Instagram, our experience as a business and as individuals

1. Instagram, our experience as a business and as individuals © mark-‐making* 2014

2. Who is mark-making*? © mark-‐making* 2014

3. My name is Kasia and I’m the Social Media Manager at mark-making* © mark-‐making* 2014

4. We are an award-winning creative agency based in Chipping Norton © mark-‐making* 2014

5. We specialise in strategy, brand, design and digital © mark-‐making* 2014

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7. What is Instagram? © mark-‐making* 2014

8. Instagram was launched in October 2010 © mark-‐making* 2014

9. Instagram is an app that allows you to take photos and 15 second videos on your phone © mark-‐making* 2014

10. You can use a photo or video that is already on your phone © mark-‐making* 2014

11. You can then edit and apply one of 20 filters to style the photo or video © mark-‐making* 2014

12. And add as much copy as you want © mark-‐making* 2014

13. You then share your photos with your friends and followers on Instagram (and other networks too) © mark-‐making* 2014

14. Hashtags are used to categorise and track images © mark-‐making* 2014

15. We encourage our followers to use #markmakingdesign © mark-‐making* 2014

16. Users can be tagged in posts... like Twitter © mark-‐making* 2014

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18. Why Instagram? © mark-‐making* 2014

19. 100 million users © mark-‐making* 2014

20. It was bought by Facebook in April 2012 for $ 1 billion © mark-‐making* 2014

21. Instagram is the fastest growing social network worldwide © mark-‐making* 2014

22. Since April 2012, Instagram has grown by at least 70m users © mark-‐making* 2014

23. What is the craze about Instagram? © mark-‐making* 2014

24. “Now everybody looks at the world through a 3-inch screen” Christopher Spence © mark-‐making* 2014

25. Society is changing and with it so are our habits © mark-‐making* 2014

26. Our mobile devices have become a way we create, consume, and share information © mark-‐making* 2014

27. Previously, photography was a passion reserved for people who could afford it © mark-‐making* 2014

28. Mobile devices made it easier © mark-‐making* 2014

29. You can share your work immediately © mark-‐making* 2014

30. …and this is less time consuming © mark-‐making* 2014

31. Your photos can quickly and easily reach the world… © mark-‐making* 2014

32. …and you can meet people living in the most distant places © mark-‐making* 2014

33. Mobile photography makes memories last longer © mark-‐making* 2014

34. It fulfills our curiosity in society and other people’s lives © mark-‐making* 2014

35. And it gives the feeling of instant gratification © mark-‐making* 2014

36. It helps us to capture life as it happens © mark-‐making* 2014

37. According to Flickr, the image hosting and video hosting website, the #1 device most used to upload to Flickr is now the iPhone. © mark-‐making* 2014 013

38. And it only takes a click… © mark-‐making* 2014

39. mark-making* on Instagram © mark-‐making* 2014

40. mark-makers* Even though Chipping Norton is beautiful, it could not fulfill our creative cravings © mark-‐making* 2014

41. mark-makers* With a lack of galleries, exhibitions, and cultural events, Instagram can almost become a substitute for all these things © mark-‐making* 2014

42. mark-makers* Instagram has become a way to connect with other like minded and creative people… © mark-‐making* 2014

43. mark-makers* ..who are hard to find © mark-‐making* 2014

44. mark-makers* Nic © mark-‐making* 2014

45. mark-makers* Nic Steve © mark-‐making* 2014

46. mark-makers* Nic Steve Kasia © mark-‐making* 2014

47. mark-makers* Nic Steve Shannon Kasia © mark-‐making* 2014

48. mark-makers* Nic David Steve Shannon Kasia © mark-‐making* 2014

49. Nic (@nicedg) Nic is a senior designer at markmaking*, longtime user of Instagram, and owner of what is probably the world’s greatest collection of books on design. © mark-‐making* 2014

50. Nic (@nicedg) Between running and training for the London marathon, Nic takes pictures of Cotswold's countryside © mark-‐making* 2014

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54. Steve (@swturn3r) © mark-‐making* 2014 013

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71. Nic (@nicedg) “Working in the creative industry in the Cotswold's can feel quite isolating but Instagram instantly opened doors to people who I otherwise wouldn't have met.” © mark-‐making* 2014

72. Nic (@nicedg) Nic’s love of typography is reflected in her edits to which she applies text by using different mobile apps © mark-‐making* 2014

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77. Nic (@nicedg) “Instagram is such an inspiring place and has had a positive impact on my creative output in my working life too.” © mark-‐making* 2014

78. Steve (@swturn3r) Steve is co-founder and creative director at markmaking*. Outside of work, it’s all about being creative. © mark-‐making* 2014

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93. Nic (@nicedg) “People love to get to know the person behind the camera. The more meaning there is to a photo the more engaged the audience will be. If there isn't the passion, it shows.” © mark-‐making* 2014

99. Kasia (@kasia_piekut) I’m the social media manager at mark-making* and have come all the way from Poland… © mark-‐making* 2014

100. Kasia (@kasia_piekut) I see my Instagram feed as a ‘livingportfolio’ © mark-‐making* 2014

101. I use it to promote my beautiful country © mark-‐making* 2014

102. Social media © mark-‐making* 2014 013

110. Kasia (@kasia_piekut) If not for Instagram I would be stuck to a computer 24/7… © mark-‐making* 2014

111. Kasia (@kasia_piekut) …and gives me another excuse to explore the beauty of the English countryside © mark-‐making* 2014

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121. Kasia (@kasia_piekut) Thanks to Instagram and other mobile apps I have learned how to create better visuals © mark-‐making* 2014

122. Kasia (@kasia_piekut) I can use this knowledge and give better recommendations to clients regarding social media © mark-‐making* 2014

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130. Shannon (@mkmkrshannon) Shannon is a web developer at markmaking*. When he is not coding he enjoys editing photos with his favourite Retrolux filter. © mark-‐making* 2014

131. Shannon (@mkmkrshannon) “Using Instagram for me means being able to show and express what I am seeing at that moment…” © mark-‐making* 2014

132. Shannon (@mkmkrshannon) “…or taking a snapshot that will remind me of a wonderful scene that I could easily forget.” © mark-‐making* 2014

133. Kasia (@kasia_piekut) Shannon mastered a mobile app called Snapseed and its Retrolux filter © mark-‐making* 2014

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144. Shannon (@mkmkrshannon) © mark-‐making* 2014 013

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146. David (@mindyourmanners_07) David is a designer at mark-making*. When he is not designing in the office he is taking macro-shots outside. © mark-‐making* 2014

147. David (@mindyourmanners_07) David has an A-Level in photography. He found using an SLR an expensive and time consuming task © mark-‐making* 2014

148. David (@mindyourmanners_07) Getting an iPhone has changed his ability to explore mobile photography © mark-‐making* 2014

149. David (@mindyourmanners_07) He is able to pursue his love for macro photography with a £5.84 macro lens © mark-‐making* 2014

150. David (@mindyourmanners_07) © mark-‐making* 2014 013

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164. How do we use Instagram? © mark-‐making* 2014

165. How do we use Instagram? The idea of using Instagram came about as a result of our passion for it © mark-‐making* 2014

166. How do we use Instagram? We wanted to use Instagram as a way to utilise our creativity and passion for photography © mark-‐making* 2014

167. How do we use Instagram? We also knew that as a creative agency we had a lot to offer... © mark-‐making* 2014

168. How do we use Instagram? …like inspire our community through interesting photography challenges and projects © mark-‐making* 2014

169. How do we use Instagram? We also wanted to lead the example of how to use Instagram © mark-‐making* 2014

170. How do we use Instagram? The first step was so set up our own Instagram group @markmakingdesign © mark-‐making* 2014

171. How do we use Instagram? © mark-‐making* 2014 013

172. How do we use Instagram? Then we started building a follower base with the launch of our 1st competition © mark-‐making* 2014

173. How do we use Instagram? We invited Igers (a colloquialism for Instagram users) to take red themed images and tag them with #red_mm © mark-‐making* 2014

175. How do we use Instagram? The competition ran for 1 month during which time we received over 1100 entries © mark-‐making* 2014

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191. How do we use Instagram? From these we chose 4 finalists… © mark-‐making* 2014

196. How do we use Instagram? … and then we let the Instagram community decide on the winning image © mark-‐making* 2014

199. How do we use Instagram? Encouraged by the success of ‘Red’ we launched a 2nd competition, seeking photo responses to the question… © mark-‐making* 2014

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201. How do we use Instagram? 600 incredible images We received over from across the globe © mark-‐making* 2014

213. How do about Instagram? Commentswe use #work_mm competition @markjens Thanks for providing the opportunities! Love seeing the world through all the different eyes and perspectives! @xenia6 Really great challenge, something different, thank you :) Jill Williams Wow!! What an excellent & exciting challenge! © mark-‐making* 2014 013

214. How do we use Instagram? To make the competition more exciting we introduced a one of a kind prize… © mark-‐making* 2014

215. How do we use Instagram? We promised to select and showcase the work of 26 Igers © mark-‐making* 2014

216. the A-Z of Instagram © mark-‐making* 2014

222. How do we use Instagram? The book is available for a non-profit purchase on Blurb books © mark-‐making* 2014

226. How do we use Instagram? The culmination of 2 competitions and the creation of the book took the form of an exhibition… © mark-‐making* 2014

227. How do we use Instagram? …dedicated entirely to mobile phone photography © mark-‐making* 2014

228. How do we use Instagram? Which was designed to highlight the huge creative potential of the medium © mark-‐making* 2014

236. How do we use Instagram? 6th October 2012 © mark-‐making* 2014

238. How do we use Instagram? The exhibition was split into 3 parts © mark-‐making* 2014

241. How do we use Instagram? …and the mobile phone photography of the mark-making* team © mark-‐making* 2014

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268. How do we use Instagram? The exhibition finished at 3pm leaving us some time to… © mark-‐making* 2014

269. How do we use Instagram? …celebrate! © mark-‐making* 2014 013

273. How do we use Instagram? But it was not the end of our Instagram experience… © mark-‐making* 2014

275. How do we use Instagram? Hall of Fame © mark-‐making* 2014

291. mark-making* collaboration projects © mark-‐making* 2014 013

292. Inspirational Instagrammers © mark-‐making* 2014

293. Social media opens new windows “Farmers across the UK are using social media to get advice, share ideas and keep up-to-date with developments, according to the online survey.” The Telegraph “Farmers turning to social media to communicate with customers and boost business” © mark-‐making* 2014

294. Social media opens new windows Farmers are using Instagram as a way to promote their business and boost profits. ‘Posting’ is not just done for fun, social media is used to tackle rural isolation for people in a lonely profession. © mark-‐making* 2014

295. Ben (@benjaminhole) © mark-‐making* 2014

296. Ben @cbenjaminhole | | The Isle of Purbeck Ben @benjaminhole The Isle of Purbeck 59083 followers © mark-‐making* 2014

297. Ben @benjaminhole | The Isle ofof Purbeck Ben @benjaminhole | The Isle Purbeck Story teller © mark-‐making* 2014

298. Ben @benjaminhole | The Isle of Purbeck As Ben says: “Living in a fairly remote spot and working long hours doesn't always allow for a great social life.” © mark-‐making* 2014 013

299. Ben @benjaminhole | The Isle of Purbeck “It's seems funny to say this, but I guess Instagram has made me appreciate my surroundings so much more...” © mark-‐making* 2014

300. Ben @benjaminhole | The Isle of Purbeck © mark-‐making* 2014 013

308. Ben @benjaminhole | The Isle of Purbeck “…and my chosen vocation” © mark-‐making* 2014

318. Ben @benjaminhole | The Isle of Purbeck “It makes me stop and look at things, marvel at the sights.” © mark-‐making* 2014 013

319. Ben @benjaminhole | The Isle of Purbeck Ben tries to show with his gallery where the food comes from © mark-‐making* 2014 013

320. Ben @benjaminhole | The Isle of Purbeck Ben wants to show as well the work that goes into producing food and how we work alongside nature to preserve our surroundings © mark-‐making* 2014 013

331. Lexi (@ch3m1st) © mark-‐making* 2014

332. Lexi @ch3m1st | New York Lexi, a New York mobile photographer 4657 followers © mark-‐making* 2014

333. Lexi @ch3m1st | New York He turned his IG hobby into an exciting experience © mark-‐making* 2014

334. Lexi @ch3m1st | New York He was inspired to turn a long commute into a photographic challenge… © mark-‐making* 2014

335. Lexi @ch3m1st | New York ..and take shots from moving platforms © mark-‐making* 2014

339. Lexi @ch3m1st | New York “The beauty being, shooting from a moving platform, with an imprecise path: No two shots can ever be the same…” © mark-‐making* 2014

343. Lexi @ch3m1st | New York © mark-‐making* 2014 013

347. Lexi @ch3m1st | New York He even made a hashtag #fotograferry, that's now being used by others © mark-‐making* 2014

351. Lexi @ch3m1st | New York “At first Instagram was just another app, but it became so much more.” © mark-‐making* 2014

352. Lexi @ch3m1st | New York “The square format challenged me to rethink composition and reignited my passion for photography.” © mark-‐making* 2014

358. Lexi @ch3m1st | New York He helped coordinate an event with Grand Central NYC © mark-‐making* 2014

359. Lexi @ch3m1st | New York Thanks to this collaboration he got access to the history & some secret spots © mark-‐making* 2014

360. Lexi @ch3m1st © mark-‐making* 2014 013

361. Lexi @ch3m1st | New York “The precious opal faced clock is valued $10-20 million!” © mark-‐making* 2014 013

365. Lexi @ch3m1st | New York Thanks to his presence on Instagram, Lexi won a flight above New York sponsored by New York on Air © mark-‐making* 2014

368. Lexi @ch3m1st | New York Using Instagram gave Lexi a few commercial benefits too, like treats from brands © mark-‐making* 2014

369. Lexi @ch3m1st | New York He received a new watch from Timex and tripod from Joby. © mark-‐making* 2014 013

370. Lexi @ch3m1st | Instagram means… “Photography has taken me to new heights, presented new opportunities, and formed new friendships.” © mark-‐making* 2014 013

371. Lexi @ch3m1st | New York “Community and friendships are an amazing driving force behind this app.” © mark-‐making* 2014

372. Josh (@joshjohnson) © mark-‐making* 2014

373. Josh (@joshjohnson) Community builder © mark-‐making* 2014

374. Josh (@joshjohnson) 533865 followers © mark-‐making* 2014

375. Josh (@joshjohnson) © mark-‐making* 2014 013

376. Josh (@joshjohnson) He is a founder of the 1st Instagram community #JJ © mark-‐making* 2014

377. Josh (@joshjohnson) #JJ Community is based on the motto “CREATE TO CONNECT” © mark-‐making* 2014

378. Josh (@joshjohnson) And it is driven by the joy of creativity © mark-‐making* 2014

379. Josh (@joshjohnson) Daily themes © mark-‐making* 2014

380. THEME: Lone Tree © mark-‐making* 2014 013

381. THEME: Fog © mark-‐making* 2014 013

382. THEME: Shadow © mark-‐making* 2014 013

383. THEME: Yellow and blue © mark-‐making* 2014 013

384. THEME: Monochro me © mark-‐making* 2014 013

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387. Josh (@joshjohnson) 20 million images © mark-‐making* 2014

388. Josh (@joshjohnson) The passion for Instagram turned into a business © mark-‐making* 2014

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390. Mike (@realityseo) © mark-‐making* 2014

391. Mike (@realityseo) | California Mike attended the Art Center College of Design to study advertising photography. He worked as a photo assistant in Detroit. © mark-‐making* 2014

392. Mike (@realityseo) | California He found it challenging to change to convention and make a living by taking non commercial abstract photography. © mark-‐making* 2014

393. Mike (@realityseo) | California Mike quit his career & decided to change things entirely. He still continues taking abstract photos, as he says: “because I have to do them. Because there may be more of us who can't make a living doing abstract photos.” © mark-‐making* 2014

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395. Mike (@realityseo) | California © mark-‐making* 2014 013

396. Mike (@realityseo) | California © mark-‐making* 2014 013

397. Mike (@realityseo) | California Cars are his favourite photography subject © mark-‐making* 2014 013

398. Mike (@realityseo) | California Mike sees IG as: “A sketchbook of all sorts” © mark-‐making* 2014

399. Mike (@realityseo) | California “It provides the creative outlet I crave.” © mark-‐making* 2014 013

400. Matt (@mattscutt) © mark-‐making* 2014

401. Matt (@mattscutt) | London Matt (@mattscutt) Matt is a London agency creative director. He started using Instagram in 2012 and now he is one of the most well known Igers © mark-‐making* 2014

402. Matt (@mattscutt) He turned his passion into recognition © mark-‐making* 2014

403. Matt (@mattscutt) | London He takes photos using Canon 60D and iPhone 5 © mark-‐making* 2014

404. Matt (@mattscutt) | London © mark-‐making* 2014 013

413. Matt (@mattscutt) | London By following Instagram groups and taking part in different photo challenges, he managed to have his photos featured © mark-‐making* 2014

414. Matt (@mattscutt) | London Suddenly from having just 40 followers he managed to reach 1000 © mark-‐making* 2014

417. Matt (@mattscutt) | London His activity was noticed by a well known Instagram group @all_shots and he was invited to join their team as a administrator © mark-‐making* 2014

418. Matt (@mattscutt) | London The best of all is that through an Instameet (meeting of Instagram users) he was able to meet his partner Tracy (@tnbiskitt) © mark-‐making* 2014

419. Matt (@mattscutt) | London The price of fame? “Now when I post I get over a 100 likes a minute. I stand no chance of following it as it moves so quickly and constantly I have to turn off notifications before it drains my battery.” © mark-‐making* 2014

421. Matt (@mattscutt) | London “I’ve been approached a few times by brands (Ford, Hotels etc.) I’ve sold a few shots after being contacted - some for as little as £25 each (where I retain the copyright) and some for much more (where I release the rights to the buyer).” © mark-‐making* 2014

425. “When the iPhone came along, it completely changed my focus. I was able to shoot quickly and capture what I wanted right then. And I could constantly be working on my projects.” © mark-‐making* 2014

427. At the time there was no app which did it well and made them look "organic" and part of the image © mark-‐making* 2014

429. Merek (@merekdavis) Mextures are a collection of 2000px x 2000px square textures that work great for iPhoneography/mobile photography © mark-‐making* 2014

436. While Mextures was really popular, applying them and creating final edits was a very time consuming task © mark-‐making* 2014

442. Mextures was created to enhance people’s creations. As Merek says: “It’s a reminder to me of how creative people can be with just a few tools, and a limitless brain.” © mark-‐making* 2014

451. “There is a massive pot of creative on Instagram, and the ability to turn on my phone and see hundreds of different fresh styles right at my fingertips is amazing and that concept never gets old, and never ceases to amaze me.” © mark-‐making* 2014

453. Kai (@kondensstreifensurfer) Kai runs 2 accounts, an official one and a private one, which is just for his family © mark-‐making* 2014

457. Kai (@kondensstreifensurfer) The private profile is full of pictures of his wife and three kids and currently has around 1,700 posts © mark-‐making* 2014

458. Kai (@kondensstreifensurfer) Since his family live several hours away Instagram is one of the best ways to stay connected © mark-‐making* 2014

460. Kai (@kondensstreifensurfer) “It is easier than using Skype, because you don’t need to plan to meet at a certain time but have a nice little feed of pictures and short stories of your loved ones you can visit whenever you want.” © mark-‐making* 2014

461. Kai (@kondensstreifensurfer) “Grannies on both sides told me they would start and end every single day with a look at their grandchildren in Instagram.” © mark-‐making* 2014

480. Benefits of using IG Instagram has become a window into people’s lives (who might be miles away) © mark-‐making* 2014

482. Benefits of using IG Steve’s, Nic’s and my Instagram feeds were promoted by being on a ‘Suggested user’ list © mark-‐making* 2014

486. Benefits of using I Nic’s & Steve’s photos were recognised by the Mobile Photography Awards © mark-‐making* 2014 013

490. Benefits of using IG We were able to turn our knowledge into photography tutorials and blog posts © mark-‐making* 2014

493. Benefits of using IG Shannon created his own account @Retroluxdeluxe around his favourite Retrolux filter © mark-‐making* 2014

506. What did we gain from using Instagram? We won the West Oxfordshire Business Award in the social media category © mark-‐making* 2014

511. What did we gain from using Instagram? We created an engaging community where creativity thrives © mark-‐making* 2014

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