600 million mobile users and 1 in 5 Facebook Fans now come from mobile devices – increase of 280% in four months
Engage with clients and has built a trust with customers
Is a tiny little shop in Sidmouth but has a huge number of follower's. I would think this is because they use a lot of images
River cottage add a lot of interation.. For example they filmed Hugh out on a fishing trip and catching a huge fish… they added the film to their pageThenThey added details about the fishing trips that they offer so peopleContentEngage then sale
Mole valley are reasonably new to facebook but they have many followers in a short space of time
Log In and go to http://www.facebook.com/ads/create/Has anyone run a Facebook Ad campaign?The joy of FB Ads isYou can target broadly by demographic and geographic preferencesor you can get granular by targeting people’s specific likes and interests.“35 year old Rugby playing Ballerinas from Basildon who are married” = 245 peopleLets go through the steps – (Use ? Icons and Preview, step through creating an AD)
You can also promote, Events, Apps, and other destination on Facebook, (brand page)Seeing that a friend has LIKED something is enticing me to click and lookPay for Clicks (CPC)Pay for Views (CPM)
• Your ad is made up of a title, ad body text and image. You’ll also need to specify a destination URL (web address) that you want people to go to when they click on your ad.• When your destination URL leads users to your Page, Event or Application, your ad title will be the name of your Page, Event or Application. “Like” will also appear in an ad leading to a Page, and RSVP will appear in an Event ad.
Ad Title –If you are directing users to your website, use the 25 CharactersAd Body Text – In 135 characters or less, describe the benefits of your product or service. If you wantpeople to click through your ad to take specific action, be sure to call that out with simple, activelanguage like “Learn more now” or “Like us now to receive special offers”Image – The most successful ads on Facebook include images that are clear, easy to spot and directlyrelated to the content of your ad
AnalyticsFor example you can see if posts including images are shared more than text updates
By learning more about who your Facebook Page fans are and what kind of content and conversations they engage with, you can better strategize your future publishing plans and keep your fans interested in your business on FacebookOn your hand-outs sheet there is a:Facebook Page Insights GuideAnd a25 Helpful Facebook Insights Metrics Definitions
Have a look at some of these
179,535 LikesProduct advert pagesJoin Avon's Team
Embedded YouTube videosTwitter feedNearly 100,000 likesGood use of available image space.
Great offer which entice followership.Only a small business
They are also using Social Media as a promotion tool within fliers and newspaper ads to draw people onto their Facebook page.10% off if you like us on Facebook!Also puts signs up in gardens where he’s working so people can see he’s on Facebook and go and look at his work.Early days, but a good start!
“Like Us on Facebook” stickers on their van
Email Club NewsletterSocial media channel links at bottom
Facebook for businesses 060214
Face Up to Facebook
Facebook for your Business
– Who is using Facebook now?
– What are you experiences of Facebook.
– What you would particularly like to cover?
What are we going to cover today?
Background to Facebook
Who does it well?
Faces of Facebook (Profiles/Pages/Groups)
What can I do on a page?
Promoting on your marketing materials
An Internet Minute
20 million photo views
1.8 million Facebook ‘likes’
2 million searches on Google
72 hours of video uploaded
204 million emails
In 2012 there were as many networked
devices on the planet as people!
(and by 2015 there will be 2x global
Three Facebook Types
Time to log-in
A profile is for an individual, not a group.
Each person may create one profile.
Once you create a profile, you can become friends
with other people, post things on your wall and on
friends’ walls, post information about yourself, join
groups, like pages and post notes.
Update status here
• Pages are for public figures, businesses
or non-profits that want to keep their
fans updated on current news,
products or other information.
• Pages are public anyone can ‘like’ it
• Pages don’t show your identity…
• Multiple admins
A group is ideal for a group of people who want to
maintain a discussion.
A group can be open, closed, or secret. You can
share documents with a group, and allow other
group members to edit them.
Members of the group can send an email to all
the other members via a single email address.
Most engaging content?
Look out for best examples
What engages you most?
• A "Like" - call to action increase
• Pose questions and then directly ask
for fans to reply with comments
• Interaction increases as the length of
the status message increases…!
• No more than three posts per day
Good post ideas
Share your good news
Share a client’s good news
Ask for advice/information
Link to a news story of interest
Link to a blog you don’t think your
friends are likely to know… but should
6. Again, share what you love
7. Pose a question
Good post ideas cont.
8. Offer special, exclusives..
9. Engage people – ask something from silly
to serious and you’ll likely get responses
and some good conversation, too
10. Make people laugh..
11. Use the @ sign and introduce two of
your friends (and let us all know why)
12. Reward – secret codes to Facebook
Facebook Page Insights
With Pages insights, you can:
• Understand the performance of your Page
• Learn which content resonates with your audience
• Optimise how you publish to your audience so that
people will tell their friends about you.
Thoughts On Insights
By learning more about who your
Facebook Page fans are and what kind
of content and conversations they
engage with, you can better strategize
your future publishing plans and keep
your fans interested in your business on