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Enterprise 2.0 Musings

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Enterprise 2.0 Opportunities & Conceptual Frameworks

Enterprise 2.0 Opportunities & Conceptual Frameworks

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  • 1. Enterprise 2.0 Musings Karthik Ravindran
  • 2. The Emerging Web Movement
  • 3. Enterprise Opportunities
  • 4. Conceptual Frameworks
  • 5. The Emerging Web Movement … Web Startups Web 3.0 The Semantic Web Enterprises/ Web 2.0 Businesses Applications/Services, User centric, Social Dynamics, Network Effects, Disruptive Models (Advertising, Marketing, B2C…) Web 1.0 Internet Presence, Discovery by Search, System Centric The Enterprise 2.0 Opportunity
  • 6. The 2.0 Phase
  • 7. A 2.0 Tag Cloud Web 2.0 Enterprise 2.0 Govt 2.0 Mobile 2.0 Health 2.0 Identity 2.0 CRM 2.0 Collaboration 2.0 … … …
  • 8. What the <2.0> should I be thinking?
  • 9. Basics first…
  • 10. A Web 2.0 Application?
  • 11. A Web 2.0 Application A Web Application that fosters active and social user engagement within a surround online community in the context of <CBA> <CBA> => Could be anything Web Application => Experienced using a Web Browser
  • 12. A (Successful) Web 2.0 Application A Web Application that fosters (and self fosters through) active and social user engagement within a surround online community in the context of <CBA> (that appeals to the target demographic(s) and fulfills the motivations of its sponsors)
  • 13. A Web 2.0 Service?
  • 14. A Web 2.0 Service A Web 2.0 Application whose accessibility is not confined to the web browser (think mobile, device, console, PC apps), and whose evolution is not gated by its provider (think developer ecosystem, partners, users)
  • 15. A slightly more concise way of phrasing this…
  • 16. An OPEN Web 2.0 Application O – Open P – Programmable E – Embeddable, Extensible, Everywhere N – Neutral (consumer channel)
  • 17. 2.0 Service or Application?
  • 18. Think & Plan Service(s)
  • 19. Enterprise 2.0?
  • 20. Enterprise 2.0 Embracing and applying the trends & practices fostered by Web 2.0 that benefit an Enterprise Embracing => Applying within & Integrating with
  • 21. Common 2.0 Ingredients
  • 22. Services Applications Social Dynamics Reach + Rich Channels
  • 23. Service (Blogging Engine) Application (Blog Writer) Social Dynamics (Blog Community, Blogosphere) Reach + Rich Channels (Browser/PC/Mobile blogging)
  • 24. Conceptual 2.0 Architecture
  • 25. Designers Delivery Channels Users Service Browser PC Mobile Device External Services Repository/Bus Service Interfaces/APIs Syndication Programming REST SOAP JavaScript Libraries (RSS/Atom) Language Wrappers External Services Developers Custom Services Foundational Services Administrators Content LOB User Usage Data Access Social Search Sync Management Integration Management Analytics LOB Systems Infrastructure Compute Storage Web Server Database Networking Messaging Virtualization Architecture Layers Tools
  • 26. Enterprise 2.0 Opportunities The Connected Workforce Next Gen Web Presence
  • 27. The Connected Workforce
  • 28. The Connected Workforce Conceptual Architecture
  • 29. • Management outreach • Business Insight • Opportunities • Concerns • Challenges • Ideas • Accomplishments • Best Practices • Professional • Musings… • Personal • Best Practices Communicate Listen • Events • Investments Onboard Engage • Projects • Experts • Investments • Thought leaders • Change • Skeptics • Next gen leaders • Evangelists
  • 30. Browser Mobile Device PC Service Interfaces Custom Services Blogs Wikis Forums Media Social Analytics Social Media/Networking Services RM BPM WCM BI ECM LOB Enterprise User EMM Integration Search Profiles Enterprise 1.0 Collaboration Services Foundational Services LOB Services
  • 31. Next Gen Web Presence
  • 32. • Vision & Mission • Values • Product Information • Validate Assumptions • Customer Evidence • Requirements/Priorities • Careers • Image/Brand Perceptions • Personal touch • Operational Insight • Opportunities Communicate Listen • Challenges Onboard Engage • Partners • Skeptics • Customers • Explorers • Employees • Evangelists • MVPs/Evangelists • Change
  • 33. Next Gen Web Presence Conceptual Architecture
  • 34. Social Web Channels Customers/Partners/ Communities Internal Systems … … Managed Channel(s)
  • 35. Putting it all together…
  • 36. B2B 2.0 CRM 2.0 Identity 2.0 Collaboration 2.0 … … Web 2.0 …
  • 37. Enterprise 2.0 Challenges
  • 38. Defining & Measuring ROI The Tangibles & the Intangibles
  • 39. Cultural Shift Relinquishing Control Freedom of Expression Network Effects Perpetual Beta Fail Fast
  • 40. Implementation Platform/Technology Choices
  • 41. Thinking BIG Acting in small & fast increments
  • 42. Kobe: Web 2.0 Resource Kit http://msdn.microsoft.com/en-us/architecture/bb194897.aspx
  • 43. Stay tuned for more…
  • 44. Presentation Style Inspired by Lawrence Lessig
  • 45. Thank You!

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