5 best ad agencies

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  • Advertising involves the process where in a massage is designed so as to promote a product, a thought, an idea or even a service. 
  • LinOpinion is the public relations divisiondCell is the strategic design consultancy division of Lowe LintasLinHealth is the healthcare solutions division of Lowe Lintas & Partners.Linterland is the specialist rural marketing and communication division of Lowe Lintas & PartnersLinProductions is the inhouse production and audio visual division of Lowe Lintas & Partners
  • Tata tea – jaago re : The campaign, introduced in 2008, works with NGOs and other non-profit organization to raise awareness for specific causes around Indian general elections.Since 2009, Tata Tea JaagoRe has been an active component of Tata Tea's marketing initiatives. The focus of Tata Tea's JaagoRe campaign has varied through the years.ICICI life insurance : The new campaign is themed around the goodness of men who take care of their family. The man cares for his family members and protects them every day. This thought of protection is always there but is understated. We saw this ‘understated but important’ facet of the man as an opportunity. So, we are celebrating the everyday goodness of the family man. This also resonates with the role life insurance plays in our lives – understated care 2013 - Ongoing  : Power Of 49[edit source | editbeta]The current Jaago Re campaign has centred around women's empowerment. The campaign aims to encourage women - who are 49% of the electorate - to vote as a block in the 2013 Indian General Election, increasing their ability to collectively demand attention and action from election candidates to make changes in their election manifestos towards more women's safety and welfare focussed measures.Lifebuoy social mission : Hindustan Unilever’s soap brand Lifebuoy has launched a social media campaign ‘Saving Lives’, inviting people to pledge support for the health initiatives it has undertaken on ground.

5 best ad agencies 5 best ad agencies Presentation Transcript

  • Ad agencies 1
  • Introduction • Service business dedicated to creating, planning, and handling advertising (and sometimes other forms of promotion) for its clients. • Hired to produce television commercials and radio commercials as part of an advertising campaign. • SIX major departments in any advertising agency – 1. Account Service 2. Account Planning 3. Creative 4. Finance & Accounts 5. Production Ad agencies 2
  • Work Environment • Friendly • Comfortable offices operating in a teamwork environment • Long hours, including evenings and weekends Ad agencies 3
  • Ad agencies 4
  • • Founded in 1948 by David Ogilvy & Benson Mather. • After a short and successful career in sales Ogilvy had been employed in London in 1935 by his brother Francis Ogilvy at the British ad shop Mather & Crowther which had been founded by Edmund Mather in 1850. Ad agencies 5
  • Clients • American Express (since 1962) • British American Tobacco (since 1981) • Amway (since 2009) • Coca-Cola Company (since 2001) • Louis Vuitton (since 2006) • Vodafone • Ministry of Tourism • Perfetti • Max New York Life Insurance Ad agencies 6
  • Campaigns • Vodafone – Zoo Zoo • Ministry of Tourism - Incredible India • Dove – One quarter moisturizing cream • KFC‟s – Popcorn Chicken • Sprite – Chalo apni chaal Ad agencies 7
  • Achievements • 2013 Cannes : Ogilvy & Mather collected 1 Titanium Grand Prix, 3 Grand Prix, 1 Creative Effectiveness, 37 Gold, 46 Silver, and 67 Bronze Lions. 155 Lions in total, nearly double the amount it hauled last year. • 2013 Goa fest : Ogilvy did not take part in this year‟s Goa fest Ad agencies 8
  • Piyush Pandey • Executive Chairman and Creative Director, South Asia, Ogilvy & Mather India • With Ogilvy since 1st August, 1982 • Cadbury Dairy Milk • Feviquick • Favorite David Ogilvy quote is: "The psychiatrists say that everybody should have a hobby. The hobby I recommend is advertising." Ad agencies 9
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  • Cadbury old Ad Ad agencies 12
  • • JWT is a global advertising and marketing agency with more than 200 offices in 90 countries. • Fourth-largest agency network in the world. • Founded by William James Carlton in 1864. • Then acquired by James Walter Thompson company. • JWT's network has nearly 10,000 employees in more than 200 offices in over 90 countries, who serve over 1,200 clients. Ad agencies 13
  • CLIENTS Ad agencies 14
  • Campaigns • Nestle Kit Kat campaign • Royal Caribbean - The sea is calling • HSBC Insurance – Iceberg • Ford – Reading your mind • Coca Cola – Goals • Nokia – Morning • Vodafone – Relay race • Shell – Power of V Deux Ad agencies 15
  • Achievements • JWT set benchmarks by winning 11 gold lions , 12 silver lions and 9 bronze lions at the CANNES LIONS FESTIVAL 2013. • JWT won 1 grand cristal , 14 gold cristals , 35 silver cristals and 8 bronze cristals at 2013 CRISTAL AWARDS . • “ ADVERTISING NETWORK OF THE YEAR ” – Title won by JWT at 2013 CRISTAL AWARDS. • JWT India – 3rd at GOAFEST CREATIVE ABBY 2013 after winning 5 gold , 17 silver and 26 bronze medals. Ad agencies 16
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  • Times of India – I lead India Ad agencies 19
  • • Mr. Krishanamurthy started Mudra on 25th march 1980 with 1 brand i.e. Vimal. • Today Mudra has more than 125 clients • Mudra currently covered 1,75,000 villages, 4,000 towns across 21 states. Ad agencies 20
  • Four pillars of MUDRA Ad agencies 21
  • Current Situation • Currently ranked in 3rd largest. • Exceed a turnover in excess of 15 billion . • Last year there topline growth was about 25 percent • Registered 30-40 percent bottom line growth.
  • Clients • • • • • • • • • • • • HDFC Bank Hindustan Unilever IDBI Bank Group ICICI Prudential Mutual Funds Idea Cellular Johnson & Johnson McDonalds Mother Dairy PepsiCo Policybazaar.com Volkswagen Wipro Ad agencies 23
  • Famous Campaigns Ad agencies 24
  • Achievements • Seventh edition of Pepper Creative Awards 2013, DDB Mudra was crowned the Agency of the Year • 2103 Goa fest : Gold for Print ad • International Awards won 236. • National Awards won 931. Ad agencies 25
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  • Policybazaar.com Ad agencies 28
  • McCAAN Erickson • TRUTH WELL TOLD -1912 • Operates 180 Offices across 120 countries • No. of Employees – more than 1000 Ad agencies 29
  • • McCann Erickson (the world‟s largest advertising agency network); • MRM (digital marketing/relationship management); • Momentum (experiential marketing); • McCann Health (professional/dtc communications); • Craft Worldwide (global production); • UM (media management); • Weber Shandwick (public relations) and • FutureBrand (consulting/design) Ad agencies 30
  • Clients Ad agencies 31
  • Campaigns • Chevrolet - „Sang rishte chale' • Alpenliebe Choco Eclairs – • MasterCard TVC – "There are some things money can't buy, for everything else there's MasterCard” • TVS Apache - "TVS Apache RTR 160. Scarily fast.“ • Saffola - „World Heart Day‟. • Coca-Cola - “Khushiyan Baatne Se Hi Badhti Hain” • Dulux Paints - 'Apne Rang Chhalakne Do' • Coca Cola - “Coke Khule Toh Baat Chale” • TVS Scooty Pept- “Go Babelicious” Ad agencies 32
  • Achievements • 2013 Goa fest : McCann Worldgroup picked up a Print Grand Prix, with 7 Golds among its 56 Abbys 1. Won the Print Grand Prix for its series Villa, Bank and Highrise, for client Active Total Security Systems 2. 7 Gold Abbys in the categories of Design (Young Presidents Organization, two for Dish TV), Direct (Big CBS Spark), Print Craft (Videocon), Film (Chlormint) and Integrated (Stayfree Women for change) • 40th Annual One Show : Won "Best of Show" & Most Awarded Campaign ; Ranked as 3rd Most Awarded Network Ad agencies 33
  • Parsoon Joshi • Asian Paints,Cadbury,CNN IBN India Rising,Vacao Scooty,Close- up,Ponds,ING,Coke: Ummeedon wali dhoop are some award winning • NDTV India (Sach dikhate hain hum),Saffola (Abhi to main jawan hoon) LG, Marico, Perfetti (Alpenliebe, Chlormint), and the Cannes-winning Thanda matlab Coca-Cola campaign with Aamir Khan. • Happydent television commercial is considered by experts as India's best ad till date. • He has rightfully earned the title of "The Ad Guru of India". Ad agencies 34
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  • Aamir Khan – Coke ad 1 Aamir Khan – Coke ad 2 Ad agencies 37
  • • Founded in 1939 as part of HUL named as Lintas • Global merger with IPG networks , thus named ,Lowe Lintas • Employs more than 750 people • Headquarters in Mumbai • Offers the following – Advertising and Marketing Communications, Digital Solutions, Identity and Graphic Design, Public Relations, Rural and Below the line Communications, Healthcare communication. Healthcare and Film Production. Ad agencies 38
  • Divisions Lowe Lintas Ad agencies dCell, 39
  • Clients Ad agencies 40
  • Famous Campaigns • ICICI Life Insurance- "Par bande ache hai" • Tata Tea - Jaago Re • Idea - "You're my Pumpkin Pumpkin, Honey Bunny!"; What an Idea! • Bajaj Auto - Hamaara Bajaj • Surf Excel - Daag Achhe Hain • ICICI Prudential - Jeetey Raho • Lifebuoy - Koi Darr Nahin • Axis Bank - Badhti ka naam zindagi Ad agencies 41
  • Achievements • Lowe Lintas have stayed away from all awards shows in the country for a decade now. 10 years – stayed away from industry awards. • But on June 6, 2103, the agency raised a cheer to its own best work of last year – and also the best work of its competition. • The True Show is held in only those years when the agency has done some outstanding work which need to be appreciated some more. Ad agencies 42
  • R.Balki • Chairman & Chief Creative Officer of Lowe Lintas • Started his career at 23 from Mudra • An ad filmmaker and Hindi film director • Cheeni Kum (2007) and Paa (2009) • Daag Achche Hain for Surf Excel, • Jaago re ads for Tata Tea • “Walk when you talk" Idea Cellular advertising campaign. Ad agencies 43
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  • Axis bank – Badhiti ka naam zindagi ICICI Bank – Bande ache hain Ad agencies 46
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