PR in Poland 1

1,188 views
1,093 views

Published on

Published in: News & Politics, Travel
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,188
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

PR in Poland 1

  1. 1. POLITICAL PR in POLAND Prepaired by: Iwona Szwedo Lukasz Chwaszcz
  2. 2. History of PR in Poland <ul><li>1989 – SOLIDARNOŚĆ </li></ul>
  3. 3. POLITICAL PR <ul><li>1990 – Lech Wałęsa’s campaign </li></ul>
  4. 4. POLITICAL PR <ul><li>NOWADAYS </li></ul><ul><li>Political PR as the element of POLITICAL MARKETING </li></ul>Political marketing Electoral marketing Political PR Political manipulation
  5. 5. Elements of Political PR Direct communication Speeches and public meetings Reports and lectures Jubilees, meetings on the top, intern a tional visits
  6. 6. POLITICAL PR Indirect communication Instruments of working with medias Communication channels Spontaneous Routine Strategic
  7. 7. Types of political PR Good PR
  8. 8. POLITICAL PR Results of good PR
  9. 9. POLITICAL PR Bad PR
  10. 10. POLITICAL PR Agressive PR
  11. 11. Models of PR in Poland We have 4 modules of PR selected by J. Grunig, however the most often which are used in Poland are modules 2 and 3. But during elections we have pure propaganda which is used by different political parties.
  12. 12. Our analysis Bad  too much propaganda Good  employing more and more PR officers Missing  good dialog between politicians
  13. 13. Thank You

×