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PR in Poland 1
PR in Poland 1
PR in Poland 1
PR in Poland 1
PR in Poland 1
PR in Poland 1
PR in Poland 1
PR in Poland 1
PR in Poland 1
PR in Poland 1
PR in Poland 1
PR in Poland 1
PR in Poland 1
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PR in Poland 1

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Published in: News & Politics, Travel
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Transcript

  • 1. POLITICAL PR in POLAND Prepaired by: Iwona Szwedo Lukasz Chwaszcz
  • 2. History of PR in Poland
    • 1989 – SOLIDARNOŚĆ
  • 3. POLITICAL PR
    • 1990 – Lech Wałęsa’s campaign
  • 4. POLITICAL PR
    • NOWADAYS
    • Political PR as the element of POLITICAL MARKETING
    Political marketing Electoral marketing Political PR Political manipulation
  • 5. Elements of Political PR Direct communication Speeches and public meetings Reports and lectures Jubilees, meetings on the top, intern a tional visits
  • 6. POLITICAL PR Indirect communication Instruments of working with medias Communication channels Spontaneous Routine Strategic
  • 7. Types of political PR Good PR
  • 8. POLITICAL PR Results of good PR
  • 9. POLITICAL PR Bad PR
  • 10. POLITICAL PR Agressive PR
  • 11. Models of PR in Poland We have 4 modules of PR selected by J. Grunig, however the most often which are used in Poland are modules 2 and 3. But during elections we have pure propaganda which is used by different political parties.
  • 12. Our analysis Bad  too much propaganda Good  employing more and more PR officers Missing  good dialog between politicians
  • 13. Thank You

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