How to use social media to reach your key audiences

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  • Jean Hooper, 78, 1500 miles to southern Spain with an Alsatian
  • Roy Thomas – member of Tenants Update Editorial Panel
  • How to use social media to reach your key audiences

    1. 1. How to use social media to reach your key audiences 4 October 2011 Kate Hughes Communications Manager
    2. 2. This session... <ul><li>Who do you want to reach? </li></ul><ul><li>Why do you want to reach them? </li></ul><ul><li>Some examples </li></ul><ul><li>Our social media journey </li></ul><ul><li>Questions/tweets welcome throughout! </li></ul>
    3. 3. Who do you want to reach? Customers Staff Stakeholders
    4. 4. Why do you want to communicate with them? <ul><li>Our ultimate objective: protect our organisation’s reputation </li></ul><ul><li>Inform </li></ul><ul><li>Feedback </li></ul><ul><li>Influence </li></ul><ul><li>Profile </li></ul><ul><li>Share of mind </li></ul><ul><li>Action </li></ul>
    5. 5. How do they want to be communicated with? <ul><li>Ask them… </li></ul><ul><li>In a way that suits them! </li></ul><ul><li>Likely to be a variety of methods </li></ul><ul><li>Some may not want to be communicated with </li></ul><ul><li>Some of your audiences will be on social media… </li></ul>
    6. 6. Our customers <ul><li>82% have some access to the internet* </li></ul><ul><li>Most popular way to access the web is with a laptop/PC from home (45%) </li></ul><ul><li>Second most popular is through mobile phone (16%) </li></ul><ul><li>38% of those questioned are on facebook </li></ul><ul><li>*Teeny tiny sample size of 60! </li></ul>
    7. 14. Our Stakeholders <ul><li>Council – literal stakeholder in our case </li></ul><ul><li>Councillors/MPs </li></ul><ul><li>Police/fire/ambulance/health </li></ul><ul><li>University/colleges/schools </li></ul><ul><li>Peers – ALMOs/RSLs </li></ul><ul><li>Media/bloggers </li></ul><ul><li>Future employees </li></ul><ul><li>Community </li></ul>
    8. 20. Our Staff <ul><li>705 staff including 240 Direct Labour Operation </li></ul><ul><li>13 offices, out and about – ultimately we would like to use social media to help us reduce the distance </li></ul><ul><li>However, embracing social media has demonstrated our value of being progressive and inspirational. </li></ul>
    9. 24. Our social media journey <ul><li>Jan 2010 Present </li></ul><ul><li>Twitter, Facebook, new website, YouTube, </li></ul><ul><li>LinkedIn, FourSquare, Homes on the Net, Tipping </li></ul><ul><li>point! Wikipedia, Live tweeting, New Low Hill </li></ul><ul><li>Community Website, yammer, Chief Executive </li></ul><ul><li>blogging, shareable web content, Chair of Board </li></ul><ul><li>tweeting (@SueR10) </li></ul>
    10. 25. Any questions?
    11. 26. <ul><li>Kate Hughes </li></ul><ul><li>Communications Manager </li></ul><ul><li>Wolverhampton Homes </li></ul><ul><li>T: 01902 556789 </li></ul><ul><li>E: [email_address] </li></ul><ul><li>W: www.wolverhamptonhomes.org.uk </li></ul><ul><li>Blog: www.socialhousingcomms.blogspot.com </li></ul><ul><li>Tw: @katehughes or @WolvesHomes </li></ul>

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