5 Seo Mistakes to Avoid
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5 Seo Mistakes to Avoid

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Now that you understand the importance of search engine optimization and are implementing a strategy of your own, are you falling into some of the common pitfalls of SEO? This webinar will identify......

Now that you understand the importance of search engine optimization and are implementing a strategy of your own, are you falling into some of the common pitfalls of SEO? This webinar will identify 5 common SEO mistakes including aspects of keyword strategy, on-page SEO elements, and content optimization - and how to remedy them.

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  • 1. 5 SEO Mistakes to Avoid Hall Web Services
  • 2. Who We Are Kasi Gajtkowski Organic Search Manager [email_address]
    • Hall Web Services
    • www.hallme.com
    • 11 Years in Business
    • Over 80 Search Marketing Clients
    • 98% of Customers "Very Satisfied"
  • 3. Got Questions?
    • Use GoToWebinar “Chat” or “Ask a Question”
    • Twitter with #Vision tag
  • 4. About You:
    • You understand what SEO is and why it's important for your website
    • You've got an idea of what SEO best practices are
    • You've been thinking about your website's SEO strategy or
    • have implemented one
    What You'll Learn:
    • 5 common SEO pitfalls and how to avoid/fix them
  • 5. SEO: Science & Art
    • Apply Best Practices
    • Test your methods
    • Be Creative
    • Add some finesse
    It's not an exact science.
  • 6.
    • How did you validate your keywords?
    • - Keyword Tools
    • - Manual Research
    • Are people actually searching for those words?
    • Too competitive? (you will not be #1 for “software”)
    Mistake #1: Not researching your keywords. Photo credit: http://www.flickr.com/photos/alcomm/217097889/
  • 7.  
  • 8.
    • Title tags unique for each page?
    • How are you using h1 tags?
    • Meta descriptions unique for each
    • page and contain keywords?
    Mistake #2: Not following best practice guidelines for on-page elements. Photo credit: http://www.flickr.com/photos/floridapfe/3631282015/
  • 9. It's all about using keywords in those on page elements – lose the filler!
  • 10. Mistake #3: Not using your keywords in your content. Your keywords must be in your web copy!
    • You can't fool the search engines
    • May need to tweak or rewrite copy to accommodate keywords
    • Should sound natural to your readers
    Photo Credit: http://www.flickr.com/photos/lwr/376731969/
  • 11. Keyword Density:
    • 2-4% for your targeted keywords
    Photo Credit: http://www.flickr.com/photos/halderman/2517411063/
  • 12.
    • No longer an online “brochure”
    • Your competitors are changing all the time
    • Keep 'em coming back – visitors & spiders
    • Blogs are an easy way to do this
    Mistake #4: Not updating your content on a frequent basis. I need something to read, man!
  • 13. Mistake #5: Focusing on rankings rather than conversions. * http://www.emarketer.com/Article.aspx?R=1007479 eMarketer's 2010 Digital Marketing Outlook report* : only 9.4% of senior marketers named conversion & ROI as the most important metric
  • 14. What good is it to be #1 if you're not getting your desired outcome?
    • What are your goals?
    • What are your user conversion strategies?
    • Newsletter sign ups
    • Contact Us
    • Whitepaper downloads
    • Webinar sign-ups
    • Blog Subscribers
    Photo credit: http://www.flickr.com/photos/obiakpere/52660486/
  • 15. Re-cap Photo: http://www.flickr.com/photos/5-0_og/1304841776/
    • Do the keyword research
    • Follow best practices
    • Use keywords in your content
    • Update your site regularly
    • Think about the end results - goals!
  • 16. Weekly Webinars
    • Next week:
    • Amanda – Twitter for Business: Intermediate & Advanced
    • Two Weeks:
    • Jenika – Generating Leads from Research Oriented B2B Buyers
  • 17. Learn More! Web Vision Blog - http://www.hallme.com/blog Webinars – http:// www.hallme.com /webinars Follow Hall on Twitter - @ Hall_Web Call us! 1-877-425-5932 (HALL-WEB)‏ Email me: [email_address] QUESTIONS?