to Facebook.
  • Log In and go to anyone run a Facebook Ad campaign?The joy of FB Ads isYou can target broadly by demographic and geographic preferencesor you can get granular by targeting people’s specific likes and interests.“35 year old Rugby playing Ballerinas from Basildon who are married” = 245 peopleLets go through the steps – (Use ? Icons and Preview, step through creating an AD)
  • You can also promote, Events, Apps, and other destination on Facebook, (brand page)Seeing that a friend has LIKED something is enticing me to click and look
  • Tips• The most effective ad campaigns focus on just one goal at a time.• For example, to encourage people to visit your store during a one day promotion for half-price pizzas, you would create an event ad, highlighting the date, time and location.• To increase phone calls to your store you would create an ad including your phone number, encouraging users to call your store now.
  • Use Facebook Insights to see current users age and locationFor example, let’s say you own a pizza restaurant. Your customers fall into 3 main groups:• College students studying• Busy families in the local area• Bargain diners who look for special offersYou could create three different ads, each with slightly different goals, to target each of these groups. You will start to learn what images and ad text work best for each customer group.
  • • Your ad is made up of a title, ad body text and image. You’ll also need to specify a destination URL (web address) that you want people to go to when they click on your ad.• When your destination URL leads users to your Page, Event or Application, your ad title will be the name of your Page, Event or Application. “Like” will also appear in an ad leading to a Page, and RSVP will appear in an Event ad.
  • Ad Title –If you are directing users to your website, use the 25 CharactersAd Body Text – In 135 characters or less, describe the benefits of your product or service. If you wantpeople to click through your ad to take specific action, be sure to call that out with simple, activelanguage like “Learn more now” or “Like us now to receive special offers”Image – The most successful ads on Facebook include images that are clear, easy to spot and directlyrelated to the content of your ad
  • What do you want to advertise? URLs, e.g. nytimes.comPages, e.g. CosmicApplicationsEvents, e.g. Come and say 'hello' at the...Places, e.g. Stags Estate AgencyDomainsFacebook URLs, e.g.
  • Facebook allows Sniper Precision targeting rather than the blanket bombing of say a newspaper ad.You can reach people based on their:• Location – by city, town, village, county, or country• Demographics – by age range, gender, language, relationship status• Likes and interests – what are your customers’ hobbies or passions?Unlike search advertising where you target the words people search for, on Facebook you can target people bytheir interests. Focus on topics and themes rather than individual terms. For example, if you are targetingstudents, think about the interests of those students. Is there a particular tv program that your target audienceare likely to be interested in? If so, you could use this tv program in your likes and interests targeting alongwith more pizza specific themes,‘eating out with friends’, ‘takeouts’, ‘italian pizza’.• Education and work – you can direct your campaign to students in a specific university or people with a particular level of education
  • Essentially they are stories that you would normally see in your Timeline from Companies you like or people you are friends with.ButThey are moved over to the right hand side in the advert area and highlighted as adverts
  • Sponsored StoriesGet more distribution for the News Feed stories published about your Page, Place or App. Always includes either a story about the viewer's friends or a story about your Facebook Page posts.
  • Sponsored StoriesGet more distribution for the News Feed stories published about your Page, Place or App. Always includes either a story about the viewer's friends or a story about your Facebook Page posts.
  • Sponsored StoriesGet more distribution for the News Feed stories published about your Page, Place or App. Always includes either a story about the viewer's friends or a story about your Facebook Page posts.
  • AnalyticsFor example you can see if posts including images are shared more than text updates
  • Go to your insights icon,if it doesn’t exist it maybe because you page hasn’t been established long enough to have created any analytical dataAnalytics Tour via cog icon
  • Don’t feel you need to know every graph and figure within Insights, if your unsure click on the blue Question marks for help.The initial Overview Page can give you plenty of information and the next set of slides will be focusing on this page.First we’ll look at the four Bold Metrics near the top of the page.
  • Important Metrics (an analytical measurement intended to quantify the state of a system.)Monitor these four metrics to assess the size of your audience and how they're engaging with your content. Hover over the "?" symbols at any time to find out what each metric includes.
  • Total Likes is the number of people who have liked your PageIf you hover over the blue question mark this information box appears.The Green and Red arrows show the increase or decrease in the last week
  •  Friends of Fans is the number of people you can potentially reach if everyone you are connected to talks about your Page to their friends.The sum of the number of Friends each Liker hasAverage 235 friends per Liker!!
  • People Talking About This is the number of unique people who have created content about your Page on Facebook in the past week.The more people that talk about your Page, the more distribution it will get. 
  • The number of people who have seen your message is displayed in Weekly Total Reach.
  • Further down the Overview Page you will see this graphThis graph shows how individual posts that you publish on your Page influence the number of people talking about you and how this impacts your overall reach. The purple dots indicate a post you’ve publishedThe green line shows the people talking about the postThe Blue line shows the weekly total reachIt gives a nice visual indication of when you’ve been posting engaging content.
  • Each of your posts can be seen here, along with details about how well the post has performed. Optimizing the performance of your posts will increase your Page's total reach and expand awareness of your Page.View each of your posts in more detail by clicking on the blue text and figures.
  • Clicking on the Post title opens a preview of the post in question.The preview has a View Post link that will open the Post in your Facebook Timeline.
  • If you click on a number in the Reach column a graph appears.This shows the number of unique people that have seen your post, figures are for the first 28 days after posts publication only.Organic – The number of Unique people who have seen the post, in their News Feed or on Your Page, regardless of whether they Like your Page or not.Paid - The number of Unique people who have seen the post through a Paid Channel, such as an Page Post Advert or Sponsored StoryViral - The number of Unique people who have seen your post because one of their friends interacted with it by Liking, Commenting, Sharing, Voting etc
  • The number of unique people who have clicked on your Post. All figures are for the first 28 days after posts publication only.Photo Views – The number of times any photos in the post have been viewed at full size.Other Clicks – Clicks not counted in other metrics, Peoples Names, Time Stamps or Number of Likes, they can indicate interest in the postStories Generated – The number of stories that have been generated from your Page Post – Likes, Comments, Shares,etc
  • If you click on a number in the Talking about this column, this pop up box appears showing a pie chart.The “Talking About This” Metric refers to the number of unique people who have created a story about your Page Post in the last 28 days.The Pie Chart indicates the break down of those stories into Likes, Comments and Shares
  • ViralityVirality measures how likely a person is to share something about your posts with their friends.This is a great indicator of the kind of posts your audience responds to.So it’s the percentage of people who have created a story out of your page post, out of the total number of unique people who have seen it.So if 10 people have seen it and 5 people have shared, commented or liked, your Virality for that post will be 50%Clicking at the top of the columns sorts the figures, sorting with highest Virility at the top gives you an idea of your best posts
  • Should you wish to dig even deeper into Facebook InsightsThe Likes, Reach and Talking About This tabs on the left hand side, give you more information on your high-level metrics. These pages show more in-depth information on Demographic and Location statisticsThey aren’t in the scope of this course, but you can use the question mark help pop up boxes to guide you round the various facts and figures should you want to explore.
  • By learning more about who your Facebook Page fans are and what kind of content and conversations they engage with, you can better strategize your future publishing plans and keep your fans interested in your business on FacebookOn your hand-outs sheet there is a:Facebook Page Insights GuideAnd a25 Helpful Facebook Insights Metrics Definitions
  • Have a look at some of these
  • 179,535 LikesProduct advert pagesJoin Avon's Team
  • Embedded YouTube videosTwitter feed53,193 likesGood use of available image space.
  • Good conversation \\ customer support Link to ecommerce store505,732 likes
  • They are also using Social Media as a promotion tool within fliers and newspaper ads to draw people onto their Facebook page.10% off if you like us on Facebook!Also puts signs up in gardens where he’s working so people can see he’s on Facebook and go and look at his work.Early days, but a good start!
  • “Like Us on Facebook” stickers on their van
  • Costa
  • Email Club NewsletterSocial media channel links at bottom
  • Invite your employees, friends and customers to like your page, some of this is done during the actual creation of your page
  • Ask audience…As of Sept 2011 ????? - 220 million tweets a day
  • Wherever you go on the web to find the answer to the question “What is Social Media”, you will get 101 different answers…I quite like this one because it simplifies it quite nicely
  • – Don’t go to a party and just talk about what you do! – Conversation – Participation
  • What’s in it for you?Build relationshipsSocial media allows your potential customers to interact with your brand on their own terms and of their own accord.Even by simply presenting insider expertise, companies are finding they can generate more traffic and interest in their products or services.Connect with passionate customersSocial media lets you reach people who are already interested in your product or service.You can deliver messages and information relevant to your target audience, you’ll build even more loyal relationships and gainreferrals from current customersDevelop a personalitySocial media allows you to create a personality, more accessible to your users.There not just dealing with someone at the end of a phone, or a click here to buy button on a web site.They might even see you demoing a product on YouTube or making comments on your Facebook pageAccess customer feedbackBlogs, forums, Q&A sites and social networking sites give you a feel for what your customers really think and feel about your product or service. They also enable you to respond to feedback and engage with customers. Feedback from social media can be so much more insightful than the traditional and awkward feedback form.Listen to your customersSocial media isn’t just about promoting your products and services. It also lets you listen to your customers, and talk to them on a more personal level.Enjoy a global platformSocial media gives you a global platform for users around the world to interact with your brand. e.g. (Devonshire Tea selling to US – Twitter)Compliment other marketing campaignsSocial media marketing can compliment and make your online and even offline campaigns much more powerful. ??Build links for SEOSocial media builds links for SEO, improving traffic flow to your site.
  • This image demonstrates how quickly and exponentially information, advertisements, ideas, etc. can be spread by utilizing social media. It is also a great depiction of how a Youtube video can go viral, propelling its creator to fame, even it is often short lived. When applying the concept to business, it is clear how a good business idea such as Starbucks receiving customer suggestions and ideas can spread so rapidly. A good idea will spark interest and interest will lead to sharing. With so many users on sites such as Facebook, Youtube, and Twitter, the sharing occurs at an incredibly fast rate.A recent example of this sort of viral phenomena is a one man pet photography business in Los Angeles
  • The underwater FETCH photos were added to which is a site where links are shared and voted on by users.It quickly went viral being shared via Twitter and Facebook usersHis web site went from 200 to 100,000 hits per dayAnd his Facebook likes went from a few thousand to 70,000 almost overnightThis shows the power of the net and social media
  • When people mention Social Networks, Facebook is the one that springs to mind, there are others such as MySpace and LinkedIn800 million active usersFounded byMark Zuckerberg - Harvard University drop outHis Net worth $17.5 billionMovie “The Social Network”
  • Feel free to LOG In if you have an account -
  • Rise in popularity from 2004 to todays 800 million users
  • Facebook is a multi headed beast that works differently depending on whether you use it as an individual, a business or a group.But generally speaking it can be described as having the following characteristics… it’s (read)
  • recommend to use a Personal account face with a business page (if possible) as it offers more possibilities to the owner(s). For big corporation a Business account make more sense.
  • Newsfeed
  • Timeline
  • This is the one you need!
  • at likes, shares, commentsetcetcStarbucks\\Everyone commentsInternational link > UK“Talking about this” measures user-initiated activity related to a Page, including posting to a Page’s Wall, “liking,” commenting, sharing a Page post or content on the Page, answering a Question posed to fans, mentioning a Page, “liking” or sharing a deal or checking in at your Place"were here" feature on pages that represents how many check-ins and mobile device "location shares" a brand has accrued
  • 30th March 2012 Facebook Pages will changeTimeline layout like profilesHover over a story and click on the star ( star icon ) to make it wider, or on the pencil ( pencil icon ) to pin it to the top of your Page, hide or delete it entirely.Advanced admin panel
  • Cycling club \\ bike shop.Public (Open): everyone can see the Group, find it in a search and make postsClosed: everyone can see the Group, but only members can see (and make) postsSecret: only members can see the Group, see and make posts
  • Hands OnLets create a fictitious Facebook Business PageOpen a browser and go to
  • When creating your Business Page you will need to decide what category it falls under, most will be Local Business or Place.
  • Choose a categoryE.G BarType a name for the business, ensure its totally fictitious*Make sure you haven’t logged in with your own Facebook account (unless you actually want to set up your own page now!)*
  • If you set up a page without a Personal Profile i.e. a Business Account, you cannot create groups or add People as friends via your business page
  • You then get 6 guides on what you should do next.
  • If you are setting up a fictitious test page do not actually do this…
  • If you are setting up a fictitious test page do not actually do this…
  • Your site is then live and you can start Updating your statusUploading PhotosLinking to other contentUpload a videoAsk questions
  • guide on your hand-out sheetChoose whether you want to pay per click or per view.Bid for ad space. Facebook determines which ads to display by how much you're willing to pay per click or per 1000 impressions. Choose the maximum amount you want to pay. The amount you actually pay depends on how much other advertisers have bid, so enter the maximum amount you're willing to pay
  • Better example of a Fan Gate on the next slide
  • Often called a Fan Gate, Like Gate or welcome tab.Some are simply splash pages with graphical encouragement to LIKE others offer FREE incentives, eBooks or Voucher codes and have two stages to get through.
  • I don’t know what to write!!!
  • Highlight Open Questions, DealsUse Hootsuite to schedule FB status updatesCREATE YOUR OWN CONVERSATIONAL CALANDER _____
  • Note that this post will be a Sponsored Story when it is delivered to the people who like your Page, or their friends.
  • Transcript

    • 1. Social MediaFocus On Facebook Kate Doodson
    • 2. Focus on Facebook– Anatomy of Facebook Page– Writing good posts - encouraging sharing/engagement– Check-in– Advertising– Sponsored Stories– Facebook insights
    • 3. Hand-out Link Sheet• How to Master Facebook Marketing in 10 Days• Guide to Business Success on Facebook• Best Practice Guide - Marketing on Facebook• Building Your Business With Facebook Pages• Building Your Presence with Facebook Pages• Facebook Ads & Sponsored Stories• Sponsored Stories Guide• How to Add Facebook Social Plugins to Your Website• Advertising on Facebook• Getting started with Facebook
    • 4. Who does it well?Kindred Rose
    • 5. River Cottage
    • 6. Combe House Hotel
    • 7. • Burt‟s Chips
    • 8.
    • 9. • ASOS Here to Help• Cath Kidston• Boden• Any one else?
    • 10. Got your Page? Guided Tour
    • 11. Cover Photo (CLICK TO EDIT) Apps for Pages(CLICK TO EDIT AND ADD)
    • 12. Timeline Your posts + Yourfollowers?
    • 13. Timeline history
    • 14. Milestones
    • 15. Edit page
    • 16. • Manage permissions – Posting by others? – Photos and videos by others – Profanity blocklist, – Delete Page, – Un-publish Page
    • 17. Good status postings
    • 18. Most engaging content?Look at our best examples – what engagesyou most?1. Photos2. Video,3. Music4. Links
    • 19. Recent Research• A "Like" call to action increase interaction 216%• Pose questions and then directly ask for fans to reply with comments.• Interaction increases as the length of the status message increases.• No more than three posts per day
    • 20. Good post ideas1. Share your good news.2. Share a friend‟s good news.3. Ask for advice/information.4. Link to a news story of interest.5. Link to a blog you don‟t think your friends are likely to know… but should.6. Again, share what you love.7. Pose a question.
    • 21. Good post ideas continued1. Offer special, exclusives..2. Engage people – ask something from silly to serious and you‟ll likely get responses and maybe some good conversation, too.3. Make people laugh..4. Shine a light on someone else.5. Use the @ sign and introduce two of your friends (and let us all know why).6. Mention chocolate.7. Reward – secret codes to Facebook fans
    • 22. Write a post
    • 23. Add an image/videoFrom computerFrom YouTubeFrom mobile phone
    • 24. Post – but not yet!hedule
    • 25. Add a link
    • 26. Edit post post-posting…• Schedule/backdate posts• Share location• Public or language or country specific• Delete a post• Pin post
    • 27. Pin post
    • 28. Create anevent/milestone/question
    • 29. Event
    • 30. Milestone
    • 31. Question/Poll
    • 32. Plan your posts• 6 week calendar• Theme – inspiration, giveaway, seasonal, announce products
    • 33. Vanity URLYou may notice that the URL for your siteis rather ugly!
    • 34. Vanity URLEdit Page > Update infoBasic information
    • 35. Facebook Check InShare where you are and find friends nearby. Geolocation Marketing
    • 36. How to Check InIf a Facebook App isavailable for your mobiledevice, you can sharewhere you are bychecking in to Places. Tocheck in to a Place:• Access the Places application on your mobile device.• Click "Check In."
    • 37. Where Are You?• Select the Place where you are from the Nearby Places list. If you dont see the Place name, type the name of the Place where you are into the "Search Nearby Places" box.
    • 38. What Are You Doing?• Write an optional description of what you are doing at the Place where you are checking in. You can also tag your friends at the Place where you are. Then click Post.
    • 39. Post• Your “Check In” is shared with your friends via their Timeline and shows where you are, who your with and what your doing!
    • 40. Coming Soon! Check-in Deals
    • 41. Different types of check-in deals.
    • 42. Facebook Adverts Promote your business with AdsReach your potential customers and grow your fan base with highly targeted Facebook Ads
    • 43. Facebook AdvertsYou can promote• Facebook Page• or your own website• Events• Apps• Other places in Facebook• An action in Facebook.
    • 44. Identify your goalsDo you want to:• Drive awareness of your company‟s Facebook Page?• Increase recognition and awareness of your business brand or name?• Acquire new sales leads?• Get more people to like your Facebook Page?• Get more people to visit your company website or online store?• Increase sales by offering a special discount code for Facebook customers?
    • 45. Know your audienceWho do you want to reach with your ad?What information will get their attention?• Who shops in your store, buys on your website or tells friends about your business today?• Where are your customers located? Are they all over the world or in a particular location, or both?• Are your customers a specific age range?• Does your audience share an interest in a particular topic?Once you know who‟s in your audience, create differentversions of the ad to appeal to different customer groups.
    • 46. My Audience• I have three main groups of customers and an ad for each group Busy Families
    • 47. My Audience• I have three main groups of customers and an ad for each group Students studying
    • 48. My Audience• I have three main groups of customers and an ad for each group Bargain hunters
    • 49. Advert• You can write a message and call-to- action. Relevant actions from the viewers friends will automatically be shown to build word-of-mouth awareness.
    • 50. Design your ad
    • 51. A good ad
    • 52. A bad ad
    • 53. Create Advert for your Page Choose Page Choose a post – or keep up to date
    • 54. Choose your target audienceTo make your ad more successful, it‟simportant to target the ad to reachonly the people who would find the adtext most compelling.
    • 55. Good targeting
    • 56. Bad targeting
    • 57. Choose your audience
    • 58. Objective CPC or impressions
    • 59. Campaign pricing
    • 60. Review Advert
    • 61. What are Sponsored Stories?posts from your friends or Pages onFacebook that a business, organisationor individual has paid to highlight sothere‟s a better chance you‟ll see them.They are regular stories that a friend orPage you‟re connected to has sharedwith you.
    • 62. Sponsored Stories• Page Like story When people like your Page, their friends see a story about it
    • 63. Sponsored Stories• Check-in story When people check into your business using Facebook Places, their Is buying a new house from friends see a story about it.
    • 64. Sponsored Stories• Page post Like story When people like your Page post, their friends see likes a story about it. Detached Farm House Honiton £99,000
    • 65. Top Tips for On-going Ads ManagementBody text:1. Ask questions to engage your audience2. Include a call to action – tell users what you want them to do3. Highlight discounts or free offers4. Keep the language simple, short5. and concise
    • 66. Top Tips for On-going Ads ManagementImage:1. Use an image that speaks to your audience2. Avoid logos unless your business is a very well-known brand
    • 67. Top Tips for On-going Ads ManagementTargeting:1. Choose a location where your customers live2. Use the profile of your current customers to understand what demographics you should filter your audience by3. Target users based on their interests and likes, not what they might search for
    • 68. Facebook Page Insights With Pages insights, you can:• Understand the performance of your Page;• Learn which content resonates with your audience; and• Optimise how you publish to your audience so that people will tell their friends about you.
    • 69. Facebook insights
    • 70. Important Metrics
    • 71. Total Likes?
    • 72. Friends of Fans?
    • 73. People Talking About This ?
    • 74. Weekly Total Reach?
    • 75. Overview
    • 76. Posts & engagement
    • 77. Post Column
    • 78. Reach Column
    • 79. Engaged Users Column
    • 80. Talking about this column
    • 81. Virality
    • 82. More Detailed Metrics
    • 83. Final Thoughts On InsightsBy learning more about who yourFacebook Page fans are and what kindof content and conversations theyengage with, you can better strategizeyour future publishing plans and keepyour fans interested in your business onFacebook.
    • 84. Great Examples of UKBased FaceBook Pages
    • 85.
    • 86.
    • 87.
    • 88. wines
    • 89. More Great ExamplesGet a Facebook Mentor
    • 90. Promoting yourSocial Media Channels
    • 91.
    • 92. Promote this Page on your websiteReview different widgetsFor your websiteKATE – find links
    • 93. Facepile
    • 94. Facts and Figures• Facebook has more than 800 million active users• Every minute 24 hours worth of video is uploaded to YouTube• People watch 2 billion videos every day on YouTube• Twitter – In 2007 the average was 5,000 tweets per day. – In 2008 that had grown to 300,000. – In 2009 tweets per day averaged 2.5 million. – In 2010 that number was 35 million tweets per day. – As of Sept 2011 ?????• As of 16 Feb 2011, there were over 156 million public blogs in existence• 77% of internet users read blogs• LinkedIn has over 116m users worldwide• 6 billion pictures hosted by Flickr August 2011
    • 95. Any Questions?
    • 96. • Inclusion of Apps• Facebook Offers?• Expand network• Branch out• Instagram
    • 97. What is social media?
    • 98. What Is Social Media?Social media is like a networking event exceptits online. It connects people with people,media, businesses, helps small businessespromote themselves without having to use a bigbudget, old colleagues, careers, helps you findfamily members you havent seen in a while, ahigh school reunion and much more.And the best part of Social media is you donthave to look for it, all you need to do is startengaging by continuing the conversation.
    • 99. What social media isn‟t• Quick sure-fire way to more sales• Effortless, but it is easy• Shouting!• It Isn‟t about selling, its about helping people to buy
    • 100. Why Use Social Media?• Build relationships• Connect with passionate customers• Develop a personality• Access customer feedback• Listen to your customers• Enjoy a global platform• Compliment other marketing campaigns• Build links for SEO
    • 101.
    • 102. Founded by Mark Zuckerberg in2004 as college networking site ‘thefacebook’
    • 103. Facebook Facts…• 800+ Million Global Users• Third-largest country in the world• 55 minutes every day logged on to Facebook• Average Facebook User – Has 130 Friends – Likes 2 Pages per Month
    • 104. What is Facebook• A web site for registered users• Post news, status, events, videos, photos and Polls• “Like” businesses and organisations• „Friends‟ updates appear in your news feed• Join common-interest user groups, organized by workplace, school etc
    • 105. Difference between a Profile, a Page and a Group in FacebookFacebook Profile:A profile is for an individual, not a group.Each person may create one profile.Once you create a profile, you canbecome friends with other people, postthings on your wall and on friends‟ walls,post information about yourself, joingroups, like pages and post notes.
    • 106. Difference between, Profile, Page and Group in FacebookFacebook Page:When you “like” something onFacebook, that‟s a page. Pages areperfect for public figures, businesses ornon-profits that want to keep their fansupdated on current news, products orother information.
    • 107. Difference between, Profile, Page and Group in FacebookFacebook Group:A group is ideal for a group of people whowant to maintain a discussion. A group canbe open, closed, or secret. You can sharedocuments with a group, and allow othergroup members to edit them. Members ofthe group can send an email to all theother members via a single email address.
    • 108. Create a Facebook Page for your business
    • 109. Choose a category
    • 110. Invite Friends
    • 111. Tell your fans
    • 112. Live
    • 113. Red Bull
    • 114.
    • 115. Create a Fan Gate
    • 116. Sample Conversational Calendar
    • 117. 6 week Sample Conversational Calendar
    • 118. Why should I claim my place on Facebook?• By claiming your place you can manage your place‟s address, contact information, business hours, profile picture, admins and other settings.•
    • 119. Facebook Adverts• Advert from a Page postSelect a Page postto promote.
    • 120. Facebook Adverts• New ad messageThis option allows you to writewhatever you want up to 135characters .