WWF - Internet and social networks for organizations

Internet and social networks for organizations Katarina Kostic Iwith.org Foundation jueves 15 de abril de 2010

Index • Basic concepts • Broken paradigms • New concepts • Internet & NGOs • Online Resources jueves 15 de abril de 2010

Basic concepts jueves 15 de abril de 2010

Internet The Internet is a global system of interconnected computer networks that consists of millions of private, public, academic, business, and government networks of local to global scope that are linked by a broad array of electronic and optical networking technologies. The Internet carries a vast array of information resources and services, most notably the inter- linked hypertext documents of the World Wide Web (WWW) and the infrastructure to support electronic mail. jueves 15 de abril de 2010

Web 1.0 Dynamic Community jueves 15 de abril de 2010

• Arises in 2004 • Refers to participative web • “Prosumer” concept: User Consumer and Producer • Flow and exchange of information jueves 15 de abril de 2010

Social networks • Define who are my “friends” • Descover new “friends” • “Friends” of friends are my “friends” too jueves 15 de abril de 2010

Social networks • “How to destroy a brend” • Viral effect of communication • 6 degrees of separation jueves 15 de abril de 2010

Social networks • Keep in touch with friends daily • Updates, photos, messages, parties, games, recomendations, movies, bookes, trips, music, concerts... • Actiones, events, news... jueves 15 de abril de 2010

Social networks • Profesional connections • Lead generation (creation or generation of prospective consumer interest or inquiry into a business' products or services), job search, profesional communities, debates... jueves 15 de abril de 2010

Social networks • Concrete objective • Activism jueves 15 de abril de 2010

Broken paradigms jueves 15 de abril de 2010

Web 1.0 • Communication cost • Publication cost • Information • No traditional publishers jueves 15 de abril de 2010

Web 2.0 - Blogs • Everybody can be author • Confidence in the unknown • Reactivity or responsiveness to stimulation jueves 15 de abril de 2010

Web 2.0 - Wiki • Team work • Without editor • Confidence • Moderation jueves 15 de abril de 2010

New concepts Blog , Chat , Copy Left , Creative Commons , Crowd Sourcing, Embed , Flash, Follower, Friend, I like it , Instant Messaging , Java , Javascript, MicroBlogging , Podcast, Privacy , RSS , SHARE, SPAM , Social Bookmarking , Social Media , Social Network , Tag , Video Conference , Vote , Web 2.0 , Wiki , Wisdow of the Crowd jueves 15 de abril de 2010

Social media • Known as Social media - contents generated by user and not by communication groups • Blogs, Micro-Blogging • Social networks, Forums • Not just communication, but PARTICIPATION jueves 15 de abril de 2010

Blog • Acronym for weBLOG (web diary) • Developed to publish our ideas, reflections easily… • Chronological order • Easy to use • Very popular quickly jueves 15 de abril de 2010

Blog • In evolution: • Feedbacks and commentaries • Multiple authors • Various topics • And it´s free of charge! jueves 15 de abril de 2010

Blogs • It is a bedroom industry • The traditional newspapers are losing their stand • Great mayority of users, contributing to a project, will cause that good results emerge jueves 15 de abril de 2010

Microblogging • Blog with just 140 characters • What am I doing or thinking or.... • Asyncronized chat jueves 15 de abril de 2010

Social Bookmarking • Share my favorite pages • If a lot of people likes it: Popular • If they like it a lot in short time: Hot • Find out what is Hot • Descover new topics • Descover using simmilar profiles jueves 15 de abril de 2010

Social Bookmarking Example: http://delicious.com/katalamar jueves 15 de abril de 2010

I like it • Vote • Negative vote • Share opinion • Comment jueves 15 de abril de 2010

Friend • Somebody I know (e-mail) • Somebody with same interests • Somebody with same contacts jueves 15 de abril de 2010

Follower • Person interested in our work: • recives our updates • email, RSS, twitter, facebook ... jueves 15 de abril de 2010

Crowd Sourcing Contents produced by users jueves 15 de abril de 2010

Copy Left • No Copy Right, I want to be copied! • But I want to be clear that I am the author • It is not for comercial use • It is changable, editable.. jueves 15 de abril de 2010

Embed • HTML code which we add to our web page to show us a content of some Internet service jueves 15 de abril de 2010

Podcast • Audio or video file to be listen on iPod • For TV and personal computer use too jueves 15 de abril de 2010

Chat, Instant Messaging • Instantaneous communication between 2 or more people in a text mode jueves 15 de abril de 2010

Video Conference • Chat or IM which includes audio or video • May incorporate aditionaly Documents share, Co-Browsing... jueves 15 de abril de 2010

Internet & NGOs jueves 15 de abril de 2010

Communication Communicate easy, with minimum expenses and huge impact! jueves 15 de abril de 2010

Visual connection • What can we do: • Make photo albumes • Publish videos • Make video presentations • Video messages jueves 15 de abril de 2010

Connection • If the activists explain their impressions, problems, needs... • We connect with people! jueves 15 de abril de 2010

Interaction • If we permit direct conntact, dialog and share of ideas... • We get to know better our donors • We receive more funds • Ask, ask for help jueves 15 de abril de 2010

Action • Permanent information is the best way to act! • Instant information about what is happening • Achivements and errors • Ask for help jueves 15 de abril de 2010

Promote • It´s much more probable that I´ll become a member of some NGO that I saw or that has sent me an email... or • I´ll become a part of NGO that my firend told me needs some help and are doing incredible things.. jueves 15 de abril de 2010

Promote • Use Social Bookmarking to promote your cause • Disseminate your cause, web or blog in Social networks • Participate in debates jueves 15 de abril de 2010

Participation • Social Media is a space in which the users want to be listened to, treated as equal, with respect and affection jueves 15 de abril de 2010

iwith.org Barcelona iwith.org Suiza Cucurulla 9, 2n 2a 11, Rue de la Porcelaine 08002 Barcelona 1260, Nyon Spain Switzerland T: +34 93 380 49 75 T:+41 22 362 58 69 F: +34 93 304 23 53 F:+41 22 362 58 67 http://www.iwith.org/ info@iwith.org katarina@iwith.org jueves 15 de abril de 2010

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WWF - Internet and social networks for organizations

by katalamar on Apr 15, 2010

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