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Facebook for businesses 060214
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Facebook for businesses 060214

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Facebook for businesses

Facebook for businesses

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  • WelcomeFire alarms/exit
  • My experience of facebookCar park
  • 600 million mobile users and 1 in 5 Facebook Fans now come from mobile devices – increase of 280% in four months
  • Engage with clients and has built a trust with customers
  • Is a tiny little shop in Sidmouth but has a huge number of follower's. I would think this is because they use a lot of images
  • River cottage add a lot of interation.. For example they filmed Hugh out on a fishing trip and catching a huge fish… they added the film to their pageThenThey added details about the fishing trips that they offer so peopleContentEngage then sale
  • Mole valley are reasonably new to facebook but they have many followers in a short space of time
  • http://www.facebook.com/hiho.silver.jewellery
  • Timeline
  • Log In and go to http://www.facebook.com/ads/create/Has anyone run a Facebook Ad campaign?The joy of FB Ads isYou can target broadly by demographic and geographic preferencesor you can get granular by targeting people’s specific likes and interests.“35 year old Rugby playing Ballerinas from Basildon who are married” = 245 peopleLets go through the steps – (Use ? Icons and Preview, step through creating an AD)
  • You can also promote, Events, Apps, and other destination on Facebook, (brand page)Seeing that a friend has LIKED something is enticing me to click and lookPay for Clicks (CPC)Pay for Views (CPM)
  • • Your ad is made up of a title, ad body text and image. You’ll also need to specify a destination URL (web address) that you want people to go to when they click on your ad.• When your destination URL leads users to your Page, Event or Application, your ad title will be the name of your Page, Event or Application. “Like” will also appear in an ad leading to a Page, and RSVP will appear in an Event ad.
  • Ad Title –If you are directing users to your website, use the 25 CharactersAd Body Text – In 135 characters or less, describe the benefits of your product or service. If you wantpeople to click through your ad to take specific action, be sure to call that out with simple, activelanguage like “Learn more now” or “Like us now to receive special offers”Image – The most successful ads on Facebook include images that are clear, easy to spot and directlyrelated to the content of your ad
  • AnalyticsFor example you can see if posts including images are shared more than text updates
  • By learning more about who your Facebook Page fans are and what kind of content and conversations they engage with, you can better strategize your future publishing plans and keep your fans interested in your business on FacebookOn your hand-outs sheet there is a:Facebook Page Insights GuideAnd a25 Helpful Facebook Insights Metrics Definitions
  • Have a look at some of these
  • 179,535 LikesProduct advert pagesJoin Avon's Team
  • Embedded YouTube videosTwitter feedNearly 100,000 likesGood use of available image space.
  • Great offer which entice followership.Only a small business
  • They are also using Social Media as a promotion tool within fliers and newspaper ads to draw people onto their Facebook page.10% off if you like us on Facebook!Also puts signs up in gardens where he’s working so people can see he’s on Facebook and go and look at his work.Early days, but a good start!
  • “Like Us on Facebook” stickers on their van
  • Costa
  • Email Club NewsletterSocial media channel links at bottom

Transcript

  • 1. Face Up to Facebook Matt Young
  • 2. Facebook for your Business – Who is using Facebook now? – What are you experiences of Facebook. – What you would particularly like to cover?
  • 3. What are we going to cover today? • • • • • • • Background to Facebook Who does it well? Faces of Facebook (Profiles/Pages/Groups) What can I do on a page? Facebook Advertising Facebook insights Promoting on your marketing materials
  • 4. An Internet Minute 278,000 Tweets 20 million photo views 1.8 million Facebook ‘likes’ 2 million searches on Google 72 hours of video uploaded 204 million emails In 2012 there were as many networked devices on the planet as people! (and by 2015 there will be 2x global population)
  • 5. Facebook Mobile 2012
  • 6. Why use Facebook ? Create loyal friends and supporters Turn your ‘likes’ into advocates Increase sales & interest Promote shops, events, products Collaborate with others – business, charities, local groups • Share stories/news - engage • • • • •
  • 7. Who does it well?
  • 8. Who does it well?
  • 9. Who does it well?
  • 10. Who does it well?
  • 11. The Faces of Facebook
  • 12. Three Facebook Types Facebook Profile Facebook Page Facebook Group
  • 13. Time to log-in www.facebook.com Susan James Email: jamiedabrowiecki@yahoo.com Password: cosmictraining Cosmic Taylor Email: cosmictrainingthree@gmail.com Password: cosmictraining3
  • 14. Facebook Profile A profile is for an individual, not a group. Each person may create one profile. Once you create a profile, you can become friends with other people, post things on your wall and on friends’ walls, post information about yourself, join groups, like pages and post notes.
  • 15. Your Profile
  • 16. Home screen
  • 17. Home screen Update status here Like/Comment/Share
  • 18. Facebook Page • Pages are for public figures, businesses or non-profits that want to keep their fans updated on current news, products or other information. • Pages are public anyone can ‘like’ it • Pages don’t show your identity… • Multiple admins
  • 19. Facebook Group • A group is ideal for a group of people who want to maintain a discussion. • A group can be open, closed, or secret. You can share documents with a group, and allow other group members to edit them. • Members of the group can send an email to all the other members via a single email address.
  • 20. What can I do on a Page?
  • 21. Log-in to your page …or click on the cog in the top right hand corner. Logged in as yourself Logged in as your page
  • 22. Facebook Page anatomy
  • 23. Your Post on your timeline
  • 24. Your Post on ‘likers’ timeline
  • 25. Pages you have liked - Feeds Like or share theses
  • 26. Like, comment & share
  • 27. Notifications
  • 28. Edit Page settings
  • 29. Featured…
  • 30. Admin panel tour Cover Photo (CLICK TO EDIT) 1. Apps for Pages (**CLICK TO EDIT AND ADD)
  • 31. Possible apps include: • • • • • Tripadvisor Justgiving Pinterest Twitter Slideshare
  • 32. Posting on a Page
  • 33. Most engaging content? Look out for best examples What engages you most? 1. Photos 2. Text 3. Video 4. Links
  • 34. Recent Research • A "Like" - call to action increase interaction 216% • Pose questions and then directly ask for fans to reply with comments • Interaction increases as the length of the status message increases…! • No more than three posts per day
  • 35. Good post ideas 1. 2. 3. 4. 5. Share your good news Share a client’s good news Ask for advice/information Link to a news story of interest Link to a blog you don’t think your friends are likely to know… but should 6. Again, share what you love 7. Pose a question
  • 36. Good post ideas cont. 8. Offer special, exclusives.. 9. Engage people – ask something from silly to serious and you’ll likely get responses and some good conversation, too 10. Make people laugh.. 11. Use the @ sign and introduce two of your friends (and let us all know why) 12. Reward – secret codes to Facebook fans
  • 37. Write a post
  • 38. Offer
  • 39. Event
  • 40. Post – but not yet!
  • 41. Where are you?
  • 42. Adding an image 25MB max
  • 43. Edit post, post-posting
  • 44. Pin post
  • 45. Highlight Post
  • 46. Highlight Post
  • 47. Plan your posts • 6 week calendar • Themes – inspiration – giveaways – seasonal – Announcements and campaigns
  • 48. Facebook Adverts
  • 49. Design your ad
  • 50. Design your ad cont…
  • 51. Design your ad cont…
  • 52. A good ad
  • 53. A bad ad
  • 54. Good targeting
  • 55. Bad targeting
  • 56. Facebook Page Insights
  • 57. Facebook Page Insights With Pages insights, you can: • Understand the performance of your Page • Learn which content resonates with your audience • Optimise how you publish to your audience so that people will tell their friends about you.
  • 58. Facebook insights
  • 59. Facebook insights
  • 60. Likes
  • 61. Reach
  • 62. Visits
  • 63. Posts
  • 64. Posts cont…
  • 65. People
  • 66. Thoughts On Insights By learning more about who your Facebook Page fans are and what kind of content and conversations they engage with, you can better strategize your future publishing plans and keep your fans interested in your business on Facebook.
  • 67. Great Examples of UK FaceBook Pages
  • 68. http://www.facebook.com/autotraderuk
  • 69. Promoting your Social Media Channels
  • 70. Any Questions?