PR in France

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PR in France

  1. 1. PR market in France Claire Giannini Anthony Rousselle Pierre Babinet
  2. 2. 2007-French compagnies’ expenses in PR: 17,5 billions euro Global communication expenses: 31,8 billions euro
  3. 3. Targets of PR expenses
  4. 4. Targets of PR expenses
  5. 5. % of total budget
  6. 6. PR & employment 3000 employees 220 agencies
  7. 7. French PR representatives ANAE: event communication AACC: communication agencies UJJEF: corporate communication UDA: announcers SYNTEC: PR agencies COM Publique : Public communication
  8. 8. Politics and PR in France The Sarkozy strategy

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