Driving Social Traffic
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Driving Social Traffic

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How to drive traffic to your websites & build your list using social media to develop relationships FIRST.

How to drive traffic to your websites & build your list using social media to develop relationships FIRST.

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Driving Social Traffic Driving Social Traffic Presentation Transcript

  • Driving Social Traffic with Kate Buck, Jr. http://kbjonline.com
      • Social Media Fly Girl
      • CEO of KBJOnline, a Social Media Management Consulting Agency
      • Co-Founder of Pinqued, an Interactive Events Production & Management Company
      • Worked with and for some of the TOP names in Internet Marketing
    Who Is Kate Buck, Jr.?
  • It All Started with a Pink Slip
      • Got the pink slip
      • Got on Twitter
      • I was just looking for some extra cash...
      • I'm in social media?
      • Saw a need, opportunity tweeted
      • Now....
        • I run my business full time
        • With a steady stream of referrals & traffic!
  • This Is Great And All, But How Do I Grow My Business?
      • You are familiar with social media
      • You have some followers
      • You spend time conversing on Twitter and Facebook daily but….
      • You still haven't seen any social revenue
      • Now you're wondering if its all they say it is…
      • Am I just wasting time?
      • When is this going to pay off?
  • The Experts Say I Shouldn't Sell
      • Aren't I supposed to concentrate on the relationships, and let the business grow itself?
      • Experts say that virtual customers don't like a sales pitch.
      • But now I have all these “friends” and no sales.
      • So now what?
      • Problem: people don't apply basic sales prinicipals to social media because people think that sales is taboo
      • People who come and sell first alienate themselves, hence the bad rep
      • Solution: follow before you drive
      • Developing the relationship becomes the context for the sale, so doing business is a natural next step.
      • Doing business with you becomes an opportunity
    Follow Before You Drive, But Do Drive
  • So How Do I Follow?
      • Come and be a listener
      • What does that mean?
        • pay attention to what people are saying
        • Read blogs, books & ebooks for information
        • Act as a customer would
        • Participate in the conversation
      • Why?
      • Looking for: What are the problems and how could you solve them?
      • Give them what they need, not what you are selling.
      • Follow openly, be an open networker
        • Experts in your niche 
        • Colleagues & peers
        • Your geographic area
        • Related to business, professional services
        • Potential customers
      • Be selective to a degree, but don’t worry about this too much!
    Who Do I Follow?
  • What Do I Talk About?
      • Be aware of the unspoken etiquette
      • Know the lingo, buzzwords
      • Create your own voice - and stick to it!
      • Have a conversation
        • Find a way to share human things, even if not “personal” things
        • what you are doing now
        • Inspiration
        • Tips, tricks, tactics
        • Thought provoking concepts
  • Organize Your Relationships
      • Many ways to organize people
        • hot leads, cold leads, need to schedule...
        • applications can support you
        • Key: look where you are in regards to working with them
      • What you are categorizing is the relationship (not necessarily the person)
        • Find
        • Assess
        • Follow
        • Group
        • Converse
  • Invitations Drive Traffic
      • Social connections are owned by the platform in which you are connected.
        • If the platform goes away, they go away. 
      • Get connected outside of these platforms
      • Invitations get them there.
      • Be creative!
  • Start Driving  
      • But where to invite them?
        • Your blog -- Post a link to a blog posts
          • Ensure that your email opt in &/or products or services are prominently displayed on your blog.
        • Free content
          • Teleseminar
          • Webinar
          • E-book
        • Tweet-ups, Speaking events, offline events (Built a list of 1700 to 1 single event!)
        • Links to new products / services
        • Connect on other social media profiles
  • Partner UP!
    • Leverage the exposure to another’s audience (and vice-versa with Joint Ventures)
    • Complementary service or product provides
    • Guest blogging
    • Twitter Chats, hashtags
  • Real-Time Web    
    • You post it; they see it or don’t; when it’s gone its gone!
    • Remedies:
    • Re-post (don’t be obnoxious!) You don't know who has seen what when
    • Pay attention to traffic trends and the magic hours
    • Rotate your posts - schedule them using SocialOomph
    • Re-purpose: Take a singular idea: Blog to video to audio, etc.
    • Content Syndication: Tubemogul.com, article submission, social bookmarking
  • Have some fun!
    • Email signatures, biz cards, etc
      • Graphics
        • Twitter Background
        • Avatars, FBML tab on Facebook
      • Contests
      • Make it EASY to share
        • RT buttons
      • Tshirts!
  • Get The Gist
      • Create relationships
      • Develop & maintain relationships
      • Organize your prospects!
      • Invite them to participate with you
      • Lather, Rinse, Repeat!
  • Get an Evaluation - $197
    • We’ll evaluate your current web presence:
    • Website
    • Blog
    • Traffic solutions
    • Social media
    • Video marketing
    • Email opt-in usage & placement
    • Consolidate your efforts and maximize your results!
  • Who Is Kate Buck, Jr.?
      • Social Media Fly Girl
      • CEO of KBJOnline, a Social Media Management Consulting Agency
      • Co-Founder of Pinqued, an Interactive Events Production & Management Company
      • Worked with and for some of the TOP names in Internet Marketing