Jollibee case study


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Jollibee case study

  1. 1. Case Study
  2. 2. AGENDA• A Brief Story• Values, Vision, Mission, 3B’s• Five Forces Analysis• KSF• Strategic Group Map• Operational Excellence• Serving the Customers• Serving the Employees• Serving the Franchises• Serving the Country• Leadership• Globalization• Let’s Discuss
  3. 3. A BRIEF STORYJollibee’s story timeline
  4. 4. VALUES• Always customer first• Excellence through teamwork• Spirit of family and fun• Frugality• Honesty and Integrity• Humility to listen and learn
  5. 5. MISSION“ We bring great taste and happiness to everyone.”
  6. 6. VISION
  7. 7. 3BsThe three ‘B’s ensure the attainment of the vision:• Boost the standards of the fast-food industry• Build brand satisfaction• Broaden our reach to customers
  8. 8. FIVE FORCES ANALYSIS Barrier Strength Result Economic Of Scale High Low Learning Curve Effect Medium Medium Product Medium Medium Differentiation Brand Identification High Lowis Capital Requirements Medium MediumMedium Switching Costs Control of Medium Low Medium High Distribution Channels Proprietary Low High Knowledge Control Of Access to Low High Raw Materials
  9. 9. FIVE FORCES ANALYSIS CONT.Bargaining • Buyers purchase the item in small quantities. • Seller’s brand reputation is important to a buyer.Power of • A particular seller’s product delivers quality that isBuyers important to buyeris • Switching costs are not high (Medium) • Quantity and quality of information are available to buyer improves • Buyer have the ability to postpone purchase until later • Integrate backward threat (Medium)
  10. 10. FIVE FORCES ANALYSIS CONT.Bargaining o Item is readily available from many suppliersPower of o Switching cost is lowSuppliers o There is a surge in the availability of suppliesis o High volume purchases are important to seller o Integrated Backward threat o And many more…
  11. 11. FIVE FORCES ANALYSIS CONT. • Concentration of competitors is highRivalry • One or two rivals have powerful strategiesamongCompeting • Fixed Costs are mediumSellers • Fixed Costs are medium • Switching costs areis medium • Industry growth rate is high • Product differentiation is high
  12. 12. FIVE FORCES ANALYSIS CONT.Threat ofSubstitute With so many firms in the quickProducts service/burger industry, lowis switching costs, similar products, and healthier options, the threat of substitutes is very high.
  13. 13. KSF• Quality Control Know-how• High Labor Productivity• Breadth of product line and product selection (Menu)• A well-known brand• Courteous, Personalized customer service• Clever Advertising• National and International Distribution capabilities• Short-delivery time• Supply-chain management• Overall low-cost• Convenient Locations
  14. 14. STRATEGIC GROUP MAP Price/ Localized Mc DonaldsPrice Burger King, Wendys, … Others Localized
  15. 15. OPERATIONAL EXCELLENCE• Two Commissaries – Pasig City – Mandaue City• Out sourcing IT support activities• Adhering to “FSC” Standards: “Every Food (F) item served to the public must meet the company’s excellence standards or it will not be served at all.” “The Service (S) must be fast and courteous” “Cleanliness (C ), from sidewalk to kitchen, From Uniforms to utensils, must be maintained all times.”
  16. 16. SERVING THE CUSTOMERS• Importance of Serving the Customers• Advertising• Jollibee and Children• CRM
  17. 17. SERVING THE EMPLOYEES• Extensive training programs• Superior “Family-like” atmosphere• Highest compensation and benefits packages
  18. 18. SERVING THE FRANCHISES• Special attention to the Franchises selection• Supporting new Franchises• “Family-like” treatment
  19. 19. SERVING THE COUNTRY• Supporting Social Causes• Toy and book collection drive• Housing Project• Helping Environment
  20. 20. LEADERSHIP• Tony involved himself to the fullest extent• Perfect Communication• Continuous Learning philosophy• Appointing professionals “Management of the year 2003” award by MAP
  21. 21. GLOBALIZATION• Where are the Filipinos?• Not limiting the market to Filipinos• Entering into the USA and the challenges• Acquiring Tokyo Teriyaki House (TTH)
  22. 22. LET’s DISCUSS• What are the core competencies?• What are the competitive advantages?• Why they haven’t entered into India?