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PR in France
 

PR in France

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    PR in France PR in France Presentation Transcript

    • PR market in France Claire Giannini Anthony Rousselle Pierre Babinet
    • 2007-French compagnies’ expenses in PR: 17,5 billions euro Global communication expenses: 31,8 billions euro
    • Targets of PR expenses
    • Targets of PR expenses
    • % of total budget
    • PR & employment 3000 employees 220 agencies
    • French PR representatives ANAE: event communication AACC: communication agencies UJJEF: corporate communication UDA: announcers SYNTEC: PR agencies COM Publique : Public communication
    • Politics and PR in France The Sarkozy strategy
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