Bata

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Bata

  1. 1. Group members : Kashfia Rahman 061 667 030 Dara Al Mashuk Khan 061 470 030 M Saad Hussain 061795 030 Rafi Ahmed 062 551 030  
  2. 2. <ul><li>Y ears: </li></ul><ul><ul><ul><li>1894 </li></ul></ul></ul><ul><li>1962 </li></ul><ul><li>Mission: </li></ul><ul><li>Fashionable </li></ul><ul><li>Accessible brand </li></ul><ul><li>Superior </li></ul><ul><li>Customer service </li></ul>
  3. 3. <ul><ul><ul><ul><li>Shoes for Everyone </li></ul></ul></ul></ul><ul><ul><ul><ul><li>B First, </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Bata, </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Bubblegummers, </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Dr Scholls, </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Hawaianas, </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Marie Claire, </li></ul></ul></ul></ul><ul><ul><ul><ul><li>North Star, </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Power, </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Sandak and </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Weinbrenner. </li></ul></ul></ul></ul><ul><li>Brand inventory </li></ul><ul><li>  Brand equity </li></ul><ul><li>  The best product </li></ul><ul><li>The best service </li></ul><ul><li>The best value and quality </li></ul><ul><li>The best locations </li></ul>
  4. 4. <ul><ul><ul><ul><li>Brand element: </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Brand name </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Logo and symbol </li></ul></ul></ul></ul><ul><ul><ul><ul><li>URL </li></ul></ul></ul></ul><ul><li>  </li></ul><ul><li>Value </li></ul><ul><li>Proposition </li></ul><ul><li>for the </li></ul><ul><li>Customers </li></ul>
  5. 5. <ul><ul><ul><ul><li>Marketing mix </li></ul></ul></ul></ul><ul><ul><ul><ul><li>  </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Product </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Quality level </li></ul></ul></ul></ul><ul><ul><ul><ul><li>  Manufacturing </li></ul></ul></ul></ul><ul><ul><ul><ul><li>  Features </li></ul></ul></ul></ul><ul><ul><ul><ul><li>  Packaging </li></ul></ul></ul></ul><ul><ul><ul><ul><li>  Design </li></ul></ul></ul></ul><ul><li>    </li></ul><ul><li>Awareness </li></ul><ul><li>Image </li></ul>
  6. 6. <ul><ul><ul><li>Point Of </li></ul></ul></ul><ul><ul><ul><li>Difference </li></ul></ul></ul><ul><li>  </li></ul><ul><li>Point Of </li></ul><ul><li>Purchase </li></ul><ul><li>  </li></ul><ul><li>MARKETING </li></ul><ul><li>AND </li></ul><ul><li>DISTRIBUTION </li></ul><ul><li>OF </li></ul><ul><li>BATA </li></ul><ul><li>  </li></ul>
  7. 7. <ul><li> Reinforcing </li></ul><ul><li>the brand </li></ul><ul><ul><ul><li>Maintaining brand consistency </li></ul></ul></ul><ul><li>  </li></ul><ul><ul><ul><li>Protecting source of brand equity </li></ul></ul></ul><ul><li>  </li></ul><ul><ul><ul><li>Fortifying Vs leveraging </li></ul></ul></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>Bata’s product strategy </li></ul><ul><li>  Perceived quality and value </li></ul><ul><li>Relationship marketing </li></ul>
  8. 8. <ul><ul><ul><ul><li>Price strategy </li></ul></ul></ul></ul><ul><li>  Consumer price perception </li></ul><ul><li>  </li></ul><ul><li>Channel strategy </li></ul><ul><li>Direct channels </li></ul>
  9. 9. <ul><li> Bata </li></ul><ul><li>a global </li></ul><ul><li> Brand </li></ul><ul><li>Standardization vs. </li></ul><ul><li>Customization </li></ul><ul><li>  Centralization vs. </li></ul><ul><li>Decentralization </li></ul><ul><li>  Global </li></ul><ul><li>brand positioning </li></ul><ul><li>  </li></ul><ul><li>Adjustment to Bata’s brand portfolio </li></ul><ul><li>Acquiring new customer </li></ul><ul><li>Migration </li></ul>
  10. 10. <ul><li> Key </li></ul><ul><li> findings </li></ul><ul><li>& </li></ul><ul><li>Brand strategy </li></ul><ul><li>  </li></ul><ul><li>Conclusion </li></ul>

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