Putting The Sexy Into Safer Sex. Building Bridges Between The Sex World And Public Health

Building bridges between the sex world and public health putting the sexy into safer sex

Sexing up safer sex Organisational goal & objectives
Ultimate goal: More people practice safer sex
Ultimate objectives:
Shift perception and practice of sexuality education and sexual health interventions:
from bio-medical focus (disease/risk) >>
to pleasure/health/empowerment
Pleasure/desire = quality markers for sex ed/sexual health interventions worldwide, tailored to context/culture

We aim to please Our approach Building bridges, walking a thin line The Pleasure Project Sex and pleasure industry Public health practice Research & academia Public health/ development sector

Strange bedfellows S takeholders & communication methods Academia & public health decision/ policy makers Mass media & general public Sex/pleasure world Public health practitioners
Work with porn film directors & actors
Articles in erotic magazines (e.g. Forum)
Sexual Freedom Coalition
Nomination for Erotic Oscar
Sexy tips online
Lancet
Reproductive Health Matters
Development
Royal Society of Medicine
Literature review
Workshops and trainings
AIDS conferences
Sexy condom demos
Website
Correspondence
Washington Post
Guardian
The Times
Sydney Morning Herald
Cosmo etc
Website
Correspondence

The ins and outs Results chain analysis The Global Mapping of Pleasure Inputs unpaid time, money (£4,500), photo Research (£300), photo shoot (all volunteer), contacts/networking, publicity; conference abstracts Outputs publication; launch at AIDS conference -- speakers drawn from GM; postcards; banners; poster presentation Outcomes media coverage; blogs; more awareness of the work of practitioners profiled in the GM worldwide; 15,000+ downloads from web; email queries; enthusiastic feedback Impact plan to do impact assessment to determine impact on practitioners’ work and on support/funding/work of those profiled in the case studies

Was it good for you? Examples of general indicators
Noticeable increase in attention to pleasure at AIDS conferences
See Pleasure assessment of Mexico IAC (IDS website)
Media attention ( Washington Post , DFID Insight Newsletter etc)
Since 2004:
More than 1,500 practitioners/decision makers exposed to pleasure training techniques and concepts
Many more at conferences and through media
Increasing requests for training, articles and workshops
Email queries: 3-4/month

Was it good for you? Quantitative indicators: website
www.thepleasureprojectorg
usage statistics in 9 months
(Aug 2008 – Apr 2009)
24,000+ unique visitors
half spent 1+ min on site
avg. 2,500 unique visitors/month
spikes after conference appearances
89,000 page views
visitors from 25 countries
Most common file download: Global Mapping of Pleasure (15,000-18,000)

Was it good for you? Qualitative indicators
General online survey + workshop evaluation (Share-Net)
Respondents said they were:
More comfortable talking about role of pleasure in sexual health/safe sex
More knowledgeable about pleasure and safer sex/sexual health
Better able to articulate issues related to pleasure and safer sex

From practitioners/educators/programmers
“ … it helps us understand and come up with pragmatic solutions for safer sex.”
“ I started to think more about how I can integrate fun and pleasure as a guiding principle when planning or discussing HIV education.”
“ I've had positive feedback from taking a more fun/pleasure-focussed approach -- people have commented that making things fun makes it easier to talk about.”
Was it good for you? Qualitative indicators: feedback

Practitioner (SE Asia)
“ Saw Anne Philpott’s presentation at the 2004 HIV conference in Bangkok while I was giving HIV education and prevention instruction in an immigration detention centre (with detainees and immigration police officers). I was already trying out a variety of activities to break down negative associations with condoms … Her presentation … had a lasting effect and … helped me seriously address some of my own negative associations with condoms. I really needed to do this as a young gay western man working in and around Thailand.”
Researcher – microbicides trials (UK)
“ I think the value of the Pleasure Project for us rests … on how we write up and present this data. The visibility of the Pleasure Project at international conferences is particularly important in creating an environment where it is not only legitimate but actually “in vogue” to discuss disease prevention in terms of sexual pleasure.”
Was it good for you? Qualitative indicators

Clear increase in awareness in public health/development sectors
More receptive environment to discuss sexual pleasure in context of prevention
Need for more research in wider cultures and contexts
TPP needs more consistent and systematic measurement of impact and outcomes of our work (more funding would facilitate this process)
Aim to distribute evaluations after every event/workshop/publication launch
Other aims:
Funding proposal for improved website functionality, including mail list sign up and other data capture
Funding proposal for admin/communications hub
Climax Conclusions

www.thepleasureproject.org

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Putting The Sexy Into Safer Sex. Building Bridges Between The Sex World And Public Health

by IDS on Jul 24, 2009

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Putting The Sexy Into Safer Sex. Building Bridges Between The Sex World And Public Health — Presentation Transcript