Your SlideShare is downloading. ×
0
Social Media for the Meta-Leader
Social Media for the Meta-Leader
Social Media for the Meta-Leader
Social Media for the Meta-Leader
Social Media for the Meta-Leader
Social Media for the Meta-Leader
Social Media for the Meta-Leader
Social Media for the Meta-Leader
Social Media for the Meta-Leader
Social Media for the Meta-Leader
Social Media for the Meta-Leader
Social Media for the Meta-Leader
Social Media for the Meta-Leader
Social Media for the Meta-Leader
Social Media for the Meta-Leader
Social Media for the Meta-Leader
Social Media for the Meta-Leader
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social Media for the Meta-Leader

1,106

Published on

Published in: Education, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,106
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Resilience-population, economic, critical infrastructure, etc.
  • Public-according to the New York Times (date 23 May ‘11), “Congress should create a National Public Safety Communication Network.”
  • Continuous-Pre-event planning for mitigation and primary prevention; event trend evaluation and intelligence; Post-event mitigation and secondary prevention throughout response and recovery period.Insert Fugate Comment Here
  • Middle East, UBLEgypt, Tunisia, Japan
  • Middle East, UBLEgypt, Tunisia, Japan
  • *PPD-8
  • Wikipage: enduring, collaborative, universal strategic, macro-level successful practices.
  • Wikipage: enduring, collaborative, universal strategic, macro-level successful practices.
  • Wikipage: enduring, collaborative, universal strategic, macro-level successful practices.
  • Transcript

    • 1. A Social Media FRAMEWORK for the meta leader<br />Richard Carney, ODNI<br />Katherine Lyon Daniel, CDC<br />Taha Kass-Hout, CDCTerry Lambert, VTARNGColeman Mehta, DHSJoe Riojas, VA<br />
    • 2. Project Statement<br /><ul><li>Social media is increasingly used to convey information between and among a variety of the public and private sectors
    • 3. Along with traditional media channels, new and emerging social media are sources of information (and misinformation) for the public and our prevention/ mitigation partners
    • 4. Significant need exists for the development of a framework for leaders and decision makers regarding successful practices of integration, use and evaluation of social media</li></li></ul><li>Project Description<br />Develop a framework for strategic leaders to integrate social media to make more effective and efficient decisions, to improve coordination, and to engage the public pre-, during, and post-event<br />We have developed two enduring deliverables; a “Social Media SmartCard for the Meta-Leader”, and an enduring collaborative, interactive social media Wikipage<br />
    • 5. Framework Considerations<br />Speed<br />Accuracy<br />Relevance<br />Actionable<br />Interactive<br />Current<br />Simplicity<br />Credibility <br />Reliability<br />Flexibility<br />
    • 6. Strategic Goals of Social Media<br />Maximize social media integration to: <br /><ul><li>Save lives, and prevent/mitigate harm and/or damage to critical infrastructure
    • 7. Collaboration of information
    • 8. Foster transparency
    • 9. Increase resilience</li></li></ul><li>Stakeholders<br />Focus is on<br />Leaders: International, federal, regional, state, tribal, territorial, local<br />Others<br />Academia<br />Traditional Media<br />NGOs<br />Public<br />
    • 10. Universal Principles<br />Multi-directional, iterative loop process<br />Framework will address information moving<br />IN from social media participants (public, partners, stakeholders, media)<br />OUT to relevant audiences (public, partners, stakeholders, media) through social media channels<br />Continuous and Adaptive<br />Framework will be updated through ongoing crowd-sourcing (mass collaboration) efforts<br />Definition of Crowdsourcing on Wikipedia<br />
    • 11. Value of Social Media?<br />Understand social media’s global landscape<br />Huge volume, low message control<br />Cross-border, fast moving data<br />Need existing platforms, technology, investment and expertise<br />Environmental scan<br />Facebook, Twitter, Renren, Tumblr….<br />Who should use these tools, and why?<br />Meta-leaders, emergency planners and responders<br />
    • 12. Value of Social Media?<br />http://www.youtube.com/watch?v=lFZ0z5Fm-Ng<br />
    • 13. Successful Practices for a Social Media Framework<br />Inform the public (engage via social media)<br />Manage mitigation and prevention, preparedness, response, and recovery operations<br />Pandemic<br />Natural disaster<br />Terrorist event<br />Cyber attack<br />Political Unrest<br />Improve use of resources<br />
    • 14. Top Tips on Social Media<br />Make strategic decisions<br />Follow the information<br />Adopt low risk tools first<br />Use fact-based messages<br />Create portable content<br />Facilitate information sharing<br /><ul><li>Encourage participation
    • 15. Leverage networks
    • 16. Use multiple formats and platforms
    • 17. Set realistic goals
    • 18. Evaluate metrics and learn from results</li></li></ul><li>Social Media Challenges<br />Maintaining significant presence online <br />Defining decision points, enable action<br />Identifying and tailoring to different audiences<br />Influencers<br />Front line responders<br />Public<br />Need to counter misinformation/rumors quickly<br />Evaluation metrics<br />Process evaluation for mid-event improvement<br />Outcome evaluation—for system and next event improvement<br />Data Management<br />
    • 19. Project Impact<br />The framework will enable the meta-leader to integrate successful practices of current and emerging social media in a strategic environment<br />
    • 20. Social Media SmartCard<br />
    • 21. Wikipage<br />http://metaleader.wikispaces.com/Welcome<br />
    • 22. Agency Feedback<br /><ul><li>CDC-Strong interest, good start
    • 23. VA-Very positive, incorporating into day-to-day processes, adjusting position descriptions
    • 24. ODNI-Wide-community of interest, undoubtedly beneficial in future innovations
    • 25. VTARNG-Well received, will be shared with the J-Staff for DSCA Operations
    • 26. DHS-Very positive, incorporating into day-to-day operations</li></li></ul><li>Q & A<br />

    ×