More Related Content Similar to Instagram, our experience as a business and as individuals Similar to Instagram, our experience as a business and as individuals (11) Instagram, our experience as a business and as individuals2.
Who is mark-making*?
©
mark-‐making*
2014
3. My name is Kasia
and I’m the Social
Media Manager
at mark-making*
©
mark-‐making*
2014
4. We are an award-winning
creative agency based in Chipping
Norton
©
mark-‐making*
2014
7.
What is Instagram?
©
mark-‐making*
2014
9. Instagram is an
app that allows
you to take
photos and 15
second videos on
your phone
©
mark-‐making*
2014
10. You can use a
photo or video
that is already on
your phone
©
mark-‐making*
2014
11. You can then edit
and apply one of
20 filters to style
the photo or video
©
mark-‐making*
2014
13. You then share
your photos with
your friends and
followers on
Instagram
(and other
networks too)
©
mark-‐making*
2014
16. Users can be tagged in
posts... like Twitter
©
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2014
18.
Why Instagram?
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2014
20. It was bought by Facebook in April
2012 for $ 1 billion
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mark-‐making*
2014
21. Instagram is the fastest growing
social network worldwide
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2014
22. Since April 2012, Instagram has grown by at least
70m users
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2014
23. What is the craze about Instagram?
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2014
24. “Now everybody looks at the world
through a 3-inch screen”
Christopher Spence
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2014
26. Our mobile devices have become a
way we create, consume, and share
information
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2014
31. Your photos can quickly and easily
reach the world…
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2014
32. …and you can meet people living in
the most distant places
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2014
34. It fulfills our curiosity in society
and other people’s lives
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2014
35. And it gives the feeling of instant
gratification
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2014
36. It helps us to capture life as it
happens
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2014
37. According to Flickr, the image hosting and video hosting
website, the #1 device most used to upload to Flickr is
now the iPhone.
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2014
013
41. mark-makers*
With a lack of galleries, exhibitions, and
cultural events, Instagram can almost become
a substitute for all these things
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mark-‐making*
2014
49. Nic (@nicedg)
Nic is a senior
designer at markmaking*, longtime
user of Instagram,
and owner of what is
probably the world’s
greatest collection of
books on design.
©
mark-‐making*
2014
71. Nic (@nicedg)
“Working in the creative industry in the
Cotswold's can feel quite isolating but
Instagram instantly opened doors to
people who I otherwise wouldn't have
met.”
©
mark-‐making*
2014
72. Nic (@nicedg)
Nic’s love of typography is reflected in her
edits to which she applies text by using
different mobile apps
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2014
77. Nic (@nicedg)
“Instagram is such an inspiring place and
has had a positive impact on my creative
output in my working life too.”
©
mark-‐making*
2014
78. Steve (@swturn3r)
Steve is co-founder
and creative
director at markmaking*. Outside
of work, it’s all
about being
creative.
©
mark-‐making*
2014
93. Nic (@nicedg)
“People love to get to know the person
behind the camera. The more meaning
there is to a photo the more engaged the
audience will be. If there isn't the passion, it
shows.”
©
mark-‐making*
2014
101. I use it to promote my beautiful
country
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2014
122. Kasia (@kasia_piekut)
I can use this knowledge and give
better recommendations to clients
regarding social media
©
mark-‐making*
2014
130. Shannon (@mkmkrshannon)
Shannon is a web
developer at markmaking*. When he
is not coding he
enjoys editing
photos with his
favourite Retrolux
filter.
©
mark-‐making*
2014
164. How do we use Instagram?
©
mark-‐making*
2014
165. How do we use Instagram?
The idea of using Instagram came about as a
result of our passion for it
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2014
166. How do we use Instagram?
We wanted to use Instagram as a way to
utilise our creativity and passion for
photography
©
mark-‐making*
2014
167. How do we use Instagram?
We also knew that as a creative agency we
had a lot to offer...
©
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2014
168. How do we use Instagram?
…like inspire our community through
interesting photography challenges and
projects
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2014
169. How do we use Instagram?
We also wanted to lead the example of how
to use Instagram
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170. How do we use Instagram?
The first step was so set up our own
Instagram group @markmakingdesign
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171. How do we use Instagram?
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013
172. How do we use Instagram?
Then we started building a follower base with
the launch of our 1st competition
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173. How do we use Instagram?
We invited Igers (a colloquialism for
Instagram users) to take red themed images
and tag them with #red_mm
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174. How do we use Instagram?
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2014
013
175. How do we use Instagram?
The competition ran for 1 month during
which time we received over
1100 entries
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2014
177. How do we use Instagram?
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2014
013
178. How do we use Instagram?
©
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013
179. How do we use Instagram?
©
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2014
013
180. How do we use Instagram?
©
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2014
013
181. How do we use Instagram?
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013
182. How do we use Instagram?
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013
183. How do we use Instagram?
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013
184. How do we use Instagram?
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013
185. How do we use Instagram?
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013
186. How do we use Instagram?
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013
187. How do we use Instagram?
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013
188. How do we use Instagram?
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013
189. How do we use Instagram?
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013
190. How do we use Instagram?
©
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013
191. How do we use Instagram?
From these we chose 4 finalists…
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192. How do we use Instagram?
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013
193. How do we use Instagram?
©
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013
194. How do we use Instagram?
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013
195. How do we use Instagram?
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013
196. How do we use Instagram?
… and then we let the Instagram community
decide on the winning image
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197. How do we use Instagram?
©
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013
198. How do we use Instagram?
©
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013
199. How do we use Instagram?
Encouraged by the success of ‘Red’ we
launched a 2nd competition, seeking photo
responses to the question…
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2014
201. How do we use Instagram?
600 incredible images
We received over
from across the globe
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2014
202. How do we use Instagram?
©
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2014
013
203. How do we use Instagram?
©
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013
204. How do we use Instagram?
©
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013
205. How do we use Instagram?
©
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013
206. How do we use Instagram?
©
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013
207. How do we use Instagram?
©
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013
208. How do we use Instagram?
©
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013
209. How do we use Instagram?
©
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013
210. How do we use Instagram?
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013
211. How do we use Instagram?
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212. How do we use Instagram?
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213. How do about Instagram?
Commentswe use #work_mm competition
@markjens
Thanks for providing the
opportunities! Love seeing
the world through all the
different eyes and
perspectives!
@xenia6
Really great challenge,
something different, thank
you :)
Jill Williams
Wow!! What an excellent & exciting
challenge!
©
mark-‐making*
2014
013
214. How do we use Instagram?
To make the competition more exciting we
introduced a one of a kind prize…
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mark-‐making*
2014
215. How do we use Instagram?
We promised to select and showcase the work of
26 Igers
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217. How do we use Instagram?
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013
218. How do we use Instagram?
©
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013
219. How do we use Instagram?
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013
220. How do we use Instagram?
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013
221. How do we use Instagram?
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013
222. How do we use Instagram?
The book is available for a non-profit purchase
on Blurb books
©
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2014
223. How do we use Instagram?
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013
224. How do we use Instagram?
©
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013
225. How do we use Instagram?
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013
226. How do we use Instagram?
The culmination of 2 competitions and the
creation of the book took the form of an
exhibition…
©
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2014
227. How do we use Instagram?
…dedicated entirely to mobile phone
photography
©
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228. How do we use Instagram?
Which was designed to highlight the huge
creative potential of the medium
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2014
229. How do we use Instagram?
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013
230. How do we use Instagram?
©
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013
231. How do we use Instagram?
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013
232. How do we use Instagram?
©
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013
233. How do we use Instagram?
©
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013
234. How do we use Instagram?
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013
235. How do we use Instagram?
©
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013
236. How do we use Instagram?
6th October 2012
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237. How do we use Instagram?
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013
238. How do we use Instagram?
The exhibition was split into 3 parts
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239. How do we use Instagram?
©
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013
240. How do we use Instagram?
©
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241. How do we use Instagram?
…and the mobile phone photography of the
mark-making* team
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242. How do we use Instagram?
©
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013
243. How do we use Instagram?
©
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013
244. How do we use Instagram?
©
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013
245. How do we use Instagram?
©
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013
246. How do we use Instagram?
©
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2014
013
247. How do we use Instagram?
©
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2014
013
248. How do we use Instagram?
©
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2014
013
249. How do we use Instagram?
©
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2014
013
250. How do we use Instagram?
©
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013
251. How do we use Instagram?
©
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013
252. How do we use Instagram?
©
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013
253. How do we use Instagram?
©
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013
255. How do we use Instagram?
©
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2014
013
256. How do we use Instagram?
©
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013
257. How do we use Instagram?
©
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2014
013
258. How do we use Instagram?
©
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2014
013
259. How do we use Instagram?
©
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2014
013
260. How do we use Instagram?
©
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2014
013
261. How do we use Instagram?
©
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2014
013
262. How do we use Instagram?
©
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2014
013
263. How do we use Instagram?
©
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2014
013
264. How do we use Instagram?
©
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2014
013
265. How do we use Instagram?
©
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013
266. How do we use Instagram?
©
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013
267. How do we use Instagram?
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013
268. How do we use Instagram?
The exhibition finished at 3pm leaving us some
time to…
©
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2014
269. How do we use Instagram?
…celebrate!
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2014
013
270. How do we use Instagram?
©
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013
271. How do we use Instagram?
©
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013
272. How do we use Instagram?
©
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013
273. How do we use Instagram?
But it was not the end of our Instagram
experience…
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2014
274. How do we use Instagram?
©
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013
275. How do we use Instagram?
Hall of Fame
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276. How do we use Instagram?
©
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013
277. How do we use Instagram?
©
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013
278. How do we use Instagram?
©
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013
279. How do we use Instagram?
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013
280. How do we use Instagram?
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013
281. How do we use Instagram?
©
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013
282. How do we use Instagram?
©
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013
283. How do we use Instagram?
©
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013
284. How do we use Instagram?
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013
285. How do we use Instagram?
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013
286. How do we use Instagram?
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013
287. How do we use Instagram?
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013
288. How do we use Instagram?
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013
289. How do we use Instagram?
©
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290. How do we use Instagram?
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013
293. Social media opens new windows
“Farmers across the UK are using social
media to get advice, share ideas and keep
up-to-date with developments, according
to the online survey.”
The Telegraph “Farmers turning to social media to communicate
with customers and boost business”
©
mark-‐making*
2014
294. Social media opens new windows
Farmers are using Instagram as a way to
promote their business and boost profits.
‘Posting’ is not just done for fun, social
media is used to tackle rural isolation for
people in a lonely profession.
©
mark-‐making*
2014
296. Ben @cbenjaminhole | | The Isle of Purbeck
Ben @benjaminhole The Isle of Purbeck
59083 followers
©
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2014
297. Ben @benjaminhole | The Isle ofof Purbeck
Ben @benjaminhole | The Isle Purbeck
Story teller
©
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2014
298. Ben @benjaminhole | The Isle of Purbeck
As Ben says:
“Living in a fairly
remote spot and
working long
hours doesn't
always allow for
a great social
life.”
©
mark-‐making*
2014
013
299. Ben @benjaminhole | The Isle of Purbeck
“It's seems funny to say this, but I
guess Instagram has made me
appreciate my surroundings so much
more...”
©
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2014
318. Ben @benjaminhole | The Isle of Purbeck
“It makes me
stop and look
at things,
marvel at the
sights.”
©
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2014
013
319. Ben @benjaminhole | The Isle of Purbeck
Ben tries to
show with his
gallery where
the food
comes from
©
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2014
013
320. Ben @benjaminhole | The Isle of Purbeck
Ben wants to show as well the work that
goes into producing food and how we
work alongside nature to preserve our
surroundings
©
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2014
013
332. Lexi @ch3m1st | New York
Lexi, a New York mobile photographer
4657 followers
©
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2014
333. Lexi @ch3m1st | New York
He turned his IG hobby
into an exciting experience
©
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2014
334. Lexi @ch3m1st | New York
He was inspired to turn a long commute
into a photographic challenge…
©
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2014
335. Lexi @ch3m1st | New York
..and take shots from moving
platforms
©
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2014
339. Lexi @ch3m1st | New York
“The beauty being, shooting from a
moving platform, with an imprecise
path: No two shots can ever be the
same…”
©
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2014
347. Lexi @ch3m1st | New York
He even made a hashtag
#fotograferry, that's now being
used by others
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2014
351. Lexi @ch3m1st | New York
“At first Instagram was just another app,
but it became so much more.”
©
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2014
352. Lexi @ch3m1st | New York
“The square format challenged me to rethink
composition and reignited my passion for
photography.”
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2014
358. Lexi @ch3m1st | New York
He helped coordinate an event with Grand
Central NYC
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359. Lexi @ch3m1st | New York
Thanks to this collaboration he got access to
the history & some secret spots
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361. Lexi @ch3m1st | New York
“The precious opal
faced clock is
valued $10-20
million!”
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013
365. Lexi @ch3m1st | New York
Thanks to his presence on Instagram, Lexi won
a flight above New York sponsored by New York
on Air
©
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2014
368. Lexi @ch3m1st | New York
Using Instagram gave Lexi a few commercial
benefits too, like treats from brands
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369. Lexi @ch3m1st | New York
He received a
new watch from
Timex and
tripod from
Joby.
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013
370. Lexi @ch3m1st | Instagram means…
“Photography has
taken me to new
heights, presented
new opportunities,
and formed new
friendships.”
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2014
013
371. Lexi @ch3m1st | New York
“Community and friendships are an
amazing driving force behind this app.”
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391. Mike (@realityseo) | California
Mike attended the Art Center College of
Design to study advertising photography.
He worked as a photo assistant in Detroit.
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392. Mike (@realityseo) | California
He found it challenging to change to
convention and make a living by taking non
commercial abstract photography.
©
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393. Mike (@realityseo) | California
Mike quit his career & decided to change things
entirely.
He still continues taking abstract photos, as he
says: “because I have to do them. Because
there may be more of us who can't make a
living doing abstract photos.”
©
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2014
397. Mike (@realityseo) | California
Cars are his favourite photography subject
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398. Mike (@realityseo) | California
Mike sees IG as: “A sketchbook of all sorts”
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399. Mike (@realityseo) | California
“It provides the
creative outlet I
crave.”
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013
401. Matt (@mattscutt) | London
Matt (@mattscutt)
Matt is a London agency creative director.
He started using Instagram in 2012 and
now he is one of the most well known Igers
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2014
403. Matt (@mattscutt) | London
He takes photos using Canon 60D and
iPhone 5
©
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413. Matt (@mattscutt) | London
By following Instagram groups and taking
part in different photo challenges, he
managed to have his photos featured
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414. Matt (@mattscutt) | London
Suddenly from having just 40 followers he
managed to reach 1000
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416. Matt (@mattscutt) | London
Having this authority allowed him to
launch his own competitions
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417. Matt (@mattscutt) | London
His activity was noticed by a well known
Instagram group @all_shots and he was
invited to join their team as a administrator
©
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418. Matt (@mattscutt) | London
The best of all is that through an Instameet
(meeting of Instagram users) he was able to
meet his partner Tracy (@tnbiskitt)
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419. Matt (@mattscutt) | London
The price of fame?
“Now when I post I get over a 100 likes a minute. I
stand no chance of following it as it moves so quickly
and constantly I have to turn off notifications before it
drains my battery.”
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2014
421. Matt (@mattscutt) | London
“I’ve been approached a few times by brands (Ford,
Hotels etc.) I’ve sold a few shots after being contacted
- some for as little as £25 each (where I retain the
copyright) and some for much more (where I release
the rights to the buyer).”
©
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2014
425. “When the iPhone came along, it completely
changed my focus. I was able to shoot
quickly and capture what I wanted right
then. And I could constantly be working on
my projects.”
©
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2014
426. While working on projects he realized a need
for having different textures
©
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2014
427. At the time there was no app which did it
well and made them look "organic" and part
of the image
©
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2014
428. So he started developing and selling textures,
which he called MEXTURES
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429. Merek (@merekdavis)
Mextures are a collection of 2000px x 2000px
square textures that work great for
iPhoneography/mobile photography
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2014
436. While Mextures was really popular, applying
them and creating final edits was a very time
consuming task
©
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438. The app was launched on May 20th 2013
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439. Mextures
It was one of the first marketing attempts to
launch a product on Instagram…
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013
442. Mextures was created to enhance people’s
creations.
As Merek says: “It’s a reminder to me of how
creative people can be with just a few tools, and a
limitless brain.”
©
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2014
451. “There is a massive pot of creative on
Instagram, and the ability to turn on my phone
and see hundreds of different fresh styles right
at my fingertips is amazing and that concept
never gets old, and never ceases to amaze me.”
©
mark-‐making*
2014
460. Kai (@kondensstreifensurfer)
“It is easier than using Skype, because
you don’t need to plan to meet at a
certain time but have a nice little feed of
pictures and short stories of your loved
ones you can visit whenever you want.”
©
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2014
462.
Here are the reasons why you
might start using Instagram…
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2014
463. Why to use Instagram
Everybody can be creative
©
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2014
464. Why to use Instagram
Instagram enables you to share
work immediately
©
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2014
465. Why to use Instagram
Editing has never been as easy, fast
and.. fun!
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2014
466. Why to use Instagram
200 iPhone photography apps
©
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2014
467. Why to use Instagram
You can quickly build your own
brand
©
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2014
468. Why to use Instagram
You can reach a new audience and
new clients
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2014
469. Why to use Instagram
You can stumble upon new
inspiration
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2014
470. Why to use Instagram
You can learn new things
©
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2014
471. Why to use Instagram
You can explore a new community
of photographers & artists
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2014
472. Why to use Instagram
It can help you to stand out from
the crowd
©
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2014
473. Why to use Instagram
..and make you a really interesting
showcase
©
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2014
474. Why to use Instagram
Instagram can allow you to raise
your voice as an artist
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475. “The best camera is the one you
have with you”
Chase Jarvis
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013
476.
What did we gain from using IG
as individuals?
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477. Benefits of using IG
It gives us ‘a break’ from our daily
activities
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479. Benefits of using IG
Thanks to Instagram are able to
learn more about each other
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480. Benefits of using IG
Instagram has become a window into
people’s lives (who might be miles
away)
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481. Benefits of using IG
We meet countless number of
fascinating people all over the world
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482. Benefits of using IG
Steve’s, Nic’s and my Instagram
feeds were promoted by being on a
‘Suggested user’ list
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484. Benefits of using IG
In a matter of a few weeks our
Instagram followers went up to…
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486. Benefits of using I
Nic’s & Steve’s photos were
recognised by the Mobile
Photography Awards
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013
487. Benefits of using IG
Each of us won different
photography competitions
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490. Benefits of using IG
We were able to turn our knowledge
into photography tutorials and blog
posts
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493. Benefits of using IG
Shannon created his own account
@Retroluxdeluxe around his
favourite Retrolux filter
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496.
What did we gain from using IG
as a business?
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497. What did we gain from using Instagram?
We are able to show off the human
side of our brand
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501. What did we gain from using Instagram?
We were able to organise our first
Instawalk
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502. What did we gain from using Instagram?
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013
504. What did we gain from using Instagram?
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013
506. What did we gain from using Instagram?
We won the West Oxfordshire
Business Award in the social media
category
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509. What did we gain from using Instagram?
As well as the Oxfordshire Business
Awards
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511. What did we gain from using Instagram?
We created an engaging community
where creativity thrives
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512. What did we gain from using Instagram?
We became an inspiration for others
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514.
How to use Instagram?
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515. How to use IG
Start following interesting people
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516. How to use IG
Create your own community
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517. How to use IG
Look for interesting Instagram
groups
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519. How to use IG
Share your best photos
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520. How to use IG
Share ‘sneak peaks’ from behind the
scenes
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521. How to use IG
Show insights into who you are
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523. How to use IG
Feature work of other
photographers you admire
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524. How to use IG
Ask questions
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525. How to use IG
Create a real time discussion or
debate
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526. How to use IG
Use the right #hashtags
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529. How to use IG
Get Instagram as soon as you can!
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2014