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Kas Sinclair's 2012 portfolio
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Kas Sinclair's 2012 portfolio

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I am a driven Market Executive with six years of experience within the brand and marketing communications industry. Please take a look at my portfolio of projects I have Account Managed. For further …

I am a driven Market Executive with six years of experience within the brand and marketing communications industry. Please take a look at my portfolio of projects I have Account Managed. For further samples of my work feel free to contact me on: kasology@msn.com

Published in: Career, Design, Business
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  • 1. OH TV, Sky Channel 199Work Delivered: Viral Marketer – Designer – Social Media Management – E-MarketingOnline Marketing:Brief: Solution: Result:• Update and maintain website • Used online marketing platforms to increase • Social Media was key in OH TV (client) being• Increase online presence and target market brand awareness and communicate with channels credited by the media industry in winning 16 awareness of OH TV, Sky channel 199 target market different awards• Support channel’s promotion of key programmes • Used social media networks to support print • Reached website 9.2 million hits in 4 months and messages advertising promotion of key programmes
  • 2. Grace Kennedy (in association with Western Union)Work Delivered: Account Manager – Management of all design & print – Client liaisonProject Management:Brief: Solution: Result:• Re-launch nationwide outlets for Grace Kennedy • Managed systems of signage design and pricing; • GKMS were able to concentrate on attracting new Money Services (GKMS) UK to enable them to then coordinated rebrand for all retail lets agencies across the UK, without employing offer money remittances services via existing • Oversaw all design met brand guidelines expensive resources to manage the design and Western Union outlets • Developed a system of production control, site installation process• Redesign each outlet with new branding, point of visits, signage manufacture and installation • Over 30 outlets nationwide rebranded and sale and print advertising material reporting regularly to GKMS and Western Union provided with print advertising point of sale
  • 3. Steelcase SolutionsWork Delivered: Account Manager – Brand development – Print marketing material – Client liaisonRebranding:Brief: Solution: Result:Steelcase Solutions felt they had dated branding, • Managed design team and client demands to • 2 new clients at the brand launch and opensubmerged in the parent company’s identity create a brand that reflected the ‘modernity’ of evening of the new Birmingham branch• To differentiate the subsidiary company from the the client yet still reflected parent company’s ID • United brand resulted in greater synergy parent company • Coordinated design team and external suppliers between the 4 associate companies• Create new brand ID that could be rolled out to extend branding to client’s corporate ID, • Won a new contract to design further marketing across all marketing platforms marketing material, showrooms and vehicle fleet material
  • 4. Mi TiempoWork Delivered: Marketing Consultant – Brand development – Website development & launchBrand Launch:Brief: Solution: Result:• Develop brand ID that represents (a) the • Wrote design brief for external creative teams • Brochure, video presentation and website traditional elements of business consultancy, yet • Managed the creative and print processes to designed was used to increase clientele by 200% (b) the Spanish retreat and ‘free’ client approach meet client’s specifications in 3 months post website and marketing launch• Develop marketing material and a portfolio • Worked oversees with photographer to capture • Retained client to deliver a marketing strategy website that communicates company’s service the brand essence and used video testimonials to and online marketing campaign reinforce client’s service offerings
  • 5. Vangent (Global Information Management & Business Process Outsourcing Company)Work Delivered: Account Executive – Creative direction – Signage – PrintBrand Regeneration:Brief: Solution: Result:• Required captivating exhibition designs and • Lead on research, design development and • Retained client for future branding, signage and marketing material to attract potential clients at pitching of design ideas to client merchandising projects one of the largest housing exhibitions in Europe • Creative direction on unique and well branded merchandise for the exhibition stand • Coordinated print suppliers to produce merchandise and print material
  • 6. Lambeth CouncilWork Delivered: Account Manager – Campaign management – Photo shoots – Media planningPromotional Campaign:Brief: Solution: Result:Targeting 13 – 19 year olds in Lambeth: • Created design brief from client’s campaign • Successful design and print coordination of 3• Create images which reflected campaign messages and managed internal creative teams year advertising campaign lead to S@G winning messages and involved Lambeth’s young people and external suppliers to campaign deadlines contract to design further marketing material• Increase awareness of teenage pregnancy, sexual • Coordinated effective media placement for • 93% of respondents thought design material health and take up of young peoples’ sexual adshel, poster and leaflet drop in services centres identified with target market and accurately health services and contraceptive advice and organisations used by youth conveyed campaign message
  • 7. Solutions@GemWork Delivered: Account Manager – Brand development, company Marketing & Website developmentBrand Development:Brief: Solution: Result:• Create a contemporary brand ID taking into • Worked with company to create design brief • Company adopted e-marketing strategy I consideration tastes of a diverse target market • Sourced and managed external creative team to developed into its business development process• Complete rebrand across all marketing channels create brand ID, website and e-adverts which saw increase in pitch conversion rates• Design new website that supports marketing • Developed e-marketing strategy to support new • Viral Marketing campaign saw successful• Generate new ways of communicating services business acquisitions penetration of the hair, entertainment and food and tracking success of marketing efforts • Launched new brand with e-marketing campaign industries
  • 8. Hype Coiffure (award winning hair salon)Work Delivered: Account Executive – Brand development – Design – Print advertisingMarketing Campaign:Brief: Solution: Result:Award winning salon group Hype Coiffure required • Created seasonally themed marketing material to • Subsequent success of design lead to a 11%well designed and vibrant marketing material support marketing activities increase in customersdesigned to: • Used client’s award winning imagery was a focal • Elevated the brand and services profile• Increase brand awareness and promote specific point for all design • Brand consistency across marketing platforms services • Directed design team to create designs for web, • Year contract was extended to 3 year contract• Entice existing customers to recommend friends magazines ads. and printed marketing material due to satisfaction with quality design
  • 9. Actress – Zaraah Abrahams (Waterloo Road and Coronation Street)Work Delivered: Account Executive – Brand development – Photo shoot – SNM marketing – WebsiteRebranding:Brief: Solution: Result:• Previous misrepresentation of the actresses • Creative Direction on photo shoot that capture 8 • 1,119 twitter followers, 759 facebook friends, brand lead to negative associations different looks and styles 1690 website hits in 2 weeks of campaign launch• As Creative Director I was asked to develop a • Portfolio website and associated SNS synergised • Summer press coverage in 4 lifestyle magazines, multifaceted brand ID that could be used as the with common branding and imagery 3 local press and 2 tabloids face for campaigns, fashion brands and in acting • Coordinated events headlined by Zaraah. Worked • I was commissioned to redo website in 2011• Use online platforms to communicate the brand with PR agency to maximise press coverage following actresses television success
  • 10. Client – Dance Off AwardsWork Delivered: Account Executive – Campaign coordination – Supplier managementCampaign Management:Brief: Solution: Result:• To create a urban and street dance awards show • Worked with external suppliers to create • England’s first ever urban and street dance award for a brand that had relatively no industry profile • Coordinated all aspects of advertising campaign to show• Elevate the brand and increase awareness of the integrated market schedule: including press, • Over 1,300 attendees at award show, 250,000+ award show radio, street team, online and print advertising independent website clicks over 2 month period • Execution of logistics for media partnership deals, • Industry recognition with attendees from the top talent liaison, campaign reports and the event entertainment industry representatives
  • 11. Arts CouncilWork Delivered: Account manager – Creative direction – Brochure design – PrintPrint Advertising:Brief: Solution: Result:• Create brand ID for campaign that could be used • Managed the design team to create an attractive • The design and print of over 4,000 36 page for further advertising material for this campaign magazine cover that fused together influential brochures in two weeks• To design a magazine/brochure that celebrated RNB artists of the last 60 years • Acclamation from Music Matrix for excellent 60 years of RNB in the UK • Worked with advertisers and client to pull design pitch and ability to capture advertising• Manage the client’s creative expectations and together 36 page magazine message campaign requirements • Managed print suppliers to produce magazines • Retained client
  • 12. Kas Sinclair portfolio T: +44 (0)7983 361 044E: kasology@msn.com

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