1. Fast Consumer
Moving Goods
MIS - HUL 1

2. Group Members Names
• Kashish Mehra
• Pamila Baa
• Preeti Singh
• Rachit Kashyap
• Sonal Gupta
(SA 1 – SS 11-14)
MIS - HUL 2

3. Introduction
• India’s largest FMCG
• Formed in November 1956
• Presence in India for over 75 years
• Mission - “ Add Vitality to life ”
• Turnover – Rs. 21,736 CR
• Employees more than 16,000
• Managers more than 1500
MIS - HUL 3

4. Classification
Food Care Personal Care Home Care
• Annapurna salt and atta • Clinic Plus • Active Wheel detergent
• Bru coffee • Sunsilk • Cif Cream Cleaner
• Brooke Bond (3 Roses, • Dove • Comfort fabric
Taj Mahal, Taaza, Red • Fair & lovely softeners
Label) • Lux • Domex
• Kissan • Pepsodent • Rin
• Lipton tea • Ponds • Sunlight detergent
• Knorr soups • Vaseline • Surf Excel
• Kwality Wall's • Axe • Vim
Water Purifier
• Pureit
4
MIS - HUL

5. Decision
Support
Top System
Management
Information Middle
System
Transaction
Operational Processing
System
MIS - HUL 5

6. Manger’s Functions
1) Planning
2) Organizing
3) Coordinating
4) Controlling & Monitoring performance
5) Dealing with daily obstacles
6) Training & development
7) Time management
MIS - HUL 6
8) Motivation

7. 1) Planning
• How to achieve a goal ?
• Goal may be short – term or long – term depending on it’s
nature
Examples :
 Clinic Plus : conditioner was launched
 Fair & lovely : face wash was launched
MIS - HUL 7

8. 2) Organizing
• Manager - organizes the team & materials as per plan.
• Assigning work and granting authority - 2 important
elements
Examples :
 Sunsilk : Demand planning to estimate local demand
 Bru : Campaign
MIS - HUL 8

9. 3) Coordinating
• Basic responsibility of every manager
• Dynamic
• Never ending process
Examples :
 Co-ordiantes the supply chain management (Tomatoes – Kissan)
MIS - HUL 9

10. 4) Controlling & Monitoring Performance
• Needs to continuously check results against goals
• Take any corrective actions if necessary
Examples :
• Sunsilk’s chemical test every month
• Bru : Checking the plastic lock of packs
• Axe : Axe’s ad was banned
MIS - HUL 10

11. 5) Dealing With Daily Obstacles
• Prevent work on things which aren't relevant or aren't productive
• Provide a good working environment
Examples :
 Sunsilk : Demand planning – keep tracks of weekly sales
 Vaseline : Had to delay its advertisment (Emami )
MIS - HUL 11

12. 6) Training & Development
• Advance the careers of the individuals who work for you
• Build the organization and its capabilities by hiring as needed and
by training the employees who are there
• Support the employees of the organization by eliminating barriers
to success
Examples :
MIS - HUL 12

13. 7) Time Management
• Concentrate effort where it's needed
• Analyze and identify where to focus
• Allocate time between various activities
Examples :
 Fair & Lovely : allocation of time
MIS - HUL 13

14. 8) Motivation
• Resolve any personal disagreements among the employees
• Help a few employees to realize that they are better off working
• Motivate employees to do focus work
Examples :
 Team building activities, work shops and power of positive
experience
 Involvement in decision making & problem solving
 Group discussions – free to express opinions
MIS - HUL 14

15. MIS in IT
• All departments – Internet
• Separate login id
• Software used :
• Entering pass – Setugatepass
MIS - HUL 15

16. MIS in HR
• Software used : PAYGINI
• It includes :
 Details of the company and its employees
 Decision of Categorizing employees
 Define parameters for loans for employees
 Facilitates rescheduling of loan payment
• Defines no. of shifts, time attendance for each employees like
min-max limit for leaves, etc
MIS - HUL 16

17. MIS in Marketing
• MIS Database = Internal data + External data
 Internal data – credit reports ; sales reports ; legal
reports ; or any marketing programme carried out by
the company
 External data – Government plans ; industry forecasts
; exbhitions ; forecasts ; trade shows ; suppliers
Example :
Internal data - sale of sanitizer
External data – compulsory sanitizer for corporate
Marketing – MIS took out sanitizer targeting corporate sector
MIS - HUL 17

18. Bibliography
http://www.slideshare.net/guest96eb2ac/hul-marketing-strategy-mc-2838957
http://www.scribd.com/doc/29335748/Im-Report-Sunsilk
http://en.wikipedia.org/wiki/Hindustan_Unilever
http://www.livemint.com/Consumer/D8Qbak4gO1oRPPfR0D99bJ/HUL-to-pull-Axe-
deo-ad-off-air.html
http://www.scribd.com/doc/53697430/Mis-Final-Ppt
http://www.marketing91.com/marketing-decision-based-mis/
MIS - HUL 18