Getting Started with LinkedIn

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Here's the presentation for the "Lift Off with LinkedIn" class that I put together for the Fairfax County Public Schools' Adult and Continuing Education program.

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Getting Started with LinkedIn

  1. 1. Getting Started with LinkedIn Presented by Katherine Chalmers
  2. 2. Agenda •  What is LinkedIn? •  What you can do with LinkedIn •  What basic features you need to know •  Basic tips for using LinkedIn •  Getting started
  3. 3. What is LinkedIn? Leading social media community for business professionals
  4. 4. Who’s on LinkedIn? •  1 out of 3 professionals on the planet •  332 million members, 107 million in US; – 39 million students and recent grads •  187 million unique visitors per month •  40% check in daily •  3 million companies have Company Pages •  2 million+ LinkedIn Groups (7 per user) Source: QuickSprout, Linkedin, Digital Marketing Ramblings, We Are Social Media, LinkedIn
  5. 5. Who’s on LinkedIn Source: LinkedIn, http://www.businessinsider.com/infographic-who-really-uses-linkedin-2012-2 200 countries 20 languages
  6. 6. Who’s on LinkedIn Source: http://www.businessinsider.com/infographic-who-really-uses-linkedin-2012-2
  7. 7. LinkedIn: Business Search •  5 billion professionally oriented searches •  25 million profile views per day •  400K unique domains use LinkedIn Share button Source: QuickSprout, Linkedin, BusinessInsider, LinkedIn
  8. 8. Who’s on LinkedIn Source: http://www.businessinsider.com/infographic-who-really-uses-linkedin-2012-2
  9. 9. Who’s on LinkedIn Source: http://www.businessinsider.com/infographic-who-really-uses-linkedin-2012-2
  10. 10. Who’s on LinkedIn Source: http://www.businessinsider.com/infographic-who-really-uses-linkedin-2012-2
  11. 11. Free vs Paid Source: Wayne Breitbarth, Poerformula.net, Forbes
  12. 12. Favorite Features Source: Wayne Breitbarth, Forbes
  13. 13. LinkedIn Results Source: http://www.quicksprout.com/2013/12/19/how-to-increase-linkedin-engagement-by-386/?display=wide
  14. 14. The story of your professional future LinkedIn isn’t a place to dump a snapshot of where you’ve been. It’s an opportunity to stay connected to people, and to demonstrate where you are now, and where you plan to go next. - Chris Brogan
  15. 15. What can you do with LinkedIn? •  Create an online professional profile – Keep your network up to date on your activities – Collect and display recommendations •  Connect & reconnect with business colleagues •  Research people and companies – Get introduced to prospective employers and partners •  Get access to job opportunities in your network •  Interact with experts in your field – Ask questions, join the discussion & share your expertise
  16. 16. What others are doing on LinkedIn Source: Wayne Breitbarth, Forbes
  17. 17. LinkedIn for Companies • Recruiting • Corporate branding • Content promotion (including sponsored updates) • Sales networking • Build community
  18. 18. 10 Ways to Use LinkedIn 1.  Increase your visibility 2.  Increase your connectability 3.  Improve your Google PageRank 4.  Enhance your search engine results 5.  Perform blind, “reverse,” and company reference checks 6.  Increase the relevancy of your job search Source: http://blog.guykawasaki.com/ Guy Kawasaki
  19. 19. 10 Ways to Use LinkedIn 7.  Make your interviewer go smoother 8.  Gauge the health of a company 9.  Gauge the health of an industry 10. Track startups 11. Ask for advice 12. Integrate into a new job 13. Scope out the competition Guy Kawasaki Source: http://blog.guykawasaki.com/
  20. 20. The Features You Need to Know • Profiles • Jobs • Groups • Pulse/News •  Professional Features – Sales – Human resources – Marketing
  21. 21. Public profile
  22. 22. Full Profile •  Summary •  Experience •  Languages •  Skills •  Education •  Recommendations •  Additional info & contact guidelines •  Viewers of this profile also viewed... •  You see… – Who viewed your profile – How many searches you’ve appeared in
  23. 23. Jobs
  24. 24. Groups
  25. 25. Groups
  26. 26. Pulse/News
  27. 27. Basic Tips •  Don’t be a jerk •  Tell the story of where you’re going – Position yourself strategically – Custom headline, description key words •  Complete your profile – Professional highlights –> not just resume regurgitation – Use a professional picture, not a crummy iPhone shot – Check the spelling! – Include skill key words
  28. 28. Basic Tips •  Link to people you know and trust •  Get recommendations •  Join relevant groups – and participate •  Share interesting, valuable content
  29. 29. Additional Resources •  Jigsaw.com •  ZoomInfo.com •  GlassDoor.com •  Salary.com •  Buzzsumo.com •  What Color is Your Parachute
  30. 30. Questions for next week? •  Now that you’ve gotten started, what else do you want to know? •  Interested in walking through an ad campaign?
  31. 31. Contact • Katherine Chalmers linkedin.com/in/katherinechalmers @kathchalmers kath@katherinechalmers.com 703.740.0178
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