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Brand history & development (p&g)Document Transcript
Procter & Gamble :Procter & Gamble Co. (P&G) is an American companybased in Cincinnati, Ohio that manufactures a widerange of consumer goods. In India Proctor & Gamblehas two subsidiaries: P&G Hygiene and Health CareLtd. and P&G Home Products Ltd. P&G Hygiene andHealth Care Limited is one of Indias fastest growingFast Moving Consumer Goods Companies with aturnover of more than Rs. 500 crores. It has in itsportfolio famous brands like Vicks & Whisper. P&GHome Products Limited deals in Fabric Care segmentand Hair Care segment. It has in its kitty global brandssuch as Ariel and Tide in the Fabric Care segment, andHead & Shoulders, Pantene, and Rejoice in the HairCare segment.Vicks is a line of over the counter medications owned byP&G. They started their relationship with india in 1951by launching products like: Nyquil (to relieve fromcommon cold ,sniffing, night sneezing & other similarsymptoms, should be taken before sleep),Dayquil ( torelieve from daytime symptoms of fever, common cold,flu etc.) Formula 44 cough medicines, cough drops &one of the most favourite products in india: VicksVaporub, Vicks Inhaler.over the years, with their most preferable brands &products Procter & Gamble has created a very uniqueimage in Indian market among its customers (variesfrom lower middle class to higher class ).
here’s the list of several products and the companyhistory from the beginning in 1951 to till this date… Started with Nyquil, Dayquil .Vicks Vaporub, Vicks inhaler and other Vicks products. In 1967 with merger in RHL (richardson hindustan limited) company launched : Clearsil (Americas number one pimple cream in Indian market ) In 1979, RHL launches Vicks Action 500 and in 1984 it set up an Ayurvedic Research Laboratory to address the common ailments of the people such as cough and cold. In October 1985, RHL became an affiliate of The Procter & Gamble Company, USA and its name was changed to Procter & Gamble India. In 1989, Procter & Gamble India launched Whisper - the breakthrough technology sanitary napkin. This is still in the list of highest selling product in Indian market. In 1991, P&G India launched Ariel detergent. In 1992, The Procter & Gamble Company, US increased its stake in Procter & Gamble India to 51% and then to 65%. In 1993. In 1999 Procter & Gamble India Limited changed the name of the Company to Procter & Gamble Hygiene and Health Care Limited. In 1995, Procter & Gamble Home Products entered the Haircare Category with the launch of Pantene Pro-V shampoo. In 1997 Procter & Gamble Home
Products launches Head & Shoulders shampoo. Which are the largest selling shampoo ever and also most preferable products among Indians. 2000, Procter & Gamble Home Products introduced Tide Detergent Powder - the largest selling detergent in the world. In 2003, Procter & Gamble Home Products Limited launched Pampers - worlds number one selling diaper brand. In January 2004, Procter & Gamble Home Products Limited announced the launch of Rejoice – Asia’s No. 1 shampoo, in India. In April 2004, Procter & Gamble Home Products Limited announced the launch of Pantene Hair Fall Control, which is designed to free women of their hair fall concerns by reducing hair fall due to breakage by up to 50% within just two months, In 2005 P&G have overtaken Gillette india. Gillette (A brand for safety razors, among other personal care products).By,SHAH KASHYAP B.(Batch: G-14)