S.com
SITE STRUCTURE HOME ABOUT US SERVICES PORTFOLIO CONTACT
2
WHO? WHO? Is WHAT? Do we WHAT? Did we HOW
1. HOME Is sprybase Sprybase do? do? WHERE 8
5
highly targeted copy and direction is very important –
3 7
particularly on the home page. (from PMG WHO refferes us?
http://paulapollock.com/index.php? 1
HOW? 6
option=com_wordpress&p=482&Itemid=55 ) WHAT? Do we
do
FOR WHO?
Keywords: targeted audience. Straight 4
WHY? - special
answer to: WHO? - team discount,
members 9 WHY? - special references
WHO? 1 2 9
stuff, references
WHAT? 5 4 9
WHY? - skills,
9
WHY US? 3 6 7 9
experience, special
9
WHERE? 8
WHY? - stuff, references
With emphasis on WHO & WHY 9
references, skills,
WHY? - special experience
stuff, references,
experience
8
2. ABOUT US WHERE? - do it
now, contact us!
WHO? & WHY
Seduce and entice, then ask them to do something. And, ask
SHORTCUTS_to
them over and over throughout the site. (from PMG snapshots
http://paulapollock.com/index.php? img
option=com_wordpress&p=482&Itemid=55 )
WHO? & WHAT? (the team) – skills,
experience, fields of specialization

3. SERVICES HOME ABOUT US SERVICES PORTFOLIO CONTACT
This part is the most comprehensive of the 2
entire website. It should briefly talk about WHO? WHO? Is WHAT? Do we WHAT? Did we HOW
the services that S.com provides, in short Is sprybase Sprybase do? 5
do? WHERE 8
paragraphs of 150 ch. each at most. 3 7
WHO refferes us?
Although it integrates with technology, the content in the site and
1
HOW? 6
should be based entirely on prospect psychology. (from PMG WHAT? Do we
http://paulapollock.com/index.php? do
option=com_wordpress&p=482&Itemid=55 ) FOR WHO?
4
WHY? - special
4. PORTFOLIO WHO? - team discount,
members 9 WHY? - special references
stuff, references
5. CONTACT WHY? - skills,
9
experience, special
Warning! The Contact details should not WHY? - stuff, references
be comprised only in the contact page, 9 references, skills,
there should be leads, links and direct WHY? - special experience
invitations, directed @your_visitors, so stuff, references,
that they will remember all the time that experience
they have so many reasons to contact you
8
WHERE? - do it
now, contact us!
SHORTCUTS_to
snapshots