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Cluster life cycle: case of film industry in Latvia

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      Cluster life cycle: case of film industry in Latvia Cluster life cycle: case of film industry in Latvia Presentation Transcript

    • Conference ”Business competitiveness in local and foreign markets: challenges and experiences” 30/04/2010, BA School of Business and Finance Cluster Life Cycle Concept: Case of Film Industry in Latvia Kaspars Steinbergs Renate Cane PhD student PhD student Ventspils University College School of Business Administration Turiba kaspars@lavabit.com renate.cane@gmail.com
    • AGENDA 1. CLUSTER LIFE CYCLE THEORY 2. FILM INDUSTRY in LATVIA: 1990 - 2009 3. MAIN CONCLUSIONS
    • Concept of the film industry and cluster Film industry is: Cluster Governmental  a group of Organizations organizations enterprises and Educational Institutional creative Institutions Framework professionals Producers Enterprises  in a certain Directors and creative Writers geographical area, Actors professionals  which provide film ... Film Distribution production and Production Pre-Production, Post- distribution Content Production Production services
    • Cluster life cycle Mature Cluster Development of cluster Declining Cluster Transformation Developing Cluster Stagnation Emerging Cluster “Museum” Embryotic Cluster Time Source: Andersson et al., 2004
    • Film production: 1990 - 2008 70 60 50 40 Full-length films 30 Short-length films 20 Total 10 0 1993 1994 1995 1996 1997 2002 2003 2004 2005 2006 1990 1991 1992 1998 1999 2000 2001 2007 2008
    • Film industry in Latvia: 1990 - 2009 declining and 1990 transformation emerging cluster and development ??? embryonic stagnation cluster 1996 2009 stagnation 2003 “museum”
    • 1990 - 1996 Institutional Framework Educational Institutions Established National Film Centre – Established Department of Theatre administrative body of film sector and Audiovisual Arts at Latvian Latvian Filmmakers Union – leading Academy of Culture NGO of film industry Unmethodical and non-professional Lack of public policy on the film study programmes industry Students were taught like geniuses Enterprises and creative professionals Inflexible and "old style" management of the Riga Motion Pictures Studio Rejected offers from Hollywood film producers Established many small film studios, mostly “one-man”  Lack of cooperation between film studios and television
    • 1996 - 2003 Institutional Framework Educational Institutions Unsuccessful privatization of the Poor material and technical basis Riga Motion Pictures Studio Lack of study programmes for film Passage of the Copyright Law - producers favourable to producers, not to authors Question in suspense with ownership of movies shot in the Soviet period Enterprises and creative professionals Making high culture movies, loss of audience  Participation in some international film festivals
    • 2003 - 2009 Institutional Framework Educational Institutions Growth of available governmental Established the Baltic Film and funding, its granting to many small media school projects, almost without any control on their expenditure and screening results Enterprises and creative professionals  Development of film studio and cinema city “Cinevilla”  Application on different funding possibilities in EU
    • What’s new in 2009 – 2010...
    • 3 movies shot in Riga Contribution to economic of Riga and region ~ € 3.5M
    • Danish Caroline Mathildes år German Das Blaue vom Himmel Japanese 坂の上の雲 Finnish Rautataivas
    • RISEBA New programmes:  BA, MA in Audio and Visual Media
    • Conclusions Time period 1990 – 2009 in film industry in Latvia was characterized by:  Lack of vision and strategy both at governmental and at business level. Management in an operational level and for a short time period  Incomplete educational system with a poor material and technical basis  Lack of industry leaders - creative and business. Unsuccessful alternation of generations  Lack of cooperation and interaction between elements of potential industry cluster in the level of the Baltic states But...
    • Filmu industrija Latvijā “ir kā nezāles kušķis, kuru var spārdīt un dauzīt, nomest saulē, kur tas sakalst. Bet tam atliek tikai vienu sakni ielaist zemē, un tas būs atkal zaļš un augošs...” Film industry in Latvia “is like a tuft of weeds, everyone can kick it, beat it and throw it down in the sun, where it will dry up. But it needs only one root to be set into soil, and it will be green and growing again...”
    • Thank you for your attention kaspars@lavabit.com