• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Take Your Ho-Hum SEO to the Next Level
 

Take Your Ho-Hum SEO to the Next Level

on

  • 1,074 views

Years ago getting that #1 rank was easy. But things have changed. Competition has increased. And anyone in the internet marketing field has learned the basics with most all of them saying "they do ...

Years ago getting that #1 rank was easy. But things have changed. Competition has increased. And anyone in the internet marketing field has learned the basics with most all of them saying "they do SEO." Even business owners are doing it. So now to get Google’s attention – and, more importantly, your customer's attention – you have to step it up. Here are some very simple tips to use to take ho-hum SEO techniques that everyone has used for years to the next level. Even beginners can do this. This deck is also posted at http://katandmouse.com/kat-s-meow-blog/seo/ho-hum-seo where you can see all the presenter notes as well.

Statistics

Views

Total Views
1,074
Views on SlideShare
868
Embed Views
206

Actions

Likes
2
Downloads
2
Comments
1

5 Embeds 206

http://www.katandmouse.com 133
http://katandmouse.com 40
http://santa-cruz-web-design.com 21
http://dev1.katandmouse.com 11
https://www.rebelmouse.com 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

11 of 1 previous next

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Competition has increased. Everyone learns the basics. Even business owners are doing it. To get Google’s attention, you have to do it better.
  • Remember, we’re writing for people with needs
  • RAP begin relevancy, authority and popularity
  • Each branch represents each page

Take Your Ho-Hum SEO to the Next Level Take Your Ho-Hum SEO to the Next Level Presentation Transcript

  • w w w . k a t a n d m o u s e . c o m Take Your Run-of-the-Mill, Ho Hum SEO to the Next Level
  • w w w . k a t a n d m o u s e . c o m Why HO-HUM doesn’t cut it – anymore Yawn. Tell me something I don’t know.
  • w w w . k a t a n d m o u s e . c o m What is “Ho-Hum” SEO • Keyword inclusion (yawn) • Meta tags (boring) • H1 titles (give me a break) • Reciprocal linking (who gives a d@!n)
  • w w w . k a t a n d m o u s e . c o m BORING Keyword Inclusion Targeting product and service keywords without regard to audience
  • w w w . k a t a n d m o u s e . c o m ANNOYING Keyword Inclusion KEYWORD STUFFING
  • w w w . k a t a n d m o u s e . c o m BETTER Keyword Inclusion Write to a “real” person, with real problems
  • w w w . k a t a n d m o u s e . c o m BETTER Keyword Inclusion Begins with identifying your offer along with Target Market and their pain or desires.
  • w w w . k a t a n d m o u s e . c o m Example: Vanilla.com They sell: 1. High-quality, BETTER tasting vanilla 2. Eco-friendly 3. Fairly traded 4. BULK vanilla
  • w w w . k a t a n d m o u s e . c o m Challenge: Quantity Who’s willing to pay buy in bulk?
  • w w w . k a t a n d m o u s e . c o m Challenge: Price Who’s willing to pay higher? 1. For larger quantity 2. For better flavor 3. To protect the environment 4. To help the farmer
  • w w w . k a t a n d m o u s e . c o m Bulk vanilla extract Socially conscious Environmentally conscious Quality conscious Ice cream makers Amateur Pros - Bakers
  • w w w . k a t a n d m o u s e . c o m Bakers I need LOTS of vanilla that makes my cookies taste BETTER than anyone else’s
  • w w w . k a t a n d m o u s e . c o m Keyword Queries I need lots of vanilla that makes my cookies taste better than anyone else’sBulk vanilla
  • w w w . k a t a n d m o u s e . c o m Keyword Queries I need lots of vanilla that makes my cookies taste better than anyone else’s “BEST” vanilla Bulk vanilla
  • w w w . k a t a n d m o u s e . c o m Bakers Same target looking on the other branch I need some new recipes
  • w w w . k a t a n d m o u s e . c o m Bakers Same target looking on the other branch Vanilla bean recipes I need some new recipes
  • w w w . k a t a n d m o u s e . c o m Bakers Looking on the other branch I need vanilla paste recipes Vanilla bean recipes I need some new recipes
  • w w w . k a t a n d m o u s e . c o m Environmentally conscious keywords “eco-friendly vanilla” “organic vanilla” “sustainable vanilla”
  • w w w . k a t a n d m o u s e . c o m Socially conscious – I want fair trade vanilla
  • w w w . k a t a n d m o u s e . c o m So what did we do?
  • w w w . k a t a n d m o u s e . c o m Keyword research – Google Adwords tool – Google trends – Uber Suggest – Google related –Ask
  • w w w . k a t a n d m o u s e . c o m Then build pages for those PEOPLE and keywords.
  • w w w . k a t a n d m o u s e . c o m Bulk vanilla beans Wholesale vanillaBulk vanilla beans Wholesale vanilla
  • w w w . k a t a n d m o u s e . c o m Fair trade vanilla Best vanilla Is fair trade vanilla really fair? What’s the best vanilla extract?
  • w w w . k a t a n d m o u s e . c o m TAKEAWAY: Identify your target market. Define their personas. Add keyword branches to get found for more traffic & more sales! I need new windows I need cabinets
  • w w w . k a t a n d m o u s e . c o m Content worksheet Google Drive Spreadsheet
  • w w w . k a t a n d m o u s e . c o m Metatags
  • w w w . k a t a n d m o u s e . c o m SEO is not just about rank. It’s also about getting clicks. Great meta descriptions help a lot – even if you are not #1!
  • w w w . k a t a n d m o u s e . c o m This? Ho-hum
  • w w w . k a t a n d m o u s e . c o m Or this?
  • w w w . k a t a n d m o u s e . c o m This? Ho-hum
  • w w w . k a t a n d m o u s e . c o m Or this?
  • w w w . k a t a n d m o u s e . c o m Or this?
  • w w w . k a t a n d m o u s e . c o m Google created all these Ho- hums. Lori is the only one on page 1, so who cares, but…
  • w w w . k a t a n d m o u s e . c o m But when your competitor is there, it does matter. Note the value proposition. And the word Dublin in the description caused Google to use the one I created..
  • w w w . k a t a n d m o u s e . c o m Meta Description Tips • Ask a question that shows empathy and addresses pain point • Make sure the question includes the keyword • Tell the reader they’ll find the answer to what they’re looking for • Make sure it includes the keywords so Google doesn’t make up its own!
  • w w w . k a t a n d m o u s e . c o m Meta Title • Include keywords at the beginning • Make it relevant to the keywords you care about • Try for “Hey look at me!”
  • w w w . k a t a n d m o u s e . c o m Schema Markup Code
  • w w w . k a t a n d m o u s e . c o m Review markup
  • w w w . k a t a n d m o u s e . c o m Searchmetrics findings: Only 0.27% of domains are using Schema. 47% higher rankings on average for those sites that are using Schema markup.
  • w w w . k a t a n d m o u s e . c o m Schema Code Examples Anaheim pest control Vanilla bean recipes Samsung galaxy
  • w w w . k a t a n d m o u s e . c o m Review markup
  • w w w . k a t a n d m o u s e . c o m Recipe markup
  • w w w . k a t a n d m o u s e . c o m Schema Code Wordpress Plugins WP-customer reviews Local Search SEO Contact Page Schema creator by Raven - reviews, product, event, book Recipes – Yumprint’s RecipeCard, EasyRecipe
  • w w w . k a t a n d m o u s e . c o m No plugin? Use… Micro Data Generator
  • w w w . k a t a n d m o u s e . c o m Now for what everyone forgets. It’s so simple. Or is it?
  • w w w . k a t a n d m o u s e . c o m Internal Linking Links to get visitors from one place to another AND to tell Google what your pages are about!
  • w w w . k a t a n d m o u s e . c o m Just as backlinks coming from OUTSIDE your website improve your RAP in Google, so do internal links. The more you have going into a page, the higher it will rank for those keywords.
  • w w w . k a t a n d m o u s e . c o m A good internal linking strategy begins with good site architecture Picture credit: http://www.wordtracker.com/academy/internal-linking
  • w w w . k a t a n d m o u s e . c o m Anchor text makes it clearer to Google what that page is about. "Learn about our glass beads - click here.” "Learn about our glass beads" Better…
  • w w w . k a t a n d m o u s e . c o m Internal linking tips –Harness the power of silos to POWER UP top level pages (such as bead silos on previous slide) –Identify most profitable landing pages or those that need link juice(example vanilla.com – bulk vanilla beans) –Link ON keywords (yes, it’s still ok as long as it’s within your site)
  • w w w . k a t a n d m o u s e . c o m And now the #1 most-forgotten on- site SEO tactic…
  • w w w . k a t a n d m o u s e . c o m Don’t forget to insert internal links with EVERY NEW page you create.
  • w w w . k a t a n d m o u s e . c o m Internal linking tips Use the website worksheet to track which pages get what links, on what keywords, and coming from where.
  • w w w . k a t a n d m o u s e . c o m Overwhelmed? Remember if you’re in a crowd, being chased by a bear, you only need to be…
  • w w w . k a t a n d m o u s e . c o m …one step ahead of your competitor
  • w w w . k a t a n d m o u s e . c o m Web Design SEO / Local SEO Social Media Marketing SEOcial Mobile PPC www.katandmouse.com 408.647.2327 www.facebook.com/katandmouseo Twitter: @katndmouse