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New microsoft office word document

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  • 1. “PR can contribute a lot for promotion of Innovations” - Prof. Anil Gupta “There isa needtomeetcreative mindsof the countryandPublic Relationscan contribute alotfor promotionof innovations”,said Prof Anil KGupta,Executive ViceChairman,National Innovation Foundation. Deliveringakeynote addressonthe subject‘PublicRelationsfor GrassrootsInnovations’,organisedby PublicRelationsSocietyof India(PRSI),AhmedabadChapter,Prof Anil Guptasaid“Nosocietycan developwithoutfocusoninnovations.The issue ishow we share this withlargercommunity.” Citinganexample of Shodhyatra,Prof Guptasaid“Our goal is whatever the creativity ourpeople have, add the value forit.A knowledge basedapproachforthe qualityof life isrequired.” “Doesour PR connectcuriosity,compassionandcollaborationenough? there isaneedtoreview and analyse ourPR efforts,”addedProf Gupta. ‘PR shouldnotbecome one waycommunicationbutitshouldtwoway communicationsconnectingthe people.It’sanewresponsibilityfor the communicators.We shouldunderstandthatInnovation, Enterprise andInvestmentare triangle,’saidProf Gupta. He alsosaid“There is lotof happeningsinourcountry.How dowe communicate thisspirit?There are creative forces,energies.There is aneedtoconnect itand somebodyhastoconnectit” Prof Gupta is reputedforhisdedicatedworktoprovide platformto recognise, respectandrewardlocal grass root innovators.Forthis purpose,he hascreateda networkcalledHoneyBee andanNGO called SRISTI.Throughthese institutions,he hashelpedlocal innovatorsto acquire thousandsof patentsand promote theirinnovations all overthe world. While he hasbeensuccessful incollectingthe innovatorstogether, hissystemhasnotbeenthat successful inpromotingthe awarenessor image of eitherhisinstitutionsorthe innovators.He candidly admittedthislacuna.Itisin thisarea that he foundPRas a resourcedskill andPRSImembersagreat help.Some of the members,in fact,made some commitmentsforadvertising,designing,postermaking etc on the spot.The enthusiasmof the memberstohelpreallytouched Prof Gupta’sheart. Prof Gupta alsocalleduponPRSIto helpinhisdreamof creatinga MultimediaInnovationExhibition Centre inAhmedabadwhere space could be providedforshowcasinggrassrootinnovationstoinspire children. It was one of the largestattendedgatheringsof PRSIAhmedabad Chapterwhere studentsof National
  • 2. Institute of MassCommunication&Journalism(NIMCJ) andothermediainstituteswere presentinhuge numbersapartfrom Past Chairmen,corporate andindividualmembers. 00000000000000000000000000000000000000000000000000000000000000000000000000000000000

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