Search engine marketing
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Search Engine Marketing presentation by kartikinfotech.com and seoshiksha.com

Search Engine Marketing presentation by kartikinfotech.com and seoshiksha.com

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  • 1. Search engine marketing
    Tips and tools for creating and presenting wide format slides
  • 2. What is Search Engine Marketing ?
    Search engine marketing, (SEM), is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising and paid inclusion.
  • 3. Services of Search Engine Marketing
    Search Engine Optimization
    Pay Per Click Advertising
    Affiliate Marketing Campaign
    Content Management
    Website Design/Development
    Organic Search Engine Optimization
  • 4. Search Engine Market strategy
    47% of Internet traffic is driven from the search engines.
    91% of Internet sales are first researched on the search engines.
    Search engine traffic is the best free way to position your business to target ideal sales leads and customers.
  • 5. Search Engine Market strategy --contd--
    Google receives 50% of its searches for local information, businesses, and organization. Therefore, if you have a local business you could increase it 20% - 50% with strong visibility on Google Local Map results and traditional organic SEO.
    Search engine traffic can be inexpensive or free but naturally monetized with strategies like Google Adsense, link brokering, and traditional advertising.
  • 6. Search Engine Market strategy --contd--
    20% of search engine queries are for local traffic. Twice as many people use search engines to find local businesses as do use the local yellow pages.
    Search engines are the cornerstones of any Internet marketing campaign (I don't know any successful Internet marketer that doesn't have a search engine marketing component to their marketing).
  • 7. Benefits
    Increase brand awareness and brand equity of product.
    Increase Visibility - Increase in web site traffic.
    Advertise to an audience that's already interested in you.
    Increase in targeted leads.
    Greater ROI — Compared to other advertising media, paid search strategies are more efficient.
    Important: Always start with your slide size set to the aspect ratio you intend to use. If you change the slide size after you’ve created some slides, your pictures and other graphics will be resized. This could potentially distort their appearance.
  • 8. Benefits
    Important: Always start with your slide size set to the aspect ratio you intend to use. If you change the slide size after you’ve created some slides, your pictures and other graphics will be resized. This could potentially distort their appearance.
    Target your ads to users based on languages and locations. Competition advantage - Marketers can enable users to select their product over their competitors.
  • 9. Facts
    SEM uses SEO, PPC, PFI, social network marketing, traditional online marketing, and article marketing tools to optimize your sites visibility on search engines.
    SEM includes marketing activities such as online strategy management, reputation management, blogging, online target market assessments etc.
    Paid inclusion is a process of paying search engines or directories to add your website to its database.
    PPC allows you to decide on the means of payment, notably paying for each click made on your ad.
  • 10. Facts
    This form of SEM is done with immediate effect. Paid inclusion is often the only means of getting listed on the top of the search results pages instantaneously.
    SEM also involves traditional forms of online advertising, such as banner adverts, mass email campaigns etc.
    SEM provides a good return on your investment (ROI).
    SEM also provides progress reports and performance surveillance.
  • 11. Facts
    SEM offers a set of marketing methods that increases the visibility of your website in search engine results pages (SERPs). As mentioned, Search Engine Optimization (SEO), Pay Per Click (PPC) advertising among others help in this process of making your website visible and easily accessible on the Internet.
  • 12. Visualize It!
    Overall SEO and SEM differ to some degree, even though the SEM process includes SEO as a tool for optimizing the visibility of your website. Both provide you with optimum exposure for your growing company. Consider which option best fits within your budget and your expectations.
  • 13. WHERE TO START ?
  • 14. KartikInfotech - Solutions that are good!
    Kartik InfoTech is the sister concern of Kartik Construction(s) Pvt Ltd (India) and is an emerging Software Development & Digital Marketing Company providing full range of IT services. The company is based in NOIDA (delhi/NCR) and is established with the intention to provide all our customers with a sustainable competitive advantage by offering cost-effective business solutions. We are committed to achieve the total client satisfaction for all our services. Our wide collection of software solutions services includes software development, software enhancements, software testing, support services and consulting beside software solutions we have our digital marketing wing offering entire gamut of digital marketing services like Organic SEO, Pay per Click Management, Social Media Management, affiliate marketing and E-mail Marketing.
  • 15. Why KartikInfotech?
    Short and Simple:
    We are very happy family of “by choice” “by will” and very honest designers, developers, content writers ,digital marketing experts, and other professionals, in common, we love what we do and thus we do it with hundred percent enthusiasm, and that eases us to deliver unmatched quality in all our endeavors within the deadlines, always; for sure!
    Seems Interesting – Examine Yourself?
    Get in touch at info@kartikinfotech.com and we will help you
    bringing life to the project of your dreams!
  • 16. If you are a student and interested in learning and want make career in Digital Marketing then please visit our portal http://www.seoshiksha.com and Register with us.
    If you are a job seeker and need job in digital marketing then visit our job portal
    http://www.onlyseojobs.com.
    If you need services of digital marketing then drop a mail to us at
    info@kartikinfotech.com
    At Kartik InfoTech, we are driven by our values of accountability,
    integrity and excellence.
  • 17. Thank You
    KartikInfotech