PerceptionsAdvertising MythsIs Advertising Right for Me?The Big QuestionGetting InThe InterviewConclusion
“Dont tell my mother I work in an advertisingagency - she thinks I play piano in awhorehouse.”- Jacques Seguela
Myth 1: Advertising is an unethical anddishonourable profession.Myth 2: Its really hard to get started inadvertising.Myth 3: Youll finally be able to put all those greatideas to good use.Myth 4: Its a glamorous, fun-filled career. Everyday is a day at the beach.
Advertising Jobs Arent Just for Creatives. Ithelps to be creative though.High Pressure EnvironmentNot Your Typical 9-5Low Pay...At FirstWear Thick SkinPassion
The Suit vs. The CreativeBefore you get into advertising, you have to decidewhat you actually want to do when you get to anagency. In general, there are two roads to take -creative, or accounts. This is of course a massivegeneralization, there are many roles not even coveredby those descriptions.Whichever path you choose, it is always hard work
Do your Research. Who is hiring? What accounts are they handling? Got through recruitment sites such as afaqs.com, LinkedIn etcCold Calling is not always the answerWrite a great cover letter & send in your resume andportfolio (if applying for a creative position).Verify if they received it and find out who is in charge ofhiring
InternTake an Entry Level PositionCreate SPEC AdsSchoolingNetwork
Be professional. Dress like you want the job. It mayseem like a no-brainer but many job candidates haveblown it by mistaking ad agencies as casual and laidback. If you find out everyone wears jeans to the officeafter youve got the job, thats one thing.Be Prepared. Why do you want this job? Why are youthe right person for it? What makes you think youd bea good fit for the agency? These are all questions thatyou should know the answers to. You never know iftheyll come up during the interview.