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  1. 1. ALL WAYS THINKING
  2. 2. what to expect here. Introduction to Team Capabilities & Examples Understand how we work ALL WAYS THINKING
  3. 3. about us UP’s only full-service agency that is ALL WAYS THINKING. • Develop and execute strategic plans based on goals • Dig deep into the organizations we work with to create success • Work closely with clients throughout the entire marketing process Small projects to strategic planning ALL WAYS THINKING
  4. 4. ALL WAYS THINKING Great office in Downtown Houghton In business locally for 8 years 11 ridiculously good-looking employees Clients in UP, WI and MN We love coffee, monkeys & happy hour!
  5. 5. Karyn Olsson, Chief Marketing Officer & Principal ALL WAYS THINKING Living in U.P. for 13 years. Grew up in Detroit, worked in New York City and Ann Arbor. National brand experience: Disney, Warner Bros., Walmart, Kmart, Harley Davidson, US Post Office, many more… Living in U.P. for 8 years. President of Marketing Support in Chicago for 20 years. National brand experience: ACE, True Value, Home Depot, Skil, Bosch, many more… Dave Olsson, Chief Marketing Officer & Principal
  6. 6. ALL WAYS THINKING capabilities Strategy Promotion Brand & Identity Research & Analytics Event Promotion Sales Materials Videography Tradeshows Public Relations Direct Mail Advertising Creative & Placement Non-traditional Advertising Lead Generation Email Marketing Presentation Design Photography Customer Service Training & Programs Web Development & Graphic Design Packaging Design
  7. 7. team ALL WAYS THINKING
  8. 8. ALL WAYS THINKING our approach >> Research >> Target >> Position >> >> Plan Create >> Launch Measure
  9. 9. our approach Research • Surveys • Competitive Analysis • Web Data Research • Focus Groups • S.W.O.T. • Field Research • Meetings ALL WAYS THINKING
  10. 10. our approach Target • Key Audiences • Customer Experiences ALL WAYS THINKING
  11. 11. ALL WAYS THINKING our approach Position • Define the “WHY” • Communication Platforms • Position Statements • Taglines • Define Product / Service
  12. 12. ALL WAYS THINKING our approach Plan • Calendars • Budgets • Promotions • Medias • Campaigns • Work Plan COMMUNICA TION PLAN
  13. 13. our approach Create • Brand Platforms • Advertising Concepts • Presentations ALL WAYS THINKING
  14. 14. our approach Expand & Launch Expand concepts into all planned media outlets and launch campaigns. ALL WAYS THINKING
  15. 15. our approach Measure Marketing is more effective when opinions and beliefs give way to real data, measured objectively. No silver bullet! Monitor sales, leads, social media, websites, failures and successes. ALL WAYS THINKING
  16. 16. ALL WAYS THINKING capabilities Strategy Promotion Brand & Identity Research & Analytics Event Promotion Sales Materials Videography Tradeshows Public Relations Direct Mail Advertising Creative & Placement Non-traditional Advertising Lead Generation Email Marketing Presentation Design Photography Customer Service Training & Programs Web Development & Graphic Design Packaging Design
  17. 17. Strategy ALL WAYS THINKING
  18. 18. Promotion ALL WAYS THINKING
  19. 19. Brand & Identity ALL WAYS THINKING
  20. 20. Research & Analytics ALL WAYS THINKING
  21. 21. Event Promotion ALL WAYS THINKING
  22. 22. Sales Materials ALL WAYS THINKING
  23. 23. Videography ALL WAYS THINKING
  24. 24. Tradeshows ALL WAYS THINKING
  25. 25. Public Relations ALL WAYS THINKING
  26. 26. Direct Mail ALL WAYS THINKING
  27. 27. Advertising Creative & Placement ALL WAYS THINKING
  28. 28. Non-traditional Advertising ALL WAYS THINKING
  29. 29. Lead Generation ALL WAYS THINKING
  30. 30. Email Marketing ALL WAYS THINKING
  31. 31. Presentation Design ALL WAYS THINKING
  32. 32. Photography ALL WAYS THINKING
  33. 33. Web Development & Graphic Design ALL WAYS THINKING
  34. 34. Packaging Design ALL WAYS THINKING
  35. 35. Customer Service Training & Program Development ALL WAYS THINKING
  36. 36. ALL WAYS THINKING success stories
  37. 37. Case Study = ALL WAYS THINKING OVERVEIW // Several years ago, Keweenaw Memorial Hospital made the transition to a regional brand and joined the Aspirus family. We were there for them during the transition and there for them now.
  38. 38. Case Study = ALL WAYS THINKING IMPROVED BRAND PERCEPTION // We worked to create adverting programs promotions that were simple and more powerful. and
  39. 39. Case Study = ALL WAYS THINKING IMPROVED BRAND PERCEPTION // We worked to create adverting programs promotions that were simple and more powerful. and
  40. 40. Case Study = ALL WAYS THINKING IMPROVED BRAND PERCEPTION // We worked to create adverting programs promotions that were simple and more powerful. and
  41. 41. Case Study = RESULTS // Increase market share by 8% during first two years. ALL WAYS THINKING
  42. 42. Case Study = ALL WAYS THINKING OVERVEIW // Our challenge that appealed audiences and locally and in was to create a brand to a wide variety of generate visibility in Lansing.
  43. 43. Case Study = ALL WAYS THINKING TESTED BRAND CONCEPTS AND NAMES // Through the brand development process we kept the client involved, including testing and research. We worked together to create a powerful brand that is today recognized state-wide.
  44. 44. Case Study = NEED IMAGES OF PRESS RELEASES ALL WAYS THINKING PUBLIC RELATIONS & SUCCESS STORIES // Developed a regular public relations program that communicates the success stories of the start-up businesses and jobs created.
  45. 45. Case Study = ALL WAYS THINKING Helped attract 3 companies to the area. RESULTS // Gained state-wide brand recognition among economic development sector. Have the Lansing. attention of politicians in
  46. 46. Case Study = ALL WAYS THINKING OVERVEIW // Our challenge was to create a brand that appealed to a wide variety of audiences and create some visibility in Lansing.

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