When it comes to building a relationship with potential buyers, personalization and customization go parallel.

2. • When it comes to building a relationship with
potential buyers, personalization and
customization go parallel.
• When a customer visits your website,
personalization has functions that are more than
just greeting the customer.

3. • Besides this, there are many more benefits you
can get out but mustering customer’s information.
• Below are the tips that can make you aware of
what else you can do:

5. There are maximum chances that whatever you sell
on e-commerce website may not
specify all the possible information
related to it.
• Case studies, e-books, white papers, tutorials,
checklists, and all any other such thing can be used to
overcome this hindrance.

6. Relevant information must be provided for specific
products to help users make up their minds.
• They must be facilitated with tutorials and
instructions so as to make them aware how to make
the most use of the product they buy.

7. Buyers must be made to pass through every point
from awareness to delight with the
help of personalization.
• Tracking each and every step of the
buying process through which a customer passes,
made easier with personalization options on your
website.

8. You can offer more and more relevant
recommendations by proper utilization of the
information on every buyer. As an example, consider
someone who is in need of a mobile and is searching
for one.

9. You can provide him many options of mobiles to
choose from with same specifications. It won’t be an
invalid situation if you offer him choices of mobiles
with different operating OS.

10. But if you introduce a laptop only because the
previous user chose to buy a combo of mobile and
laptop, all your work will result in the confusion of the
user.

11. No customer is alike another one. All differ from each
other. Keeping this fact in mind, you need segment the
buyers considering their wants, wishes, tastes and
other classifications.

12. For an instance, there are two people belonging to
same age group and earning approximately same
amount of income.
•But that doesn’t mean that they make a unit together.
• One of the persons may be living in Australia and
another somewhere in Europe.

13. The types of goods they want to buy online may be
different and vary from each other.
• Also the number of items, the environment of their
location-all such factors are different and affect
marketing messages to which they have to react.

14. The information you gain by segmenting the users
can be used at any time.
• Let it be assumed that people who are much
interested in football face a pop-up message that
offers discounts on football gear.

15. Now those interested in cricket would rather prefer
ads that offer discounts on cricket gear.
• Segmentation can be done in numerous ways; it is
not a one-step process.

16. If more ways of segmentation are used, the
relationship with the customers will grow stronger.
• Besides, it can be a way to maintain the attraction of
the customer.

17. Magento Expert
Outsourcing E-Commerce Utvikling India
Magento Utvikling Spesialister