Social Media for the Meta-Leader
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Social Media for the Meta-Leader

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  • Full Name Full Name Comment goes here.
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  • Resilience-population, economic, critical infrastructure, etc.
  • Public-according to the New York Times (date 23 May ‘11), “Congress should create a National Public Safety Communication Network.”
  • Continuous-Pre-event planning for mitigation and primary prevention; event trend evaluation and intelligence; Post-event mitigation and secondary prevention throughout response and recovery period.Insert Fugate Comment Here
  • Middle East, UBLEgypt, Tunisia, Japan
  • Middle East, UBLEgypt, Tunisia, Japan
  • *PPD-8
  • Wikipage: enduring, collaborative, universal strategic, macro-level successful practices.
  • Wikipage: enduring, collaborative, universal strategic, macro-level successful practices.
  • Wikipage: enduring, collaborative, universal strategic, macro-level successful practices.

Social Media for the Meta-Leader Social Media for the Meta-Leader Presentation Transcript

  • A Social Media FRAMEWORK for the meta leader
    Richard Carney, ODNI
    Katherine Lyon Daniel, CDC
    Taha Kass-Hout, CDCTerry Lambert, VTARNGColeman Mehta, DHSJoe Riojas, VA
  • Project Statement
    • Social media is increasingly used to convey information between and among a variety of the public and private sectors
    • Along with traditional media channels, new and emerging social media are sources of information (and misinformation) for the public and our prevention/ mitigation partners
    • Significant need exists for the development of a framework for leaders and decision makers regarding successful practices of integration, use and evaluation of social media
  • Project Description
    Develop a framework for strategic leaders to integrate social media to make more effective and efficient decisions, to improve coordination, and to engage the public pre-, during, and post-event
    We have developed two enduring deliverables; a “Social Media SmartCard for the Meta-Leader”, and an enduring collaborative, interactive social media Wikipage
  • Framework Considerations
    Speed
    Accuracy
    Relevance
    Actionable
    Interactive
    Current
    Simplicity
    Credibility
    Reliability
    Flexibility
  • Strategic Goals of Social Media
    Maximize social media integration to:
    • Save lives, and prevent/mitigate harm and/or damage to critical infrastructure
    • Collaboration of information
    • Foster transparency
    • Increase resilience
  • Stakeholders
    Focus is on
    Leaders: International, federal, regional, state, tribal, territorial, local
    Others
    Academia
    Traditional Media
    NGOs
    Public
  • Universal Principles
    Multi-directional, iterative loop process
    Framework will address information moving
    IN from social media participants (public, partners, stakeholders, media)
    OUT to relevant audiences (public, partners, stakeholders, media) through social media channels
    Continuous and Adaptive
    Framework will be updated through ongoing crowd-sourcing (mass collaboration) efforts
    Definition of Crowdsourcing on Wikipedia
  • Value of Social Media?
    Understand social media’s global landscape
    Huge volume, low message control
    Cross-border, fast moving data
    Need existing platforms, technology, investment and expertise
    Environmental scan
    Facebook, Twitter, Renren, Tumblr….
    Who should use these tools, and why?
    Meta-leaders, emergency planners and responders
  • Value of Social Media?
    http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
  • Successful Practices for a Social Media Framework
    Inform the public (engage via social media)
    Manage mitigation and prevention, preparedness, response, and recovery operations
    Pandemic
    Natural disaster
    Terrorist event
    Cyber attack
    Political Unrest
    Improve use of resources
  • Top Tips on Social Media
    Make strategic decisions
    Follow the information
    Adopt low risk tools first
    Use fact-based messages
    Create portable content
    Facilitate information sharing
    • Encourage participation
    • Leverage networks
    • Use multiple formats and platforms
    • Set realistic goals
    • Evaluate metrics and learn from results
  • Social Media Challenges
    Maintaining significant presence online
    Defining decision points, enable action
    Identifying and tailoring to different audiences
    Influencers
    Front line responders
    Public
    Need to counter misinformation/rumors quickly
    Evaluation metrics
    Process evaluation for mid-event improvement
    Outcome evaluation—for system and next event improvement
    Data Management
  • Project Impact
    The framework will enable the meta-leader to integrate successful practices of current and emerging social media in a strategic environment
  • Social Media SmartCard
  • Wikipage
    http://metaleader.wikispaces.com/Welcome
  • Agency Feedback
    • CDC-Strong interest, good start
    • VA-Very positive, incorporating into day-to-day processes, adjusting position descriptions
    • ODNI-Wide-community of interest, undoubtedly beneficial in future innovations
    • VTARNG-Well received, will be shared with the J-Staff for DSCA Operations
    • DHS-Very positive, incorporating into day-to-day operations
  • Q & A