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Local search class   45 min
 

Local search class 45 min

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Get your local business to the top of Google. Google Place and SEO tips

Get your local business to the top of Google. Google Place and SEO tips

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    Local search class   45 min Local search class 45 min Presentation Transcript

    • Local Search Class
      • By
      • Kathy Long, LSO
      • Local Search Specialist
      • Kat & Mouse SEO & Web Design
      • Class Notes & Resources
      • www.katandmouse.com/local-search-resources www.katandmouse.com/LocalSearch Class Workbook.xlsx
    • Why be online?
      • 20% of all searched in Google are local. That’s 2.24 billion!!
      • 97% use internet for local business search
      • And…
    • Ding. Dong. Yellow pages are dead.
    • Ding. Dong. Yellow pages are dead.
    • Ding. Dong. Yellow pages are dead.
    • Ding. Dong. Yellow pages are dead.
    • Ding. Dong. Yellow pages are dead.
    • Where should you be online?
      • Website
      • Social Media
      • Google Places
      • Yahoo Local
      • Bing Local
      • Everywhere you can!
      • 2 million Places claimed in US – only 2% of total!
      • 1 st place gets 35% of clicks, 2 nd 17%, 3 rd 12%... 10 th 2.5%
    • Create and Claim Your Place
      • Google Places
      • Yahoo Local
      • Bing Business Portal
      • Facebook
    • Google Places – Since October 2010 It’s either “pure” results or “blended”
    • Google Places – How to Rank High
    • What Google Wants
      • Proximity
    • What Google Wants 1. Proximity But other things can trump it. 16 miles away 5 miles 5 miles 0 miles
    • PROXIMITY: Develop Your NAP
      • NAP = Name, Address, Phone
        • Consistency across the web is critical!
        • DO THIS! Search for your phone number on the web. Check to see where your NAP is inconsistent. Make a note of these. FIX THEM!
    • Place Page Proximity
      • Add photos to Panoramio and geotag
      Image from blumenthals.com
    • PROXIMITY
      • Location rich snippet
        • <div class=&quot;vcard&quot;>
        • <span class=&quot;fn&quot;>Taylor Benefits Insurance Agency</span>
        • <span class=&quot;adr&quot;>
        • <span class=&quot;street-address&quot;>4820 Harwood Road #130</span>
        • <span class=&quot;locality&quot;>San Jose</span>
        • <span class=&quot;region&quot;>CA</span>
        • <span class=&quot;postal-code&quot;>95124</span>
        • <span class=&quot;tel&quot;>(408) 358-7502</span>
        • </span>
        • </div>
        • http://microformats.org/code/hcard/creator
    • What Google Wants 2. Relevance Which place most closely matches the keyword query?
    • Place Page RELEVANCE
      • Business name in title – Don’t spam with keywords, be consistent
        • City keywords in title if possible and applicable
      • Point to a better landing page – contact page
      • Use more info links to add additional links to website, either internally or social sites
    • RELEVANT categories
      • Google gives you 5 categories – one canned and 4 custom categories
        • Utilize your keyword research
        • Use high volume, high conversion keywords like hotel with free wi-fi, pet friendly hotel, cool coffee shop
        • Don’t spam!
        • Look at your competitors http://www.localsearchtoolkit.com/
    • RELEVANT Website
      • Business name in title tag
      • City keywords in title tag and H1 tag
      • Web copy
        • Include your location, a map, your cities served, hours, email address, fax number, phone number, directions and other any information you have that establishes your location.
        • Create page for each location
        • Internal linking on keywords
    • RELEVANT Website
      • Example: http :/ / www.agilemonkey.com
      • Query “Santa Cruz Pilates Classes”
      • Query “Santa Cruz Pilates Studio”
      • Query “Santa Cruz Pilates teacher”
      • What do we need to do to rank for all three?
    • Link Building
      • Acquire quality links from quality sites with keywords in anchor text
        • Give free advice
        • Blog commenting
        • Forum commenting
        • Guest blogging
        • Write remarkable copy
        • Infographics
        • Whitepaper, research
        • Create something another business in your industry (non-competitor) would value
    • Link building
      • Create best Santa Cruz whatever award
      • Guest post about regional issues on local blogs and relate it back to your business
      • Ask for referral on client’s website
      • Offer local promotion
      • Write a glowing review of a local business. Guaranteed that they’ll link to it!
      • Copy your competitors – http ://www.opensiteexplorer.org /
    • Social Shouts and Link Building
      • Announce your remarkable content
        • Build relationships and follows
        • Facebook
        • Tweet
        • Email
        • Newsletter
        • Social bookmarking
        • Add share, bookmark ability to your website
        • Sharethis.com
    • What Google Wants 2. Prominance (popular) Which place is the most popular or prominent?
    • PROMINENCE: Citations
      • Create articles for inbound links - add NAP
    • PROMINENCE: Citations
      • Videos - add NAP
    • PROMINENCE: Citations
      • Facebook Page
    • PROMINENCE: Citations
      • Research top 10 or more competitors and do what they do and then some more!
        • Whitespark.ca/local-citation-finder
    • PROMINENCE: More Citations
      • Chamber of Commerce
      • BBB
      • Host/support a philanthropic event
    • PROMINENCE: More Citations
      • Find local events to sponsor
        • Query these
          • Location sponsorship
          • Location sponsorship opportunities
          • Location sponsor our event
          • Location “thanks to our sponsors”
          • Location intitle:sponsors
          • Location inurl:sponsors
    • PROMINENCE: More Citations
        • Create future notifications in Google alerts on keywords:
        • City + sponsor
        • City + donor
        • City + “Thanks to our sponsors”
        • City + keyword + blog
    • PROMINENCE: Local directories
    • PROMINENCE: Local directories
      • Enter your site MANUALLY here:
      • LOCALEZE: http ://webapp.localeze.com/bizreg/ add.aspx
      • INFOUSA: http://expressupdateusa.com/ home.aspx
      • BEST OF THE WEB: http ://local.botw.org/helpcenter/ jumpstartproduct.aspx
      • SUPER PAGES: https ://my.superpages.com/spweb/products/business- listing
      • YELLOW PAGES: http ://www.yellowpages.com/sp/advertise/
      • YELP: http ://www.yelp.com /
    • PROMINENCE: Local directories
      • To find more, query:
      • City + directory
      • City + business directory
      • “ list of citysites”
      • City + websites
      • City + sites
      • “ city sites”
      • “ city websites”
      • “ favorite links” city
      • “ recommended link” city
      • Wiki Travel San Jose
    • POPULAR: Reviews
        • Get email addresses from customers, segment into gmail and yahoo email addresses and ASK
        • Facebook
        • Use Thumbtack.com
        • Brightlocal review tool
        • Review Triage
    • POPULAR: Reviews
        • Use QR Codes and link to review sites
        • Print on business cards, invoices, receipts, flyers
      Generate your own QR code at Kaywa.com
    • Summary: 7 ways to dominate 7 pack
      • Add NAP to off-site content
      • Broaden your citation mentions
      • Optimize your website
      • Get more local, anchor text inbound links from directories, press releases, check-in sites, blogs
      • Get reviews
      • Timely updates to your place page
      • Get active in social media
    • In the end
      • Everyone will be doing these steps. What can you do that is more?
      • More relevant pages and posts, more relevant links, more relevant shouts
      • But remember…
    • If you were in a group of people being chased by a bear, you only need to be 1 step ahead of the slowest person.
    • Likewise, you only have to be 1 step ahead of your competitor. So, don ’ t overwhelm yourself. You don ’ t have to do it all.
    • Just don ’ t get left behind.
    • Need help?
      • Kat & Mouse takes you to the next level with…
      • Website & Google Places optimization to get Google to take note
      • Link building to move your site above the competition
      • Social Media marketing – Custom landing pages, engagement, website integration to get people singing your praises
      • Mobile Marketing to capture the crowd on the street in the new internet
      • Monthly monitoring and improvements to keep you on top
    • Kat & Mouse
      • Please connect with me
      • www.katandmouse.com
      • [email_address]
      • 408-694-3706
      • www.facebook.com/katandmouseo
      • Twitter: @katndmouse
      • LinkedIn - Kathy Long
      • LinkedIn: Join Local BizBuzz Group http ://www.linkedin.com/groups/Local-BizBuzz- 3215677
      • To your success!