PR in France
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PR in France

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PR in France PR in France Presentation Transcript

  • PR market in France Claire Giannini Anthony Rousselle Pierre Babinet
  • 2007-French compagnies’ expenses in PR: 17,5 billions euro Global communication expenses: 31,8 billions euro
  • Targets of PR expenses
  • Targets of PR expenses
  • % of total budget
  • PR & employment 3000 employees 220 agencies
  • French PR representatives ANAE: event communication AACC: communication agencies UJJEF: corporate communication UDA: announcers SYNTEC: PR agencies COM Publique : Public communication
  • Politics and PR in France The Sarkozy strategy
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