Couponing course
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Couponing course Presentation Transcript

  • 1. CouponsWhat’s the big deal?
  • 2. The Numbers97% use coupons at supermarket7% savings on grocery billThe typical family saves between$5.20 and $9.60 per week usingcoupons20 minutes/week clippingand organizing theircoupons save up to $1,000/year
  • 3. What are Coupons?Types • Manufacturer • StorePurpose/Marketing Strategy • boost sales • new product introduction (rebates) • bait new customers • customer appreciation / brand loyalty
  • 4. Supply Chain Value: Manufacturer Coupon Lifecycle 4 3 1 2
  • 5. Coupon SourcesSunday Newspaper Inserts Magazines • North County Times Manufacturer • Press-Enterprise • E-mail / Direct mail list• One .50 Sunday paper x 52 weeks = $26/year • “Love Letters”Internet Circulars • Coupons.com Products • SmartSource.com • RedPlum.com • Peelies • FACEBOOK • BoxesStore • Winetags • Blinkies Free Samples • Tearpads • Catalinas
  • 6. Store Couponsvs. Manufacturer
  • 7. IMPORTANT NOTE:NOT MANU. COUPONS
  • 8. IMPORTANT NOTE:NOT STORE COUPONS
  • 9. Coupons, Strategies & Rules
  • 10. Level 1: Sale + Coupon CircularCheck Coupons SAVINGS!
  • 11. Level 2: Stacking CouponsStore & Manufacturer + =1.29 each
  • 12. Level 2: Stacking CouponsStore & Manufacturer + =.49 each 75% savings!
  • 13. Level 3: Bulk DealsSavings WYB # products + Use 3 of these coupons! = .37 each! 88% savings! *STOCKUP!*
  • 14. Level 3: Bulk Deals Savings WYB # products + .75 each wyb10 participating items Use 5 of these coupons! = .25 each! 80% savings! *STOCKUP!*
  • 15. Level 4: BOGO’sBuy One Get One’s! + Use 2 of these coupons! = .67 each! 73% savings!
  • 16. Level 5: Rebates += +$5 MoneyMaker!110% savings!
  • 17. Level 6: CatalinasMagic Grocery Store Coupon Machine
  • 18. Level 6: Catalinas Buy 2 ($2.59 ea) = $5.18 2 Kikkoman Buy (2), Get $1 OYNOBuy (3) or more, Get $2 OYNO Use 2 of these! = $1.18 = .09 each!
  • 19. Level 6: CatalinasRite Aid: +Up Rewards CVS: Extra Care Bucks .::NEW POLICY::. • +Up Rewards can be loaded to card OR printed • +Ups printed cannot be used until 6pm the next day
  • 20. Rite Aid: +Up Rewards Use 1 of these & pay $1 Buy 1= $3.00 Get this! = FREE + $1 MM *STOCKUP* (Limit 2)
  • 21. Rite Aid: +Up Rewards Crest Rinse: Use 1 of these$4.99 & $4 +Up & pay $4.99 Limit 2 $4 $4 Get these! = FREE + $4.01 MM
  • 22. CVS: Extra Care Bucks Venus Razor: $5$6.99 & $5 ECB Limit 1 Use 1 of these Get this! & pay $2.99 = FREE + $2.01 MM
  • 23. Level 8: Dividing Transactions2+ separate transactions in sameshopping trip at store • Drop Total Bill • Less $$ • Prevents loss of printed catalinas / rewards • Prevents missing expiration of catalinas • Coupons that state limits per transaction
  • 24. Level 8: Dividing Transactions2+ separate transactions in sameshopping trip at store • Drop Total Bill • Less $$ • Prevents loss of printed catalinas / rewards • Prevents missing expiration of catalinas • Coupons that state limits per transaction
  • 25. Level 7: DoublersStores Double AllCoupons • Rare in So. CalAlbertson’s Double theValue circular inserts • “Double up to $1” • .25 coupon = .50 • $1 coupon = $2 • $1.50 coupon = $2.50 • $2.00 coupon = $3.00
  • 26. And we put it all together...
  • 27. Purchase 10 participating products & save $5.00General Mills Cheerios $1.49$0.60/1 – Cheerios, Honey Nut – (boxtops4education.com)Final Price: $.39 Transaction 1Betty Crocker, Mott’s or Ocean Spray Fruit Snacks $1.49  (3) 7-Ups - $3.99Use $0.75/2 Fruit by the FootFinal Price: $.61 each, when you buy 2 (1) Snapple - $2.00 Pay $6.99 Receive $5.00 CatalinaOld El Paso Hard Taco Shells $2.49  $0.50/1 – Old El Paso Product Final Price: $.75 each wyb 2Nature Valley Granola Bars or Thins $2.99 $0.60/2 – Nature Valley Granola Bars Transaction 2 Final Price: $1.99 each, when you buy 2 (4) Cheerios - $1.56 (2) Betty Crockers Fruities - $1.22 $5 Catalina wyb 4 participating products (2) Old El Paso Shells - $1.49 7-Up, A&W or Sunkist Soft Drinks, 2 L $1.33, must buy 3 (2) Nature Valley - $3.98 Final Price: $0.08 each, when you buy 3 Use $5 Catalina Pay $3.25 Snapple Tea or Fruit Drinks, 64 oz $2.00 Final Price: $0.75
  • 28. Some extra advice!
  • 29. Note value amounts & sizes stated Pay attention to expiration datesNever leave coupons at home!Clean out binder at least once a month
  • 30. Stockpiling vs. HoardingCoupon does not have to be ONLY the item pictured. Know your stores’ coupon policiesRemember ethics while couponing.
  • 31. Change your way of thinking: - Coupons are $$ - Eliminate brand loyalty- If you can do something to save money... DO IT. Subscribe to couponing blogs: Fabulously Frugal, Coupon Pro, Krazy Coupon Lady & So Cal Saver
  • 32. Don’t burn yourself out!Pick only 1-3 stores to shop at Use only 1 or 2 days of the week to couponOnly run to a store (like Rite Aid) 1 or 2 times a week Do not drive 20 minutes to save $2 on a single product Do not chase down every single deal!
  • 33. Balance family, work, couponing, you-time & HAVE FUN! :)