Your SlideShare is downloading. ×
0
Angel Deck
Angel Deck
Angel Deck
Angel Deck
Angel Deck
Angel Deck
Angel Deck
Angel Deck
Angel Deck
Angel Deck
Angel Deck
Angel Deck
Angel Deck
Angel Deck
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Angel Deck

183

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
183
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. So Called GamesLauren Glaubach | Ben Handzo | Kassidee Kipp
  • 2. Mission: To become the primary destinationwhere viewers interact with live events
  • 3. SummaryReal-time gaming for live events, providing value to all stakeholders Viewers Content / Events • Second screen gaming for live • Real-time gaming to encourage: and televised events ‒ Live television viewing • Compete by predicting the ‒ Increased engagement on outcomes in real time TV and in stadium • Provide > value to advertisers Advertisers • Enhanced connection between ads and viewers • Interactive communication and consumer feedback
  • 4. Founding Team Lauren Glaubach Ben Handzo Kassidee Kipp Director of Marketing @ Product Manager and Director of Product @ Bloomspot Designer, Mobile Bloomspot @ CitySearch Past: Brand Manager Past: Google @ ESPN & Walt (AdSense) Disney (Strategic Planning) BA (Phi Beta Kappa) BA Princeton BA Dartmouth Princeton University, MFA College, MBA University, MBA School of Visual Arts Harvard HarvardTechnical Team• Jeff Michels, Developer (contract): MS Stanford, former Googler, startup experience• Jon Cooper, Advisor: Carbon Five team lead, Giftly founder, 16 yrs dev. experience
  • 5. Problem/OpportunityIn-Stadium Advertising Threats to Traditional Mobile Advertising a Inefficient TV Advertising Nascent Market• Local businesses too • Time shifting: 86% of • Mobile ads make up only small to handle people watching time- ~5% of all ad spending manually shifted shows fast • Limited amount of space• Larger footprint needed forward the ads makes it difficult to serve for most national brands • Growth in advertising mobile ads without• ROI metrics opaque coming from live events disrupting experienceLive Event Spectators TV Viewer ADD / Real-Time Connection on Mobile Devices Second Screen and Interaction• Mobile phone becoming • 52% use device while • Live NFL generates more prominent at live watching TV mobile web usage spikes events, with spectators • 23% text others watching (6M hourly UVs vs. 2M) eager to share and the same show • 1,300 tweets about record opinions, pictures • 38% use phones during Luck’s first TD pass and video commercials (during pre-season)
  • 6. So Called Games 1st Game: Your Call FootballClosing the loop between what’s on TV (in this case, NFL games) and who’s watching it 1. Join or Create a Room: 2. Start Calling Plays: 3. See how you Rank: these are the people rack up points for every each possession is a you’ll be playing against correct call new hand, so there are plenty of chances to win
  • 7. The Market: Your Call Football Football Viewers • 200 M unique viewers in 2011 season • Each game: 17.5 M viewers on TV | Over 67,000 attend in personFantasy Footballers Casual Gamers • 27 M in 2011 season • 60% of MSN survey (13.5% of audience) respondents planned • Spend 6-15 hrs/wk to fill out an NCAA bracketA more casual Fantasy. A more intense Bracket. Likely a mix of all 3 groups. 1% of Football Viewers: 2M Market Opportunity 13.5% of Football Viewers: 27M Market Opportunity 60% of Football Viewers: 120M Market Opportunity
  • 8. User Acquisition Strategy Alpha Local NationalWord of mouth & viral, In-game text and FB challenges, Newsfeed updates, TweetsTargeted Outreach Stadiums Paid Advertising • Fan Communities • Support live games for • SEO / Search • FB Fan Pages in-person play • Internet Ads / Adwords • Twitter Feeds • Distribute flyers to • Fan Blogs incoming ticket holders Distribution Partners • College List Serves at stadium gates • Affiliate networks (NFL • Provide instant prizes bdcasts / commentary) to winners (i.e.Local Efforts beverages, signed • Sports Bar Contests / jerseys, etc.) Parties • Sports Bar Signage Local Advertising • Local businesses and merchants who want to attract ticket holders
  • 9. MonetizationAdvertising • Integrated in-app advertising • Consumer research during game breaksSponsorships • Sponsorships of various elements of game play (possessions, rooms, leaderboards, chat) • Brands targeting sporting audiencesIn App Purchases • Virtual currency with paid refills for continued play • Virtual goods for decorating user avatars & broadcasting team allegiances • Revenue Expectations: $.10 - $.50 ARPU/month
  • 10. Competitive Landscape Key Competitor: Preplay Potential Entrants • Non-integrated • Develop free prediction ads, banner ads game to increase disruptive viewer engagement • Technology issues – • Acquire PrePlay or delays in real-time other entrant game updates • Little traction • Non-intuitive optionsSo Called Games Comp. Advantages So Called Games Defensibility• Complementary, integrated experience • High switching costs between viewers and content ‒ Lifetime personal record + ‒ Ads served during game down time accumulated points ‒ Ads interactive + feedback-oriented ‒ Social network co-investment; ‒ Real-time game updates with no friends stay / leave together delay ‒ Player inertia• Easy and intuitive user interface • Speed to develop and add new features
  • 11. Financing Rounds & Goals ANGEL FUNDING SERIES A FINANCING BOOTSTRAP ($500k—$800k ) June – ? FINANCING ($45k) Nov. ’12—May ‘13 * Launch and scale June – Oct. ’12 products for prime time * Test football product with televised games* Build and refine alpha live football games @football product Stanford * Build, test, and launch* Test with friends & family products for other sports * Launch in-app ads categories (live andduring Sunday Night PrimeTime games * Build and test baseball televised) product @ AT&T Park * Explore reality TV opp.
  • 12. Opportunities for ExpansionProduct Extensions• High Stakes Rooms / Virtual wagers• Brand and Content Feedback
  • 13. Appendix
  • 14. Angel Funding: Uses of Funds

×