L1 media convergence

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L1 media convergence

  1. 1. Key Media Concepts Institutions and Audiences An Introduction
  2. 2. Media Usage Poll <ul><li>Working in your table groups, consider the following questions: </li></ul><ul><li>What personal media do you use on a regular basis? (e.g. mp3, iPod, mobile phone, etc.) </li></ul><ul><ul><li>Consider what type of media product this is and what it is used for. </li></ul></ul><ul><ul><li>Do other people in your class have similar technology? Do they use it in the same way? </li></ul></ul><ul><ul><li>What brand names are common to these products? </li></ul></ul><ul><ul><li>In what situations do you use this technology? </li></ul></ul>
  3. 3. Learning Objectives <ul><li>To develop an understanding of how media products are produced, distributed, and consumed. </li></ul><ul><li>To be able discuss issues of production, distribution or consumption. </li></ul><ul><li>To be able to critically evaluate institutions and audiences in relation to a case study. </li></ul><ul><li>To be aware of technological advances, and the ways in which this may influence institutions and audience. </li></ul>
  4. 4. Media Institutions <ul><li>A media organisation which is part of the process of production and distribution of media texts. </li></ul><ul><li>&quot;Those enduring regulatory and organising structures of any society, which constrain and control individuals and individuality... the term more precisely refers to the underlying principles and values according to which many social and cultural practices are organised and co-ordinated.&quot; </li></ul><ul><li>Key Concepts in Communication by O'Sullivan, Fiske, Hartley & Saunders 1983 </li></ul>
  5. 5. How many media institutions can you think of? BBC WARNER BROTHERS ? ?
  6. 6. Media Convergence <ul><li>Where a media organisation is able to deliver a media text through more than one media platform. </li></ul><ul><li>The rise of digital communication in the late 20th century made it possible for media organizations (or individuals) to deliver text, audio and video material over the same wired, wireless or fibre-optic connections. At the same time, it inspired some media organizations to explore multimedia delivery of information. This digital convergence of news media, in particular, was called &quot;Mediamorphosis&quot; by researcher Roger Fidler, in his 1997 book by that name. </li></ul>
  7. 7. Media Ownership - Issues <ul><li>Media ownership is in a constant state of change – there is a history of takeovers and mergers in any media: </li></ul><ul><li>Interests in different media </li></ul><ul><li>The largest and most powerful media institutions are private </li></ul><ul><li>Global in character and competition. </li></ul>
  8. 8. Ask yourself… <ul><li>Do you consider yourself simply a ‘user’ or an ‘expert’ of media technology? Why? </li></ul>
  9. 9. How are they linked? <ul><li>HOMEWORK: (Due: Next Lesson) </li></ul><ul><ul><li>Research Media Ownership and add the information to your mind-map. Your research should identify: </li></ul></ul><ul><ul><ul><li>Key media institutions that own/ run more than one area of the media. </li></ul></ul></ul><ul><ul><ul><li>Overlaps (examples of convergence) between different media </li></ul></ul></ul>

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