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It's hard to ignore the buzz about social media that's been happening over the last few years. We know that social networking is a great tool for engaging with current and potential customers and giving your business a personality. But did you know that interacting on social networks can also help you be seen in search engines? Google, Yahoo, and Bing also couldn't ignore the fact that these networks were providing as-it's-happening news and social recommendations, so they started incorporating this type of information into their search results to meet the growing demand.
This presentation covers the evolution of traditional search engines with the integration of social signals and real-time results. It also covers how you can optimize the following platforms to help gain some of that much coveted real estate on the SERPs (search engine results pages):