ethnography . By Karwan Ali & Hazhar Ahmad
Upcoming SlideShare
Loading in...5
×
 

ethnography . By Karwan Ali & Hazhar Ahmad

on

  • 351 views

near east university Master student.

near east university Master student.

Statistics

Views

Total Views
351
Views on SlideShare
351
Embed Views
0

Actions

Likes
0
Downloads
1
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • What is the insight that drove these innovations?
  • What is the insight that drove these innovations?
  • Stems from Anthropology, sociology. deeply understand a problem and discover new dimensions. art of ethno. Natural to me
  • Stems from Anthropology, sociology. deeply understand a problem and discover new dimensions. art of ethno. Natural to me
  • Ethnography comes natural to me. Less talkative made me curious about people. How do you live in their shoes. Dress codes. Put a Naïve simplistic appearance. Be as less intimidating as possible. Being a student helps but downside is that they might not take you too seriously and not give definitive responses when they can.
  • Ethnography sciences have been invented in form of tools

ethnography . By Karwan Ali & Hazhar Ahmad ethnography . By Karwan Ali & Hazhar Ahmad Presentation Transcript

  • ETHNOGRAPHYA workshop for students of the Srishti school ofart, design and technology. Madhusudan Atri
  • The Wi Fistory
  • The Nokiaexample
  • Ethnography is a study of people in their natural environment through observations and informal (less formal) interviews.
  • The art of ethnography
  • Be unassuming, be objective, bury your ideals and perspective.
  • Making observations is about being curious and using ALL FIVE SENSES. All observations are relevant.
  • Get familiar with ad-hocs
  • The ethical and unethical
  • Be local, travel local. Be part of the experience.
  • Spend enough time. You are not going to get this opportunity again. And wear a watch.
  • You.
  • How?Research methods and tools
  • Day in the life of… Context to…
  • Day in the life of… …Specific Benefit of trust and time
  • Day mapping 6 am 7 am. Wake up, Run 8 am. Breakfast 1 pm. Lunch 10 pm. dinner 4 pm. Walk in the park 8 pm. Spent time with family 6 pm
  • Home Visits Best signs of aspirations
  • Artifacts Lamp Curd Environment of your subject is truer than your GOD subject. shelf Shrine Granary importantGranary things stored
  • Interviews Listen and Snowball. Don’t try to fill the void. Research guides.
  • Photography
  • Photo Essay
  • Analyse everything.Photo analysis
  • Guerilla/rapid ethnography Quick methods.
  • Mood boards Quick methods
  • Preparing for fieldwork! Get a check list. Writing pad, pen, recorder, camera(video too) Consent forms Research guides Calm yourself
  • Spatial maps Importance of Demographic and macro data.
  • Field location Demographics Varied Distance matters and not.
  • Respondents Sample size Choosing respondents
  • Local guides Control Guide’s perspective Outliers
  • How is ethnography different from market research methods? Holistic, Contextual and empirical Dwells deeper What people say is not what people do Expensive, inconvenient, too much data
  • Ethnography applied in industry Design – New product development, Interaction and human factors. Innovation - Exploratory. Advertising - Ideation.
  • Ethnography applied in industry Market research and strategy. Policy Making. Understand systems.
  • END