Kate and Andrea's personal brand s

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  • you want to build a position that stretches across environmental and social responsibility or focuses on the connection between the two?

    but you have not yet crafted a position to assert?

    situation analysis is thoughtful but could show more outward focus, you are tapping into emerging trends, demonstrate how you understand this

    with very little work you can find more effective channels
    http://businessfightspoverty.ning.com/
    http://bopsource.ning.com/ any one of many, many groups on LinkedIn that are fit you

    as i said, the strategy of positioning yourself in a triple bottom line context is a good one IMHO

    good start
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Kate and Andrea's personal brand s

  1. 1. Kate and Andrea’s Personal Brand Plan<br />Environmental Public Relations<br />
  2. 2. Key Messages <br /><ul><li>We are passionate about supporting responsible business
  3. 3. We want to engage other interested parties and share information
  4. 4. We are committed to engaging business and nonprofit sectors in a dialogue about shared interests </li></li></ul><li>Situation Analysis<br /><ul><li>SWOT
  5. 5. Strength:
  6. 6. We are able to critically analyze opinions on environmental public relations
  7. 7. We will use a two-pronged approach. Kate will focus on business and government, while Andrea will focus on the non-profit community
  8. 8. Weakness: We currently have little presence online
  9. 9. Opportunities:
  10. 10. willing to engage constructively with both communities
  11. 11. We offer a wider perspective than the typical blog, as we each focus on different sectors
  12. 12. Challenges: the increasing “sexiness” of the topic will make it difficult to demonstrate our uniquness</li></li></ul><li>Channels<br /><ul><li>Our primary channel of communication will be our blog
  13. 13. We will also use Twitter to reach out to environmental communities</li></li></ul><li>Measurable Objectives <br /><ul><li>Increase the amount of responses and comments left by individuals on twitter and our blog
  14. 14. Increase number of related followers on Twitter and our blog by December 5, 2009.</li></li></ul><li>Strategy/Rationale<br /><ul><li>The triple bottom line is the emerging model of responsible business practice of the 21st century
  15. 15. The concept of an integrative corporate responsibility involving people, plant and profit captures an expanded notion of the traditional bottom line.
  16. 16. We will demonstrate the we are strong candidates for progressive public relations that represent responsible business and nonprofit </li></li></ul><li>Tactics <br /><ul><li>Reach out to possible mentor candidates
  17. 17. Add well established experts to our Twitter account and engage with these individuals
  18. 18. RSS readers will reflect our interest in conservation and provide materials for our blog
  19. 19. The profiles on our social applications (Linked In, Ning etc.) will provide links to our blog and Twitter</li></li></ul><li>Our Positioning<br /><ul><li>In the near future, companies will be judged on the basis of their economic, ecological and social values and how those values are translated into responsible business practice.</li></ul>Statement…<br />We will establish ourselves as recognized contributors to the environmental public relations community through engagement of the business and nonprofit sectors.<br />
  20. 20. Critical Path<br />
  21. 21. Further Reading<br />Here are some inspirations to us:<br />http://bit.ly/7ZnV<br />http://www.eprgroup.com/<br />http://eci.environics.net/<br />

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