How to use social media to reach your key audiences

How to use social media to reach your key audiences 4 October 2011 Kate Hughes Communications Manager

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Who do you want to reach?
Why do you want to reach them?
Some examples
Our social media journey
Questions/tweets welcome throughout!

Who do you want to reach? Customers Staff Stakeholders

Why do you want to communicate with them?
Our ultimate objective: protect our organisation’s reputation
Inform
Feedback
Influence
Profile
Share of mind
Action

How do they want to be communicated with?
Ask them…
In a way that suits them!
Likely to be a variety of methods
Some may not want to be communicated with
Some of your audiences will be on social media…

Our customers
82% have some access to the internet*
Most popular way to access the web is with a laptop/PC from home (45%)
Second most popular is through mobile phone (16%)
38% of those questioned are on facebook
*Teeny tiny sample size of 60!

Our Stakeholders
Council – literal stakeholder in our case
Councillors/MPs
Police/fire/ambulance/health
University/colleges/schools
Peers – ALMOs/RSLs
Media/bloggers
Future employees
Community

Our Staff
705 staff including 240 Direct Labour Operation
13 offices, out and about – ultimately we would like to use social media to help us reduce the distance
However, embracing social media has demonstrated our value of being progressive and inspirational.

Our social media journey
Jan 2010 Present
Twitter, Facebook, new website, YouTube,
LinkedIn, FourSquare, Homes on the Net, Tipping
point! Wikipedia, Live tweeting, New Low Hill
Community Website, yammer, Chief Executive
blogging, shareable web content, Chair of Board
tweeting (@SueR10)

Any questions?

Kate Hughes
Communications Manager
Wolverhampton Homes
T: 01902 556789
E: [email_address]
W: www.wolverhamptonhomes.org.uk
Blog: www.socialhousingcomms.blogspot.com
Tw: @katehughes or @WolvesHomes

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How to use social media to reach your key audiences

by Kate Hughes on Oct 05, 2011

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How to use social media to reach your key audiences — Presentation Transcript