Title<br />t<br />
A Brave New World.<br />The rise of the conscious connected workforce <br />
Global Financial Crisis<br />
Natural Disasters<br />
corporate greed<br />recruitment treatment<br />broken promises<br />people manager competence<br />reduced investment in ...
Conscious.<br />
391%<br />Source: Young & Rubicam’s BrandAsset Valuator (BAV)<br />
Source: Edelman Goodpurpose Study 2010  <br />
What’s Driving Generation G?<br />Recession and consumer disgust<br />Longing for institutions that care<br />For individu...
Shifting Drivers of Engagement.<br />Source: JRA Best Workplaces 2010  <br />
Creating engagement.<br />
Connected.<br />
Rise of the Networked Enterprise.<br />
Rise of the Networked Enterprise.<br />cccccccc<br />Source: McKinsey Global Institute – The Rise of the Networked Enterpr...
What does this mean for Employer Brand & Engagement?<br />
Shift in values<br />
Purpose Led<br />
One Brand<br />
Get connected<br />
Title<br />t<br />Contact: kate.billing@blacksmith.co.nz<br />+64 21 283 2855<br />www.blacksmith.co.nz<br />
Upcoming SlideShare
Loading in...5
×

A Brave New World The Rise Of The Conscious Connected Workforce (Nz Employer Brand &amp; Engagement Summit May 2011)

500

Published on

We are entering Maynard &amp; Mehrtens\' &quot;Fourth Wave&quot;. There\'s been a \'purpose reset\' according to Edelman\'s latest Global Good Purpose Study (amongst others) and the level of connection and prevalence of transparency through our digital world brings opportunity and challenge to businesses, brands and their HR and recruitment departments

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
500
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "A Brave New World The Rise Of The Conscious Connected Workforce (Nz Employer Brand &amp; Engagement Summit May 2011)"

  1. 1. Title<br />t<br />
  2. 2. A Brave New World.<br />The rise of the conscious connected workforce <br />
  3. 3. Global Financial Crisis<br />
  4. 4. Natural Disasters<br />
  5. 5. corporate greed<br />recruitment treatment<br />broken promises<br />people manager competence<br />reduced investment in people<br />increased prices<br />TRUST?<br />job losses<br />GFC<br />transparency through social media<br />lack of communication<br />uncertainty<br />ambiguity<br />frozen salary/benefits<br />
  6. 6. Conscious.<br />
  7. 7. 391%<br />Source: Young & Rubicam’s BrandAsset Valuator (BAV)<br />
  8. 8. Source: Edelman Goodpurpose Study 2010 <br />
  9. 9.
  10. 10. What’s Driving Generation G?<br />Recession and consumer disgust<br />Longing for institutions that care<br />For individuals, giving is the new taking, and<br />sharing is the new giving<br />Source: www.trendwatching.com <br />
  11. 11. Shifting Drivers of Engagement.<br />Source: JRA Best Workplaces 2010 <br />
  12. 12. Creating engagement.<br />
  13. 13. Connected.<br />
  14. 14.
  15. 15.
  16. 16.
  17. 17. Rise of the Networked Enterprise.<br />
  18. 18. Rise of the Networked Enterprise.<br />cccccccc<br />Source: McKinsey Global Institute – The Rise of the Networked Enterprise – December 2010 <br />
  19. 19.
  20. 20. What does this mean for Employer Brand & Engagement?<br />
  21. 21. Shift in values<br />
  22. 22. Purpose Led<br />
  23. 23. One Brand<br />
  24. 24. Get connected<br />
  25. 25. Title<br />t<br />Contact: kate.billing@blacksmith.co.nz<br />+64 21 283 2855<br />www.blacksmith.co.nz<br />

×