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Step by step double page spread

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  • 1. Step by Step Double Page Spread Bethany Harvey
  • 2. Step 1- Drawing DraftsBefore I started to develop my magazine and taking any images, I did 2 layouts in which I would like mydouble page spread to have. I drew these layouts, considering my target audience because I wanted it tobe clear enough to read as well a looking appealing to the audience. However, I wanted this page to befull of information as this is the main story within the magazine and if this appeals to the consumers thentheir is a chance of repeat custom.I also looked at similar music magazines who have the same target audience as my magazine does, e.g. Q.From looking at other magazine layouts I saw that they used different techniques to make the title andthe band stick out, e.g. Putting the writing within the first letter of the band name. Therefore, at thispoint I was trying to come up with some ideas that would appeal to the consumers.
  • 3. Step 2 Computer Based DraftsAfter I designed my hand-drawn layout, I produced the layout on the computer of my preferred layout that I will be using for my magazine, so it becomesmore clearer and I can use this as a guide for when I start producing my double page spread.I decided to use this one, because I wanted to make the double page spread appealing but informative, so that it attracts the target audience enough so thatare interested in the interview as well as wanting to buy the magazine.The fonts I have chosen to use are basic and easy to read. They also follow on from the front cover and the contents so there isn’t to much variation that theaudience get confused. However, I have used some of the changed fonts and colours from the previous front cover and contents so that the magazine isrelatable all the way through.The colours are simple and don’t clash with the background or with each other. The colour scheme is continued within the contents page so the magazinecan be noticed from any page within. The colours will vary with the text as the questions will be asked in blue and the answer in black, as you can see fromthe layout on the right. However, to keep with the rest of the magazines colour scheme, I have chosen to ask the questions in red instead.The sizes are in order of importance, starting from the title of the band being the biggest so it stands out the most. After that, the text will be near enough allthe same size.The images will be varied in between the text as well as some of the quotes being bigger from the text. This is to attract the customers to read the interviewand the images are to breakup the text to stop it looking like an essay.
  • 4. Step 3 – FirstDraftAfter creating an exact replica from thecomputer based draft, the draft abovewas produced. However, you can seethere are obvious changes that need tobe made to make the magazine moreappealing. The problems are;• Images were to small• The larger image wasn’t edited goodenough• The title of the band is to small• There was to much room for thequote in the middle• More text is needed• The page wouldn’t go on two pagesevenlyAfter collecting the negatives, I decidedto do a second draft and change whatneeded to be changed.
  • 5. Step 4 – Second DraftAfter producing my second draft as shown, I still wasn’t satisfied. After looking at the bullet points on what needed to be changed, I planned out what needed to be done.I decided to put more information on the page and make the images a little bit bigger, even though everything would still not fit on the page properly. I chose a differentimage of the band and only used one within the text, however this image I took and edited isn’t edited to magazine standards, therefore I feel I need to change thisimage. To be more creative I decided to change the style of the band title and make it relate to the contents. Also, I gave the interview a title in the colour scheme tomake it easier to read and understand what the page is about.For my next draft magazine I will be changing;• The position of the band image• Moving the little image so it looks less edited• Possibly move the smaller image into the middle of the text as it looked better on the first draft• Have less stars as they make the magazine look young• Have a longer slogan• Use a different band image• Make it look more appealing
  • 6. Step 5 – Final DraftFor this draft I made all thechanges I said I would from theprevious draft (2) and also someother minor changes, i.e. Havinga different font.As you can see from theprevious draft there are anumber of changes that havemade me extremely pleasedwith this one, that no moredrafts will be needed. I haveadded the red border line, so itcan bring out the red in themagazine. I have made all thechanges I said I would previouslyas well as making a few minorchanges. The minor change ishaving the 4 little images andmoving the title of the band tothe top of the page and theband image on the next page.The reason I did this is to bediverse from other magazines asthe majority of magazines havethe image on the left and thewriting on the right.I decided to leave my double page spread this way because it stands out more and the images and the textrelate to the magazine genre as well as having a few extras that make the magazine more appealing,i.e.‘Girl Power.’
  • 7. ConclusionIn conclusion, it took me 3 attempts to get the right double page spread that I was 100% pleased with. I used MacromediaFireworks, Quark Express and Photoshop to produce this magazine. I feel it helped that I come up with a favourite layout eventhough my final magazine cover didn’t quite match, however working from the layout guide helped me see where everything couldgo and where it may look better. I think I have progressed excessively from the first draft and that is down to researching othermagazine and getting some more ideas for my magazine and simply finding ways in which it helped the magazine looked moreappealing to my target audience.The colours in the end became more of a red, black and white theme and I feel this is because the magazine looks better when ithas a colour theme, rather than loads of different colours as it makes the magazine more recognisable to the audience as wellshowing the type of magazine by using the colour red.The sizes were a lot bigger than I anticipated at the start, but after seeing the sizes on the magazine I realised that my predictionswere wrong and the title, band name and slogan need to be bigger, as well as different colours.The images I used were better in the second and final draft as I edited them better in Photoshop. The outfits that the actors werewearing also made them stand out in the magazine. Learning from the contents and front cover I decided not to highlight theclothes red and make them greyscale and decided just to enhance the colour red to make it stand out more and this was done inPhotoshop.Finally, I feel the last draft was the best and therefore I didn’t make any more as I was fully satisfied. Also, I feel the best page of mymagazine is the double page spread.