Enterprise 2.0
Musings
Karthik Ravindran

The Emerging Web
Movement

Enterprise
Opportunities

Conceptual
Frameworks

The Emerging Web Movement
…
Web Startups
Web 3.0
The Semantic Web
Enterprises/
Web 2.0
Businesses
Applications/Services, User centric, Social Dynamics,
Network Effects, Disruptive Models (Advertising, Marketing,
B2C…)
Web 1.0
Internet Presence, Discovery by Search, System Centric
The Enterprise 2.0 Opportunity

The 2.0 Phase

A 2.0 Tag Cloud
Web 2.0 Enterprise 2.0
Govt 2.0
Mobile 2.0
Health 2.0
Identity 2.0
CRM 2.0 Collaboration 2.0
… … …

What the <2.0>
should I be
thinking?

Basics first…

A Web 2.0 Application?

A Web 2.0 Application
A Web Application that fosters
active and social user engagement
within a surround online community
in the context of <CBA>
<CBA> => Could be anything
Web Application => Experienced
using a Web Browser

A (Successful) Web 2.0 Application
A Web Application that fosters
(and self fosters through)
active and social user engagement
within a surround online community
in the context of <CBA> (that
appeals to the target
demographic(s) and fulfills the
motivations of its sponsors)

A Web 2.0 Service?

A Web 2.0 Service
A Web 2.0 Application whose
accessibility is not confined
to the web browser (think mobile,
device, console, PC apps), and whose
evolution is not gated by its
provider (think developer ecosystem,
partners, users)

A slightly more concise
way of phrasing this…

An OPEN Web 2.0
Application
O – Open
P – Programmable
E – Embeddable, Extensible, Everywhere
N – Neutral (consumer channel)

2.0 Service or
Application?

Think & Plan Service(s)

Enterprise 2.0?

Enterprise 2.0
Embracing and applying the
trends & practices fostered by
Web 2.0 that benefit an
Enterprise
Embracing => Applying within &
Integrating with

Common 2.0
Ingredients

Services
Applications
Social Dynamics
Reach + Rich Channels

Service (Blogging Engine)
Application (Blog Writer)
Social Dynamics
(Blog Community, Blogosphere)
Reach + Rich Channels
(Browser/PC/Mobile blogging)

Conceptual
2.0 Architecture

Designers
Delivery Channels
Users
Service
Browser PC Mobile Device External Services
Repository/Bus
Service Interfaces/APIs
Syndication Programming
REST SOAP JavaScript Libraries
(RSS/Atom) Language Wrappers
External Services
Developers
Custom Services
Foundational Services
Administrators
Content LOB User Usage
Data Access Social Search Sync
Management Integration Management Analytics
LOB Systems
Infrastructure
Compute Storage Web Server Database Networking Messaging Virtualization
Architecture Layers Tools

Enterprise 2.0
Opportunities
The Connected Workforce
Next Gen Web Presence

The Connected Workforce

The Connected Workforce
Conceptual Architecture

• Management outreach
• Business Insight
• Opportunities
• Concerns
• Challenges
• Ideas
• Accomplishments
• Best Practices
• Professional
• Musings…
• Personal
• Best Practices
Communicate Listen
• Events
• Investments
Onboard Engage
• Projects • Experts
• Investments • Thought leaders
• Change • Skeptics
• Next gen leaders • Evangelists

Browser Mobile Device PC
Service Interfaces
Custom Services
Blogs Wikis Forums Media Social Analytics
Social Media/Networking Services
RM BPM
WCM BI
ECM
LOB Enterprise User
EMM
Integration Search Profiles
Enterprise 1.0 Collaboration Services
Foundational Services
LOB Services

Next Gen Web
Presence

• Vision & Mission
• Values
• Product Information
• Validate Assumptions
• Customer Evidence
• Requirements/Priorities
• Careers
• Image/Brand Perceptions
• Personal touch
• Operational Insight
• Opportunities Communicate Listen
• Challenges
Onboard Engage
• Partners • Skeptics
• Customers • Explorers
• Employees • Evangelists
• MVPs/Evangelists
• Change

Next Gen Web Presence
Conceptual Architecture

Social Web Channels Customers/Partners/
Communities
Internal
Systems
…
…
Managed
Channel(s)

Putting it all together…

B2B 2.0
CRM 2.0
Identity 2.0
Collaboration 2.0
…
… Web 2.0
…

Enterprise 2.0
Challenges

Defining & Measuring ROI
The Tangibles & the Intangibles

Cultural Shift
Relinquishing Control
Freedom of Expression
Network Effects
Perpetual Beta
Fail Fast

Implementation
Platform/Technology
Choices

Thinking BIG
Acting in small & fast
increments

Kobe: Web 2.0 Resource Kit
http://msdn.microsoft.com/en-us/architecture/bb194897.aspx

Stay tuned for more…

Presentation Style
Inspired by
Lawrence Lessig

Thank You!