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‫ﺁﺏ ﻫﺎﻱ ﻃﻌﻢ ﺩﺍﺭ‬
‫‪Brand‬‬
‫ﻛﺎﺭﺁﮔﺎﻩ ﺑﺮﻧﺪ ﺑﺎ ﺑﺮﭼﺴﺐ ﻣﺎءﺍﻟﺸﻌﻴﺮ‬

‫ﺳﺮﻳ‬
‫ﺎﻝ ﻣﺎ‬
‫ءﺍ‬
‫ﻟﺸﻌﻴﺮ‬
‫»ﻗﺴ‬
‫ﻤﺖ ﺁ‬
‫ﺧﺮ«‬

‫‪Detective‬‬

‫ﺩﻭ ﻫﻔﺘﻪ ﺻﻨﻌﺖ ﻣﺎءﺍﻟﺸﻌﻴﺮ ﺭﺍ ﺯﻳﺮ ﺫﺭﻩﺑﻴﻦ ﺑﺮﺩﻳﻢ ﻭ ﺩﺭ ﻃﺒﻘﺎﺕ ﻣﺨﺘﻠﻒ‬
‫ﻣﺎءﺍﻟﺸﻌﻴﺮﻫﺎﻱ ﺑﺮﺗﺮ ﺑﺎﺯﺍﺭ ﺭﺍ ﭘﺲ ﺍﺯ ﺑﺮﺭﺳﻲ ﻓﺮﺍﻭﺍﻥ ﻭ ﻛﻤﻚ ﺑﻬﺘﺮﻳﻦ ﺗﺴﺘﺮﻫﺎ ﻭ‬
‫ﻣﺘﺨﺼﺼﻴﻦ ﻣﻌﺮﻓﻲ ﻛﺮﺩﻳﻢ.‬
‫ﺩﺭ ﻃﺒﻘﻪ ﻣﺎءﺍﻟﺸﻌﻴﺮﻫﺎﻱ ﺍﺻﻴﻞ ﻭ ﺳﻨﮕﻴﻦ، »ﺟﻮﺭ« )‪ (Jever‬ﺭﺗﺒﻪ ﺍﻭﻝ،‬
‫»ﻫﻮﻓﻨﺒﺮگ« )‪ (Hoffenberg‬ﺭﺗﺒﻪ ﺩﻭﻡ ﻭ »ﺟﻮﺯﻑ« )‪ (Josef‬ﺭﺗﺒﻪ‬
‫ﺳﻮﻡ ﺑﺮﺭﺳﻲ ﻣﺎ ﺭﺍ ﺑﻪ ﺩﺳﺖ ﺁﻭﺭﺩﻧﺪ. ﺩﺭ ﻃﺒﻘﻪ ﻣﺎءﺍﻟﺸﻌﻴﺮﻫﺎﻱ ﺳﺒﻚ ﻧﻴﺰ‬
‫»ﺟﻮﺟﻮ« )‪ (JoJo‬ﺍﻭﻝ ﺷﺪ، »ﺑﺎﻭﺍﺭﻳﺎ« )‪ (Bavaria‬ﺩﻭﻡ ﻭ »ﺑﻴﺖ ﻣﺎﻟﺖ«‬
‫)‪ (Bit Malt‬ﺭﺗﺒﻪ ﺳﻮﻡ ﺭﺍ ﻛﺴﺐ ﻛﺮﺩﻧﺪ.ﻣﺎ ﺩﺭ ﺍﻳﻦ ﺑﺮﺭﺳﻲﻫﺎ، ﺍﺻﺎﻟﺖ، ﻃﻌﻢ، ﻛﻒ،‬
‫ﺭﻧﮓ ﻭ ﻣﻴﺰﺍﻥ ﻓﺮﻭﺵ ﺁﻧﻬﺎ ﺭﺍ ﻣﻼﻙ ﺭﺗﺒﻪﺑﻨﺪﻱ ﻗﺮﺍﺭ ﺩﺍﺩﻳﻢ. ﺍﻳﻦ ﻫﻔﺘﻪ ﺩﺭ ﻣﻮﺭﺩ ﺑﺎﺯﺍﺭ‬
‫ﭘﺮﺭﻭﻧﻖ ﻧﻮﺷﻴﺪﻧﻲﻫﺎﻱ ﺑﺎﻃﻌﻢ ﻣﻴﻮﻩ ﻭ ﻋﺼﺎﺭﻩ ﻣﺎﻟﺖ ﺻﺤﺒﺖ ﺧﻮﺍﻫﻴﻢ ﻛﺮﺩ.ﭘﺲ ﺍﺯ‬
‫ﺗﺠﺮﺑﻪ ﻣﻮﻓﻖ ﻣﺎءﺍﻟﺸﻌﻴﺮ، ﺑﻪ ﺩﺭﺧﻮﺍﺳﺖ ﺧﻮﺍﻧﻨﺪﮔﺎﻥ،ﻛﺎﺭﺁﮔﺎﻩ ﺑﻪ ﺳﺮﺍﻍ ﺗﺤﻘﻴﻖ ﺩﺭ‬
‫ﻣﻮﺭﺩ ﺑﺮﻧﺪﻫﺎﻱ ﻟﺒﺎﺱ ﻣﻲﺭﻭﺩ، ﭼﻴﺰﻱ ﻛﻪ ﺍﻳﻦ ﺭﻭﺯﻫﺎ ﺫﻫﻦ ﺑﺴﻴﺎﺭﻱ ﺍﺯ ﺟﻮﺍﻧﺎﻥ ﻭ‬

‫ﻣﺠﻴﺪ ﻛﺜﻴﺮﻱ - ﺻﺪﺭﺍ ﺷﺮﻳﻌﺘﻤﺪﺍﺭﻱ‬

‫ﺣﻘﻴﻘﺖ ﺍﻳﻦ ﺍﺳﺖ ﻛﻪ ﺩﺭ ﺑﺴﻴﺎﺭﻱ ﺍﺯ ﻧﻘﺎﻁ ﺩﻧﻴﺎ ﺗﻌﺮﻳﻒ‬
‫ﺣ‬
‫ﺭﻭﺷﻦ ﻭ ﻭﺍﺿﺤﻲ ﺍﺯ ﻃﺒﻘﻪﺑﻨﺪﻱﻫﺎﻱ ﻣﺎءﺍﻟﺸﻌﻴﺮ ﻭﺟﻮﺩ ﺩﺍﺭﺩ‬
‫ﺭ‬
‫ﻛﻪ ﺍﺟﺎﺯﻩ ﻧﻤﻲﺩﻫﺪ ﻧﻮﺷﻴﺪﻧﻰ ﻫﺎﻯ ﭘﺮﻗﻨﺪ ﻭ ﺍﺳﺎﻧﺲ ﻛﻪ‬
‫ﻛ‬
‫ﺍﻣﺮﻭﺯ ﺩﺭ ﺍﻛﺜﺮ ﻣﻐﺎﺯﻩﻫﺎ ﻓﺮﻭﺵ ﻣﻲﺭﻭﺩ ﺭﺍ ﻣﺎءﺍﻟﺸﻌﻴﺮ ﻧﺎﻣﻴﺪ.‬
‫ﺍﺯ ﺁﻧﺠﺎ ﻛﻪ ﻧﻮﺷﻴﺪﻧﻲﻫﺎ ﻭ ﺁﺑﻤﻴﻮﻩﻫﺎﻱ ﺑﺴﻴﺎﺭﻱ ﻭﺟﻮﺩ ﺩﺍﺭﺩ‬
‫ﻛﻪ ﺣﺎﻭﻱ ﺷﻜﺮ ﻭ ﺍﺳﺎﻧﺲ ﻫﺴﺘﻨﺪ، ﻣﺸﻜﻞ ﺍﺻﻠﻲ ﻣﺎ ﺑﺎ ﺍﻳﻦ‬
‫ﻧﻮﻉ ﻣﺎءﺍﻟﺸﻌﻴﺮﻫﺎ ﭘﺮﻗﻨﺪ ﻭ ﺍﺳﺎﻧﺲ ﺑﻮﺩﻥ ﺁﻧﻬﺎ ﻧﻴﺴﺖ، ﺑﻠﻜﻪ ﺍﻳﻦ‬
‫ﻣﺴﺌﻠﻪ ﺍﺳﺖ ﻛﻪ ﺍﻣﺮﻭﺯ ﺟﻮﺍﻧﺎﻥ ﻣﺎ ﻭ ﻣﺼﺮﻑﻛﻨﻨﺪﮔﺎﻥ ﺍﺻﻠﻲ‬
‫ﺍﻳﻦ ﻣﺤﺼﻮﻝ، ﺁﻥ ﺭﺍ ﺑﻪ ﻋﻨﻮﺍﻥ ﻳﻚ ﻣﺤﺼﻮﻝ ﺳﺎﻟﻢ ﻭ ﺟﺎﻳﮕﺰﻳﻦ‬
‫ﻧﻮﺷﺎﺑﻪﻫﺎﻱ ﭘﺮﻗﻨﺪ ﻣﻲﺩﺍﻧﻨﺪ ﻭ ﺣﺘﻲ ﺑﻪ ﺩﻟﻴﻞ ﺍﻳﻦ ﺫﻫﻨﻴﺖ ﺁﻥ‬
‫ﺭﺍ ﻣﻲﺗﻮﺍﻥ ﺩﺭ ﺑﺎﺷﮕﺎﻩﻫﺎﻱ ﻭﺭﺯﺷﻲ ﻳﺎﻓﺖ ﻭ ﺟﻮﺍﻧﺎﻧﻲ ﺭﺍ ﺩﻳﺪ ﻛﻪ‬
‫ﺑﻌﺪ ﺍﺯ ﻭﺭﺯﺵ ﻳﻚ ﺑﻄﺮ ﺍﺯ ﺍﻳﻦ ﻧﻮﺷﻴﺪﻧﻲﻫﺎ ﺩﺭ ﺩﺳﺖ ﺩﺍﺭﻧﺪ.‬
‫ﻣﺎ ﺩﺭ ﺍﻳﻦ ﻃﺒﻘﻪ، ﺍﺯ ﻣﻘﺎﻳﺴﻪ ﻣﺤﺼﻮﻻﺕ ﺍﺟﺘﻨﺎﺏ ﻣﻲﻛﻨﻴﻢ ﻭ‬
‫ﺻﺮﻓﺎ ﺑﻪ ﺍﺭﺍﺋﻪ ﺗﻮﺿﻴﺤﺎﺗﻲ ﺩﺭ ﻣﻮﺭﺩ ﭼﻨﺪ ﻣﺤﺼﻮﻝ ﻣﻮﺟﻮﺩ، ﺑﺎ‬
‫ﺑﻴﺸﺘﺮﻳﻦ ﺳﻬﻢ ﺍﺯ ﺑﺎﺯﺍﺭ ﻣﻲﭘﺮﺩﺍﺯﻳﻢ:‬

‫ﺍﻳﺴﺘﻚ )‪(Istak‬‬
‫ﺍﻳﺴﺘﻚ ﭘﺲ ﺍﺯ ﺳﺎﻝﻫﺎ ﻧﺎﻡ ﻣﺎءﺍﻟﺸﻌﻴﺮ ﺭﺍ ﺩﻭﺑﺎﺭﻩ ﻭﺍﺭﺩ ﺍﺫﻫﺎﻥ‬
‫ﻋﻤﻮﻣﻲ ﻛﺮﺩ ﻭ ﺳﻬﻢ ﻣﺎءﺍﻟﺸﻌﻴﺮ ﺭﺍ ﺍﺯ ﺑﺎﺯﺍﺭ ﻧﻮﺷﻴﺪﻧﻲ ﻛﺸﻮﺭ‬
‫ﺑﻪ ﻃﻮﺭ ﺷﮕﺮﻓﻲ ﺍﻓﺰﺍﻳﺶ ﺩﺍﺩ. ﺍﻳﺴﺘﻚ ﺑﺎ ﺑﺮﺭﺳﻲ ﻭ ﺑﺎﺯﺍﺭﻳﺎﺑﻲ‬
‫ﺧﻮﺏ، ﻣﺘﻮﺟﻪ ﻳﻚ ﺧﻼء ﺑﺰﺭگ ﺩﺭ ﺑﺎﺯﺍﺭ ﺷﺪ: ﻳﻚ ﻧﻮﺷﻴﺪﻧﻲ‬
‫ﺑﺮﺍﻱ ﺗﻔﺮﻳﺢ ﺟﻮﺍﻧﺎﻥ، ﺍﻣﺎ ﺑﺎ ﺧﻮﺍﺹ ﻣﻐﺬﻱ ﺑﻴﺸﺘﺮ ﻭ ﻳﺎ ﺣﺪﺍﻗﻞ‬
‫ﺿﺮﺭ ﻛﻤﺘﺮ ﻧﺴﺒﺖ ﺑﻪ ﻧﻮﺷﺎﺑﻪﻫﺎﻱ ﺭﺍﻳﺞ!‬
‫ﺍﻳﺴﺘﻚ ﺍﺑﺘﻜﺎﺭ ﺑﻪ ﺧﺮﺝ ﺩﺍﺩ ﻭ ﺍﺯ ﺗﻠﺦ ﻣﺰﻩﮔﻲ ﺭﺍﺯﻙ ﻣﺎءﺍﻟﺸﻌﻴﺮ‬
‫ﻛﻢ ﻛﺮﺩ، ﺍﺳﺎﻧﺲﻫﺎﻱ ﻣﻴﻮﻩ ﺭﺍ ﺑﻪ ﺁﻥ ﺍﻓﺰﻭﺩ ﻭ ﺁﻥ ﺭﺍ ﺷﻴﺮﻳﻦ‬
‫ﻛﺮﺩ؛ ﻛﺎﺭﻱ ﻛﻪ ﻗﺒﻼ ﺑﻬﻨﻮﺵ ﺑﺎ ﺩﻟﺴﺘﺮ )‪ (Delster‬ﺍﻧﺠﺎﻡ‬
‫ﺩﺍﺩﻩ ﺑﻮﺩ. ﺍﻣﺎ ﺍﻳﺴﺘﻚ ﺧﻮﺷﻤﺰﻩﺗﺮ ﺑﻮﺩ ﻭ ﻃﻌﻢﻫﺎﻱ ﻣﺘﻔﺎﻭﺕﺗﺮﻱ‬
‫ﺩﺍﺷﺖ. ﺍﻛﻨﻮﻥ ﺍﻳﺴﺘﻚ ﺩﺭ ﺫﻫﻦ ﺑﺴﻴﺎﺭﻱ ﺍﺯ ﺟﻮﺍﻧﺎﻥ ﻳﺎﺩﺁﻭﺭ‬
‫ﺗﻔﺮﻳﺢ ﻭ ﺷﺎﺩﻱ ﺍﺳﺖ ﻭ ﺍﻳﻦ ﭼﻴﺰﻱ ﺍﺳﺖ ﻛﻪ ﻫﺮ ﺑﺮﻧﺪﻱ ﻛﻪ‬
‫ﻣﺤﺼﻮﻻﺕ ﻣﺮﺗﺒﻂ ﺑﺎ ﺟﻮﺍﻧﺎﻥ ﺭﺍ ﺍﺭﺍﺋﻪ ﻣﻲﺩﻫﺪ، ﺩﺭ ﺁﺭﺯﻭﻱ‬
‫ﻛﺴﺐ ﺁﻥ ﺍﺳﺖ. ﺍﻣﺎ ﺣﻘﻴﻘﺖ ﺍﻳﻦ ﺍﺳﺖ ﻛﻪ ﺍﻳﻦ ﺑﺮﻧﺪ ﺭﺍ‬

‫ﺁﻳﺎ ﻛﻔﺶ ﻣﻠﻲ ﺍﻳﺮﺍﻥ‬
‫ً‬
‫ﻭﺍﻗﻌﺎ‬
‫ﻛﻔﺶ ﻣﻠﻲ ﺍﺳﺖ؟!‬

‫ﺧﻮﺷﮕﻮﺍﺭ‬

‫ﻣﺮﺩﻡ ﻣﺎ ﺭﺍ ﺑﻪ ﺧﻮﺩ ﻣﺸﻐﻮﻝ ﻛﺮﺩﻩ ﺍﺳﺖ. ﺍﻳﻦ ﺳﻮﺍﻝ ﻛﻪ ﺁﻳﺎ ﻣﺎ ﺩﺭ ﺍﻳﺮﺍﻥ ﺑﺎ ﺑﺮﻧﺪﻫﺎﻱ‬
‫ﻭﺍﻗﻌﻲ ﻭ ﺍﻭﺭﺟﻴﻨﺎﻝ ﻣﻮﺍﺟﻪ ﻫﺴﺘﻴﻢ ﻳﺎ ﺑﺎﺑﺖ ﺟﻨﺲ ﺩﺭﺟﻪ ﭼﻨﺪﻡ ﭼﻴﻨﻲ ﻛﻠﻲ ﭘﻮﻝ‬
‫ﺩﻭﺭ ﻣﻲﺭﻳﺰﻳﻢ؟‬
‫ﺍﺻﻮﻻ ﻳﻚ ﺑﺮﻧﺪ ﻭﺍﻗﻌﻲ ﭼﻪ ﺧﺼﻮﺻﻴﺎﺗﻲ ﺩﺍﺭﺩ؟ ﺁﻳﺎ ﻓﺮﻭﺷﮕﺎﻩﻫﺎﻱ ﭘﺮﺯﺭﻕ ﻭ ﺑﺮﻕ‬
‫ﺷﻬﺮ، ﺑﺎ ﺍﺳﻢ ﺑﺮﻧﺪﻫﺎﻱ ﻧﻮﺷﺘﻪ ﺷﺪﻩ ﺩﺭ ﺗﺎﺑﻠﻮﻫﺎﻳﺸﺎﻥ ﺍﺭﺗﺒﺎﻃﻲ ﺩﺍﺭﻧﺪ ﻳﺎ ﻓﻘﻂ ﻫﻤﻪ‬
‫ﭼﻴﺰ ﺩﺭ ﺣﺪ ﻧﻤﺎﻳﺸﻲ ﺑﺮﺍﻱ ﺑﻴﺮﻭﻥ ﻛﺸﻴﺪﻥ ﭘﻮﻝ ﺟﻴﺐ ﺷﻤﺎﺳﺖ؟‬
‫ﻫﻔﺘﻪ ﺁﻳﻨﺪﻩ ﻧﺘﺎﻳﺞ ﺗﺤﻘﻴﻖ ﻛﺎﻣﻞ ﻣﺎ ﺭﺍ ﺑﺨﻮﺍﻧﻴﺪ.ﻓﻌﻼ ﻳﻚ ﻣﻄﻠﺐ ﻛﻮﭼﻚ ﻫﻢ ﺩﺭ ﻣﻮﺭﺩ‬
‫ﻛﻔﺶ ﻣﻠﻲ ﺩﺍﺭﻳﻢ ﺗﺎ ﻣﻘﺪﻣﻪﺍﻱ ﮔﻔﺘﻪ ﺑﺎﺷﻴﻢ ﺍﺯ ﺍﻳﻨﻜﻪ ﭼﺮﺍ ﺑﺮﻧﺪ ﺍﻳﺮﺍﻧﻲ ﻧﺪﺍﺭﻳﻢ ﻭ ﺑﺎﻳﺪ‬
‫ﺑﺮﺍﻱ ﺑﺮﻧﺪﻫﺎﻱ ﺩﺳﺖ ﭼﻨﺪﻡ ﺍﺭﻭﭘﺎﻳﻲ ﻭ ﭼﻴﻨﻲ ﺍﻳﻨﻘﺪﺭ ﭘﻮﻝ ﺑﺪﻫﻴﻢ.ﺳﺘﻮﻥ ﺟﺪﻳﺪﻯ‬
‫ﻫﻢ ﺩﺍﺭﻳﻢ ﺑﺎ ﻋﻨﻮﺍﻥ ﺍﺧﺒﺎﺭ ﺑﺮﻧﺪﻫﺎ. ﺑﺎ ﻣﺎ ﺑﺎ ﺷﻤﺎﺭﻩﻫﺎﻱ 30598788 ﻭ 36118788‬
‫ﻳﺎ ﺍﻳﻤﻴﻞ ‪ brand@asianews.ir‬ﺩﺭ ﺗﻤﺎﺱ ﺑﺎﺷﻴﺪ ﻭ ﺍﻃﻼﻋﺎﺕ ﻭ ﻧﻈﺮﺍﺕ ﺧﻮﺩ ﺭﺍ ﺩﺭ‬
‫ﺍﺧﺘﻴﺎﺭ ﻛﺎﺭﺁﮔﺎﻩ ﺑﺮﻧﺪ ﺭﻭﺯﻧﺎﻣﻪ ﺁﺳﻴﺎ ﻗﺮﺍﺭ ﺩﻫﻴﺪ.‬

‫ﺍﺻﻮﻻ ﻧﺒﺎﻳﺪ ﺩﺭ ﮔﺮﻭﻩ ﻣﺎءﺍﻟﺸﻌﻴﺮﻫﺎ ﻃﺒﻘﻪﺑﻨﺪﻱ ﻛﺮﺩ ﻭ ﻫﻤﺎﻥ‬
‫ﻧﺎﻡ ﻧﻮﺷﻴﺪﻧﻲ ﺍﺳﺎﻧﺲﺩﺍﺭ ﺑﺮﺍﻱ ﺁﻥ ﻣﻨﺎﺳﺐﺗﺮ ﺍﺳﺖ. ﺗﺮﻛﻴﺐ‬
‫ﺍﺳﺎﻧﺲﻫﺎﻱ ﻣﻴﻮﻩ ﺩﺭﻛﻨﺎﺭ ﻛﻤﻲ ﻋﺼﺎﺭﻩ ﻣﺎﻟﺖ، ﺍﺯ ﺁﻥ ﻳﻚ‬
‫ﻧﻮﺷﻴﺪﻧﻲ ﺧﻮﺵ ﻃﻌﻢ ﺳﺎﺧﺘﻪ، ﺍﻣﺎ ﺍﻳﻦ ﺧﻮﺵ ﻃﻌﻤﻲ ﺑﻬﺎﻳﻲ‬
‫ﻫﻢ ﺩﺍﺷﺘﻪ ﻭ ﺁﻥ ﻣﻴﺰﺍﻥ ﺑﺎﻻﻱ ﻗﻨﺪ ﺁﻥ ﻭ ﺍﺳﺘﻔﺎﺩﻩ ﻛﻢ ﺍﺯ ﺭﺍﺯﻙ‬
‫ﺍﺳﺖ. ﺩﺭﺻﺪ ﺗﺮﻛﻴﺒﺎﺕ ﻭ ﺍﺭﺯﺵ ﻏﺬﺍﻳﻲ ﺭﻭﻱ ﺑﻄﺮﻱﻫﺎﻱ‬
‫ﺷﻴﺸﻪﺍﻱ ﺁﻥ ﻣﺸﺨﺺ ﻧﻴﺴﺖ، ﺍﻣﺎ ﺟﺪﻳﺪﺍ ﺭﻭﻱ ﻗﻮﻃﻲﻫﺎ‬
‫ﭼﺴﺒﺎﻧﺪﻩ ﺷﺪﻩ ﺍﺳﺖ.ﺩﺭ ﻣﺠﻤﻮﻉ ﺑﺎﻳﺪ ﺑﻪ ﺍﻳﺴﺘﻚ ﺍﺯ ﺩﻳﺪ‬
‫ﻣﺎﺭﻛﺘﻴﻨﮓ ﻭ ﺑﺮﻧﺪﺳﺎﺯﻱ، ﺩﺭ ﺗﻮﻟﻴﺪ ﻣﺤﺼﻮﻟﻲ ﻛﻪ ﺑﺎ ﻧﻴﺎﺯﻫﺎﻱ‬
‫ﻣﺸﺘﺮﻱ )ﺗﻔﺮﻳﺢ ﻭ ﻃﻌﻢ( ﺳﺎﺯﮔﺎﺭ ﺍﺳﺖ ﻭ ﺗﻮﺍﻧﺴﺘﻪ ﺍﻳﻦ ﻗﺪﺭ‬
‫ﭘﺮﻓﺮﻭﺵ ﺑﺎﺷﺪ ﺗﺒﺮﻳﻚ ﮔﻔﺖ، ﺍﻣﺎ ﺍﮔﺮ ﺍﺯ ﻋﺸﺎﻕ ﺳﺮﺳﺨﺖ ﺁﻥ‬
‫ﻫﺴﺘﻴﺪ ﻭ ﻫﺮ ﺭﻭﺯ ﺍﺯ ﺁﻥ ﻣﺼﺮﻑ ﻣﻲﻛﻨﻴﺪ، ﺑﺎ ﺗﻤﺎﺱ ﺑﺎ ﺷﺮﻛﺖ‬
‫ﺗﻮﻟﻴﺪﻛﻨﻨﺪﻩ ﺁﻥ، ﺍﺯ ﺁﻧﻬﺎ ﺑﺨﻮﺍﻫﻴﺪ ﺍﻃﻼﻋﺎﺕ ﺗﻐﺬﻳﻪﺍﻱ ﻛﺎﻣﻠﻲ ﺍﺯ‬
‫ﻣﺤﺼﻮﻝ ﺧﻮﺩ ﺭﺍ ﺑﻪ ﺷﻤﺎ ﺍﺭﺍﺋﻪ ﻛﻨﻨﺪ. ﻣﺎ ﻛﻪ ﺗﻤﺎﺱ ﮔﺮﻓﺘﻴﻢ ﻭ‬
‫ﻛﺴﻲ ﺟﻮﺍﺏ ﻣﺎ ﺭﺍ ﻧﺪﺍﺩ.‬
‫ﺩﻟﺴﺘﺮ )‪(Delester‬‬
‫ﻧﻪ ﺗﻨﻬﺎ ﺑﻪ ﺩﻟﻴﻞ ﺳﻬﻢ ﺑﺎﺯﺍﺭﺵ، ﺩﺭ ﺍﻳﻦ ﮔﺰﺍﺭﺵ ﺑﻪ ﺍﻳﻦ ﺑﺮﻧﺪ‬
‫ﻣﻲﭘﺮﺩﺍﺯﻳﻢ، ﺑﻠﻜﻪ ﻳﻜﻲ ﺍﺯ ﺩﻻﻳﻞ ﭘﺮﺩﺍﺧﺘﻦ ﺑﻪ ﺁﻥ، ﻳﺎﺩﺁﻭﺭﻱ‬
‫ﺍﻳﻦ ﻧﻜﺘﻪ ﺍﺳﺖ ﻛﻪ ﺍﺻﻮﻻ ﺍﺧﺘﺮﺍﻉ ﺍﻳﻦ ﻧﺎﻡ ﺗﻮﺳﻂ ﺷﺮﻛﺖ‬
‫ﺑﻬﻨﻮﺵ، ﺁﻏﺎﺯﻱ ﺩﻭﺑﺎﺭﻩ ﺑﺮ ﺻﻨﻌﺖ ﻣﺎءﺍﻟﺸﻌﻴﺮ ﺩﺭ ﺍﻳﺮﺍﻥ ﺑﻮﺩ.‬
‫ﺩﻟﺴﺘﺮ ﺑﺮﺍﻱ ﺍﻭﻟﻴﻦ ﺑﺎﺭ ﺑﺎ ﻗﻮﻃﻲﻫﺎﻱ ﺯﻳﺒﺎ ﻭ ﻃﻌﻢﻫﺎﻱ ﻣﺨﺘﻠﻒ‬
‫ﻣﻴﻮﻩﻫﺎ، ﺗﺠﺮﺑﻪﺍﻱ ﺟﺪﻳﺪ ﺍﺯ ﻣﺎءﺍﻟﺸﻌﻴﺮ ﺍﺭﺍﺋﻪ ﺩﺍﺩ؛ ﺑﻪ ﻃﻮﺭﻱ ﻛﻪ‬
‫ﺍﻛﻨﻮﻥ ﺑﺴﻴﺎﺭﻱ ﺩﻟﺴﺘﺮ ﻭ ﻣﺎءﺍﻟﺸﻌﻴﺮ ﺭﺍ ﻳﻜﻲ ﻣﻲﺩﺍﻧﻨﺪ. ﺷﺎﻳﺪ‬
‫ﺻﺤﻨﻪ ﺧﻨﺪﻩﺩﺍﺭﻱ ﺭﺍ ﺷﺎﻫﺪ ﺑﻮﺩﻩ ﺑﺎﺷﻴﺪ ﻛﻪ ﻳﻚ ﻣﺸﺘﺮﻱ ﺍﺯ‬
‫ﻓﺮﻭﺷﻨﺪﻩ ﺩﺭﺧﻮﺍﺳﺖ ﻳﻚ »ﺩﻟﺴﺘﺮ ﺍﻳﺴﺘﻚ« ﻣﻲﻛﻨﺪ!‬
‫ﻫﻤﻨﺎﻡ ﺷﺪﻥ ﻳﻚ ﺑﺮﻧﺪ، ﺑﻪ ﻋﻨﻮﺍﻥ ﻧﺎﻣﻲ ﺑﺮﺍﻱ ﻛﻞ ﻣﺤﺼﻮﻻﺕ‬
‫ﻫﻢﻃﺒﻘﻪ ﺑﺎ ﺁﻥ، ﺷﺎﻳﺪ ﻧﻘﻄﻪ ﺍﻭﺝ ﺟﺎﻳﮕﺎﻩ ﻳﻚ ﺑﺮﻧﺪ ﺑﺎﺷﺪ؛‬
‫ﻣﺜﻞ ﺟﺎﻳﻲ ﻛﻪ ﻫﺮ ﺷﻮﻳﻨﺪﻩﺍﻱ »ﺗﺎﻳﺪ« ﻭ ﻫﺮ ﺩﺳﺘﮕﺎﻩ ﻛﭙﻲ‬
‫»ﺯﻳﺮﺍﻛﺲ« ﻧﺎﻣﻴﺪﻩ ﺷﻮﺩ. ﺍﻣﺎ ﺩﻟﺴﺘﺮ ﺑﻪ ﻋﻠﺖ ﻫﻤﺎﻥ ﺿﻌﻒ‬
‫ﺩﺭ ﻓﻌﺎﻟﻴﺖﻫﺎﻱ ﻣﺎﺭﻛﺘﻴﻨﮕﺶ ﻭ ﺩﺭ ﻛﻨﺎﺭ ﺗﻨﻮﻉ ﻃﻌﻢ ﻛﻤﺘﺮ ﻭ‬
‫ﻛﻴﻔﻴﺖ ﭘﺎﻳﻴﻦﺗﺮ، ﺩﺭ ﺭﻗﺎﺑﺖ ﺑﺎ ﺍﻳﺴﺘﻚ ﻧﺘﻮﺍﻧﺴﺘﻪ ﺍﺯ ﺍﻳﻦ ﺍﻣﺘﻴﺎﺯ‬

‫ﻛﻔﺶ ﻣﻠﻲ ﺑﺮﻧﻧﺪﻱ ﺍﺳﺖ ﻛﻪ ﻫﻤﻪ ﻣﺎ ﺑﺑﻪ ﻧﻮﻋﻲ ﺑﺎ‬
‫ﻲ‬
‫ﻪ ﻧﻮﻋﻲ‬
‫ﺑﺮﻧﺪﻱ ﺍﺳﺖ ﻛﻪ‬
‫ﻛﻔﺶ‬
‫ﻛ‬
‫ﺁﺷﻨﺎﻳﻴﻢ. ﺩﻭﺭﺍﻥ ﻛﻮﺩﻛﻴﻤﺎﻥ ﺗ ﻫﻤﻴﻦ ﺣﺎﻻ‬
‫ﺎ‬
‫ﻤ‬
‫ﻛ‬
‫ﺷ‬
‫ﺁﻥ ﺁﺷﻨﺎﻳﻴﻢ. ﺍﺯ ﺍﻥ ﻛﻮﺩﻛﻴﻤﺎﻥ ﺗﺎ ﻫﻤﻴﻦ ﺣﺎﻻ‬
‫ﺑﻪ ﻧﺴﻞ ﮔﺸﺘﻪ‬
‫ﺴ‬
‫ﻤﺎﺭﺵ‬
‫ﻣﻐ ﻫﺎ ﻲ ﺷﻤ ﺭﺵ‬
‫ﻣ‬
‫ﻣﻐﺎﺯﻩﻫﺎﻱ ﺑﻲ ﺷﻤﺎﺭﺵ ﻧﺴﻞ ﺑﻪ ﻧﺴﻞ ﮔﺸﺘﻪ ﻭ ﺑﻪ‬
‫ﻳ‬
‫ﺩﻳﺪﻧﺶ ﺩﺭ ﺣﺎﺷﻴﻪ ﻣﻴﺪﺍﻥ ﻋﺎﺩﺕ ﻛﺮ‬
‫ﺩ‬
‫ﺎﺷﻴ ﻣ ﺪ‬
‫ﻳ ﺶ ﺣﺎﺷ‬
‫ﺩﻳﺪﻧﺶ ﺩﺭ ﺣﺎﺷﻴﻪ ﻣﻴﺪﺍﻥ ﻫﺎ ﻋﺎﺩﺕ ﻛﺮﺩﻩﺍﻳﻢ ﻭ ﻳﺎﺩ‬

‫ﺍﺧﺒﺎﺭ ﺑﺮﻧﺪﻫﺎ‬

‫ﮔﺮﻓﺘﻪ ﺍﻳﻢ ﻛﻪ ﺑﺰﺭگﺗﺮﻳﻦ ﻣﻐﺎﺯﻩ، ﻣﻐﺎﺯﻩ ﻛﻔﺶ ﻣﻠﻲ‬
‫ﮔﺮﻓﺘﻪ ﺍﻳﻢ ﺑﺰﺭگﺗﺮﻳﻦ ﻣﻐﺎﺯﻩ،‬
‫ﺯ‬
‫ﺭ‬
‫ﺮ ﻳ‬
‫ﻓﻴ‬
‫گ‬
‫ﺑﺎﺷ‬
‫ﺎﺷﺪ، ﺑﺎ ﺳﺮﺩﺭﻱ ﺑﺑﺰﺭگ ﻭ ﻳﻚ ﻓﻴﻞ ﻧﻤﺎﺩﻳﻦ ﻛﻪ ﻫﻴﭻ‬
‫ﺑﺰﺭگ‬
‫ﺑﺎﺷﺪ، ﺑﺎ‬
‫ﺪﺍﺭﺩ‬
‫ﺣﺮﻛ‬
‫ﺣﺮﻛﺖ ﻭ ﺗﻐﻴﻴﺮﻱ ﻧﺪﺍﺭﺩ.ﺍﻣﺎ ﺷﺎﻳﺪ ﺧﻴﻠﻲﻫﺎ ﺩﺭ ﺗﻬﺮﺍﻥ‬
‫ﺣﺮﻛﺖ ﺗﻐﻴﻴﺮﻱ ﻧﺪﺍﺭﺩ.ﺍﻣﺎ ﺷﺎﻳﺪ‬
‫ﺪ ﺮﺍ‬
‫ﻓﺮﻭﺷﮕﺎ‬
‫ﻓ‬
‫ﺯﻳﺎﺩ ﺳﺮﺍﻍ ﺍﻳﻦ ﻓﺮﻭﺷﮕﺎﻩﻫﺎ ﻧﻤﻲﺭﻭﻧﺪ. ﺑﺮﺍﻱ ﻣﺜﺎﻝ ﻣﻦ‬
‫ﺳﺮﺍﻍ ﺍﻳﻦ ﻓﺮﻭﺷﮕﺎﻩﻫ ﻧﻤﻲﺭﻭﻧﺪ. ﺑﺮﺍﻱ‬
‫ﻓ‬
‫ﻟﺒﺎ‬
‫ﻛﻪ ﻣﺪﺕﻫﺎﺳﺖ ﺩﺭﺑﺎﺭﻩ ﻣﺪ ﻭ ﻟﻟﺒﺎﺱ ﻭ ﻣﻌﺮﻓﻲ ﺑﺮﻧﺪﻫﺎﻱ‬
‫ﺕﻫﺎ ﺩﺭﺑﺎﺭﻩ ﻣ ﺒﺎﺱ ﻣﻌﺮﻓﻲ‬
‫ﻛ‬
‫ﺴ ﺍﻓﺴﻮ‬
‫ﺧﺎﺭﺟ‬
‫ﺧﺎﺭﺟﻲ ﻣﻲﻧﻮﻳﺴﻢ ﻓﺴﻮﺱ ﻣﻲﺧﻮﺭﻡ ﻛﻪ ﺩﺭ ﻣﻮﺭﺩ‬
‫ﺧﺎﺭﺟﻲ ﻣ ﻧﻮﻳﺴﻢ ﺍﻓﺴﻮﺱ‬
‫ﺧﺎ‬
‫ﺍﻳﻦ ﺮ ﻛ‬
‫ﺍﺍﻳﻦ ﺑﺮﻧﺪ ﻛﻪ ﺭﻭﺯﻱ ﺯﺑﺎﻧﺰﺩ ﺧﺎﺹ ﻭ ﻋﺎﻡ ﺑﻮﺩ ﺑﻨﻮﻳﺴﻢ.‬
‫ﺑﻮﺩ‬
‫ﻛ ﺶ، ﺩﻳﮕﺮ‬
‫ﺩ‬
‫ﻧﺪﻫﺎ‬
‫ﺮ‬
‫ﺷﺎﻳﺪ ﺑﻌﺪ ﺍﺯ ﺑﺮﺭﺳﻲ ﺑﺮ ﺪﻫﺎﻱ ﻣﻌﺮﻭﻑ ﻛﻔﺶ، ﺩﻳﮕﺮ‬
‫ﺑﺮﻧﺪﻫﺎﻱ‬

‫ﺍﺳﺘﻔﺎﺩﻩ ﻛﻨﺪ. ﻫﺮﭼﻨﺪ ﺍﻳﻦ ﻣﺤﺼﻮﻝ ﺍﺯ ﻟﺤﺎﻅ ﻛﻴﻔﻴﺖ ﺩﺭ ﺭﺍﻩ‬
‫ﻣﺤﺼﻮﻻﺕ ﻣﺘﻮﺳﻂ ﺑﻪ ﭘﺎﻳﻴﻦ ﻃﺒﻘﻪﺑﻨﺪﻱ ﻣﻲﺷﻮﺩ، ﺍﻣﺎ ﺑﻪ‬
‫ﻟﻄﻒ ﺷﺒﻜﻪ ﻓﺮﻭﺵ ﻭ ﺗﻮﺯﻳﻊ ﻣﻮﻓﻖ ﻭ ﮔﺴﺘﺮﺩﻩ ﺑﻬﻨﻮﺵ، ﺁﻥ ﺭﺍ‬
‫ﺩﺭ ﺍﻛﺜﺮ ﻣﻐﺎﺯﻩﻫﺎ ﻭ ﻓﺮﻭﺷﮕﺎﻩﻫﺎ ﻣﻲﺗﻮﺍﻥ ﻳﺎﻓﺖ.‬

‫ﻫﻮﻟﺴﺘﻦ )‪(Holsten‬‬
‫ﺍﻳﻦ ﻣﺤﺼﻮﻝ ﺑﺎ ﻳﻚ ﻧﺎﻡ ﺁﻟﻤﺎﻧﻲ ﺍﺯ ﻃﺮﻑ ﺑﻬﻨﻮﺵ ﺑﻪ ﺑﺎﺯﺍﺭ ﻋﺮﺿﻪ‬
‫ﺷﺪﻩ ﺍﺳﺖ ﻛﻪ ﺑﺎﺯ ﻫﻢ ﻣﺜﻞ ﺩﻟﺴﺘﺮ ﺑﺎ ﺷﺮﻭﻋﻲ ﺧﻮﺏ )ﻧﺎﻣﻲ‬
‫ﺟﺪﻳﺪ، ﻫﻮﻳﺘﻲ ﺟﺪﻳﺪ ﻭ ﻛﻴﻔﻴﺘﻲ ﺟﺪﻳﺪ( ﻫﻤﺮﺍﻩ ﺑﻮﺩ ﻭ ﺩﺭ‬
‫ﺗﺒﻠﻴﻐﺎﺕ ﺁﻥ ﺑﻪ ﺍﺻﺎﻟﺖ ﺁﻥ ﺍﺷﺎﺭﻩ ﻣﻲﺷﻮﺩ. ﻫﻮﻟﺴﺘﻦ ﻛﻪ ﻳﻜﻲ‬
‫ﺍﺯ ﺯﻳﺮﻣﺠﻤﻮﻋﻪﻫﺎﻱ ﺑﺮﻧﺪ ﻣﻌﺮﻭﻑ »ﻛﺎﺭﻟﺴﺒﺮگ«)‪(Carlsberg‬‬
‫ﺍﺳﺖ ﻭ ﻫﻤﻪ ﺩﺭ ﺩﻧﻴﺎ ﺁﻥ ﺭﺍ ﺑﺎ ﺷﻌﺎﺭ »‪)«I’m Holsten‬ﻣﻦ‬
‫ﻫﻮﻟﺴﺘﻮﻥ ﻫﺴﺘﻢ( ﻣﻲﺷﻨﺎﺳﻨﺪ، ﺑﻪ ﻧﻈﺮ ﻣﻲﺭﺳﻴﺪ ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ‬
‫ﺍﺳﻢ ﻣﻌﺮﻭﻓﺶ ﻭ ﻃﻌﻢﻫﺎﻱ ﻣﺨﺘﻠﻔﺶ ﻣﺸﻜﻠﻲ ﺑﺮﺍﻱ ﺭﻗﺎﺑﺖ‬
‫ﺑﺎ ﺍﻳﺴﺘﻚ ﻧﺪﺍﺷﺘﻪ ﺑﺎﺷﺪ، ﺍﻣﺎ ﺭﻛﻮﺩ ﻓﻌﺎﻟﻴﺖﻫﺎﻱ ﺑﺮﻧﺪﻳﻨﮓ ﻭ‬
‫ﻣﺎﺭﻛﺘﻴﻨﮓ ﻣﻨﺎﺳﺐ ﺑﺎﻋﺚ ﺍﺯ ﺩﺳﺖ ﺩﺍﺩﻥ ﻣﻮﻣﻨﺘﻮﻡ ﺍﻭﻟﻴﻪ ﺁﻥ‬
‫ﺷﺪ. ﻫﻤﭽﻨﻴﻦ ﭘﺪﻳﺪﻩ ﻗﻮﻃﻲﻫﺎﻱ ﺩﻭﻻﻳﻪ ﻛﻪ ﺭﻭﻱ ﺁﻥ ﺩﻟﺴﺘﺮ‬
‫ﻧﻮﺷﺘﻪ ﺷﺪﻩ ﺑﻮﺩ ﻭ ﺑﺎ ﻛﻨﺪﻥ ﻻﻳﻪ ﺍﻭﻝ، ﺑﻪ ﻧﺎﻡ ﻫﻮﻟﺴﺘﻦ ﺑﺮﺧﻮﺭﺩ‬
‫ﻣﻲﻛﺮﺩﻳﺪ، ﺍﺯ ﺍﺑﻬﺎﻣﺎﺗﻲ ﺑﻮﺩ ﻛﻪ ﺑﻪ ﺳﺮﻋﺖ ﺩﺭ ﺩﻧﻴﺎﻱ ﻣﺠﺎﺯﻱ‬
‫ﮔﺴﺘﺮﺵ ﭘﻴﺪﺍ ﻛﺮﺩ ﻭ ﻋﺪﻡ ﭘﺎﺳﺦ ﻣﻨﺎﺳﺐ ﻭ ﺑﻪ ﻣﻮﻗﻊ ﺑﻬﻨﻮﺵ‬
‫ﻧﻴﺰ ﺩﺭ ﺷﻌﺎﺭ ﺍﺻﻠﻲ ﺁﻥ، ﻳﻌﻨﻲ ﺍﺻﺎﻟﺖ، ﺩﺭ ﺫﻫﻦ ﻣﺸﺘﺮﻳﺎﻥ‬
‫ﺧﺪﺷﻪ ﺍﻳﺠﺎﺩ ﻛﺮﺩ. ﺩﺭ ﻧﻬﺎﻳﺖ ﺗﻮﺻﻴﻪ ﻛﺎﺭﺁﮔﺎﻩ ﺑﺮﻧﺪ ﻭ ﺗﻴﻢ‬
‫ﺗﺴﺘﺮﻫﺎﻱ ﺣﺮﻓﻪﺍﻱ ﻣﺎءﺍﻟﺸﻌﻴﺮ ﻭ ﻣﺘﺨﺼﺼﻴﻦ ﺍﻳﻦ ﺻﻨﻌﺖ ﺍﻳﻦ‬
‫ﺍﺳﺖ ﻛﻪ ﺗﺎ ﺣﺪﺍﻣﻜﺎﻥ ﺍﺯ ﻣﺎءﺍﻟﺸﻌﻴﺮﻫﺎﻱ ﺍﺻﻴﻞ ﻭ ﺑﺪﻭﻥ ﺍﺳﺎﻧﺲ‬
‫ﻭ ﻃﻌﻢ ﻣﻴﻮﻩ ﻭ ﻗﻨﺪ ﻣﺼﺮﻑ ﻛﻨﻴﺪ. ﺍﮔﺮ ﻣﺎءﺍﻟﺸﻌﻴﺮ ﺍﺻﻴﻞ ﺍﺫﻳﺘﺘﺎﻥ‬
‫ﻣﻲﻛﻨﺪ، ﺍﺯ ﻛﻤﻲ ﻟﻴﻤﻮﻱ ﺗﺎﺯﻩ ﺩﺍﺧﻞ ﻣﺎءﺍﻟﺸﻌﻴﺮﺍﺳﺘﻔﺎﺩﻩ ﻛﻨﻴﺪ‬
‫ﻭ ﻳﺎ ﺁﻥ ﺭﺍ ﻫﻤﺮﺍﻩ ﺑﺎ ﻛﻤﻲ ﺗﻨﻘﻼﺕ ﻣﻴﻞ ﻛﻨﻴﺪ.‬

‫ﺑﺮﺍﻳﻢ ﺭﻭﺷﻦ ﺪﻩ ﺑﺎﺷﺪ ﻛﻪ ﭼﺮﺍ ﺑﺮﻧﺪ ﺑﺰﺭﮔﻲ ﻫﻤﭽﻮﻥ‬
‫ﺭﮔﻲ ﻫﻤﭽﻮﻥ‬
‫ﺑﺰﺭﮔ ﻫ ﭽ‬
‫ﺷﺪﻩ ﺑﺎﺷﺪ ﭼ‬
‫ﺎ‬
‫ﺖ.ﺑﺎ ﻳ ﺗﺤﻘﻴﻖ‬
‫ﺗﺤﻘﻴ‬
‫ﺖ‬
‫ﻛﻔﺶ ﻣﻠﻲ ﺁﻧﻘﺪﺭﻫﺎ ﻫﻢ ﻣﻠﻲ ﻧﻴﺴﺖ.ﺑﺎ ﻳﻚ ﺗﺤﻘﻴﻖ‬
‫ﺁﻧﻘﺪﺭﻫﺎ ﻢ ﻣ ﻧﻴﺴﺖ.ﺑﺎ‬
‫ﻫﺎﻱ ﺍﺟﺘﻤﺎﻋﻲ ﺍﺯ ﺑﻴ ﺍﻗﺸﺎﺭ ﻣﺨﺘﻠﻒ‬
‫ﺍﻗﺸﺎ ﻣﺨﺘﻠ‬
‫ﻣ‬
‫ﺟﺘ‬
‫ﺟ‬
‫ﺁﻣﺎﺭﻱ ﺩﺭ ﺷﺒﻜﻪﻫﺎﻱ ﺍﺟﺘﻤﺎﻋﻲ ﺍﺯ ﺑﺑﻴﻦ ﻗﺸﺎﺭ ﻣﺨﺘﻠﻒ‬
‫ﺗﻮﺳﻂ‬
‫ﺳ‬
‫ﺷﺎ ﺪ‬
‫ﮔ‬
‫ﻣﺘﻮﺟﻪ ﺷﺪﻳﻢ ﻛﻪ ﮔﺮﭼﻪ ﺷﺎﻳﺪ ﺧﺮﻳﺪﻱ ﺗﻮﺳﻂ‬
‫ﺷﺎﻳﺪ‬
‫ﻛ ﻫﻢ ﻴﺴ ﻨﺪ ﺍﺯ ﺍﻳﻦ ﺑﺮ ﺻﻮﺭﺕ‬
‫ﻮ‬
‫ﻧﻴﺴﺘﻨﺪ ﻳ‬
‫ﺴﺘﻨ‬
‫ﺑﺮﺧﻲﻫﺎ ﻛﻪ ﻛﻢ ﻫﻢ ﻧﻴﺴﺘﻨﺪ ﺍﺯ ﺍﺍﻳﻦ ﺑﺑﺮﻧﺪ ﺻﻮﺭﺕ‬
‫ﻪ ﺩﻳﺪﻱ ﻧﻮﺳﺘﺎﻟﮋﻳﻚ ﺑﻪ ﻳﻦ ﺮﻧﺪ‬
‫ﻳﻦ ﺑﺮﻧ‬
‫ﺮ‬
‫ﺳ‬
‫ﻫﻤﻪ ﺩﻳﺪ‬
‫ﻧﻤﻲﮔﻴﺮﺩ، ﺍﺍﻣﺎ ﻫﻤﻪ ﺩﻳﺪﻱ ﻧﻮﺳﺘﺎﻟﮋﻳﻚ ﺑﻪ ﺍﺍﻳﻦ ﺑﺑﺮﻧﺪ‬
‫ﺑﺮﻧﺪ ﻲﺧﻮﺍﻫﻴﻢ ﺗﺎﺭﻳﺨﭽﻪ ﻳﻦ‬
‫ﺍﻳ‬
‫ﺩﺍﺭﻧﺪ. ﺭ‬
‫ﺩﺍﺭﻧﺪ‬
‫ﺩﺍﺭﻧﺪ. ﺩﺭ ﻛﺎﺭﺁﮔﺎﻩ ﺑﺮﻧﺪ ﻧﻤﻲﺧﻮﺍﻫﻴﻢ ﺑﻪ ﺗﺎﺭﻳﺨﭽﻪ ﺍﺍﻳﻦ‬
‫ﺑﺮﻧ ﻧﻤﻲ‬
‫ﻓﻌﻼ ﻌﻴﺖ‬
‫ﻭﺿﻌﻴ‬
‫ﺸ ﺁﻧﭽ‬
‫ﻧ‬
‫ﺑﺮﻧﺪ ﺳﺮﻙ ﺑﺑﻜﺸﻴﻢ. ﺁﻧﭽﻪ ﻣﻬﻢ ﺍﺳﺖ ﻓﻌﻼ ﻭﺿﻌﻴﺖ‬
‫ﺑﺮﻧﺪ ﺳﺮﻙ ﺑﻜﺸﻴﻢ.. ﺁﻧﭽﻪ‬
‫ﻳﻚ‬
‫ﺳﺖ‬
‫ﻛﻨﻮﻧﻲ ﺍﻳﻦ ﺑﺮﻧﺪ ﺍﺳﺖ. ﭼﺮﺍ ﺑﺮﻧﺪﻱ ﺑﺎ ﺑﺑﻴﺶ ﺍﺯ ﻳﻚ‬
‫ﺍﻳﻦ ﺑﺮﻧﺪ ﺍﺳﺖ.‬
‫ﺒﻮﺏ‬
‫ﺪﺭﻫﺎ ﻣﺤﺒﻮ‬
‫ﺁﻧﻘﺪﺭﻫ‬
‫ﻫﺰﺍﺭ ﻓﺮﻭﺷﮕﺎﻩ ﺩ ﺳ‬
‫ﻭﺷﮕﺎ‬
‫ﻫﺰﺍ ﺮﻭ ﮕﺎ‬
‫ﮕ‬
‫ﺰﺍﺭ ﻓﺮﻭﺷﮕﺎﻩ ﺩﺭ ﺳﺮﺍﺳﺮ ﺍﻳﺮﺍﻥ ﺁﻧﻘﺪﺭﻫﺎ ﻫﻢ ﻣﺤﺒﻮﺏ‬
‫ﻧﻧﻴﺴﺖ؟! ﭼﺮﺍ ﻭﺏ ﺳﺎﻳﺖ ﺍﻳﻦ ﺮﻛﺖ ﺑﺑﻪ ﻫﻴﭻ ﻭﺏ‬
‫ﻴﭻ‬
‫ﺷﺮﻛﺖ‬
‫ﺷﺮﻛ‬
‫ﻧﻴﺴﺖ؟! ﭼﺮﺍ ﻭﺏ ﺳ‬
‫ﻧﻴﺴﺖ؟ ﺮ‬
‫ﺳﺎﻳﺖ ﺑﺮﻧﺪ ﻭ ﻓﺸﻦ ﺩﺭ ﺩﻧﻴﺎ ﺷﺒﻴﻪ ﻧﻴﺴﺖ؟! ﺩﺭ ﻭﺏ‬
‫ﺑﺮﻧﺪ ﻓﺸﻦ‬
‫ﺷﺒ ﻧﻴﺴﺖ؟!‬
‫ﻴﺴﺖ؟‬
‫ﻓﺸ‬
‫ﺮ‬
‫ﺳﺎﻳﺖ ﺍﻳﻦ ﺷﺮﻛﺖ ﺁﻣﺪﻩ »ﻛﻔﺶ ﻣﻠﻲ ﺩﺭ ﻣﺴﻴﺮ‬
‫ﻩ »ﻛﻔﺶ ﻣﻠ‬
‫ﺳﺎﻳﺖ ﺍﻳﻦ ﺷﺮﻛﺖ ﺁﻣﺪﻩ ﻔ‬
‫ﺷﺮﻛ‬
‫ﺗﺤﻮﻝ ﻭ ﺗﻮﺳﻌﻪ« ﻭ ﻳﺎ ﺩﺭ ﻜﻲ ﻳﮕﺮ ﺍﺯ ﺳﺎﻳﺖﻫﺎﻱ‬
‫ﺗﻮﺳﻌﻪ« ﻳﺎ ﺭ ﻳﻜﻲ ﺩﻳﮕﺮ‬
‫ﺩﻳﮕ‬
‫ﺗﻮﺳ‬
‫ﺗ‬
‫ﺍﻳﻦ ﺷﺮﻛﺖ ﺑﺰﺭگ ﺁﻣﺪﻩ »ﻛﻔﺶ ﻣﻠﻲ ﻛﻔﺶ ﻫﻤﻪ«.‬
‫ﺍﻳﻦ ﻛﺖ ﺑﺰﺭگ‬
‫»ﻛﻔﺶ ﻣ‬
‫»ﻛﻔ‬
‫ﺷﺮﻛﺖ ﺑﺰﺭ‬
‫ﺻﺪﺭ ﺷﺮﻳﻌﺘ ﺪﺍﺭﻱ‬
‫ﺻﺪﺭﺍ ﺷﺮﻳﻌﺘﻤﺪﺍﺭﻱ‬
‫ﺻﺪﺭﺍ ﺷﺮﻳﻌﺘﻤﺪﺍﺭﻱ‬
‫ﺘﻤﺪﺍ‬
‫ﺪ‬
‫ﺪ‬

‫ﻇﺎﻫﺮﺍ ﺑﺎﺯﺍﺭ ﻧﻮﺷﺎﺑﻪﻫﺎﻱ ﺍﻧﺮژﻱﺯﺍ ﺧﻮﺏ‬
‫ﮔﺮﻣﻪ. ﺷﺮﻛﺖ ﺧﻮﺷﮕﻮﺍﺭ ﻣﺸﻬﺪ ﻛﻪ‬
‫ﺍﻻﻥ ﻛﻮﻛﺎ ﻛﻮﻻ ﺭﻭ ﻣﻲﺯﻧﻪ، ﺍﻋﻼﻡ ﻛﺮﺩﻩ‬
‫ﻛﻪ ﻧﻮﺷﺎﺑﻪ ﺍﻧﺮژﻱﺯﺍﻱ ﻣﻴﻮﻩ ﺑﺎ ﻧﺎﻡ »ﺑﺮﻥ«‬
‫ﺗﻮﻟﻴﺪ ﻛﺮﺩﻩ ﻛﻪ ﻓﻌﻼ ﺩﻭ ﺗﺎ ﻃﻌﻢ ﺩﺍﺭﻩ؛‬
‫ﺗﻮﺕ ﻓﺮﻧﮕﻲ ﻭ ﻣﻴﻮﻩﻫﺎﻱ ﮔﺮﻣﺴﻴﺮﻱ. ﻣﺎ‬
‫ﻛﻪ ﻫﻨﻮﺯ ﺗﺴﺖ ﻧﻜﺮﺩﻳﻢ، ﺍﮔﻪ ﺷﻤﺎ ﻧﻮﺵ‬
‫ﺟﺎﻥ ﻛﺮﺩﻳﻦ ﺑﮕﻴﻦ ﺧﻮﺏ ﺑﻮﺩﻩ ﻳﺎ ﻧﻪ،‬
‫ﺍﻭﺿﺎﻉ ﺍﻧﺮژﻳﺘﻮﻥ ﭼﻄﻮﺭﻩ!‬

‫ﺯﻣﺰﻡ‬

‫ﺯﻣﺰﻡ ﻫﻢ ﻛﻪ ﻧﻤﻲﺧﻮﺍﺩ ﺍﺯ ﻗﺎﻓﻠﻪ ﻋﻘﺐ‬
‫ﺑﻤﻮﻧﻪ، ﻳﻪ ﻧﻮﺷﺎﺑﻪ ﺯﺩﻩ ﺑﺎ ﻋﻨﻮﺍﻥ ﻧﻮﺷﻴﺪﻧﻲ‬
‫ﻭﺭﺯﺷﻲ ﻳﺎ ﺍﻳﺰﻭﺗﻮﻧﻴﻚ ﺑﺎ ﻃﻌﻢﻫﺎﻱ‬
‫ﻣﺨﺘﻠﻒ. ﺍﻟﺒﺘﻪ ﺑﺮﺍﻱ ﻛﻠﻤﻪ ﺍﻳﺰﻭﺗﻮﻧﻴﻚ،‬
‫ﺑﺎﻳﺪ ﻳﻪ ﺻﻔﺤﻪ ﺩﻳﻜﺸﻨﺮﻱ ﺭﻭ ﻫﻢ ﺭﻭ‬
‫ﺑﻄﺮﻳﺶ ﺑﻨﻮﻳﺴﻴﺪ ﻛﻪ ﺍﻳﻦ ﻳﻌﻨﻲ ﭼﻲ.‬

‫ﺩﻟﭙﺴﻨﺪ‬

‫ﺩﻟﭙﺴﻨﺪ ﺣﺴﺎﺑﻲ ﺯﺩﻩ ﺗﻮ ﺧﻂ ﻏﺬﺍﻱ‬
‫ﺁﻣﺎﺩﻩ. ﭼﻨﺪ ﺳﺎﻝ ﭘﻴﺶ ﺑﻮﺩ ﻛﻪ ﭘﻴﺘﺰﺍ‬
‫ﻣﻨﺠﻤﺪ ﺯﺩ ﻭ ﺑﻌﺪ ﻻﺯﺍﻧﻴﺎ. ﻻﺯﺍﻧﻴﺎﺵ ﻛﻪ‬
‫ﺍﻧﺼﺎﻓﺎ ﺧﻮﺷﻤﺰﻩ ﺑﻮﺩ. ﺍﻻﻥ ﻫﻢ ﻣﻲﺧﻮﺍﺩ‬
‫ﻏﺬﺍﻱ ﺳﻨﺘﻲ ﺑﺪﻩ. ﺑﻪ ﺯﻭﺩﻱ ﻛﻪ ﺯﺩﻳﻢ ﺗﻮ‬
‫ﺧﻂ ﻣﻘﺎﻳﺴﻪ ﻏﺬﺍﻫﺎﻱ ﺁﻣﺎﺩﻩ، ﺑﺒﻴﻨﻴﻢ ﺭﺩﻩ‬
‫ﭼﻨﺪﻡ ﻣﻲﺷﻪ.‬

‫ﻓﺮﺵ ﻗﺮﻥ‬

‫ﻓﺮﺵﻫﺎﻱ ﻣﺎﺷﻴﻨﻲ ﻟﻮﻛﺲ ﺗﻮ ﺍﻳﺮﺍﻥ ﻫﻢ‬
‫ﺭﻭﻧﻖ ﺧﻮﺑﻲ ﭘﻴﺪﺍ ﻛﺮﺩﻩ ﻭ »ﻓﺮﺵ ﻗﺮﻥ«‬
‫ﻛﻪ ﻓﺮﺵﻫﺎﻱ ﺑﻠﮋﻳﻜﻲ ﻟﻮﻛﺲ ﺭﻭ ﺗﻮ ﺍﻳﺮﺍﻥ‬
‫ﻣﻲﻓﺮﻭﺷﻪ، ﺑﺎ ﺍﻓﺘﺘﺎﺡ ﺷﻌﺒﻪ ﺷﺮﻳﻌﺘﻲ ﺣﺎﻻ‬
‫01 ﺗﺎ ﺷﻌﺒﻪ ﺩﺍﺭﻩ. ﺳﺮ ﻓﺮﺻﺖ ﻳﻪ ﮔﺰﺍﺭﺵ‬
‫ﻣﻔﺼﻞ ﺩﺭ ﻣﻮﺭﺩ ﻓﺮﺵ ﻣﺎﺷﻴﻨﻲ ﻭ ﺑﺎﺯﺍﺭ ﭘﺮ‬
‫ﺍﺯ ﺑﺮﻧﺪﻫﺎﻱ ﻗﻼﺑﻴﺶ ﺑﺮﺍﺗﻮﻥ ﻣﻲﻧﻮﻳﺴﻴﻢ‬
‫ﻭ ﺑﺮﻧﺪﻫﺎﻱ ﺍﻭﺭﺟﻴﻨﺎﻝ ﻭ ﺑﺎﻛﻴﻔﻴﺖ ﺭﻭ‬
‫ﻣﻌﺮﻓﻲ ﻣﻲﻛﻨﻴﻢ.‬

‫ﺑﻲ ﺍﻡ ﻭ ﺍﺷﻨﺘﻴﺘﺰﺭ‬

‫ﺧﺐ ﺑﺎﻻﺧﺮﻩ ﭘﺎﻱ ﻻﻳﻒ ﺍﺳﺘﺎﻳﻞ ﺑﻲ ﺍﻡ‬
‫ﻭ ‪ a.c.Schnitzer‬ﺑﻪ ﺍﻳﺮﺍﻥ ﺭﺳﻴﺪ؛ ﺍﺯ‬
‫ﺗﻲﺷﺮﺕ ﮔﺮﻓﺘﻪ ﺗﺎ ﺳﺎﻋﺖ ﻣﭽﻲ ﻭ ﺣﺘﻲ‬
‫‪ USB‬ﻛﺎﻣﭙﻴﻮﺗﺮ، ﺧﻼﺻﻪ ﻫﻤﻪ ﭼﻲ ﺑﺎ‬
‫ﻣﺎﺭﻙ ﺑﻲ ﺍﻡ ﻭ. ﻣﺎ ﻫﻢ ﺗﺼﻤﻴﻢ ﮔﺮﻓﺘﻴﻢ‬
‫ﻫﻔﺘﻪ ﺩﻳﮕﻪ ﺳﺮﺍﻏﺶ ﺑﺮﻳﻢ. ﺧﻼﺻﻪ ﺑﻲ ﺍﻡ ﻭ‬
‫ﺑﺎﺯﻫﺎ ﺁﻣﺎﺩﻩ ﺑﺎﺷﻦ ﺑﺮﺍﻱ ﻳﻪ ﺍﺗﻔﺎﻕ ﺑﺰﺭگ.‬

‫ﺍﻟﺒﺘﻪ ﻧﺎﮔﻔﺘﻪ ﻧﻤﺎﻧﺪ ﻛﻪ ﺍﻳﻦ ﺮﻧﺪ ﺗﻼﺵﻫﺎﻱ ﺯﻳﺎﺩﻱ‬
‫ﺑﺮﻧﺪ‬
‫ﺯﻳﺎﺩﻱ‬
‫ﺯﺎ‬
‫ﺑﺮﻧ‬
‫ﺍﻟﺒﺘﻪ ﻧﺎﮔﻔﺘﻪ ﻧﻤﺎﻧﺪ ﻛ‬
‫ﻔ ﻤ‬
‫ﺒ‬
‫ﻲ‬
‫ﮔﺸﺖ‬
‫ﺍﻳﻦ ﻭﺯﻫﺎ ﺑﺮﺍﻱ ﺑﺎﺯﮔﺸﺖ‬
‫ﺍﻳﻦ ﺭﻭ ﻫﺎ ﺑﺮﺍﺍﻱ ﺯﮔﺸﺖ ﺑﺑﻪ ﻋﺼﺮ ﻃﻼﻳﻲ ﺧﻮﺩ ﺩﺍﺭﺩ‬
‫ﻃﻼﻳﻲ‬
‫ﺭﻭﺯﻫﺎ ﺮ ﺑﺎﺯﮔﺸﺖ‬
‫ﺩﺍﺭﺩ، ﺧ‬
‫ﺩﺍﺭﺩ‬
‫ﺩﻧﻧﻴﺎﻱ ﻣﺪ ﻓ ﻓﺎﺻﻠﻪ ﺯ‬
‫ﻓﺎﺻﻠ‬
‫ﻴﺎ‬
‫ﺍﺍﻣﺎ ﺑﺎ ﺩﻧﻴﺎﻱ ﻣﺪ ﻭ ﻓﺸﻦ ﻓﺎﺻﻠﻪ ﺯﻳﺎﺩﻱ ﺩﺍﺭﺩ، ﺧﺼﻮﺻﺎ‬
‫ﻧﻴﺎﺯﻣﻨﺪ‬
‫ﻧﻴﺎﺯ‬
‫ﺎﺯ‬
‫ﺳﺎﻳﺖ ﻳ‬
‫ﺎﻳ‬
‫ﺣﺘﻲ‬
‫ﻜ ﺗﺒﻠﻴﻐﺎ‬
‫ﺍﻳﻨﻜﻪ ﺒﻠﻴﻐﺎﺕ ﻭ ﺣﺘﻲ ﻭﺏ ﺳﺎﻳﺖ ﺍﻳﻦ ﺑﺮﻧﺪ ﻧﻴﺎﺯﻣﻨﺪ‬
‫ﺍﻳﻨﻜﻪ ﺗﺒﻠﻴﻐﺎﺕ ﺘﻲ ﻭ ﺳﺎﻳﺖ ﺍﻳﻦ‬
‫ﭘﻮﺷﻴﺪﻩ‬
‫ﺷﺪ‬
‫ﺳﺖ ﻫﻴ‬
‫ﻫﻮﻳﺘ ﺯ‬
‫ﺗﻐ‬
‫ﺗﻐﻴﻴﺮﺍﺕ ﻳﺘﻲ ﺯﻳﺎﺩﻱ ﺍﺳﺖ. ﺑﺮ ﻫﻴﭻﻛﺲ ﭘﻮﺷﻴﺪﻩ‬
‫ﺗﻐﻴﻴﺮﺍﺕ ﻫﻮﻳﺘﻲ ﺯﻳﺎﺩﻱ ﺍﺳﺖ. ﺑﺮ ﻫﻴﭻ‬
‫ﻋﺰﻳﺰ ﺗﻮﺍﺍﻧﺪ ﺩﺭ‬
‫ﺍﻧﺪ‬
‫ﻮ ﻧﺪ‬
‫ﺰﻳ‬
‫ﻮ ﺍﺕ‬
‫ﺗﻮﻟﻴﺪﺍﺕ‬
‫ﻴﺴﺖ‬
‫ﻴ‬
‫ﻧﻧﻴﺴﺖ ﻛﻪ ﺗﻮﻟﻴﺪﺍﺕ ﺍﻳﺮﺍﻥ ﻋﺰﻳﺰ ﻣﻲﺗﻮﺍﻧﺪ ﺩﺭ ﺳﻄﺢ‬
‫ﺟﻬﺎﻧﻲ ﺑﺪﺭﺧﺸﺪ، ﻣﺎ ﺭﻭﺵ ﻋﻠﻤﻲ ﻣﻨﺎﺳﺐ ﻧﻴﺎﺯﻣﻨﺪ‬
‫ﺯﻣﻨ‬
‫ﻣﻨﺎﺳ ﺎﺯ‬
‫ﻣ‬
‫ﺎﻧﻲ ﺧﺸﺪ،‬
‫ﺟﻬﺎﻧﻲ ﺑﺪﺭﺧﺸﺪ، ﺍﻣﺎ ﺭﻭﺵ ﻋﻠﻤﻲ ﻭ ﻣﻨﺎﺳﺐ ﻧﻧﻴﺎﺯﻣﻨﺪ‬
‫ﻫﺪﻑ ﮔﺮﺍﻧﻘﺪﺭ ﺳﺖ. ﺗﺒﻠﻴﻐﺎﺕ‬
‫ﺖ ﺗﺒﻠﻴﻐﺎ‬
‫ﺍﺳﺖ‬
‫ﻫﺪ ﮔﺮﺍ‬
‫ﺮﺍ‬
‫ﺭﺳﻴﺪﻥ ﺑﻪ ﺍﻳﻦ ﻫﺪﻑ ﮔﺮﺍﻧﻘﺪﺭ ﺍﺳﺖ. ﺗﺒﻠﻴﻐﺎﺕ ﻭ‬
‫ﮕﺎﻩ ﺧﻮﺩﺭﻭ‬
‫ﺑﻪ ﺍﻫﺪﺍﻱ ﺩﺳﺘﮕﺎ ﺧ ﺩ‬
‫ﻓﺮﻭ‬
‫ﺮﻭ‬
‫ﮔﺴﺘﺮﺵ ﻓﺮﻭﺵ ﺗﻨﻬﺎ ﺑﻪ ﺍﻫﺪﺍﻱ 5 ﺩﺳﺘﮕﺎﻩ ﺧﻮﺩﺭﻭ‬
‫ﻓﺮﻭﺵ‬
‫ﺳﺎﻳﺖ‬
‫ﺳﺎﻳ‬
‫ﺎ‬
‫ﻴﺶ‬
‫ﺩﻳﺪﻥ ﻴﺶ‬
‫ﺩ‬
‫ﺧﻼﺻﻪ ﻧﻤﻲﺷﻮﺩ. ﺑﻌﺪ ﺍﺯ ﺩﻳﺪﻥ ﺑﺑﻴﺶ ﺍﺯ 005 ﺳﺎﻳﺖ‬
‫ﺷﻮﺩ.‬
‫ﻣﺪ ﻭ ﻃﺮ ﺣﻲ ﺸﻦ، ﺩﻳﺪﻥ ﺳﺎﻳﺖ ﻛﻔﺶ ﻣﻠﻲ ﻛﻤﻲ‬
‫ﺮﺍﺣﻲ ﻓﺸﻦ، ﻥ ﺳﺎﻳﺖ ﻛﻔﺶ ﻣﻠﻲ ﻛﻤﻲ‬
‫ﻃﺮﺍﺣﻲ ﻓﺸﻦ ﺩﻳﺪﻥ ﻳ‬
‫ﻧﺎﺭﺍﺣﺖ ﻛﻨﻨﺪﻩ ﺑﻮﺩ. ﺍﻳﻦ ﻫﻔﺘﻪ ﺳﺮﺍﻍ ﺍﺍﻳﻦ ﺑﺑﺮﻧﺪ‬
‫ﺑﻮﺩ. ﺍﻳﻦ ﻫﻔﺘﻪ ﺳﺮﺍﻍ ﻳﻦ ﺮﻧﺪ‬
‫ﺮ‬
‫ﺩ ﻳ ﻫﻔﺘ ﺳ‬
‫ﻛ‬
‫ﻧﻮﺳﺘﺎﻟﮋﻳﻚ ﻭ ﺩﻭﺳﺖ ﺘﻨﻲ ﻣﻲﺭﻭﻳﻢ ﻭ ﻣﻲﺧﻮﺍﻫﻴﻢ‬
‫ﻧﻮﺳﺘﺎﻟﮋﻳﻚ ﺩﻭﺳﺖ ﺩﺍﺷﺘﻨﻲ ﺭﻭﻳﻢ ﻲﺧﻮﺍﻫﻴﻢ‬
‫ﻮﻫ‬
‫ﺭ‬
‫ﺩﺍﺷﺘﻨ‬
‫ﺩﺭ ﺑﺎﺯﺳﺎﺯﻱ ﺍﻳﻦ ﺑﺮﻧﺪ ﻣﺎ ﻧﻴﺰ ﺳﻬﻴﻢ ﺑﺎﺷﻴﻢ ﻭ ﺩﻭﺑﺎﺭﻩ‬
‫ﺑﺎﺯﺳﺎﺯﻱ ﺍﻳﻦ‬
‫ﺳﻬﻴﻢ ﺷﻴﻢ ﺩﻭﺑﺎﺭﻩ‬
‫ﻴ ﺑﺎﺷﻴﻢ ﺩﻭﺑﺎﺭ‬
‫ﺯ‬
‫ﺩﻭﺭﻩ ﺍﻭﺝ ﻭ ﻃﻼﻳﻲ ﺍﻳﻦ ﺑﺮﻧﺪ ﺭﺍ ﺑﺒﻴﻨﻴﻢ.‬
‫ﻃﻼﻳﻲ‬
‫ﺑﺒﻴﻨﻴﻢ.‬
‫ﻴﻨﻴ‬
‫ﻨﻴ‬
‫ﻼ‬

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همه چیز درباره ماءالشعیر یا آبجوی غیرالکلی در ایران بخش سوم - ماءالشعیرهای طعم دار- ایستک - دلستر بهنوش - هولستن - کارآگاه برند - مجید کثیری

  • 1. ‫ﺁﺏ ﻫﺎﻱ ﻃﻌﻢ ﺩﺍﺭ‬ ‫‪Brand‬‬ ‫ﻛﺎﺭﺁﮔﺎﻩ ﺑﺮﻧﺪ ﺑﺎ ﺑﺮﭼﺴﺐ ﻣﺎءﺍﻟﺸﻌﻴﺮ‬ ‫ﺳﺮﻳ‬ ‫ﺎﻝ ﻣﺎ‬ ‫ءﺍ‬ ‫ﻟﺸﻌﻴﺮ‬ ‫»ﻗﺴ‬ ‫ﻤﺖ ﺁ‬ ‫ﺧﺮ«‬ ‫‪Detective‬‬ ‫ﺩﻭ ﻫﻔﺘﻪ ﺻﻨﻌﺖ ﻣﺎءﺍﻟﺸﻌﻴﺮ ﺭﺍ ﺯﻳﺮ ﺫﺭﻩﺑﻴﻦ ﺑﺮﺩﻳﻢ ﻭ ﺩﺭ ﻃﺒﻘﺎﺕ ﻣﺨﺘﻠﻒ‬ ‫ﻣﺎءﺍﻟﺸﻌﻴﺮﻫﺎﻱ ﺑﺮﺗﺮ ﺑﺎﺯﺍﺭ ﺭﺍ ﭘﺲ ﺍﺯ ﺑﺮﺭﺳﻲ ﻓﺮﺍﻭﺍﻥ ﻭ ﻛﻤﻚ ﺑﻬﺘﺮﻳﻦ ﺗﺴﺘﺮﻫﺎ ﻭ‬ ‫ﻣﺘﺨﺼﺼﻴﻦ ﻣﻌﺮﻓﻲ ﻛﺮﺩﻳﻢ.‬ ‫ﺩﺭ ﻃﺒﻘﻪ ﻣﺎءﺍﻟﺸﻌﻴﺮﻫﺎﻱ ﺍﺻﻴﻞ ﻭ ﺳﻨﮕﻴﻦ، »ﺟﻮﺭ« )‪ (Jever‬ﺭﺗﺒﻪ ﺍﻭﻝ،‬ ‫»ﻫﻮﻓﻨﺒﺮگ« )‪ (Hoffenberg‬ﺭﺗﺒﻪ ﺩﻭﻡ ﻭ »ﺟﻮﺯﻑ« )‪ (Josef‬ﺭﺗﺒﻪ‬ ‫ﺳﻮﻡ ﺑﺮﺭﺳﻲ ﻣﺎ ﺭﺍ ﺑﻪ ﺩﺳﺖ ﺁﻭﺭﺩﻧﺪ. ﺩﺭ ﻃﺒﻘﻪ ﻣﺎءﺍﻟﺸﻌﻴﺮﻫﺎﻱ ﺳﺒﻚ ﻧﻴﺰ‬ ‫»ﺟﻮﺟﻮ« )‪ (JoJo‬ﺍﻭﻝ ﺷﺪ، »ﺑﺎﻭﺍﺭﻳﺎ« )‪ (Bavaria‬ﺩﻭﻡ ﻭ »ﺑﻴﺖ ﻣﺎﻟﺖ«‬ ‫)‪ (Bit Malt‬ﺭﺗﺒﻪ ﺳﻮﻡ ﺭﺍ ﻛﺴﺐ ﻛﺮﺩﻧﺪ.ﻣﺎ ﺩﺭ ﺍﻳﻦ ﺑﺮﺭﺳﻲﻫﺎ، ﺍﺻﺎﻟﺖ، ﻃﻌﻢ، ﻛﻒ،‬ ‫ﺭﻧﮓ ﻭ ﻣﻴﺰﺍﻥ ﻓﺮﻭﺵ ﺁﻧﻬﺎ ﺭﺍ ﻣﻼﻙ ﺭﺗﺒﻪﺑﻨﺪﻱ ﻗﺮﺍﺭ ﺩﺍﺩﻳﻢ. ﺍﻳﻦ ﻫﻔﺘﻪ ﺩﺭ ﻣﻮﺭﺩ ﺑﺎﺯﺍﺭ‬ ‫ﭘﺮﺭﻭﻧﻖ ﻧﻮﺷﻴﺪﻧﻲﻫﺎﻱ ﺑﺎﻃﻌﻢ ﻣﻴﻮﻩ ﻭ ﻋﺼﺎﺭﻩ ﻣﺎﻟﺖ ﺻﺤﺒﺖ ﺧﻮﺍﻫﻴﻢ ﻛﺮﺩ.ﭘﺲ ﺍﺯ‬ ‫ﺗﺠﺮﺑﻪ ﻣﻮﻓﻖ ﻣﺎءﺍﻟﺸﻌﻴﺮ، ﺑﻪ ﺩﺭﺧﻮﺍﺳﺖ ﺧﻮﺍﻧﻨﺪﮔﺎﻥ،ﻛﺎﺭﺁﮔﺎﻩ ﺑﻪ ﺳﺮﺍﻍ ﺗﺤﻘﻴﻖ ﺩﺭ‬ ‫ﻣﻮﺭﺩ ﺑﺮﻧﺪﻫﺎﻱ ﻟﺒﺎﺱ ﻣﻲﺭﻭﺩ، ﭼﻴﺰﻱ ﻛﻪ ﺍﻳﻦ ﺭﻭﺯﻫﺎ ﺫﻫﻦ ﺑﺴﻴﺎﺭﻱ ﺍﺯ ﺟﻮﺍﻧﺎﻥ ﻭ‬ ‫ﻣﺠﻴﺪ ﻛﺜﻴﺮﻱ - ﺻﺪﺭﺍ ﺷﺮﻳﻌﺘﻤﺪﺍﺭﻱ‬ ‫ﺣﻘﻴﻘﺖ ﺍﻳﻦ ﺍﺳﺖ ﻛﻪ ﺩﺭ ﺑﺴﻴﺎﺭﻱ ﺍﺯ ﻧﻘﺎﻁ ﺩﻧﻴﺎ ﺗﻌﺮﻳﻒ‬ ‫ﺣ‬ ‫ﺭﻭﺷﻦ ﻭ ﻭﺍﺿﺤﻲ ﺍﺯ ﻃﺒﻘﻪﺑﻨﺪﻱﻫﺎﻱ ﻣﺎءﺍﻟﺸﻌﻴﺮ ﻭﺟﻮﺩ ﺩﺍﺭﺩ‬ ‫ﺭ‬ ‫ﻛﻪ ﺍﺟﺎﺯﻩ ﻧﻤﻲﺩﻫﺪ ﻧﻮﺷﻴﺪﻧﻰ ﻫﺎﻯ ﭘﺮﻗﻨﺪ ﻭ ﺍﺳﺎﻧﺲ ﻛﻪ‬ ‫ﻛ‬ ‫ﺍﻣﺮﻭﺯ ﺩﺭ ﺍﻛﺜﺮ ﻣﻐﺎﺯﻩﻫﺎ ﻓﺮﻭﺵ ﻣﻲﺭﻭﺩ ﺭﺍ ﻣﺎءﺍﻟﺸﻌﻴﺮ ﻧﺎﻣﻴﺪ.‬ ‫ﺍﺯ ﺁﻧﺠﺎ ﻛﻪ ﻧﻮﺷﻴﺪﻧﻲﻫﺎ ﻭ ﺁﺑﻤﻴﻮﻩﻫﺎﻱ ﺑﺴﻴﺎﺭﻱ ﻭﺟﻮﺩ ﺩﺍﺭﺩ‬ ‫ﻛﻪ ﺣﺎﻭﻱ ﺷﻜﺮ ﻭ ﺍﺳﺎﻧﺲ ﻫﺴﺘﻨﺪ، ﻣﺸﻜﻞ ﺍﺻﻠﻲ ﻣﺎ ﺑﺎ ﺍﻳﻦ‬ ‫ﻧﻮﻉ ﻣﺎءﺍﻟﺸﻌﻴﺮﻫﺎ ﭘﺮﻗﻨﺪ ﻭ ﺍﺳﺎﻧﺲ ﺑﻮﺩﻥ ﺁﻧﻬﺎ ﻧﻴﺴﺖ، ﺑﻠﻜﻪ ﺍﻳﻦ‬ ‫ﻣﺴﺌﻠﻪ ﺍﺳﺖ ﻛﻪ ﺍﻣﺮﻭﺯ ﺟﻮﺍﻧﺎﻥ ﻣﺎ ﻭ ﻣﺼﺮﻑﻛﻨﻨﺪﮔﺎﻥ ﺍﺻﻠﻲ‬ ‫ﺍﻳﻦ ﻣﺤﺼﻮﻝ، ﺁﻥ ﺭﺍ ﺑﻪ ﻋﻨﻮﺍﻥ ﻳﻚ ﻣﺤﺼﻮﻝ ﺳﺎﻟﻢ ﻭ ﺟﺎﻳﮕﺰﻳﻦ‬ ‫ﻧﻮﺷﺎﺑﻪﻫﺎﻱ ﭘﺮﻗﻨﺪ ﻣﻲﺩﺍﻧﻨﺪ ﻭ ﺣﺘﻲ ﺑﻪ ﺩﻟﻴﻞ ﺍﻳﻦ ﺫﻫﻨﻴﺖ ﺁﻥ‬ ‫ﺭﺍ ﻣﻲﺗﻮﺍﻥ ﺩﺭ ﺑﺎﺷﮕﺎﻩﻫﺎﻱ ﻭﺭﺯﺷﻲ ﻳﺎﻓﺖ ﻭ ﺟﻮﺍﻧﺎﻧﻲ ﺭﺍ ﺩﻳﺪ ﻛﻪ‬ ‫ﺑﻌﺪ ﺍﺯ ﻭﺭﺯﺵ ﻳﻚ ﺑﻄﺮ ﺍﺯ ﺍﻳﻦ ﻧﻮﺷﻴﺪﻧﻲﻫﺎ ﺩﺭ ﺩﺳﺖ ﺩﺍﺭﻧﺪ.‬ ‫ﻣﺎ ﺩﺭ ﺍﻳﻦ ﻃﺒﻘﻪ، ﺍﺯ ﻣﻘﺎﻳﺴﻪ ﻣﺤﺼﻮﻻﺕ ﺍﺟﺘﻨﺎﺏ ﻣﻲﻛﻨﻴﻢ ﻭ‬ ‫ﺻﺮﻓﺎ ﺑﻪ ﺍﺭﺍﺋﻪ ﺗﻮﺿﻴﺤﺎﺗﻲ ﺩﺭ ﻣﻮﺭﺩ ﭼﻨﺪ ﻣﺤﺼﻮﻝ ﻣﻮﺟﻮﺩ، ﺑﺎ‬ ‫ﺑﻴﺸﺘﺮﻳﻦ ﺳﻬﻢ ﺍﺯ ﺑﺎﺯﺍﺭ ﻣﻲﭘﺮﺩﺍﺯﻳﻢ:‬ ‫ﺍﻳﺴﺘﻚ )‪(Istak‬‬ ‫ﺍﻳﺴﺘﻚ ﭘﺲ ﺍﺯ ﺳﺎﻝﻫﺎ ﻧﺎﻡ ﻣﺎءﺍﻟﺸﻌﻴﺮ ﺭﺍ ﺩﻭﺑﺎﺭﻩ ﻭﺍﺭﺩ ﺍﺫﻫﺎﻥ‬ ‫ﻋﻤﻮﻣﻲ ﻛﺮﺩ ﻭ ﺳﻬﻢ ﻣﺎءﺍﻟﺸﻌﻴﺮ ﺭﺍ ﺍﺯ ﺑﺎﺯﺍﺭ ﻧﻮﺷﻴﺪﻧﻲ ﻛﺸﻮﺭ‬ ‫ﺑﻪ ﻃﻮﺭ ﺷﮕﺮﻓﻲ ﺍﻓﺰﺍﻳﺶ ﺩﺍﺩ. ﺍﻳﺴﺘﻚ ﺑﺎ ﺑﺮﺭﺳﻲ ﻭ ﺑﺎﺯﺍﺭﻳﺎﺑﻲ‬ ‫ﺧﻮﺏ، ﻣﺘﻮﺟﻪ ﻳﻚ ﺧﻼء ﺑﺰﺭگ ﺩﺭ ﺑﺎﺯﺍﺭ ﺷﺪ: ﻳﻚ ﻧﻮﺷﻴﺪﻧﻲ‬ ‫ﺑﺮﺍﻱ ﺗﻔﺮﻳﺢ ﺟﻮﺍﻧﺎﻥ، ﺍﻣﺎ ﺑﺎ ﺧﻮﺍﺹ ﻣﻐﺬﻱ ﺑﻴﺸﺘﺮ ﻭ ﻳﺎ ﺣﺪﺍﻗﻞ‬ ‫ﺿﺮﺭ ﻛﻤﺘﺮ ﻧﺴﺒﺖ ﺑﻪ ﻧﻮﺷﺎﺑﻪﻫﺎﻱ ﺭﺍﻳﺞ!‬ ‫ﺍﻳﺴﺘﻚ ﺍﺑﺘﻜﺎﺭ ﺑﻪ ﺧﺮﺝ ﺩﺍﺩ ﻭ ﺍﺯ ﺗﻠﺦ ﻣﺰﻩﮔﻲ ﺭﺍﺯﻙ ﻣﺎءﺍﻟﺸﻌﻴﺮ‬ ‫ﻛﻢ ﻛﺮﺩ، ﺍﺳﺎﻧﺲﻫﺎﻱ ﻣﻴﻮﻩ ﺭﺍ ﺑﻪ ﺁﻥ ﺍﻓﺰﻭﺩ ﻭ ﺁﻥ ﺭﺍ ﺷﻴﺮﻳﻦ‬ ‫ﻛﺮﺩ؛ ﻛﺎﺭﻱ ﻛﻪ ﻗﺒﻼ ﺑﻬﻨﻮﺵ ﺑﺎ ﺩﻟﺴﺘﺮ )‪ (Delster‬ﺍﻧﺠﺎﻡ‬ ‫ﺩﺍﺩﻩ ﺑﻮﺩ. ﺍﻣﺎ ﺍﻳﺴﺘﻚ ﺧﻮﺷﻤﺰﻩﺗﺮ ﺑﻮﺩ ﻭ ﻃﻌﻢﻫﺎﻱ ﻣﺘﻔﺎﻭﺕﺗﺮﻱ‬ ‫ﺩﺍﺷﺖ. ﺍﻛﻨﻮﻥ ﺍﻳﺴﺘﻚ ﺩﺭ ﺫﻫﻦ ﺑﺴﻴﺎﺭﻱ ﺍﺯ ﺟﻮﺍﻧﺎﻥ ﻳﺎﺩﺁﻭﺭ‬ ‫ﺗﻔﺮﻳﺢ ﻭ ﺷﺎﺩﻱ ﺍﺳﺖ ﻭ ﺍﻳﻦ ﭼﻴﺰﻱ ﺍﺳﺖ ﻛﻪ ﻫﺮ ﺑﺮﻧﺪﻱ ﻛﻪ‬ ‫ﻣﺤﺼﻮﻻﺕ ﻣﺮﺗﺒﻂ ﺑﺎ ﺟﻮﺍﻧﺎﻥ ﺭﺍ ﺍﺭﺍﺋﻪ ﻣﻲﺩﻫﺪ، ﺩﺭ ﺁﺭﺯﻭﻱ‬ ‫ﻛﺴﺐ ﺁﻥ ﺍﺳﺖ. ﺍﻣﺎ ﺣﻘﻴﻘﺖ ﺍﻳﻦ ﺍﺳﺖ ﻛﻪ ﺍﻳﻦ ﺑﺮﻧﺪ ﺭﺍ‬ ‫ﺁﻳﺎ ﻛﻔﺶ ﻣﻠﻲ ﺍﻳﺮﺍﻥ‬ ‫ً‬ ‫ﻭﺍﻗﻌﺎ‬ ‫ﻛﻔﺶ ﻣﻠﻲ ﺍﺳﺖ؟!‬ ‫ﺧﻮﺷﮕﻮﺍﺭ‬ ‫ﻣﺮﺩﻡ ﻣﺎ ﺭﺍ ﺑﻪ ﺧﻮﺩ ﻣﺸﻐﻮﻝ ﻛﺮﺩﻩ ﺍﺳﺖ. ﺍﻳﻦ ﺳﻮﺍﻝ ﻛﻪ ﺁﻳﺎ ﻣﺎ ﺩﺭ ﺍﻳﺮﺍﻥ ﺑﺎ ﺑﺮﻧﺪﻫﺎﻱ‬ ‫ﻭﺍﻗﻌﻲ ﻭ ﺍﻭﺭﺟﻴﻨﺎﻝ ﻣﻮﺍﺟﻪ ﻫﺴﺘﻴﻢ ﻳﺎ ﺑﺎﺑﺖ ﺟﻨﺲ ﺩﺭﺟﻪ ﭼﻨﺪﻡ ﭼﻴﻨﻲ ﻛﻠﻲ ﭘﻮﻝ‬ ‫ﺩﻭﺭ ﻣﻲﺭﻳﺰﻳﻢ؟‬ ‫ﺍﺻﻮﻻ ﻳﻚ ﺑﺮﻧﺪ ﻭﺍﻗﻌﻲ ﭼﻪ ﺧﺼﻮﺻﻴﺎﺗﻲ ﺩﺍﺭﺩ؟ ﺁﻳﺎ ﻓﺮﻭﺷﮕﺎﻩﻫﺎﻱ ﭘﺮﺯﺭﻕ ﻭ ﺑﺮﻕ‬ ‫ﺷﻬﺮ، ﺑﺎ ﺍﺳﻢ ﺑﺮﻧﺪﻫﺎﻱ ﻧﻮﺷﺘﻪ ﺷﺪﻩ ﺩﺭ ﺗﺎﺑﻠﻮﻫﺎﻳﺸﺎﻥ ﺍﺭﺗﺒﺎﻃﻲ ﺩﺍﺭﻧﺪ ﻳﺎ ﻓﻘﻂ ﻫﻤﻪ‬ ‫ﭼﻴﺰ ﺩﺭ ﺣﺪ ﻧﻤﺎﻳﺸﻲ ﺑﺮﺍﻱ ﺑﻴﺮﻭﻥ ﻛﺸﻴﺪﻥ ﭘﻮﻝ ﺟﻴﺐ ﺷﻤﺎﺳﺖ؟‬ ‫ﻫﻔﺘﻪ ﺁﻳﻨﺪﻩ ﻧﺘﺎﻳﺞ ﺗﺤﻘﻴﻖ ﻛﺎﻣﻞ ﻣﺎ ﺭﺍ ﺑﺨﻮﺍﻧﻴﺪ.ﻓﻌﻼ ﻳﻚ ﻣﻄﻠﺐ ﻛﻮﭼﻚ ﻫﻢ ﺩﺭ ﻣﻮﺭﺩ‬ ‫ﻛﻔﺶ ﻣﻠﻲ ﺩﺍﺭﻳﻢ ﺗﺎ ﻣﻘﺪﻣﻪﺍﻱ ﮔﻔﺘﻪ ﺑﺎﺷﻴﻢ ﺍﺯ ﺍﻳﻨﻜﻪ ﭼﺮﺍ ﺑﺮﻧﺪ ﺍﻳﺮﺍﻧﻲ ﻧﺪﺍﺭﻳﻢ ﻭ ﺑﺎﻳﺪ‬ ‫ﺑﺮﺍﻱ ﺑﺮﻧﺪﻫﺎﻱ ﺩﺳﺖ ﭼﻨﺪﻡ ﺍﺭﻭﭘﺎﻳﻲ ﻭ ﭼﻴﻨﻲ ﺍﻳﻨﻘﺪﺭ ﭘﻮﻝ ﺑﺪﻫﻴﻢ.ﺳﺘﻮﻥ ﺟﺪﻳﺪﻯ‬ ‫ﻫﻢ ﺩﺍﺭﻳﻢ ﺑﺎ ﻋﻨﻮﺍﻥ ﺍﺧﺒﺎﺭ ﺑﺮﻧﺪﻫﺎ. ﺑﺎ ﻣﺎ ﺑﺎ ﺷﻤﺎﺭﻩﻫﺎﻱ 30598788 ﻭ 36118788‬ ‫ﻳﺎ ﺍﻳﻤﻴﻞ ‪ brand@asianews.ir‬ﺩﺭ ﺗﻤﺎﺱ ﺑﺎﺷﻴﺪ ﻭ ﺍﻃﻼﻋﺎﺕ ﻭ ﻧﻈﺮﺍﺕ ﺧﻮﺩ ﺭﺍ ﺩﺭ‬ ‫ﺍﺧﺘﻴﺎﺭ ﻛﺎﺭﺁﮔﺎﻩ ﺑﺮﻧﺪ ﺭﻭﺯﻧﺎﻣﻪ ﺁﺳﻴﺎ ﻗﺮﺍﺭ ﺩﻫﻴﺪ.‬ ‫ﺍﺻﻮﻻ ﻧﺒﺎﻳﺪ ﺩﺭ ﮔﺮﻭﻩ ﻣﺎءﺍﻟﺸﻌﻴﺮﻫﺎ ﻃﺒﻘﻪﺑﻨﺪﻱ ﻛﺮﺩ ﻭ ﻫﻤﺎﻥ‬ ‫ﻧﺎﻡ ﻧﻮﺷﻴﺪﻧﻲ ﺍﺳﺎﻧﺲﺩﺍﺭ ﺑﺮﺍﻱ ﺁﻥ ﻣﻨﺎﺳﺐﺗﺮ ﺍﺳﺖ. ﺗﺮﻛﻴﺐ‬ ‫ﺍﺳﺎﻧﺲﻫﺎﻱ ﻣﻴﻮﻩ ﺩﺭﻛﻨﺎﺭ ﻛﻤﻲ ﻋﺼﺎﺭﻩ ﻣﺎﻟﺖ، ﺍﺯ ﺁﻥ ﻳﻚ‬ ‫ﻧﻮﺷﻴﺪﻧﻲ ﺧﻮﺵ ﻃﻌﻢ ﺳﺎﺧﺘﻪ، ﺍﻣﺎ ﺍﻳﻦ ﺧﻮﺵ ﻃﻌﻤﻲ ﺑﻬﺎﻳﻲ‬ ‫ﻫﻢ ﺩﺍﺷﺘﻪ ﻭ ﺁﻥ ﻣﻴﺰﺍﻥ ﺑﺎﻻﻱ ﻗﻨﺪ ﺁﻥ ﻭ ﺍﺳﺘﻔﺎﺩﻩ ﻛﻢ ﺍﺯ ﺭﺍﺯﻙ‬ ‫ﺍﺳﺖ. ﺩﺭﺻﺪ ﺗﺮﻛﻴﺒﺎﺕ ﻭ ﺍﺭﺯﺵ ﻏﺬﺍﻳﻲ ﺭﻭﻱ ﺑﻄﺮﻱﻫﺎﻱ‬ ‫ﺷﻴﺸﻪﺍﻱ ﺁﻥ ﻣﺸﺨﺺ ﻧﻴﺴﺖ، ﺍﻣﺎ ﺟﺪﻳﺪﺍ ﺭﻭﻱ ﻗﻮﻃﻲﻫﺎ‬ ‫ﭼﺴﺒﺎﻧﺪﻩ ﺷﺪﻩ ﺍﺳﺖ.ﺩﺭ ﻣﺠﻤﻮﻉ ﺑﺎﻳﺪ ﺑﻪ ﺍﻳﺴﺘﻚ ﺍﺯ ﺩﻳﺪ‬ ‫ﻣﺎﺭﻛﺘﻴﻨﮓ ﻭ ﺑﺮﻧﺪﺳﺎﺯﻱ، ﺩﺭ ﺗﻮﻟﻴﺪ ﻣﺤﺼﻮﻟﻲ ﻛﻪ ﺑﺎ ﻧﻴﺎﺯﻫﺎﻱ‬ ‫ﻣﺸﺘﺮﻱ )ﺗﻔﺮﻳﺢ ﻭ ﻃﻌﻢ( ﺳﺎﺯﮔﺎﺭ ﺍﺳﺖ ﻭ ﺗﻮﺍﻧﺴﺘﻪ ﺍﻳﻦ ﻗﺪﺭ‬ ‫ﭘﺮﻓﺮﻭﺵ ﺑﺎﺷﺪ ﺗﺒﺮﻳﻚ ﮔﻔﺖ، ﺍﻣﺎ ﺍﮔﺮ ﺍﺯ ﻋﺸﺎﻕ ﺳﺮﺳﺨﺖ ﺁﻥ‬ ‫ﻫﺴﺘﻴﺪ ﻭ ﻫﺮ ﺭﻭﺯ ﺍﺯ ﺁﻥ ﻣﺼﺮﻑ ﻣﻲﻛﻨﻴﺪ، ﺑﺎ ﺗﻤﺎﺱ ﺑﺎ ﺷﺮﻛﺖ‬ ‫ﺗﻮﻟﻴﺪﻛﻨﻨﺪﻩ ﺁﻥ، ﺍﺯ ﺁﻧﻬﺎ ﺑﺨﻮﺍﻫﻴﺪ ﺍﻃﻼﻋﺎﺕ ﺗﻐﺬﻳﻪﺍﻱ ﻛﺎﻣﻠﻲ ﺍﺯ‬ ‫ﻣﺤﺼﻮﻝ ﺧﻮﺩ ﺭﺍ ﺑﻪ ﺷﻤﺎ ﺍﺭﺍﺋﻪ ﻛﻨﻨﺪ. ﻣﺎ ﻛﻪ ﺗﻤﺎﺱ ﮔﺮﻓﺘﻴﻢ ﻭ‬ ‫ﻛﺴﻲ ﺟﻮﺍﺏ ﻣﺎ ﺭﺍ ﻧﺪﺍﺩ.‬ ‫ﺩﻟﺴﺘﺮ )‪(Delester‬‬ ‫ﻧﻪ ﺗﻨﻬﺎ ﺑﻪ ﺩﻟﻴﻞ ﺳﻬﻢ ﺑﺎﺯﺍﺭﺵ، ﺩﺭ ﺍﻳﻦ ﮔﺰﺍﺭﺵ ﺑﻪ ﺍﻳﻦ ﺑﺮﻧﺪ‬ ‫ﻣﻲﭘﺮﺩﺍﺯﻳﻢ، ﺑﻠﻜﻪ ﻳﻜﻲ ﺍﺯ ﺩﻻﻳﻞ ﭘﺮﺩﺍﺧﺘﻦ ﺑﻪ ﺁﻥ، ﻳﺎﺩﺁﻭﺭﻱ‬ ‫ﺍﻳﻦ ﻧﻜﺘﻪ ﺍﺳﺖ ﻛﻪ ﺍﺻﻮﻻ ﺍﺧﺘﺮﺍﻉ ﺍﻳﻦ ﻧﺎﻡ ﺗﻮﺳﻂ ﺷﺮﻛﺖ‬ ‫ﺑﻬﻨﻮﺵ، ﺁﻏﺎﺯﻱ ﺩﻭﺑﺎﺭﻩ ﺑﺮ ﺻﻨﻌﺖ ﻣﺎءﺍﻟﺸﻌﻴﺮ ﺩﺭ ﺍﻳﺮﺍﻥ ﺑﻮﺩ.‬ ‫ﺩﻟﺴﺘﺮ ﺑﺮﺍﻱ ﺍﻭﻟﻴﻦ ﺑﺎﺭ ﺑﺎ ﻗﻮﻃﻲﻫﺎﻱ ﺯﻳﺒﺎ ﻭ ﻃﻌﻢﻫﺎﻱ ﻣﺨﺘﻠﻒ‬ ‫ﻣﻴﻮﻩﻫﺎ، ﺗﺠﺮﺑﻪﺍﻱ ﺟﺪﻳﺪ ﺍﺯ ﻣﺎءﺍﻟﺸﻌﻴﺮ ﺍﺭﺍﺋﻪ ﺩﺍﺩ؛ ﺑﻪ ﻃﻮﺭﻱ ﻛﻪ‬ ‫ﺍﻛﻨﻮﻥ ﺑﺴﻴﺎﺭﻱ ﺩﻟﺴﺘﺮ ﻭ ﻣﺎءﺍﻟﺸﻌﻴﺮ ﺭﺍ ﻳﻜﻲ ﻣﻲﺩﺍﻧﻨﺪ. ﺷﺎﻳﺪ‬ ‫ﺻﺤﻨﻪ ﺧﻨﺪﻩﺩﺍﺭﻱ ﺭﺍ ﺷﺎﻫﺪ ﺑﻮﺩﻩ ﺑﺎﺷﻴﺪ ﻛﻪ ﻳﻚ ﻣﺸﺘﺮﻱ ﺍﺯ‬ ‫ﻓﺮﻭﺷﻨﺪﻩ ﺩﺭﺧﻮﺍﺳﺖ ﻳﻚ »ﺩﻟﺴﺘﺮ ﺍﻳﺴﺘﻚ« ﻣﻲﻛﻨﺪ!‬ ‫ﻫﻤﻨﺎﻡ ﺷﺪﻥ ﻳﻚ ﺑﺮﻧﺪ، ﺑﻪ ﻋﻨﻮﺍﻥ ﻧﺎﻣﻲ ﺑﺮﺍﻱ ﻛﻞ ﻣﺤﺼﻮﻻﺕ‬ ‫ﻫﻢﻃﺒﻘﻪ ﺑﺎ ﺁﻥ، ﺷﺎﻳﺪ ﻧﻘﻄﻪ ﺍﻭﺝ ﺟﺎﻳﮕﺎﻩ ﻳﻚ ﺑﺮﻧﺪ ﺑﺎﺷﺪ؛‬ ‫ﻣﺜﻞ ﺟﺎﻳﻲ ﻛﻪ ﻫﺮ ﺷﻮﻳﻨﺪﻩﺍﻱ »ﺗﺎﻳﺪ« ﻭ ﻫﺮ ﺩﺳﺘﮕﺎﻩ ﻛﭙﻲ‬ ‫»ﺯﻳﺮﺍﻛﺲ« ﻧﺎﻣﻴﺪﻩ ﺷﻮﺩ. ﺍﻣﺎ ﺩﻟﺴﺘﺮ ﺑﻪ ﻋﻠﺖ ﻫﻤﺎﻥ ﺿﻌﻒ‬ ‫ﺩﺭ ﻓﻌﺎﻟﻴﺖﻫﺎﻱ ﻣﺎﺭﻛﺘﻴﻨﮕﺶ ﻭ ﺩﺭ ﻛﻨﺎﺭ ﺗﻨﻮﻉ ﻃﻌﻢ ﻛﻤﺘﺮ ﻭ‬ ‫ﻛﻴﻔﻴﺖ ﭘﺎﻳﻴﻦﺗﺮ، ﺩﺭ ﺭﻗﺎﺑﺖ ﺑﺎ ﺍﻳﺴﺘﻚ ﻧﺘﻮﺍﻧﺴﺘﻪ ﺍﺯ ﺍﻳﻦ ﺍﻣﺘﻴﺎﺯ‬ ‫ﻛﻔﺶ ﻣﻠﻲ ﺑﺮﻧﻧﺪﻱ ﺍﺳﺖ ﻛﻪ ﻫﻤﻪ ﻣﺎ ﺑﺑﻪ ﻧﻮﻋﻲ ﺑﺎ‬ ‫ﻲ‬ ‫ﻪ ﻧﻮﻋﻲ‬ ‫ﺑﺮﻧﺪﻱ ﺍﺳﺖ ﻛﻪ‬ ‫ﻛﻔﺶ‬ ‫ﻛ‬ ‫ﺁﺷﻨﺎﻳﻴﻢ. ﺩﻭﺭﺍﻥ ﻛﻮﺩﻛﻴﻤﺎﻥ ﺗ ﻫﻤﻴﻦ ﺣﺎﻻ‬ ‫ﺎ‬ ‫ﻤ‬ ‫ﻛ‬ ‫ﺷ‬ ‫ﺁﻥ ﺁﺷﻨﺎﻳﻴﻢ. ﺍﺯ ﺍﻥ ﻛﻮﺩﻛﻴﻤﺎﻥ ﺗﺎ ﻫﻤﻴﻦ ﺣﺎﻻ‬ ‫ﺑﻪ ﻧﺴﻞ ﮔﺸﺘﻪ‬ ‫ﺴ‬ ‫ﻤﺎﺭﺵ‬ ‫ﻣﻐ ﻫﺎ ﻲ ﺷﻤ ﺭﺵ‬ ‫ﻣ‬ ‫ﻣﻐﺎﺯﻩﻫﺎﻱ ﺑﻲ ﺷﻤﺎﺭﺵ ﻧﺴﻞ ﺑﻪ ﻧﺴﻞ ﮔﺸﺘﻪ ﻭ ﺑﻪ‬ ‫ﻳ‬ ‫ﺩﻳﺪﻧﺶ ﺩﺭ ﺣﺎﺷﻴﻪ ﻣﻴﺪﺍﻥ ﻋﺎﺩﺕ ﻛﺮ‬ ‫ﺩ‬ ‫ﺎﺷﻴ ﻣ ﺪ‬ ‫ﻳ ﺶ ﺣﺎﺷ‬ ‫ﺩﻳﺪﻧﺶ ﺩﺭ ﺣﺎﺷﻴﻪ ﻣﻴﺪﺍﻥ ﻫﺎ ﻋﺎﺩﺕ ﻛﺮﺩﻩﺍﻳﻢ ﻭ ﻳﺎﺩ‬ ‫ﺍﺧﺒﺎﺭ ﺑﺮﻧﺪﻫﺎ‬ ‫ﮔﺮﻓﺘﻪ ﺍﻳﻢ ﻛﻪ ﺑﺰﺭگﺗﺮﻳﻦ ﻣﻐﺎﺯﻩ، ﻣﻐﺎﺯﻩ ﻛﻔﺶ ﻣﻠﻲ‬ ‫ﮔﺮﻓﺘﻪ ﺍﻳﻢ ﺑﺰﺭگﺗﺮﻳﻦ ﻣﻐﺎﺯﻩ،‬ ‫ﺯ‬ ‫ﺭ‬ ‫ﺮ ﻳ‬ ‫ﻓﻴ‬ ‫گ‬ ‫ﺑﺎﺷ‬ ‫ﺎﺷﺪ، ﺑﺎ ﺳﺮﺩﺭﻱ ﺑﺑﺰﺭگ ﻭ ﻳﻚ ﻓﻴﻞ ﻧﻤﺎﺩﻳﻦ ﻛﻪ ﻫﻴﭻ‬ ‫ﺑﺰﺭگ‬ ‫ﺑﺎﺷﺪ، ﺑﺎ‬ ‫ﺪﺍﺭﺩ‬ ‫ﺣﺮﻛ‬ ‫ﺣﺮﻛﺖ ﻭ ﺗﻐﻴﻴﺮﻱ ﻧﺪﺍﺭﺩ.ﺍﻣﺎ ﺷﺎﻳﺪ ﺧﻴﻠﻲﻫﺎ ﺩﺭ ﺗﻬﺮﺍﻥ‬ ‫ﺣﺮﻛﺖ ﺗﻐﻴﻴﺮﻱ ﻧﺪﺍﺭﺩ.ﺍﻣﺎ ﺷﺎﻳﺪ‬ ‫ﺪ ﺮﺍ‬ ‫ﻓﺮﻭﺷﮕﺎ‬ ‫ﻓ‬ ‫ﺯﻳﺎﺩ ﺳﺮﺍﻍ ﺍﻳﻦ ﻓﺮﻭﺷﮕﺎﻩﻫﺎ ﻧﻤﻲﺭﻭﻧﺪ. ﺑﺮﺍﻱ ﻣﺜﺎﻝ ﻣﻦ‬ ‫ﺳﺮﺍﻍ ﺍﻳﻦ ﻓﺮﻭﺷﮕﺎﻩﻫ ﻧﻤﻲﺭﻭﻧﺪ. ﺑﺮﺍﻱ‬ ‫ﻓ‬ ‫ﻟﺒﺎ‬ ‫ﻛﻪ ﻣﺪﺕﻫﺎﺳﺖ ﺩﺭﺑﺎﺭﻩ ﻣﺪ ﻭ ﻟﻟﺒﺎﺱ ﻭ ﻣﻌﺮﻓﻲ ﺑﺮﻧﺪﻫﺎﻱ‬ ‫ﺕﻫﺎ ﺩﺭﺑﺎﺭﻩ ﻣ ﺒﺎﺱ ﻣﻌﺮﻓﻲ‬ ‫ﻛ‬ ‫ﺴ ﺍﻓﺴﻮ‬ ‫ﺧﺎﺭﺟ‬ ‫ﺧﺎﺭﺟﻲ ﻣﻲﻧﻮﻳﺴﻢ ﻓﺴﻮﺱ ﻣﻲﺧﻮﺭﻡ ﻛﻪ ﺩﺭ ﻣﻮﺭﺩ‬ ‫ﺧﺎﺭﺟﻲ ﻣ ﻧﻮﻳﺴﻢ ﺍﻓﺴﻮﺱ‬ ‫ﺧﺎ‬ ‫ﺍﻳﻦ ﺮ ﻛ‬ ‫ﺍﺍﻳﻦ ﺑﺮﻧﺪ ﻛﻪ ﺭﻭﺯﻱ ﺯﺑﺎﻧﺰﺩ ﺧﺎﺹ ﻭ ﻋﺎﻡ ﺑﻮﺩ ﺑﻨﻮﻳﺴﻢ.‬ ‫ﺑﻮﺩ‬ ‫ﻛ ﺶ، ﺩﻳﮕﺮ‬ ‫ﺩ‬ ‫ﻧﺪﻫﺎ‬ ‫ﺮ‬ ‫ﺷﺎﻳﺪ ﺑﻌﺪ ﺍﺯ ﺑﺮﺭﺳﻲ ﺑﺮ ﺪﻫﺎﻱ ﻣﻌﺮﻭﻑ ﻛﻔﺶ، ﺩﻳﮕﺮ‬ ‫ﺑﺮﻧﺪﻫﺎﻱ‬ ‫ﺍﺳﺘﻔﺎﺩﻩ ﻛﻨﺪ. ﻫﺮﭼﻨﺪ ﺍﻳﻦ ﻣﺤﺼﻮﻝ ﺍﺯ ﻟﺤﺎﻅ ﻛﻴﻔﻴﺖ ﺩﺭ ﺭﺍﻩ‬ ‫ﻣﺤﺼﻮﻻﺕ ﻣﺘﻮﺳﻂ ﺑﻪ ﭘﺎﻳﻴﻦ ﻃﺒﻘﻪﺑﻨﺪﻱ ﻣﻲﺷﻮﺩ، ﺍﻣﺎ ﺑﻪ‬ ‫ﻟﻄﻒ ﺷﺒﻜﻪ ﻓﺮﻭﺵ ﻭ ﺗﻮﺯﻳﻊ ﻣﻮﻓﻖ ﻭ ﮔﺴﺘﺮﺩﻩ ﺑﻬﻨﻮﺵ، ﺁﻥ ﺭﺍ‬ ‫ﺩﺭ ﺍﻛﺜﺮ ﻣﻐﺎﺯﻩﻫﺎ ﻭ ﻓﺮﻭﺷﮕﺎﻩﻫﺎ ﻣﻲﺗﻮﺍﻥ ﻳﺎﻓﺖ.‬ ‫ﻫﻮﻟﺴﺘﻦ )‪(Holsten‬‬ ‫ﺍﻳﻦ ﻣﺤﺼﻮﻝ ﺑﺎ ﻳﻚ ﻧﺎﻡ ﺁﻟﻤﺎﻧﻲ ﺍﺯ ﻃﺮﻑ ﺑﻬﻨﻮﺵ ﺑﻪ ﺑﺎﺯﺍﺭ ﻋﺮﺿﻪ‬ ‫ﺷﺪﻩ ﺍﺳﺖ ﻛﻪ ﺑﺎﺯ ﻫﻢ ﻣﺜﻞ ﺩﻟﺴﺘﺮ ﺑﺎ ﺷﺮﻭﻋﻲ ﺧﻮﺏ )ﻧﺎﻣﻲ‬ ‫ﺟﺪﻳﺪ، ﻫﻮﻳﺘﻲ ﺟﺪﻳﺪ ﻭ ﻛﻴﻔﻴﺘﻲ ﺟﺪﻳﺪ( ﻫﻤﺮﺍﻩ ﺑﻮﺩ ﻭ ﺩﺭ‬ ‫ﺗﺒﻠﻴﻐﺎﺕ ﺁﻥ ﺑﻪ ﺍﺻﺎﻟﺖ ﺁﻥ ﺍﺷﺎﺭﻩ ﻣﻲﺷﻮﺩ. ﻫﻮﻟﺴﺘﻦ ﻛﻪ ﻳﻜﻲ‬ ‫ﺍﺯ ﺯﻳﺮﻣﺠﻤﻮﻋﻪﻫﺎﻱ ﺑﺮﻧﺪ ﻣﻌﺮﻭﻑ »ﻛﺎﺭﻟﺴﺒﺮگ«)‪(Carlsberg‬‬ ‫ﺍﺳﺖ ﻭ ﻫﻤﻪ ﺩﺭ ﺩﻧﻴﺎ ﺁﻥ ﺭﺍ ﺑﺎ ﺷﻌﺎﺭ »‪)«I’m Holsten‬ﻣﻦ‬ ‫ﻫﻮﻟﺴﺘﻮﻥ ﻫﺴﺘﻢ( ﻣﻲﺷﻨﺎﺳﻨﺪ، ﺑﻪ ﻧﻈﺮ ﻣﻲﺭﺳﻴﺪ ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ‬ ‫ﺍﺳﻢ ﻣﻌﺮﻭﻓﺶ ﻭ ﻃﻌﻢﻫﺎﻱ ﻣﺨﺘﻠﻔﺶ ﻣﺸﻜﻠﻲ ﺑﺮﺍﻱ ﺭﻗﺎﺑﺖ‬ ‫ﺑﺎ ﺍﻳﺴﺘﻚ ﻧﺪﺍﺷﺘﻪ ﺑﺎﺷﺪ، ﺍﻣﺎ ﺭﻛﻮﺩ ﻓﻌﺎﻟﻴﺖﻫﺎﻱ ﺑﺮﻧﺪﻳﻨﮓ ﻭ‬ ‫ﻣﺎﺭﻛﺘﻴﻨﮓ ﻣﻨﺎﺳﺐ ﺑﺎﻋﺚ ﺍﺯ ﺩﺳﺖ ﺩﺍﺩﻥ ﻣﻮﻣﻨﺘﻮﻡ ﺍﻭﻟﻴﻪ ﺁﻥ‬ ‫ﺷﺪ. ﻫﻤﭽﻨﻴﻦ ﭘﺪﻳﺪﻩ ﻗﻮﻃﻲﻫﺎﻱ ﺩﻭﻻﻳﻪ ﻛﻪ ﺭﻭﻱ ﺁﻥ ﺩﻟﺴﺘﺮ‬ ‫ﻧﻮﺷﺘﻪ ﺷﺪﻩ ﺑﻮﺩ ﻭ ﺑﺎ ﻛﻨﺪﻥ ﻻﻳﻪ ﺍﻭﻝ، ﺑﻪ ﻧﺎﻡ ﻫﻮﻟﺴﺘﻦ ﺑﺮﺧﻮﺭﺩ‬ ‫ﻣﻲﻛﺮﺩﻳﺪ، ﺍﺯ ﺍﺑﻬﺎﻣﺎﺗﻲ ﺑﻮﺩ ﻛﻪ ﺑﻪ ﺳﺮﻋﺖ ﺩﺭ ﺩﻧﻴﺎﻱ ﻣﺠﺎﺯﻱ‬ ‫ﮔﺴﺘﺮﺵ ﭘﻴﺪﺍ ﻛﺮﺩ ﻭ ﻋﺪﻡ ﭘﺎﺳﺦ ﻣﻨﺎﺳﺐ ﻭ ﺑﻪ ﻣﻮﻗﻊ ﺑﻬﻨﻮﺵ‬ ‫ﻧﻴﺰ ﺩﺭ ﺷﻌﺎﺭ ﺍﺻﻠﻲ ﺁﻥ، ﻳﻌﻨﻲ ﺍﺻﺎﻟﺖ، ﺩﺭ ﺫﻫﻦ ﻣﺸﺘﺮﻳﺎﻥ‬ ‫ﺧﺪﺷﻪ ﺍﻳﺠﺎﺩ ﻛﺮﺩ. ﺩﺭ ﻧﻬﺎﻳﺖ ﺗﻮﺻﻴﻪ ﻛﺎﺭﺁﮔﺎﻩ ﺑﺮﻧﺪ ﻭ ﺗﻴﻢ‬ ‫ﺗﺴﺘﺮﻫﺎﻱ ﺣﺮﻓﻪﺍﻱ ﻣﺎءﺍﻟﺸﻌﻴﺮ ﻭ ﻣﺘﺨﺼﺼﻴﻦ ﺍﻳﻦ ﺻﻨﻌﺖ ﺍﻳﻦ‬ ‫ﺍﺳﺖ ﻛﻪ ﺗﺎ ﺣﺪﺍﻣﻜﺎﻥ ﺍﺯ ﻣﺎءﺍﻟﺸﻌﻴﺮﻫﺎﻱ ﺍﺻﻴﻞ ﻭ ﺑﺪﻭﻥ ﺍﺳﺎﻧﺲ‬ ‫ﻭ ﻃﻌﻢ ﻣﻴﻮﻩ ﻭ ﻗﻨﺪ ﻣﺼﺮﻑ ﻛﻨﻴﺪ. ﺍﮔﺮ ﻣﺎءﺍﻟﺸﻌﻴﺮ ﺍﺻﻴﻞ ﺍﺫﻳﺘﺘﺎﻥ‬ ‫ﻣﻲﻛﻨﺪ، ﺍﺯ ﻛﻤﻲ ﻟﻴﻤﻮﻱ ﺗﺎﺯﻩ ﺩﺍﺧﻞ ﻣﺎءﺍﻟﺸﻌﻴﺮﺍﺳﺘﻔﺎﺩﻩ ﻛﻨﻴﺪ‬ ‫ﻭ ﻳﺎ ﺁﻥ ﺭﺍ ﻫﻤﺮﺍﻩ ﺑﺎ ﻛﻤﻲ ﺗﻨﻘﻼﺕ ﻣﻴﻞ ﻛﻨﻴﺪ.‬ ‫ﺑﺮﺍﻳﻢ ﺭﻭﺷﻦ ﺪﻩ ﺑﺎﺷﺪ ﻛﻪ ﭼﺮﺍ ﺑﺮﻧﺪ ﺑﺰﺭﮔﻲ ﻫﻤﭽﻮﻥ‬ ‫ﺭﮔﻲ ﻫﻤﭽﻮﻥ‬ ‫ﺑﺰﺭﮔ ﻫ ﭽ‬ ‫ﺷﺪﻩ ﺑﺎﺷﺪ ﭼ‬ ‫ﺎ‬ ‫ﺖ.ﺑﺎ ﻳ ﺗﺤﻘﻴﻖ‬ ‫ﺗﺤﻘﻴ‬ ‫ﺖ‬ ‫ﻛﻔﺶ ﻣﻠﻲ ﺁﻧﻘﺪﺭﻫﺎ ﻫﻢ ﻣﻠﻲ ﻧﻴﺴﺖ.ﺑﺎ ﻳﻚ ﺗﺤﻘﻴﻖ‬ ‫ﺁﻧﻘﺪﺭﻫﺎ ﻢ ﻣ ﻧﻴﺴﺖ.ﺑﺎ‬ ‫ﻫﺎﻱ ﺍﺟﺘﻤﺎﻋﻲ ﺍﺯ ﺑﻴ ﺍﻗﺸﺎﺭ ﻣﺨﺘﻠﻒ‬ ‫ﺍﻗﺸﺎ ﻣﺨﺘﻠ‬ ‫ﻣ‬ ‫ﺟﺘ‬ ‫ﺟ‬ ‫ﺁﻣﺎﺭﻱ ﺩﺭ ﺷﺒﻜﻪﻫﺎﻱ ﺍﺟﺘﻤﺎﻋﻲ ﺍﺯ ﺑﺑﻴﻦ ﻗﺸﺎﺭ ﻣﺨﺘﻠﻒ‬ ‫ﺗﻮﺳﻂ‬ ‫ﺳ‬ ‫ﺷﺎ ﺪ‬ ‫ﮔ‬ ‫ﻣﺘﻮﺟﻪ ﺷﺪﻳﻢ ﻛﻪ ﮔﺮﭼﻪ ﺷﺎﻳﺪ ﺧﺮﻳﺪﻱ ﺗﻮﺳﻂ‬ ‫ﺷﺎﻳﺪ‬ ‫ﻛ ﻫﻢ ﻴﺴ ﻨﺪ ﺍﺯ ﺍﻳﻦ ﺑﺮ ﺻﻮﺭﺕ‬ ‫ﻮ‬ ‫ﻧﻴﺴﺘﻨﺪ ﻳ‬ ‫ﺴﺘﻨ‬ ‫ﺑﺮﺧﻲﻫﺎ ﻛﻪ ﻛﻢ ﻫﻢ ﻧﻴﺴﺘﻨﺪ ﺍﺯ ﺍﺍﻳﻦ ﺑﺑﺮﻧﺪ ﺻﻮﺭﺕ‬ ‫ﻪ ﺩﻳﺪﻱ ﻧﻮﺳﺘﺎﻟﮋﻳﻚ ﺑﻪ ﻳﻦ ﺮﻧﺪ‬ ‫ﻳﻦ ﺑﺮﻧ‬ ‫ﺮ‬ ‫ﺳ‬ ‫ﻫﻤﻪ ﺩﻳﺪ‬ ‫ﻧﻤﻲﮔﻴﺮﺩ، ﺍﺍﻣﺎ ﻫﻤﻪ ﺩﻳﺪﻱ ﻧﻮﺳﺘﺎﻟﮋﻳﻚ ﺑﻪ ﺍﺍﻳﻦ ﺑﺑﺮﻧﺪ‬ ‫ﺑﺮﻧﺪ ﻲﺧﻮﺍﻫﻴﻢ ﺗﺎﺭﻳﺨﭽﻪ ﻳﻦ‬ ‫ﺍﻳ‬ ‫ﺩﺍﺭﻧﺪ. ﺭ‬ ‫ﺩﺍﺭﻧﺪ‬ ‫ﺩﺍﺭﻧﺪ. ﺩﺭ ﻛﺎﺭﺁﮔﺎﻩ ﺑﺮﻧﺪ ﻧﻤﻲﺧﻮﺍﻫﻴﻢ ﺑﻪ ﺗﺎﺭﻳﺨﭽﻪ ﺍﺍﻳﻦ‬ ‫ﺑﺮﻧ ﻧﻤﻲ‬ ‫ﻓﻌﻼ ﻌﻴﺖ‬ ‫ﻭﺿﻌﻴ‬ ‫ﺸ ﺁﻧﭽ‬ ‫ﻧ‬ ‫ﺑﺮﻧﺪ ﺳﺮﻙ ﺑﺑﻜﺸﻴﻢ. ﺁﻧﭽﻪ ﻣﻬﻢ ﺍﺳﺖ ﻓﻌﻼ ﻭﺿﻌﻴﺖ‬ ‫ﺑﺮﻧﺪ ﺳﺮﻙ ﺑﻜﺸﻴﻢ.. ﺁﻧﭽﻪ‬ ‫ﻳﻚ‬ ‫ﺳﺖ‬ ‫ﻛﻨﻮﻧﻲ ﺍﻳﻦ ﺑﺮﻧﺪ ﺍﺳﺖ. ﭼﺮﺍ ﺑﺮﻧﺪﻱ ﺑﺎ ﺑﺑﻴﺶ ﺍﺯ ﻳﻚ‬ ‫ﺍﻳﻦ ﺑﺮﻧﺪ ﺍﺳﺖ.‬ ‫ﺒﻮﺏ‬ ‫ﺪﺭﻫﺎ ﻣﺤﺒﻮ‬ ‫ﺁﻧﻘﺪﺭﻫ‬ ‫ﻫﺰﺍﺭ ﻓﺮﻭﺷﮕﺎﻩ ﺩ ﺳ‬ ‫ﻭﺷﮕﺎ‬ ‫ﻫﺰﺍ ﺮﻭ ﮕﺎ‬ ‫ﮕ‬ ‫ﺰﺍﺭ ﻓﺮﻭﺷﮕﺎﻩ ﺩﺭ ﺳﺮﺍﺳﺮ ﺍﻳﺮﺍﻥ ﺁﻧﻘﺪﺭﻫﺎ ﻫﻢ ﻣﺤﺒﻮﺏ‬ ‫ﻧﻧﻴﺴﺖ؟! ﭼﺮﺍ ﻭﺏ ﺳﺎﻳﺖ ﺍﻳﻦ ﺮﻛﺖ ﺑﺑﻪ ﻫﻴﭻ ﻭﺏ‬ ‫ﻴﭻ‬ ‫ﺷﺮﻛﺖ‬ ‫ﺷﺮﻛ‬ ‫ﻧﻴﺴﺖ؟! ﭼﺮﺍ ﻭﺏ ﺳ‬ ‫ﻧﻴﺴﺖ؟ ﺮ‬ ‫ﺳﺎﻳﺖ ﺑﺮﻧﺪ ﻭ ﻓﺸﻦ ﺩﺭ ﺩﻧﻴﺎ ﺷﺒﻴﻪ ﻧﻴﺴﺖ؟! ﺩﺭ ﻭﺏ‬ ‫ﺑﺮﻧﺪ ﻓﺸﻦ‬ ‫ﺷﺒ ﻧﻴﺴﺖ؟!‬ ‫ﻴﺴﺖ؟‬ ‫ﻓﺸ‬ ‫ﺮ‬ ‫ﺳﺎﻳﺖ ﺍﻳﻦ ﺷﺮﻛﺖ ﺁﻣﺪﻩ »ﻛﻔﺶ ﻣﻠﻲ ﺩﺭ ﻣﺴﻴﺮ‬ ‫ﻩ »ﻛﻔﺶ ﻣﻠ‬ ‫ﺳﺎﻳﺖ ﺍﻳﻦ ﺷﺮﻛﺖ ﺁﻣﺪﻩ ﻔ‬ ‫ﺷﺮﻛ‬ ‫ﺗﺤﻮﻝ ﻭ ﺗﻮﺳﻌﻪ« ﻭ ﻳﺎ ﺩﺭ ﻜﻲ ﻳﮕﺮ ﺍﺯ ﺳﺎﻳﺖﻫﺎﻱ‬ ‫ﺗﻮﺳﻌﻪ« ﻳﺎ ﺭ ﻳﻜﻲ ﺩﻳﮕﺮ‬ ‫ﺩﻳﮕ‬ ‫ﺗﻮﺳ‬ ‫ﺗ‬ ‫ﺍﻳﻦ ﺷﺮﻛﺖ ﺑﺰﺭگ ﺁﻣﺪﻩ »ﻛﻔﺶ ﻣﻠﻲ ﻛﻔﺶ ﻫﻤﻪ«.‬ ‫ﺍﻳﻦ ﻛﺖ ﺑﺰﺭگ‬ ‫»ﻛﻔﺶ ﻣ‬ ‫»ﻛﻔ‬ ‫ﺷﺮﻛﺖ ﺑﺰﺭ‬ ‫ﺻﺪﺭ ﺷﺮﻳﻌﺘ ﺪﺍﺭﻱ‬ ‫ﺻﺪﺭﺍ ﺷﺮﻳﻌﺘﻤﺪﺍﺭﻱ‬ ‫ﺻﺪﺭﺍ ﺷﺮﻳﻌﺘﻤﺪﺍﺭﻱ‬ ‫ﺘﻤﺪﺍ‬ ‫ﺪ‬ ‫ﺪ‬ ‫ﻇﺎﻫﺮﺍ ﺑﺎﺯﺍﺭ ﻧﻮﺷﺎﺑﻪﻫﺎﻱ ﺍﻧﺮژﻱﺯﺍ ﺧﻮﺏ‬ ‫ﮔﺮﻣﻪ. ﺷﺮﻛﺖ ﺧﻮﺷﮕﻮﺍﺭ ﻣﺸﻬﺪ ﻛﻪ‬ ‫ﺍﻻﻥ ﻛﻮﻛﺎ ﻛﻮﻻ ﺭﻭ ﻣﻲﺯﻧﻪ، ﺍﻋﻼﻡ ﻛﺮﺩﻩ‬ ‫ﻛﻪ ﻧﻮﺷﺎﺑﻪ ﺍﻧﺮژﻱﺯﺍﻱ ﻣﻴﻮﻩ ﺑﺎ ﻧﺎﻡ »ﺑﺮﻥ«‬ ‫ﺗﻮﻟﻴﺪ ﻛﺮﺩﻩ ﻛﻪ ﻓﻌﻼ ﺩﻭ ﺗﺎ ﻃﻌﻢ ﺩﺍﺭﻩ؛‬ ‫ﺗﻮﺕ ﻓﺮﻧﮕﻲ ﻭ ﻣﻴﻮﻩﻫﺎﻱ ﮔﺮﻣﺴﻴﺮﻱ. ﻣﺎ‬ ‫ﻛﻪ ﻫﻨﻮﺯ ﺗﺴﺖ ﻧﻜﺮﺩﻳﻢ، ﺍﮔﻪ ﺷﻤﺎ ﻧﻮﺵ‬ ‫ﺟﺎﻥ ﻛﺮﺩﻳﻦ ﺑﮕﻴﻦ ﺧﻮﺏ ﺑﻮﺩﻩ ﻳﺎ ﻧﻪ،‬ ‫ﺍﻭﺿﺎﻉ ﺍﻧﺮژﻳﺘﻮﻥ ﭼﻄﻮﺭﻩ!‬ ‫ﺯﻣﺰﻡ‬ ‫ﺯﻣﺰﻡ ﻫﻢ ﻛﻪ ﻧﻤﻲﺧﻮﺍﺩ ﺍﺯ ﻗﺎﻓﻠﻪ ﻋﻘﺐ‬ ‫ﺑﻤﻮﻧﻪ، ﻳﻪ ﻧﻮﺷﺎﺑﻪ ﺯﺩﻩ ﺑﺎ ﻋﻨﻮﺍﻥ ﻧﻮﺷﻴﺪﻧﻲ‬ ‫ﻭﺭﺯﺷﻲ ﻳﺎ ﺍﻳﺰﻭﺗﻮﻧﻴﻚ ﺑﺎ ﻃﻌﻢﻫﺎﻱ‬ ‫ﻣﺨﺘﻠﻒ. ﺍﻟﺒﺘﻪ ﺑﺮﺍﻱ ﻛﻠﻤﻪ ﺍﻳﺰﻭﺗﻮﻧﻴﻚ،‬ ‫ﺑﺎﻳﺪ ﻳﻪ ﺻﻔﺤﻪ ﺩﻳﻜﺸﻨﺮﻱ ﺭﻭ ﻫﻢ ﺭﻭ‬ ‫ﺑﻄﺮﻳﺶ ﺑﻨﻮﻳﺴﻴﺪ ﻛﻪ ﺍﻳﻦ ﻳﻌﻨﻲ ﭼﻲ.‬ ‫ﺩﻟﭙﺴﻨﺪ‬ ‫ﺩﻟﭙﺴﻨﺪ ﺣﺴﺎﺑﻲ ﺯﺩﻩ ﺗﻮ ﺧﻂ ﻏﺬﺍﻱ‬ ‫ﺁﻣﺎﺩﻩ. ﭼﻨﺪ ﺳﺎﻝ ﭘﻴﺶ ﺑﻮﺩ ﻛﻪ ﭘﻴﺘﺰﺍ‬ ‫ﻣﻨﺠﻤﺪ ﺯﺩ ﻭ ﺑﻌﺪ ﻻﺯﺍﻧﻴﺎ. ﻻﺯﺍﻧﻴﺎﺵ ﻛﻪ‬ ‫ﺍﻧﺼﺎﻓﺎ ﺧﻮﺷﻤﺰﻩ ﺑﻮﺩ. ﺍﻻﻥ ﻫﻢ ﻣﻲﺧﻮﺍﺩ‬ ‫ﻏﺬﺍﻱ ﺳﻨﺘﻲ ﺑﺪﻩ. ﺑﻪ ﺯﻭﺩﻱ ﻛﻪ ﺯﺩﻳﻢ ﺗﻮ‬ ‫ﺧﻂ ﻣﻘﺎﻳﺴﻪ ﻏﺬﺍﻫﺎﻱ ﺁﻣﺎﺩﻩ، ﺑﺒﻴﻨﻴﻢ ﺭﺩﻩ‬ ‫ﭼﻨﺪﻡ ﻣﻲﺷﻪ.‬ ‫ﻓﺮﺵ ﻗﺮﻥ‬ ‫ﻓﺮﺵﻫﺎﻱ ﻣﺎﺷﻴﻨﻲ ﻟﻮﻛﺲ ﺗﻮ ﺍﻳﺮﺍﻥ ﻫﻢ‬ ‫ﺭﻭﻧﻖ ﺧﻮﺑﻲ ﭘﻴﺪﺍ ﻛﺮﺩﻩ ﻭ »ﻓﺮﺵ ﻗﺮﻥ«‬ ‫ﻛﻪ ﻓﺮﺵﻫﺎﻱ ﺑﻠﮋﻳﻜﻲ ﻟﻮﻛﺲ ﺭﻭ ﺗﻮ ﺍﻳﺮﺍﻥ‬ ‫ﻣﻲﻓﺮﻭﺷﻪ، ﺑﺎ ﺍﻓﺘﺘﺎﺡ ﺷﻌﺒﻪ ﺷﺮﻳﻌﺘﻲ ﺣﺎﻻ‬ ‫01 ﺗﺎ ﺷﻌﺒﻪ ﺩﺍﺭﻩ. ﺳﺮ ﻓﺮﺻﺖ ﻳﻪ ﮔﺰﺍﺭﺵ‬ ‫ﻣﻔﺼﻞ ﺩﺭ ﻣﻮﺭﺩ ﻓﺮﺵ ﻣﺎﺷﻴﻨﻲ ﻭ ﺑﺎﺯﺍﺭ ﭘﺮ‬ ‫ﺍﺯ ﺑﺮﻧﺪﻫﺎﻱ ﻗﻼﺑﻴﺶ ﺑﺮﺍﺗﻮﻥ ﻣﻲﻧﻮﻳﺴﻴﻢ‬ ‫ﻭ ﺑﺮﻧﺪﻫﺎﻱ ﺍﻭﺭﺟﻴﻨﺎﻝ ﻭ ﺑﺎﻛﻴﻔﻴﺖ ﺭﻭ‬ ‫ﻣﻌﺮﻓﻲ ﻣﻲﻛﻨﻴﻢ.‬ ‫ﺑﻲ ﺍﻡ ﻭ ﺍﺷﻨﺘﻴﺘﺰﺭ‬ ‫ﺧﺐ ﺑﺎﻻﺧﺮﻩ ﭘﺎﻱ ﻻﻳﻒ ﺍﺳﺘﺎﻳﻞ ﺑﻲ ﺍﻡ‬ ‫ﻭ ‪ a.c.Schnitzer‬ﺑﻪ ﺍﻳﺮﺍﻥ ﺭﺳﻴﺪ؛ ﺍﺯ‬ ‫ﺗﻲﺷﺮﺕ ﮔﺮﻓﺘﻪ ﺗﺎ ﺳﺎﻋﺖ ﻣﭽﻲ ﻭ ﺣﺘﻲ‬ ‫‪ USB‬ﻛﺎﻣﭙﻴﻮﺗﺮ، ﺧﻼﺻﻪ ﻫﻤﻪ ﭼﻲ ﺑﺎ‬ ‫ﻣﺎﺭﻙ ﺑﻲ ﺍﻡ ﻭ. ﻣﺎ ﻫﻢ ﺗﺼﻤﻴﻢ ﮔﺮﻓﺘﻴﻢ‬ ‫ﻫﻔﺘﻪ ﺩﻳﮕﻪ ﺳﺮﺍﻏﺶ ﺑﺮﻳﻢ. ﺧﻼﺻﻪ ﺑﻲ ﺍﻡ ﻭ‬ ‫ﺑﺎﺯﻫﺎ ﺁﻣﺎﺩﻩ ﺑﺎﺷﻦ ﺑﺮﺍﻱ ﻳﻪ ﺍﺗﻔﺎﻕ ﺑﺰﺭگ.‬ ‫ﺍﻟﺒﺘﻪ ﻧﺎﮔﻔﺘﻪ ﻧﻤﺎﻧﺪ ﻛﻪ ﺍﻳﻦ ﺮﻧﺪ ﺗﻼﺵﻫﺎﻱ ﺯﻳﺎﺩﻱ‬ ‫ﺑﺮﻧﺪ‬ ‫ﺯﻳﺎﺩﻱ‬ ‫ﺯﺎ‬ ‫ﺑﺮﻧ‬ ‫ﺍﻟﺒﺘﻪ ﻧﺎﮔﻔﺘﻪ ﻧﻤﺎﻧﺪ ﻛ‬ ‫ﻔ ﻤ‬ ‫ﺒ‬ ‫ﻲ‬ ‫ﮔﺸﺖ‬ ‫ﺍﻳﻦ ﻭﺯﻫﺎ ﺑﺮﺍﻱ ﺑﺎﺯﮔﺸﺖ‬ ‫ﺍﻳﻦ ﺭﻭ ﻫﺎ ﺑﺮﺍﺍﻱ ﺯﮔﺸﺖ ﺑﺑﻪ ﻋﺼﺮ ﻃﻼﻳﻲ ﺧﻮﺩ ﺩﺍﺭﺩ‬ ‫ﻃﻼﻳﻲ‬ ‫ﺭﻭﺯﻫﺎ ﺮ ﺑﺎﺯﮔﺸﺖ‬ ‫ﺩﺍﺭﺩ، ﺧ‬ ‫ﺩﺍﺭﺩ‬ ‫ﺩﻧﻧﻴﺎﻱ ﻣﺪ ﻓ ﻓﺎﺻﻠﻪ ﺯ‬ ‫ﻓﺎﺻﻠ‬ ‫ﻴﺎ‬ ‫ﺍﺍﻣﺎ ﺑﺎ ﺩﻧﻴﺎﻱ ﻣﺪ ﻭ ﻓﺸﻦ ﻓﺎﺻﻠﻪ ﺯﻳﺎﺩﻱ ﺩﺍﺭﺩ، ﺧﺼﻮﺻﺎ‬ ‫ﻧﻴﺎﺯﻣﻨﺪ‬ ‫ﻧﻴﺎﺯ‬ ‫ﺎﺯ‬ ‫ﺳﺎﻳﺖ ﻳ‬ ‫ﺎﻳ‬ ‫ﺣﺘﻲ‬ ‫ﻜ ﺗﺒﻠﻴﻐﺎ‬ ‫ﺍﻳﻨﻜﻪ ﺒﻠﻴﻐﺎﺕ ﻭ ﺣﺘﻲ ﻭﺏ ﺳﺎﻳﺖ ﺍﻳﻦ ﺑﺮﻧﺪ ﻧﻴﺎﺯﻣﻨﺪ‬ ‫ﺍﻳﻨﻜﻪ ﺗﺒﻠﻴﻐﺎﺕ ﺘﻲ ﻭ ﺳﺎﻳﺖ ﺍﻳﻦ‬ ‫ﭘﻮﺷﻴﺪﻩ‬ ‫ﺷﺪ‬ ‫ﺳﺖ ﻫﻴ‬ ‫ﻫﻮﻳﺘ ﺯ‬ ‫ﺗﻐ‬ ‫ﺗﻐﻴﻴﺮﺍﺕ ﻳﺘﻲ ﺯﻳﺎﺩﻱ ﺍﺳﺖ. ﺑﺮ ﻫﻴﭻﻛﺲ ﭘﻮﺷﻴﺪﻩ‬ ‫ﺗﻐﻴﻴﺮﺍﺕ ﻫﻮﻳﺘﻲ ﺯﻳﺎﺩﻱ ﺍﺳﺖ. ﺑﺮ ﻫﻴﭻ‬ ‫ﻋﺰﻳﺰ ﺗﻮﺍﺍﻧﺪ ﺩﺭ‬ ‫ﺍﻧﺪ‬ ‫ﻮ ﻧﺪ‬ ‫ﺰﻳ‬ ‫ﻮ ﺍﺕ‬ ‫ﺗﻮﻟﻴﺪﺍﺕ‬ ‫ﻴﺴﺖ‬ ‫ﻴ‬ ‫ﻧﻧﻴﺴﺖ ﻛﻪ ﺗﻮﻟﻴﺪﺍﺕ ﺍﻳﺮﺍﻥ ﻋﺰﻳﺰ ﻣﻲﺗﻮﺍﻧﺪ ﺩﺭ ﺳﻄﺢ‬ ‫ﺟﻬﺎﻧﻲ ﺑﺪﺭﺧﺸﺪ، ﻣﺎ ﺭﻭﺵ ﻋﻠﻤﻲ ﻣﻨﺎﺳﺐ ﻧﻴﺎﺯﻣﻨﺪ‬ ‫ﺯﻣﻨ‬ ‫ﻣﻨﺎﺳ ﺎﺯ‬ ‫ﻣ‬ ‫ﺎﻧﻲ ﺧﺸﺪ،‬ ‫ﺟﻬﺎﻧﻲ ﺑﺪﺭﺧﺸﺪ، ﺍﻣﺎ ﺭﻭﺵ ﻋﻠﻤﻲ ﻭ ﻣﻨﺎﺳﺐ ﻧﻧﻴﺎﺯﻣﻨﺪ‬ ‫ﻫﺪﻑ ﮔﺮﺍﻧﻘﺪﺭ ﺳﺖ. ﺗﺒﻠﻴﻐﺎﺕ‬ ‫ﺖ ﺗﺒﻠﻴﻐﺎ‬ ‫ﺍﺳﺖ‬ ‫ﻫﺪ ﮔﺮﺍ‬ ‫ﺮﺍ‬ ‫ﺭﺳﻴﺪﻥ ﺑﻪ ﺍﻳﻦ ﻫﺪﻑ ﮔﺮﺍﻧﻘﺪﺭ ﺍﺳﺖ. ﺗﺒﻠﻴﻐﺎﺕ ﻭ‬ ‫ﮕﺎﻩ ﺧﻮﺩﺭﻭ‬ ‫ﺑﻪ ﺍﻫﺪﺍﻱ ﺩﺳﺘﮕﺎ ﺧ ﺩ‬ ‫ﻓﺮﻭ‬ ‫ﺮﻭ‬ ‫ﮔﺴﺘﺮﺵ ﻓﺮﻭﺵ ﺗﻨﻬﺎ ﺑﻪ ﺍﻫﺪﺍﻱ 5 ﺩﺳﺘﮕﺎﻩ ﺧﻮﺩﺭﻭ‬ ‫ﻓﺮﻭﺵ‬ ‫ﺳﺎﻳﺖ‬ ‫ﺳﺎﻳ‬ ‫ﺎ‬ ‫ﻴﺶ‬ ‫ﺩﻳﺪﻥ ﻴﺶ‬ ‫ﺩ‬ ‫ﺧﻼﺻﻪ ﻧﻤﻲﺷﻮﺩ. ﺑﻌﺪ ﺍﺯ ﺩﻳﺪﻥ ﺑﺑﻴﺶ ﺍﺯ 005 ﺳﺎﻳﺖ‬ ‫ﺷﻮﺩ.‬ ‫ﻣﺪ ﻭ ﻃﺮ ﺣﻲ ﺸﻦ، ﺩﻳﺪﻥ ﺳﺎﻳﺖ ﻛﻔﺶ ﻣﻠﻲ ﻛﻤﻲ‬ ‫ﺮﺍﺣﻲ ﻓﺸﻦ، ﻥ ﺳﺎﻳﺖ ﻛﻔﺶ ﻣﻠﻲ ﻛﻤﻲ‬ ‫ﻃﺮﺍﺣﻲ ﻓﺸﻦ ﺩﻳﺪﻥ ﻳ‬ ‫ﻧﺎﺭﺍﺣﺖ ﻛﻨﻨﺪﻩ ﺑﻮﺩ. ﺍﻳﻦ ﻫﻔﺘﻪ ﺳﺮﺍﻍ ﺍﺍﻳﻦ ﺑﺑﺮﻧﺪ‬ ‫ﺑﻮﺩ. ﺍﻳﻦ ﻫﻔﺘﻪ ﺳﺮﺍﻍ ﻳﻦ ﺮﻧﺪ‬ ‫ﺮ‬ ‫ﺩ ﻳ ﻫﻔﺘ ﺳ‬ ‫ﻛ‬ ‫ﻧﻮﺳﺘﺎﻟﮋﻳﻚ ﻭ ﺩﻭﺳﺖ ﺘﻨﻲ ﻣﻲﺭﻭﻳﻢ ﻭ ﻣﻲﺧﻮﺍﻫﻴﻢ‬ ‫ﻧﻮﺳﺘﺎﻟﮋﻳﻚ ﺩﻭﺳﺖ ﺩﺍﺷﺘﻨﻲ ﺭﻭﻳﻢ ﻲﺧﻮﺍﻫﻴﻢ‬ ‫ﻮﻫ‬ ‫ﺭ‬ ‫ﺩﺍﺷﺘﻨ‬ ‫ﺩﺭ ﺑﺎﺯﺳﺎﺯﻱ ﺍﻳﻦ ﺑﺮﻧﺪ ﻣﺎ ﻧﻴﺰ ﺳﻬﻴﻢ ﺑﺎﺷﻴﻢ ﻭ ﺩﻭﺑﺎﺭﻩ‬ ‫ﺑﺎﺯﺳﺎﺯﻱ ﺍﻳﻦ‬ ‫ﺳﻬﻴﻢ ﺷﻴﻢ ﺩﻭﺑﺎﺭﻩ‬ ‫ﻴ ﺑﺎﺷﻴﻢ ﺩﻭﺑﺎﺭ‬ ‫ﺯ‬ ‫ﺩﻭﺭﻩ ﺍﻭﺝ ﻭ ﻃﻼﻳﻲ ﺍﻳﻦ ﺑﺮﻧﺪ ﺭﺍ ﺑﺒﻴﻨﻴﻢ.‬ ‫ﻃﻼﻳﻲ‬ ‫ﺑﺒﻴﻨﻴﻢ.‬ ‫ﻴﻨﻴ‬ ‫ﻨﻴ‬ ‫ﻼ‬