SMS & MMSAKA TXTS <br />March 1, 2010<br />Kate Williamson<br />
How Did it Start?<br />Key Player #1:<br />Matti Makkonen<br />Key Player #2:<br />Friedhelm Hillebrand<br />
Why Did it Stay?<br />SMS texts sent monthly in US (billions)<br /><ul><li> Fast
 Cheap
 Easy</li></ul>Americans text more than they send/receive mobile calls.<br />Source: Wikipedia<br />
No Cell, No Problem.<br />10 Services to Send and Receive Text Messages on the Web - From Mashable<br />
Who Texts?<br />
How Has it Evolved?<br /><ul><li> Cost has increased exponentially.
 Now used as a marketing platform.
 Automated systems and short codes.</li></ul>Note: Dept. of Justice ended their investigation into high cost of texting in...
Advertising <br />Location-based Text Ads<br /><ul><li> 42% of 18-34 year-old cell phone users are interested
 33% of those in the 35-44 demo
 Food, entertainment and consumer products top the list
 men more interested than women.</li></ul>Question: Are location-based text ads helpful or invasive?<br />Source of Stats:...
Automated Systems <br /><ul><li> Package delivery
 Donations
 Voting
 Billing alerts
 University announcements</li></li></ul><li>Mobile Donations<br />www.mobilegiving.org<br />
Tweeting<br />
Support<br />
Information Sharing<br /><ul><li>kgb.com – Uses a “short code”
 Yes, there is an app for that.</li></li></ul><li>My kgb.com Experience<br />9:47 am<br />
More kgb.com Advice<br />
Upcoming SlideShare
Loading in...5
×

The Texting Phenomenon

1,875

Published on

A presentation for a graduate social media class on the issues and facts surrounding texting.

Published in: Technology, Business
1 Comment
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total Views
1,875
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide
  • #1: Credited as “father of SMS”; invented technology for sending &amp; display#2: 160 char. “perfectly sufficient”
  • Instantaneous communication.Cheaper than a phone call all over the world – less than a penny in Philippines
  • Business &amp; Pleasure
  • 100% increasefrom 2006 to 2008 ($.20) – but now we have unlimited plans – markup is several thousands times actual cost BUT people are willing to pay for itShort codes: easier to remember, unique to each operatorCommon uses: television voting, ordering ringtones, charity donationsCan be billed at a higher rate than standard textingCan subscribe you to a monthly rate unless you text “STOP”
  • People are suing and winning
  • Haiti text campaign during SuperbowlAmerican Idol votingCrime and inclement weather alerts
  • Text a keyword to an short code to donate a preset amountDonation is added to monthly phone billControversy over where the money actually goes
  • You can update facebook via a short code, as well
  • 8 minutes, $.99; answer is correct, but kind of vague. Is it worth it? I guess in certain situations, yes, but not overall to me.
  • Man was fired for texting into work sick, sued and won because company policy was vague re: texting.
  • British study
  • Cronulla riots: Sutherland shire in Sydney, Australia – text messages were spread to incite a racist riot gatheringPeople fired: judge texting during hearings, life guard on duty, bus driver while driving, teacher for texting students
  • Obama: sent registrants a reminder to vote with a phone number to find nearest polling stationUsed short code to spread awareness: “Fired up? Ask friends to join our movement by texting HOPE to 62262”Register on america.gov and receive speech highlightsHaiti texting campaign had raised over 5 million as of last week
  • Teens: replacing talking; 57% see their cell phone as the key to their social life/social rank; avg. is 2,900/month for 13-17 year oldsstudy found that those who did more cell phone calling and text messaging have increased restlessness with more careless lifestyles, more consumption of stimulating beverages, difficulty in falling asleep and disrupted sleep and more susceptibility to stress and fatigueGrammar: degradation of grammar, but studies suggest texting increases literacy/ability to express thoughts; lit to txt exercise; textismsSafety: banned driving &amp; texting; Illinois wants to ban texting and crossing crosswalkBlackberry thumb: repetitive stress injury caused by prolonged repetitive movements of texting in a small spaceSexting: about 1/3 teenagers have received or sent “sexts;” new bill – would legalize exchange between 2 13-18 year olds, but passing further would remain a felony
  • &quot;like waving a magic wand&quot; you start to type by pressing the first letter of a word, and then without lifting your finger, drag it from one letter to the next until the word is finished and it appears on the screen.It&apos;s faster, easier and more accurate according to the Seattle-based company behind it - Swype. They say it lets you type up to 50 words per minute, because a) less movement is required and b) the technology has a strong autocorrect function allowing for inaccuracy.Guarantee secured data access to the user only (80 percent) Provide accessibility to personal health records (66 percent) Present opportunities to be educated anywhere in the world (66 percent) Bring users closer to global issues impacting teens&apos; world (63 percent)Yahoo Messenger, GoogleTalk
  • Transcript of "The Texting Phenomenon"

    1. 1. SMS & MMSAKA TXTS <br />March 1, 2010<br />Kate Williamson<br />
    2. 2. How Did it Start?<br />Key Player #1:<br />Matti Makkonen<br />Key Player #2:<br />Friedhelm Hillebrand<br />
    3. 3. Why Did it Stay?<br />SMS texts sent monthly in US (billions)<br /><ul><li> Fast
    4. 4. Cheap
    5. 5. Easy</li></ul>Americans text more than they send/receive mobile calls.<br />Source: Wikipedia<br />
    6. 6. No Cell, No Problem.<br />10 Services to Send and Receive Text Messages on the Web - From Mashable<br />
    7. 7. Who Texts?<br />
    8. 8. How Has it Evolved?<br /><ul><li> Cost has increased exponentially.
    9. 9. Now used as a marketing platform.
    10. 10. Automated systems and short codes.</li></ul>Note: Dept. of Justice ended their investigation into high cost of texting in early 2010.<br />Short Codes<br />“special telephone numbers, significantly shorter than full telephone numbers, that can be used to address SMS and MMS messages from mobile phones or fixed phones”<br />(Source: Wikipedia) <br />
    11. 11. Advertising <br />Location-based Text Ads<br /><ul><li> 42% of 18-34 year-old cell phone users are interested
    12. 12. 33% of those in the 35-44 demo
    13. 13. Food, entertainment and consumer products top the list
    14. 14. men more interested than women.</li></ul>Question: Are location-based text ads helpful or invasive?<br />Source of Stats: North Face Sends Texts to Users Near Stores<br />
    15. 15. Automated Systems <br /><ul><li> Package delivery
    16. 16. Donations
    17. 17. Voting
    18. 18. Billing alerts
    19. 19. University announcements</li></li></ul><li>Mobile Donations<br />www.mobilegiving.org<br />
    20. 20. Tweeting<br />
    21. 21. Support<br />
    22. 22. Information Sharing<br /><ul><li>kgb.com – Uses a “short code”
    23. 23. Yes, there is an app for that.</li></li></ul><li>My kgb.com Experience<br />9:47 am<br />
    24. 24. More kgb.com Advice<br />
    25. 25. On the Job<br /><ul><li> Is it replacing or encouraging contact?
    26. 26. Example: CEO’s texting new hires</li></ul>Image source: http://www.fmylife.com/work/19556<br />
    27. 27. Professionalism<br /><ul><li> Is there an expectation to be available?
    28. 28. Are we texting for convenience or avoidance?</li></li></ul><li>Social Impact<br />Women Prefer Good Texters*:<br />76% of females said they judge potential dates by analyzing their texting style<br />41% of women said they are turned off by poor spelling and grammar -- including popular text shorthand such as using the letter "c" in place of "see“<br />88% of women said they prefer to converse by text<br />Are there any negative impacts of texting replacing talking?<br />* Women Prefer Good Texters<br />
    29. 29. Social Impact<br />Tennessee women’s basketball coach Pat Summit complained that players on the team bus were texting each other rather than speaking face to face. Your reaction?<br />Reality. I think this is one of the drawbacks of social media … when they are used to replace face to face communication rather than complement it when face to face communication is not possible. Being able to relate and communicate with another individual face to face will, more often than not, determine your ability to succeed.<br />What do I mean? You will rarely be awarded a raise via e-mail, win a congressional seat on Facebook alone, become CEO via a text message or acquire a company or major funding over a tweet. VC’s and bankers will always want to meet with you, as will a corporate board, voters, etc. Social media can certainly be extremely beneficial to all of these … however, face to face communication will always be crucial.<br />—Matt Eventoff, Communications Strategist for senior executives at Fortune 100, Fortune 500 and Inc.<br />
    30. 30. Is it Acceptable?<br />Texting is fine...or crosses the line?<br />Texting in to work sick?<br />Texting at work?<br />Teachers texting students?<br />Canceling plans via texting?<br />Texting at a stoplight?<br />Firing someone via texting?<br />
    31. 31. Power of Texting<br /><ul><li>2005 Cronulla riots
    32. 32. People fired because of texting
    33. 33. judge texting during hearings
    34. 34. lifegaurd texting on duty
    35. 35. bus driver texting while driving
    36. 36. highschool teacher texting students
    37. 37. Political impact and use in campaigns</li></li></ul><li>Texting & Politics<br />Obama’s Use of Texting in his Campaign <br />Michelle Obama encourages people to donate to relief efforts in Haiti via texting.<br />Question: Do you want politicians texting you?<br />Video: Texting Politicians<br />
    38. 38. Issues and Concerns<br /><ul><li> Teens – sleep, addiction, separation inhibitor
    39. 39. The grammar controversy
    40. 40. Safety
    41. 41. Blackberry thumb
    42. 42. Sexting</li></ul>More info:<br />Teens Reveal Cell Phone Habits<br />Teachers Say Texting Can Be Good <br />High Cell Use May Affect Sleep<br />Image Source: http://www.backlinksexchanges.com/page/220/?s<br />
    43. 43. Future of Texting<br /><ul><li>Swype’sGenius Texting technology
    44. 44. Interconnectivity between people and applications</li></ul>Question: What do you want to see or think will happen?<br />Image Source: http://www.shinyshiny.tv/2009/11/the_future_of_t.html<br />
    45. 45. Textual Musings<br /><ul><li> Do you text grammatically?
    46. 46. Other ways you use texting?
    47. 47. Is there common texting etiquette?
    48. 48. Thoughts on:
    49. 49. slippery slope of banning texting
    50. 50. sexting as a felony
    51. 51. texting at work
    52. 52. text ads
    53. 53. texting politicians</li></ul>Check out more text message controversy in the news.<br />

    ×