Here's the presentation for the "Lift Off with LinkedIn" class that I put together for the Fairfax County Public Schools' Adult and Continuing Education program.

1. VelocityMarketing.com
Presented by
Katherine Chalmers
Getting Started with LinkedIn

2. Agenda
• What is LinkedIn?
• What you can do with LinkedIn
• What basic features you need to know
• Basic tips for using LinkedIn
• Getting started

3. What is LinkedIn?
Leading social media community
for business professionals

4. Who’s on LinkedIn?
• 1 out of 3 professionals on the planet
• 414 million members, 124 million in US;
–40 million students and recent grads
• 187 million unique visitors per month
• 40% check in daily
• 3 million companies have Company Pages
• 2 million+ LinkedIn Groups (7 per user)
Source: QuickSprout, Linkedin, Digital MarketingRamblings, WeAreSocial Media, LinkedIn

5. Who’s on LinkedIn
Source: Linkedin.com
200+ countries
20 languages

6. Who’s on LinkedIn
Source: Linkedin.com
200+ countries
20 languages

7. Who’s on LinkedIn
124+ million
Source: LinkedIn.com andhttp://www.businessinsider.com/infographic-who-really-uses-linkedin-2012-2

8. Who’s on LinkedIn

9. Who’s on LinkedIn
Source: http://www.businessinsider.com/infographic-who-really-uses-linkedin-2012-2

10. LinkedIn: Business Search
• 5 billion professionally oriented searches
• 25 million profile views per day
• 400K unique domains use LinkedIn Share button
Source: QuickSprout, Linkedin, BusinessInsider, LinkedIn

11. Who’s on LinkedIn
Source: http://www.businessinsider.com/infographic-who-really-uses-linkedin-2012-2

12. Who’s on LinkedIn
Source: http://www.businessinsider.com/infographic-who-really-uses-linkedin-2012-2

13. Who’s on LinkedIn
Source: http://www.businessinsider.com/infographic-who-really-uses-linkedin-2012-2

14. Free vs Paid
Source: WayneBreitbarth, Poerformula.net, Forbes

15. How LinkedIn Makes Money
Source: Linkedin.com

16. Favorite Features
Source: WayneBreitbarth, Forbes

17. LinkedIn Results
Source: http://www.quicksprout.com/2013/12/19/how-to-increase-linkedin-engagement-by-386/?display=wide

18. LinkedIn isn’t a place to dump a
snapshot of where you’ve been. It’s
an opportunity to stay connected to
people, and to demonstrate where
you are now, and where you plan
to go next.
- Chris Brogan
The story of your professional future

19. What can you do with LinkedIn?
• Create an online professional profile
– Keep your network up to date on your activities
– Collect and display recommendations
• Connect & reconnect with business colleagues
• Research people and companies
– Get introduced to prospective employers and partners
• Get access to job opportunities in your network
• Interact with experts in your field
– Ask questions, join the discussion & share your expertise

20. What others are doing on LinkedIn
Source: WayneBreitbarth, Forbes

21. LinkedIn for Companies
• Recruiting
• Corporate branding
• Content promotion (including sponsored updates)
• Sales networking
• Build community

22. 10 Ways to Use LinkedIn
1. Increase your visibility
2. Increase your connectability
3. Improve your Google PageRank
4. Enhance your search engine results
5. Perform blind, “reverse,” and company
reference checks
6. Increase the relevancy of your job search
Source: http://blog.guykawasaki.com/
Guy Kawasaki

23. 10 Ways to Use LinkedIn
7. Make your interviewer go smoother
8. Gauge the health of a company
9. Gauge the health of an industry
10.Track startups
11.Ask for advice
12.Integrate into a new job
13.Scope out the competition
Guy Kawasaki
Source: http://blog.guykawasaki.com/

24. The Features You Need to Know
• Profiles
• Jobs
• Groups
• Pulse/News
• Professional Features
–Sales
–Human resources
–Marketing

25. Public profile

26. Full Profile
• Summary
• Experience
• Languages
• Skills
• Education
• Recommendations
• Additional info &
contact guidelines
• Viewers of this
profile also viewed...
• You see…
– Who viewed your
profile
– How many searches
you’ve appeared in

27. Jobs

28. Groups

29. Groups

30. Pulse/News

31. Basic Tips
• Don’t be a jerk
• Tell the story of where you’re going
– Position yourself strategically
– Custom headline, description key words
• Complete your profile
– Professional highlights –> not just resume regurgitation
– Use a professional picture, not a crummy iPhone shot
– Check the spelling!
– Include skill key words

32. Basic Tips
• Link to people you know and trust
• Get recommendations
• Join relevant groups – and participate
• Share interesting, valuable content

33. Additional Resources
• Jigsaw.com
• ZoomInfo.com
• GlassDoor.com
• Salary.com
• Buzzsumo.com
• What Color is Your Parachute

34. Questions for next week?
• Now that you’ve gotten started,
what else do you want to know?
• Interested in walking through an ad campaign?

35. Contact
• Katherine Chalmers
@kathchalmers
katherine@velocitymarketing.com
571.302.4040