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I had done this project on Orange Telecom while studying at IE Business School which is among the top 6 global business schools in the world.
The marketing objective was to launch the multimillion dollar campaign in 26 major markets in the world; primarily focusing at EMEA markets (Europe, Middle East & Africa).
The MarCom is primarily focusing at digital media marketing and I had called it SAM strategy. SAM represents Social Media Infiltration, Advergaming, Metaverses.
I am going forward to read your comments on this humble attempt.