Your SlideShare is downloading. ×
Local Government Meets Social Media - Parks Edition
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Local Government Meets Social Media - Parks Edition

554

Published on

Social Media presentation given to Roosevelt-Vanderbilt National Historic Sites in May 2010.

Social Media presentation given to Roosevelt-Vanderbilt National Historic Sites in May 2010.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
554
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Famous diagram by Brian Solis,SOCIAL NETWORKS (Facebook, MySpace, Twitter)VIDEO (YouTube, Vimeo)DOCUMENTS (Scribd)PHOTOS (Flickr, Picasa)BOOKMARKS (Delicious, StumbleUpon)BLOGGING (Wordpress, TypePad)MOBILE (FourSquare, iPhone apps)
  • Originally written about businesses. It applies to everything – businesses, nonprofits, government, places.
  • What does this mean for government? Swift – Twitter (Iran, Hudson River plane landing)
  • SOURCE IDEA OR SOCIAL OBJECTCan be out there already (hole in parking lot) or you can put it out there (ideas for budget cuts). IDEAS CAN COME FROM ANYWHERE AND ARE NOT SUBJECT TO SCHEDULINGFEEDBACK/CONVERSATION/PARTICIPATION (people get involved)Usually public and open (can have closed social)Multi-directional,NOT SILOEDTAP, REFINE, CONTRIBUTE, ASSIMILATEMOVE FORWARD
  • Twitter asks “what’s happening” and makes the answer spread across the globe to millions, immediately.
  • Very small portion of people upload content, but millions view and share it.
  • UTAHFirst Karla Bartholomew (test pools)Second Jeanette Nichols (immunization nurse H1N1)
  • Transcript

    • 1. LOCAL GOVERNMENTMeets Social Media
      By KERRI KARVETSKICompany K Media
      http://www.CompanyKMedia.com
    • 2. YOU’VE GOT QUESTIONS
      WHY do we need social media?
      WHAT exactly is social media?
      WHERE do we even begin?
      WHO is going to do this?
      IMAGE SOURCE: 姒儿喵喵
    • 3. WHAT WE’LL COVER
      Define and describe social media
      Opportunities for government
      Case Studies
      Strategy Basics
      Tools & Resources
    • 4. The Conversation Prism by Brian Solis and JESS3
    • 5. The days of controlling your marketing message and interrupting your prospects to tell it are over. Today, your message is what your [audience] say it is.
      The [biz/np/gov’s] who win are those who listen to and empower their [audience] to evangelize their [brand/np/gov].
      Joseph Jaffe, Flipping the Funnel
      IMAGE SOURCE: Seth Godin On Creating A Non-Profit That’s Remarkable
    • 6. PUBLIC SERVICE 2.0
      Stakeholders want to receive info/satisfy needs WHERE, HOW and WHEN they want
      Swift
      Personal
      Informal
      Flexible
      IMAGE SOURCE: Happy Bunny graphic by Jim Benton
    • 7. WHY SOCIAL MEDIA WORKS
      IMAGE SOURCE: Tapping Communities to Accelerate Corporate Innovation
    • 8.
    • 9. FACEBOOK, SPRING 2010
      400 MILLION active users
      5 BILLION pieces of content shared/week
      55MINUTESper day
      LARGESTsocial network
      MORE TRAFFICthan Google
      DATA SOURCE: Social Brand Value
    • 10. TWITTER, SPRING 2010
      106 MILLION active users
      300,000 NEW accts/day
      55 MILLION tweets/day
      600 MILLION search queries/day
      DATA SOURCE: Social Brand Value
    • 11. YOUTUBE, SPRING 2010
      2 BILLION views/day (double prime-time audience of all 3 broadcast networks COMBINED)
      24 HOURS video uploaded/minute
      15 MINUTESper day
      DATA SOURCE:Social Brand Value
    • 12. INTERNET + GOVERNMENT
      82%
      Looked for information or completed a transaction on a government website in the last twelve months (April, 2010)
      SOURCE: Pew Internet Government Online Report
    • 13. SOURCE:
      Pew Internet
      Government Online Report
    • 14. SOURCE:
      Pew Internet
      Government Online
      Report
    • 15. WHAT IS IT GOOD FOR?
      Emergency management (case study)
      Request feedback(case study)
      Election info (case study)
      Education (case study)
      Listening
      Customer service
      Giving attention
    • 16. EMERGENCY MANAGEMENT
      USGS maps Tweets during an earthquake.
      SOURCE: Twitter 101 – CASE STUDY: The United States Geological Survey
    • 17. CRISIS COMMONS evolves from Haiti earthquake
      SOURCE:
      CrisisCommons
    • 18. REQUEST FEEDBACK
      SOURCES:
      Hillsborough County Facebook Page
      Hillsborough County Blog
      Hillsborough County Twitter
    • 19. ID HISTORY
      SOURCES:
      Smithsonian Institution on Flickr
      Flickr Has Success With Public Archives
      Smithsonian Commons Wiki
    • 20. ELECTIONS
      SOURCES:
      BOE New Castle County Facebook Page
      Williamson County Elections Dept Facebook Page
    • 21. PUBLIC EDUCATION
      SOURCE: Salt Lake County Health Department YouTube Series
    • 22. FOUNDATION FIRSTWEB 1.0
      WEB, E-MAIL, FUNCTIONS (donate, tickets, buy)
      YOU OWN relationship
      YOU PAY for service
      YOU CONTROL experience
      SLOWER growth
      BETTER ROI
      BACKBONE for social media
      IMAGE SOURCE: Chiot’s Run
    • 23. OUTPOSTS NEXT(mostly) FREE WEB 2.0
      THEY MAKE THE RULES (Facebook, Twitter)
      THEY OWN relationship
      THEY CONTROL experience
      FAST growth
      INCONSISTENT ROI
      BEST FOR RECRUIT + ENGAGE
      IMAGE SOURCE: Warren County CVB
    • 24. DIY WEB 2.0Blogging and custom social networks
      Web 1.0 control w/Web 2.0 benefits
      YOU own relationship
      YOU control/influence experience
      SLOW growth
      Blogging = SEO
    • 25. SOCIAL MEDIA STRATEGY
      • Define need
      • 26. Define audience (internal and external)
      • 27. Get ideas from staff
      • 28. Integrate with existing strategies/initiatives
      • 29. Set aside staff resources
      • 30. Find your internal Evangelist
      • 31. Develop policy w/IT, HR, legal
      • 32. Authorize/empower
      • 33. Get training, give training to staff
      • 34. Set goals
      • 35. Monitor
      • 36. Measure
      • 37. Experiment/pilot
    • YOU’RE GOING TO NEED TOOLS
      Monitor
      Google Alerts
      Social Mention
      Google Blog Search
      Listening dashboard
      Manage
      Hootsuite, Tweetdeckor Seesmic
      Measure
      Google Analytics
    • 38.
    • 39. RECOMMENDED RESOURCES
      GovLoop
      Pew Internet Government Online Report
      Facebook and Government Page
      Gov 2.0 Expo
      GovTwit
    • 40. A BIT ABOUT ME
      Rhinebeck resident
      19 years communication experience
      Specialize in nonprofit, small business social media, e-mail, web
      Clients
      Town of Rhinebeck
      Roosevelt-Vanderbilt National Historic Sites
      Teaching the Hudson Valley
      Amnesty International US
    • 41. THANK YOU!kk@companykmedia.com
      www.CompanyKMedia.com

    ×