7 secrets to telling compelling stories
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Ever wondered how to tell a story? Download this presentation and learn about the 7 secrets to telling

Ever wondered how to tell a story? Download this presentation and learn about the 7 secrets to telling

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7 secrets to telling compelling stories Presentation Transcript

  • 1. + + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + +7 SECRETS TO TELLING A COMPELLING STORY122 MAY 2013@kashadougall#7storytellsecrets
  • 2. + + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + +2
  • 3. + + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + +STORYTELLING3 7 types of narrative story 7 secrets to create your winning story How to Tweet your story
  • 4. + + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + +WHAT IS STORYTELLING?4Stories have existed since the greek times,What’s new is that brandsare now using the techniques of our ancestors
  • 5. + + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + +ROLE OF A STORY5Make sense & give meaningto our existenceTo reassure ourselves –especially during times of crisis
  • 6. + + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + +CHAMPIONS OF STORYTELLING - MEGABRANDS6
  • 7. + + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + +7 TYPES OF STORIES7
  • 8. + + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + +CLARIFYING & SHARING KNOWLEDGE8
  • 9. + + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + +OVERCOME PREJUDICE, BE KNOWN FOR YOUR TRUE VALUE9
  • 10. + + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + +CONQUOR AND ADAPT10
  • 11. + + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + +INSPIRE CONFIDENCE, BE CLOSE TO YOUR CUSTOMERS11
  • 12. + + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + +BE & STAY POWERFUL12
  • 13. + + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + +BECOME MORE BEAUTIFUL & MORE DESIRABLE13
  • 14. + + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + +FREE UP YOUR SENSES; THERE ARE NO LIMITS14
  • 15. + + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + +7 TYPES OF STORY151. Clarifying & sharing knowledge: Knowledge2. Overcome prejudice, be known for your true value:Work/aknowledgement3. Conquor and adapt: Victory4. Inspire confidence, be close to your customersReassurance & proximity5. Be & stay powerful :Power6. Become more beautiful & more desirableLove & Seduction7. Free up your senses; there are no limits : Freedom
  • 16. + + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + +EVIAN16
  • 17. + + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + +17CASE STUDIES
  • 18. + + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + +THE VIRTUE OFSERENDIPITY18
  • 19. + + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + +SERENDIPITY19
  • 20. + + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + +7 SECRETS20
  • 21. + + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + +THE PURSUIT21Becoming N°1 worldwide for xxBeing the best at reassuring the customers about …..A mission statement on its own is a not a storyFinding the lost paradise
  • 22. + + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + +THE HERO22Who best will embody your story ?Founder ? brand itself ? consumer even a geekChoose a hero who isn’t too perfect, not too bad.Someone the consumer can identify with
  • 23. + + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + +THE OPPONENT23
  • 24. + + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + +THE CRISIS24
  • 25. + + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + +SOLVING THE CRISIS25
  • 26. + + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + +RETURNING TO REASON26
  • 27. + + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + +STORY GOES ON ….27
  • 28. + + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + +WHAT IS THE RESULT ?28Once upon a time (narrative type) a brand (hero)wanted to achieve great success (pursuit/quest).Despite the traps (crisis) laid down by thecompetitor (opponent), they managed to reach theirtarget (solving the crisis) thanks to the quality of itsproducts (return to reason) and its teams, and willnow be able to develop its presence in newmarkets (story goes on ….)
  • 29. + + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + +THE SEVEN SECRETS29SECRET ACTIONS & CONSEQUENCES OF STORYTELLINGPURSUITChoose the narrative typeHEROChoose the hero, brand, product,founder, client …OPPONENTWho / where is the competition ?CRISISList the obstacles on the path to success(the pursuit)SOLVING CRISISHow to measure if the target andobjectives have been metRETURNING TOREASONTaking back controlSTORY GOES ON…Opening up a new chapter ….
  • 30. + + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + +30CASE STUDIES
  • 31. + + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + +HOW TO TWEET YOUR STORY31
  • 32. + + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + +STORYTELLING ON TWITTER32A new luxury; living together on thelast paradise on earth and on seaAll the happiness in the worldBy sharing our secrets with thefriends of our friends, we aremaking the world a more open place
  • 33. + + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + +33Helen FieldingOK. Should not have logged on toyour email but suggest if going onmarriedaffair.com dont use ourchildrens names as password.David Lodge"Your money or your life!" "Imsorry, my dear, but you know itwould kill me to lose mymoney," said the partially deafmiser to his wifeAUTHORS TWEET THEIR STORY
  • 34. + + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + +OASIS @OASISBEFRUIT#QUOIQUILARRIVE ON VA TOUS MÛRIR ...MES TWEETS DONNENT DE LA PÊCHE À CEUX QUI ENMANGUENT#JECOMPRENDRAISJAMAIS POURQUOI CERTAINSVEULENT COUPER LA POIRE EN DEUX34OASIS
  • 35. + + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + +CASE STUDIES35
  • 36. + + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + ++ + + + + + + + +STORYTELLING36