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Advertising as a Career

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  • 08/12/12 16:30 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  • 08/12/12 16:30 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  • 08/12/12 16:30 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  • 08/12/12 16:30 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  • 08/12/12 16:30 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  • 08/12/12 16:30 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  • 08/12/12 16:30 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  • 08/12/12 16:30 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  • 1. Intern Agencies look at interns as potential employees. If you have the opportunity to intern, by all means, you should.   2. Take an Entry Level Position It would be nice to walk right into a corner office with a view, plop down in your leather chair and start working with big name clients. Of course, it doesn't work that way in the real world.   3. Create SPEC ADS SPEC ADS are known in the industry as work you've done on your own. It's basically pretend copywriting or graphic design but if you have no published work, it's vital to showing your talent.   4. Schooling Getting an education in advertising doesn't just apply to college students. If you're serious about working in an agency, you can learn a lot by taking a course.   5. Network Look for opportunities to meet with people in your area that are actively working in the industry.   08/12/12 16:30 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  • 1. Intern Agencies look at interns as potential employees. If you have the opportunity to intern, by all means, you should.   2. Take an Entry Level Position It would be nice to walk right into a corner office with a view, plop down in your leather chair and start working with big name clients. Of course, it doesn't work that way in the real world.   3. Create SPEC ADS SPEC ADS are known in the industry as work you've done on your own. It's basically pretend copywriting or graphic design but if you have no published work, it's vital to showing your talent.   4. Schooling Getting an education in advertising doesn't just apply to college students. If you're serious about working in an agency, you can learn a lot by taking a course.   5. Network Look for opportunities to meet with people in your area that are actively working in the industry.   08/12/12 16:30 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  • 08/12/12 16:30 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  • Transcript

    • 1. Karthik JeganathanPGDAM 2012-2013karthik@purplemango.co.in
    • 2. PerceptionsAdvertising MythsIs Advertising Right for Me?The Big QuestionGetting InThe InterviewConclusion
    • 3. “Dont tell my mother I work in an advertisingagency - she thinks I play piano in awhorehouse.”- Jacques Seguela
    • 4. Myth 1: Advertising is an unethical anddishonourable profession.Myth 2: Its really hard to get started inadvertising.Myth 3: Youll finally be able to put all those greatideas to good use.Myth 4: Its a glamorous, fun-filled career. Everyday is a day at the beach.
    • 5. Advertising Jobs Arent Just for Creatives. Ithelps to be creative though.High Pressure EnvironmentNot Your Typical 9-5Low Pay...At FirstWear Thick SkinPassion
    • 6. The Suit vs. The CreativeBefore you get into advertising, you have to decidewhat you actually want to do when you get to anagency. In general, there are two roads to take -creative, or accounts. This is of course a massivegeneralization, there are many roles not even coveredby those descriptions.Whichever path you choose, it is always hard work
    • 7. Do your Research. Who is hiring? What accounts are they handling? Got through recruitment sites such as afaqs.com, LinkedIn etcCold Calling is not always the answerWrite a great cover letter & send in your resume andportfolio (if applying for a creative position).Verify if they received it and find out who is in charge ofhiring
    • 8. InternTake an Entry Level PositionCreate SPEC AdsSchoolingNetwork
    • 9. Be professional. Dress like you want the job. It mayseem like a no-brainer but many job candidates haveblown it by mistaking ad agencies as casual and laidback. If you find out everyone wears jeans to the officeafter youve got the job, thats one thing.Be Prepared. Why do you want this job? Why are youthe right person for it? What makes you think youd bea good fit for the agency? These are all questions thatyou should know the answers to. You never know iftheyll come up during the interview.

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