“PR can contribute a lot for promotion of Innovations”
- Prof. Anil Gupta
“There isa needtomeetcreative mindsof the countryandPublic Relationscan contribute alotfor
promotionof innovations”,said Prof Anil KGupta,Executive ViceChairman,National Innovation
Deliveringakeynote addressonthe subject‘PublicRelationsfor GrassrootsInnovations’,organisedby
PublicRelationsSocietyof India(PRSI),AhmedabadChapter,Prof Anil Guptasaid“Nosocietycan
developwithoutfocusoninnovations.The issue ishow we share this withlargercommunity.”
Citinganexample of Shodhyatra,Prof Guptasaid“Our goal is whatever the creativity ourpeople have,
add the value forit.A knowledge basedapproachforthe qualityof life isrequired.”
“Doesour PR connectcuriosity,compassionandcollaborationenough? there isaneedtoreview and
analyse ourPR efforts,”addedProf Gupta.
‘PR shouldnotbecome one waycommunicationbutitshouldtwoway communicationsconnectingthe
people.It’sanewresponsibilityfor the communicators.We shouldunderstandthatInnovation,
Enterprise andInvestmentare triangle,’saidProf Gupta.
He alsosaid“There is lotof happeningsinourcountry.How dowe communicate thisspirit?There are
creative forces,energies.There is aneedtoconnect itand somebodyhastoconnectit”
Prof Gupta is reputedforhisdedicatedworktoprovide platformto recognise, respectandrewardlocal
grass root innovators.Forthis purpose,he hascreateda networkcalledHoneyBee andanNGO called
SRISTI.Throughthese institutions,he hashelpedlocal innovatorsto acquire thousandsof patentsand
promote theirinnovations all overthe world.
While he hasbeensuccessful incollectingthe innovatorstogether, hissystemhasnotbeenthat
successful inpromotingthe awarenessor image of eitherhisinstitutionsorthe innovators.He candidly
admittedthislacuna.Itisin thisarea that he foundPRas a resourcedskill andPRSImembersagreat
help.Some of the members,in fact,made some commitmentsforadvertising,designing,postermaking
etc on the spot.The enthusiasmof the memberstohelpreallytouched Prof Gupta’sheart.
Prof Gupta alsocalleduponPRSIto helpinhisdreamof creatinga MultimediaInnovationExhibition
Centre inAhmedabadwhere space could be providedforshowcasinggrassrootinnovationstoinspire
It was one of the largestattendedgatheringsof PRSIAhmedabad Chapterwhere studentsof National
Institute of MassCommunication&Journalism(NIMCJ) andothermediainstituteswere presentinhuge
numbersapartfrom Past Chairmen,corporate andindividualmembers.