PR In Romania
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PR In Romania

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PR In Romania Presentation Transcript

  • 1. It has taken years for the industry to fully  establish itself. It started by educating  ▪ potential clients ▪ the media and ▪ general public about what public relations actually is and mostly about what it can do.
  • 2. 1990s - multinational companies were the  first to introduce public relations in Romania; 1990 - only one PR agency in Romania;  1993 - for the first time in Romania, the public  University of Bucharest offered a Public Relations course ; 2000-2003 - boom period, both as volume of  activities and companies that request public relations services.
  • 3. The past few years- shift in the role of public  relations, away from media relations and towards consultancy and a more sophisticated range of services Also requested are:  ▪ the organization of festivals ▪ concerts ▪ opening ceremonies ▪ press conferences ▪ workshops
  • 4. Currently Engaging in PR Activities: 92,4%  ▪ Brand PR: 65,4 % ▪ Corporate PR: 86,3 % Types of PR Activities Engaged by the  Company: ▪ Brand PR Only 13,7% ▪ Corporate PR Only 34,6% ▪ Both Brand PR and Corporate PR 51,6 %
  • 5. Internal communications: 87,4 %  Marketing/ Brand communications: 86,3 %  Communications with business partners:  85,7% Corporate communications: 80,2 %  Communication regarding corporate social  responsibility: 56,6 %
  • 6. Media relations: 96,2 %  Planning and organizing events: 91,2 %  Internal communications: 89,6 %  Media monitoring: 82,4 %  Crisis monitoring: 58,2 %  Corporate social responisbility: 58,2 %  Financial/ investors relations: 47,8 %  Consultancy on communications issues: 46,2  % Government relations/ public affairs: 34,6 % 
  • 7. Creating an image of the company : 95,1 %  Supporting products and servicies: 92,9 %  Creating a reputation of the company: 91,2  % Involving and rewarding the employees:75,3  % Managing crises: 73,6 % 
  • 8. There is a budget plan on activities for the  whole fiscal year 75,3 % The PR budget is allotted depending on the  issues that arise 24,7 %
  • 9. The first 28 PR agencies had in 2008 an  annual turnover of 20 millions euro. The firs one is Millenium Communication with  a turnover of 2, 6 millions euro, followed by DC Communication with a 2, 1 millions turnover
  • 10. Leo Burnett 30,4%  McCann Erickson 19,4%  Next 8,5%  CAP 7,3%  Ogilvy 6,1%  Headvertising 5,3%  Propaganda 4,9%  Graffiti BBDO 4%  Publicis 4%  Lowe & Partners 3,6% 
  • 11. RAAA - Romanian Association of  Advertising Agencies a professional trade body whose role is to  defend and represent advertising agencies. includes all the major advertising agencies in  Romania. organizer of the Ad'Or advertising festival  and, together with IAA, of the Effie Awards.
  • 12. Main area of growth- the local mid-size and  small companies that begin to realize their need for public relations. The increasing number of students and  specialized university programs will bring the theoretical base to the profession, which will mend well with the practical base of the current practitioners.