Kas sinclair's digital portfolio 2012

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  • 1. Caribbean SavouriesWork Delivered: Rebrand – Packaging – Design – Consultancy – Web DevelopmentDigital Marketing:Brief: Solution: Result:• Create a premium line for the brand • Created a Caribbean Savouries Finest line suited • Successfully acquired 3 new buyers• Create a website that will better represent the for premium grocers, yet sustained brand • Official rebrand, website, marketing campaign and brand, drive sales and increase brand awareness consistency through colours and logo food club to be launched inline with London • Developed a website, utilising social media sites Olympics 2012 to create an online community, interest and brand experience that would increase product demand
  • 2. Caribbean Savouries Website DevelopmentSubscribers, views, visits, followers, Purchases, Conversion, Revenue, Mentions, Direct Interaction, ROI
  • 3. OH TV, Sky Channel 199Work Delivered: Viral Marketing – Design – SNS & Website Management – E-MarketingOnline Marketing:Brief: Solution: Result:• Update and maintain website • Used online marketing platforms to increase • Social Media was key in OH TV (client) being• Increase online presence and target market brand awareness and communicate with channels credited by the media industry in winning 16 awareness of OH TV, Sky channel 199 target market different awards• Support channel’s promotion of key programmes • Used social media networks to support print • Reached website 9.2 million hits in 4 months and messages advertising promotion of key programmes
  • 4. Massage RemediesWork Delivered: Design – Website Development – Online MarketingOnline Marketing:Brief: Solution: Result:• Update and maintain website • Used online marketing platforms to increase • Social Media was key in OH TV (client) being• Increase online presence and target market brand awareness and communicate with channels credited by the media industry in winning 16 awareness of OH TV, Sky channel 199 target market different awards• Support channel’s promotion of key programmes • Used social media networks to support print • Reached website 9.2 million hits in 4 months and messages advertising promotion of key programmes
  • 5. Grace Kennedy (in association with Western Union)Work Delivered: Account Management – Management of all design & print – Client liaisonProject Management:Brief: Solution: Result:• Re-launch nationwide outlets for Grace Kennedy • Managed systems of signage design and pricing; • GKMS were able to concentrate on attracting new Money Services (GKMS) UK to enable them to then coordinated rebrand for all retail lets agencies across the UK, without employing offer money remittances services via existing • Oversaw all design met brand guidelines expensive resources to manage the design and Western Union outlets • Developed a system of production control, site installation process• Redesign each outlet with new branding, point of visits, signage manufacture and installation • Over 30 outlets nationwide rebranded and sale and print advertising material reporting regularly to GKMS and Western Union provided with print advertising point of sale
  • 6. Steelcase SolutionsWork Delivered: Account Management – Brand development – PrintRebrand:Brief: Solution: Result:Steelcase Solutions felt they had dated branding, • Managed design team and client demands to • 2 new clients at the brand launch and opensubmerged in the parent company’s identity create a brand that reflected the ‘modernity’ of evening of the new Birmingham branch• To differentiate the subsidiary company from the the client yet still reflected parent company’s ID • United brand resulted in greater synergy parent company • Coordinated design team and external suppliers between the 4 associate companies• Create new brand ID that could be rolled out to extend branding to client’s corporate ID, • Won a new contract to design further marketing across all marketing platforms marketing material, showrooms and vehicle fleet material
  • 7. Mi TiempoWork Delivered: Marketing Consultancy – Brand development – Website developmentBrand Launch:Brief: Solution: Result:• Develop brand ID that represents (a) the • Wrote design brief for external creative teams • Brochure, video presentation and website traditional elements of business consultancy, yet • Managed the creative and print processes to designed was used to increase clientele by 200% (b) the Spanish retreat and ‘free’ client approach meet client’s specifications in 3 months post website and marketing launch• Develop marketing material and a portfolio • Worked oversees with photographer to capture • Retained client to deliver a marketing strategy website that communicates company’s service the brand essence and used video testimonials to and online marketing campaign reinforce client’s service offerings
  • 8. Lambeth CouncilWork Delivered: Account Management – Campaign management – Photo shoots – Media planningPromotional Campaign:Brief: Solution: Result:Targeting 13 – 19 year olds in Lambeth: • Created design brief from client’s campaign • Successful design and print coordination of 3• Create images which reflected campaign messages and managed internal creative teams year advertising campaign lead to S@G winning messages and involved Lambeth’s young people and external suppliers to campaign deadlines contract to design further marketing material• Increase awareness of teenage pregnancy, sexual • Coordinated effective media placement for • 93% of respondents thought design material health and take up of young peoples’ sexual adshel, poster and leaflet drop in services centres identified with target market and accurately health services and contraceptive advice and organisations used by youth conveyed campaign message
  • 9. Hype Coiffure (award winning hair salon)Work Delivered: Account Coordination – Brand development – Design – Print advertisingMarketing Campaign:Brief: Solution: Result:Award winning salon group Hype Coiffure required • Created seasonally themed marketing material to • Subsequent success of design lead to a 11%well designed and vibrant marketing material support marketing activities increase in customersdesigned to: • Used client’s award winning imagery was a focal • Elevated the brand and services profile• Increase brand awareness and promote specific point for all design • Brand consistency across marketing platforms services • Directed design team to create designs for web, • Year contract was extended to 3 year contract• Entice existing customers to recommend friends magazines ads. and printed marketing material due to satisfaction with quality design
  • 10. Actress – Zaraah Abrahams (Waterloo Road and Coronation Street)Work Delivered: Account Management – Brand development – Photo shoot – SNM marketing – WebsiteRebranding:Brief: Solution: Result:• Previous misrepresentation of the actresses • Creative Direction on photo shoot that capture 8 • 1,119 twitter followers, 759 facebook friends, brand lead to negative associations different looks and styles 1690 website hits in 2 weeks of campaign launch• As Creative Director I was asked to develop a • Portfolio website and associated SNS synergised • Summer press coverage in 4 lifestyle magazines, multifaceted brand ID that could be used as the with common branding and imagery 3 local press and 2 tabloids face for campaigns, fashion brands and in acting • Coordinated events headlined by Zaraah. Worked • I was commissioned to redo website in 2011• Use online platforms to communicate the brand with PR agency to maximise press coverage following actresses television success
  • 11. Kas Sinclair portfolio T: +44 (0)7983 361 044E: kasology@msn.com