SOCIAL MEDIA MANAGEMENT Media for social interaction
What is Social Media ? Social media is a media designed to be distributed through social interaction, created using highly accessible and scalable publishing technique. -WIKIPEDIA In other words “A conversation that takes place using online tools and platforms.”
Why Social Media? People are proud to share their knowledge People enjoy sharing their experiences People are curious to what other people are saying and doing People like to do business with people they know and love doing business people they trust
Facts of Social Media Over 200 Million Bloggers. Over 55 Million Twitter Visits. Over 300 Million Facebook Members. Over 100 Million Youtube viewers in January 2010. Over 40 Million Linkedin Members.
Facebook is a social networking website intended to connect friends, family, and business associates. It is the largest of the networking sites. It began as a college networking website and has expanded to include anyone and everyone.Facebook was founded by 2004 by Harvard student Mark Zuckerberg and originally called “thefacebook” Some of the Facebook facts- Facebook has over 500 million users. If Facebook were a country, it would be the world’s 3rd largest country. There are more than 1 million entrepreneurs and developers from 180 countries on Facebook. An average Facebook user spends about 55 minutes a day on the site. The average Facebook user is connected to 60 pages, groups and events.
Why Facebook? Pages allow a business to “Publish to the Stream” (this shows up on your fans homepage). Pages allow a business to engage fans with Rich Media (video, pictures, events) Pages let a business analyze how fans are interacting with the Insights Dashboard (FB has deep analytics) Pages let a business increase SEO (pages show up in higher Google keyword searches) Pages allow you to run highly targeted demographic ads to attract only those that are relevant to your business. Pages allows you to arrange Tabs in the order you like (with the exception of the Wall and Info)
Some of the Twitter facts- Twitter’s web platform only accounts for a quarter of its users – 75% use third-party apps. Twitter gets more than 300,000 new users every day. There are currently 110 million users of Twitter’s services. Twitter receives 180 million unique visits each month. There are more than 600 million searches on Twitter every day. Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets."
Why Twitter? Brand Awareness Deal Distribution Use Twitter to gain Competitive Intelligence Engage with your target audience Online Reputation Management Promote your Blog Content Understanding Tool Feedback Mechanism Promotion SEO Boost Ask Questions Receive Answers HR Tool Press Release News Management
Some of the LinkedIn facts- LinkedIn is the oldest of the four sites in this post having been created on May 5, 2003 Members of LinkedIn come from more than 200 countries from every continent. LinkedIn is available in six native languages – English, French, German, Italian, Portuguese and Spanish. Oracle’s Chief Financial Officer, Jeff Epstein, was headhunted for the position via his LinkedIn profile. ---contd----- LinkedIn is the world’s largest professional network with over 120 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.
80% of companies use LinkedIn as a recruitment tool Every second a new member joins LinkedIn. lmost12 million unique visitors visit LinkedIn every day. LinkedIn has executives from all Fortune 500 companies.
Some of the YouTube facts- YouTube receives over 2 billion viewers each day. 24 hours of video is uploaded to YouTube by users every minute. 70% of YouTube users are from the United States. More than half of YouTube’s users are under the age of 20. To watch all the videos currently on YouTube, a person has to live for around 1,000 years. YouTube is a video-sharing website on which users can upload, share, and view videos. Expand your distribution by sharing your information with on- line platforms that can continue to be shared on and on…
77% of Internet users read blogs. There are currently 133 million blogs listed on leading blog directory Technorati. 60% of bloggers are between the ages 18-44. More than 50% of bloggers have more than one blog. Bloggers use an average of five different social sites to drive traffic to their blog. There are over 181 million blogs. 34% of bloggers post opinions about products and brands. A blog (a blend of the term web log)is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.
Visualize It! With nearly 400 Million active users, Facebook is now the size of the country of Germany, and adding over 1/2 Million new users per day! Twitter is not as big but is also growing fast. The phenomenal growth of these online giants ultimately reflects our compelling desire to connect with each other around common interests. AND it presents a whole new paradigm for communicating and selling online.
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