Adways pocket gamer2014

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Presentation of Pocket Gamer Connect 2014 about App User Acqusition in Japan and Korea.

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Adways pocket gamer2014

  1. 1. CONFIDENTIAL User Acquisition in Japan and Korea
  2. 2. Agenda Introduction East vs West UA Evolution Japan UA in 2014 South Korea UA in 2014 East vs West gaming in Numbers slideshare.net/kasakura1 hello@adways.it
  3. 3. About Adways Publicly operated Digital Marketing Firm CLIENTS Business Adnetwork UA Analytics tool slideshare.net/kasakura1 17 offices 11 countries 1100 employee hello@adways.it
  4. 4. East VS West UA Trends Asian User Acquisition Evolution lags USA 2010 2011 CPC Incent Market Developing Market Developing slideshare.net/kasakura1 CPI Market Developing Market Developing 2012 2013 2014 Non-Incent CPI Video Targeting ? Incent CPI Video Targeting ? Incent CPI Local Innovation hello@adways.it
  5. 5. JAPAN: User Acquisition in 2014 Incent + Facebook is key; very little non-incent CPI INCENT Non- INCENT CPI CPI Install Ad $0.80 $3 CPC $0.65 Max installs/day Max installs/day Max installs/day 150 1000 100,000 eCPI : $3-5 slideshare.net/kasakura1 hello@adways.it
  6. 6. KOREA: User Acquisition in 2014 Incent CPI is out of control INCENT CPC CPI $0.04 - Install Ad $0.30 CPC $0.21 Max installs/day Max installs/day Max installs/day 1000 150,000 200 eCPI : $2-6 slideshare.net/kasakura1 hello@adways.it
  7. 7. Localizing AppStore Assets Invest $500-600 to localize screenshot!! slideshare.net/kasakura1 hello@adways.it
  8. 8. East vs West Gaming numbers UA Analytics tool used by over 300 game devs CPI incent is out of control (Price and volume) http://Partytrack.it slideshare.net/kasakura1 hello@adways.it
  9. 9. East vs West Gaming numbers Aggregated app data of Android Top 50 grossing games Day1 retention Day 7 Retention IAP% ARPDAU ARPU 1 1 1 1 1 1.25 1.22 1.22 2.83 1.39 1.6 1.56 1.5 1.87 1.48 slideshare.net/kasakura1 hello@adways.it
  10. 10. East vs West Gaming numbers Aggregated app data of Android Top 50 grossing games THANK YOU!!!! Ken Asakura @Asakayza Slideshare.net/kasakura1 slideshare.net/kasakura1 hello@adways.it

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