Facebook for your Business
– Who is using Facebook now?
– What are you experiences of Facebook.
– What you would particularly like to cover?
What are we going to cover today?
Background to Facebook
Who does it well?
Faces of Facebook (Profiles/Pages/Groups)
What can I do on a page?
Promoting on your marketing materials
An Internet Minute
20 million photo views
1.8 million Facebook ‘likes’
2 million searches on Google
72 hours of video uploaded
204 million emails
In 2012 there were as many networked
devices on the planet as people!
(and by 2015 there will be 2x global
Three Facebook Types
Time to log-in
A profile is for an individual, not a group.
Each person may create one profile.
Once you create a profile, you can become friends
with other people, post things on your wall and on
friends’ walls, post information about yourself, join
groups, like pages and post notes.
Update status here
• Pages are for public figures, businesses
or non-profits that want to keep their
fans updated on current news,
products or other information.
• Pages are public anyone can ‘like’ it
• Pages don’t show your identity…
• Multiple admins
A group is ideal for a group of people who want to
maintain a discussion.
A group can be open, closed, or secret. You can
share documents with a group, and allow other
group members to edit them.
Members of the group can send an email to all
the other members via a single email address.
Most engaging content?
Look out for best examples
What engages you most?
• A "Like" - call to action increase
• Pose questions and then directly ask
for fans to reply with comments
• Interaction increases as the length of
the status message increases…!
• No more than three posts per day
Good post ideas
Share your good news
Share a client’s good news
Ask for advice/information
Link to a news story of interest
Link to a blog you don’t think your
friends are likely to know… but should
6. Again, share what you love
7. Pose a question
Good post ideas cont.
8. Offer special, exclusives..
9. Engage people – ask something from silly
to serious and you’ll likely get responses
and some good conversation, too
10. Make people laugh..
11. Use the @ sign and introduce two of
your friends (and let us all know why)
12. Reward – secret codes to Facebook
Facebook Page Insights
With Pages insights, you can:
• Understand the performance of your Page
• Learn which content resonates with your audience
• Optimise how you publish to your audience so that
people will tell their friends about you.
Thoughts On Insights
By learning more about who your
Facebook Page fans are and what kind
of content and conversations they
engage with, you can better strategize
your future publishing plans and keep
your fans interested in your business on