Aesthetics 1 semester 1

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Aesthetics 1 semester 1

  1. 1. Evaluating Aesthetics in Design <ul><li>A Phenomenological Approach </li></ul><ul><li>link this article to my film of clairvoyance, the “extra” sense, the blurring of subject & object </li></ul>
  2. 2. The Aesthetic challenge for designers <ul><li>Challenge to work consciously & strategically with the SENSUOUS impact of design </li></ul><ul><li>drawing attention to the SENSUAL </li></ul><ul><li>i.e. the concept of AMBIENCE </li></ul><ul><li>(enhanced perception) </li></ul><ul><li>2. Communicative self-reflection : way in which design communicates & how it can be coded aesthetically in its construction of meaning </li></ul>
  3. 3. aesthetics: the neglected area of research the relationship between surface, appearance, styling and functionality
  4. 4. Historically scientific discourse focussed on……. <ul><li>methodology </li></ul><ul><li>the impact of culture (making & consuming) </li></ul><ul><li>rather than on the “EMOTIONAL” factors. </li></ul><ul><li>Design = a meeting point of multiple interests, a practice of innovation & change, problems & solutions </li></ul>
  5. 5. Aesthetics – applied to Panton & Campbell <ul><li>Form & Sensuous Experience </li></ul><ul><li>Aesthetics is no longer the preserve of art but applies to our immediate sensuous experience of the world. </li></ul><ul><li>Appeal to the senses </li></ul><ul><li>Communication that challenges experience </li></ul><ul><li>Role of form </li></ul>
  6. 6. Return to original ideas <ul><li>“ Aistheta” ‘that which can be sensed’ & the very perception of reality (aesthetically) </li></ul><ul><li>Schusterman, Seel & Bohme </li></ul><ul><li>Logos “doctrine” of “phainomenon” ‘that which shows itself’ </li></ul><ul><li>Merlau-Ponty: interlaced structures </li></ul><ul><li>aesthetics & sensuous experience </li></ul>
  7. 7. Blurring of subject & object <ul><li>Reciprocally intertwined </li></ul><ul><li>Impossible to separate the experiencing subject from the experienced world </li></ul><ul><li>Sensing/viewing subject can be sensed or viewed & become an object </li></ul><ul><li>The flesh “la chair” – density of the flesh </li></ul><ul><li>Bohme develops ambience further; things, situations, surroundings – essential reality </li></ul>
  8. 8. Ambience <ul><li>First reality – coexistence of subject & object </li></ul><ul><li>Synaesthesia – ambience is experienced </li></ul><ul><li>Made or manipulated too </li></ul><ul><li>(commercials, architecture) </li></ul>
  9. 9. Structure of appearance: Panton & Campbell <ul><li>Gesamtkunstwerk – surrealist / psychedelic </li></ul><ul><li>ambience of colour, texture, fabric, layers, materials, surfaces, elements of form as variations of geometry </li></ul><ul><li>Panton intensifies the ambience – the immediate appearance of the world (Seel), the pure present </li></ul><ul><li>(pictures) </li></ul>
  10. 10. Communicative self-reflection <ul><li>The invisible idea or meaning (Merleau-Ponty) </li></ul><ul><li>Its double & its depth </li></ul><ul><li>Transparence behind the sensible </li></ul><ul><li>MP breaks with the metaphysic… </li></ul><ul><li>Idea – structure of immanent transcendence </li></ul><ul><li>every design has an idea, a dimension of immaterialty – a matter of communication! </li></ul>
  11. 11. Added Quality <ul><li>Adorno – the other, the negation of the given </li></ul><ul><li>“ the non-being in the works of art is a constellation of being” </li></ul><ul><li>art produces something “more” </li></ul><ul><li>Herstellung des Mehr </li></ul><ul><li>an “otherness” </li></ul><ul><li>surplus of meaning (Seel) </li></ul>
  12. 12. Working with aesthetics: Campbell <ul><li>the diagram (animation) </li></ul><ul><li>How design performs or reflects meaning in its physical form…. </li></ul><ul><li>how it relates to the kind of self-reflective “aesthetic function” where it displays a surplus of meaning </li></ul><ul><li>x = relation to aesthetic function </li></ul><ul><li>y = reflection of the idea </li></ul>
  13. 13. Framework for conceiving Aesthetics in Design concept design natural mapping Non-surplus in appearance “ functionality” anonymous design lifestyle design Surplus in appearance “ aesthetics” indirectly mediating the idea directly displaying the idea

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