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Social Corp: Social Media Goes Corporate

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this is a summary of book "Social Corp: Social Media Goes Corporate (Voices That Matter)" written by Joel Postman.

this is a summary of book "Social Corp: Social Media Goes Corporate (Voices That Matter)" written by Joel Postman.

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Transcript

  • 1. Social Media
  • 2. SocialCorp: Social Media Goes To Corporate Joel Postman
  • 3.
    • What is a social media?
  • 4.
    • Social media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives.
    • Social media can take many different forms, including text, images, audio, and video. These sites typically use technologies such as blogs,message boards to allow users to interact.
  • 5.
    • What is a social corp?
  • 6.
    • Companies that are learning
    • to take advantage of the power of social media
    • to reshape their relationships with customer and important audiences .
  • 7.
    • Why company should be a SocialCorp?
  • 8.
    • Unparallel access to information
    • Enhanced brand awareness and perception
    • Better engagement with customers,employees and business partners
    • Increased control over the company’s marketplace message
  • 9.
    • What Does It Take to Become a SocialCorp?
  • 10. Social Corp Readiness Quiz
    • What does
  • 11.
    • What are Social Media Tools?
  • 12. blog.
  • 13. social networks.
  • 14. photo sharing.
  • 15. communities.
  • 16. social bookmarking.
  • 17. rich media.
  • 18. rich media.
  • 19. rich media.
  • 20. microblogging.
  • 21. microblogging.
  • 22. wikis.
  • 23. second life.
  • 24.
    • “ Social Media Strategy should tie business strategy and communication strategy, rather than being based on available tools ”
  • 25.
    • The Power of BLOG
  • 26. Interactive Engagement and Conversation monitoring
  • 27. customer engagement.
  • 28. conversation monitoring.
  • 29.
    • Can You Control Your Brand, or Just Share It?
  • 30. brandjacking.
  • 31. Establishing corporate identity
  • 32.
    • Using Social Media to Reach the Right People
  • 33. Employee Engagement
  • 34. Analyst and Investor Relations
  • 35. Customer service, support and engagement&
  • 36. Business Partners
  • 37. Marketing
  • 38.
    • Balancing Social Media Risk and Reward
  • 39. Social Media Ethics
    • Astroturfing
    • Blogola
    • Brandjacking
    • Comment Spam
    • Flog
    • Link Baiting
    • Pay Per Post
    • Screen Scrapping
    • Splog
  • 40. The WOMMA ethic code
    • Honesty of Relationship
    • Honesty of Opinion
    • Honesty of Identity
  • 41.
    • Can You Count Everything That Counts?
  • 42. Value of Social Media
    • Influence
    • Brand
    • Engagement
    • Public Relations
  • 43.
    • What Are The Tools?
  • 44. Google Analytics
  • 45. Entreprise-Grade Social Measurement
  • 46. Blog Search
  • 47. Blog Ranking
  • 48. Social Bookmarks
  • 49.
    • SocialCorp 2.0:
    • Corporate Communications Inside Out
  • 50. Speed  Brevity
  • 51. Participation  Chaos
  • 52. Letting GO  Tacking Back
  • 53. Engagement  Doing Business
  • 54. Wild Wild West  The Civilized World
    • HOUSEBILL 775
  • 55. : Start Now! SocialCORP 20 thank you !