Are you paying attention by Simmi Iyer

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Assignment for Crash course on creativity by Simmi Iyer

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Are you paying attention by Simmi Iyer

  1. 1. STORE 1 : LIFESTYLE : (GARMENTS)BEFORE YOU ENTER THE STORE :DOES THE STORE DRAW YOU IN? IF SO, HOW?ANS: YES IT DOES .IS THE DOOR OPEN OR CLOSED?ANS: THE DOOR WAS OPENHOW DOES THIS MAKE YOU FEEL ?ANS: IT MAKES ME FEEL WELCOMINGHOW BIG IS THE SIGN LETTERING AND IN WHAT FONT?ANS: VISIBLE , COLORFUL AND A SIMPLE LOWERCASE FONT .WHAT DOES IT TELL YOU ABOUT THE STORE ?ANS: VARIED BRANDS WITH STYLISH GARMENTSENVIRONMENT :WHAT IS THE COLOR SCHEME OF THE STORE ? HOW DOES THIS AFFECT YOU?ANS: WHITE COLOUS WALLS AND A HUGE STORE WHICH HAS VARIED GARMENTS.WHAT TYPE OF FLOOR DOES THE STORE HAVE ? HOW DOES THIS AFFECT THE ENVIRONMENT ?ANS: IT HAS WHITE TILESHOW HIGH IS THE CEILING? HOW DOES THIS FEEL ?ANS:IT HAS A PIPED ROOFING WITH SMALL LIGHTS PLACED .HOW BRIGHTLY LIT IS THE STORE ? HOW DOES THIS AFFECT YOU?ANS: YES IT WAS BRIGHT .HOW LOUD IS THE ENVIRONMENT?ANS: WAS MORE WAS LOUD WITH MANY CONSUMERS
  2. 2. WHAT IS CAUSING THE NOISE?ANS: MANY CONSUMERS SHOPPING AND EVERYTHING JUST BUSY AND A NOISY ENVIRONMENTIS THERE MUSIC PLAYING? IF SO , DOES IT FIT THE ENVIRONMENT?ANS: NO , THERE IS NO MUSIC PLAYED.IS THE STORE WARM OR COLD ?ANS: NEITHERIS THE STORE CROWED WITH MERCHANDISE OR IS IT SPARSE ?ANS: YES, THE STORE CROWED WITH MERCHANDISE .DOES THE STORE HAVE A DISTINCTIVE SMELL ?ANS: NOWHERE IS THE CASH REGISTER LOCATED ?ANS: IT LOCATED IN THE MIDDLE OF THE STORE .HOW VISIBLE IS THE STORE SECURITY ?ANS: THE STORE HAD 2 SECURITY GUARDS WITH CC CAMERAS IN THE STOREHOW LONG DO YOU WANT TO STAY IN THIS STORE ?ANS: I DID STAY FOR AROUND 10MINS IN THE STOREDOES THE ENVIRONMENT INFLUENCE THE PERCEIVED VALUE OF THE MERCHANDISE ?ANS: IT DOESPERSONNEL:HOW LONG DOES IT TAKE BEFORE A SALES PERSON INITIATES CONTACT ?ANS: THE SALES PERSON WOULD ONLY HELP YOU, IF NEEDED.DOES THE SALESPERSON HAVE A SCRIPT TO FOLLOW WITH EACH CUSTOMER?ANS: NO, THEY DINT HAVE ANY PARTICULAR SCRIPT TO FOLLOW WITH EACH CUSTOMER.DOES THE SALESPERSON TREAT DIFFERENT CUSTOMERS DIFFERENTLY ?
  3. 3. ANS: NOT REALLYWHAT IS THE RATIO OF SALESPEOPLE TO CUSTOMERS?ANS: FEW SALES MEN AND MANY CUSTOMERSWHAT AGE AND GENDER ARE THE EMPLOYEES ?ANS: 20 TO 25 YEARS, EQUAL AMOUNT OF MEN AND WOMENARE THE SALESPEOPLE USING THE STORE PRODUCTS?ANS: NO , THE STORE SALESPEOPLE WHERE NOT USING THE STORE PRODUCTS .DO THE SALESPEOPLE HAVE A UNIFORM ?ANS: YES, THEY DO. T-SHIRT AND JEANS DRESS CODE .DO THE SALESPEOPLE MATCH THE STORES IMAGE ?ANS: YESPRODUCTS:WHAT IS THE FIRST PRODUCT THAT YOU NOTICE ?ANS: FORMALS CLOTHINGIS THERE A CENTRAL DISPLAY TABLE WITH FEATURED PRODUCTS?ANS: YES, THEY DO HAVE A DISPLAY TABLE WITH FEATURED CLOTHES .WHERE ARE ITEMS THAT ARE “FOR SALE ” LOCATED IN THE STORE ?ANS: THEY ARE NOT SEPARATED BUT ARE SIGNIFICANTHOW ARE THE PRODUCTS ARRANGED? BY FUNCTION?BY PRICE ?BY COLOR?ANS: NEITHER , BY BRAND AND PRICEARE THERE FREE SAMPLES OR DEMONSTRATIONS ?ANS: FREE SAMPLES - NO, DEMONSTRATIONS PIECES - YESWHAT PRODUCTS ARE AT EYE LEVEL ?ANS: ALL THE DISPLAYED CLOTHS ARE AT EYE LEVEL , THE DEMONSTRATION PIECES ARE PLACED ON THE TABLE BELOWEYE LEVEL .WHAT ITEMS IN THE STORE ARE IN THE LEAST ACCESSIBLE LOCATIONS ?
  4. 4. ANS: THE LARGE SIZESWHERE ARE THE MOST AND LEAST EXPENSIVE PRODUCTS LOCATED ?ANS:IT WATCHES RANGED FROM 150RS TO 8000 ( I.E. 2$ TO 250$)ARE THE PRICES OF THE PRODUCTS EASY TO FIND?ANS: YES, THERE ARE PRICE TAGS HANGING ON EACH CLOTH OR ATTIREARE THERE IMPULSE ITEMS NEAR THE CASH REGISTER?ANS: EXCEPT THE BAR CODE DETECTOR , THERE WAS NO IMPULSE ITEMSCUSTOMERS:ARE MOST CUSTOMERS ALONE OR WITH SOMEONE ELSE? WHAT IS THE RELATIONSHIP?ANS: ALL AGE GROUPS , FRIENDS AND FAMILYWHAT IS THE AVERAGE AGE AND GENDER OF THE CUSTOMERS?ANS: ALL AGE GROUPS FROM 18 TO 80 YEARSWHEN A CUSTOMER ENTERS THE STORE , DO THEY TEND TO WALK IN THE SAME PATH OR DIRECTION?ANS: NOT REALLY , EVERYONE HAD THEIR OWN BRAND AND THEY OF CLOTHES THEY WANTHOW LONG DO CUSTOMERS STAY IN THE STORE , ON AVERAGE ?ANS: MIN FIVE MINIMUMDO CUSTOMERS TOUCH THE PRODUCTS? IS THIS ENCOURAGED ?ANS: YES, THEY SO ..THEY DID ALLOW THE CUSTOMERS TO TOUCH THE PRODUCTSDO MOST CUSTOMERS APPEAR TO BE ON A MISSION OR ARE THEY BROWSING?ANS: NOWHAT PERCENT OF CUSTOMERS PURCHASE PRODUCTS IN THE STORE ?ANS: 75% OF THE PEOPLE .
  5. 5. STORE 2 :WILDCRAFTBEFORE YOU ENTER THE STORE :DOES THE STORE DRAW YOU IN? IF SO, HOW?ANS: YES IT DOES .IS THE DOOR OPEN OR CLOSED?ANS: THE DOOR WAS CLOSED , WITH A PULL TO OPEN TAG.HOW DOES THIS MAKE YOU FEEL ?ANS: IT MAKES ME FEEL SPORTYHOW BIG IS THE SIGN LETTERING AND IN WHAT FONT?ANS: NOT THAT BIG, BUT EVIDENTWHAT DOES IT TELL YOU ABOUT THE STORE ?ANS: A SPORTY AND A MUDDY LOOKENVIRONMENT :WHAT IS THE COLOR SCHEME OF THE STORE ? HOW DOES THIS AFFECT YOU?ANS: MORE OF RAW FOREST GREEN KIND OF COLOUR SCHEME . IT THE GIVES A RAGED LOOK TO THE STORESWHAT TYPE OF FLOOR DOES THE STORE HAVE ? HOW DOES THIS AFFECT THE ENVIRONMENT ?ANS: IT HAS WOODEN FLOORINGHOW HIGH IS THE CEILING? HOW DOES THIS FEEL ?ANS: IT HAS A HIGH CEILING AND FEEL COOL .HOW BRIGHTLY LIT IS THE STORE ? HOW DOES THIS AFFECT YOU?ANS: YES IT WAS A BIT DULL, WHICH IS SUITABLE TO THE RAGGED LOOK
  6. 6. HOW LOUD IS THE ENVIRONMENT?ANS: CALMWHAT IS CAUSING THE NOISE?ANS: THE VARIETYIS THERE MUSIC PLAYING ? IF SO , DOES IT FIT THE ENVIRONMENT?ANS: NO , THERE IS NO MUSIC PLAYED.IS THE STORE WARM OR COLD ?ANS: NEITHERIS THE STORE CROWED WITH MERCHANDISE OR IS IT SPARSE ?ANS: SPARSEDOES THE STORE HAVE A DISTINCTIVE SMELL ?ANS: YES THE NEW CLOTHING AND ACCESSORIES SMELL TO THE STOREWHERE IS THE CASH REGISTER LOCATED ?ANS: BEGINNING OF THE STORE TOWARDS THE RIGHT .HOW VISIBLE IS THE STORE SECURITY ?ANS: THE STORE HAD 1 SECURITY GUARD .HOW LONG DO YOU WANT TO STAY IN THIS STORE?ANS: I DID STAY FOR AROUND 10 MINS IN THE STOREDOES THE ENVIRONMENT INFLUENCE THE PERCEIVED VALUE OF THE MERCHANDISE ?ANS: IT DOESPERSONNEL:HOW LONG DOES IT TAKE BEFORE A SALES PERSON INITIATES CONTACT ?ANS: YES, THEY HELP IN EVERY WAY POSSIBLEDOES THE SALESPERSON HAVE A SCRIPT TO FOLLOW WITH EACH CUSTOMER?
  7. 7. ANS: NO, THEY DINT HAVE ANY PARTICULAR SCRIPT TO FOLLOW WITH EACH CUSTOMER.DOES THE SALESPERSON TREAT DIFFERENT CUSTOMERS DIFFERENTLY ?ANS: NOT REALLYWHAT IS THE RATIO OF SALESPEOPLE TO CUSTOMERS?ANS: ONE SALES MAN AND FEW CUSTOMERS (1:2) AT A TIME .WHAT AGE AND GENDER ARE THE EMPLOYEES ?ANS: 20 YEARS, EQUAL AMOUNT OF MEN AND WOMENARE THE SALESPEOPLE USING THE STORE PRODUCTS?ANS: YES , THE STORE SALESPEOPLE WHERE NOT USING THE STORE PRODUCTS.DO THE SALESPEOPLE HAVE A UNIFORM ?ANS: NODO THE SALESPEOPLE MATCH THE STORES IMAGE ?ANS: YESPRODUCTS:WHAT IS THE FIRST PRODUCT THAT YOU NOTICE ?ANS: WILD CRAFT BAGSIS THERE A CENTRAL DISPLAY TABLE WITH FEATURED PRODUCTS?ANS: NOWHERE ARE ITEMS THAT ARE “FOR SALE ” LOCATED IN THE STORE ?ANS: THEY ARE NOT SEPARATED BUT ARE SIGNIFICANT HOW ARE THE PRODUCTS ARRANGED? BY FUNCTION?BY PRICE ?BY COLOR?ANS: NEITHER, BY FUNCTION AND PRICEARE THERE FREE SAMPLES OR DEMONSTRATIONS ?ANS: FREE SAMPLES - NO, DEMONSTRATIONS PIECES - YESWHAT PRODUCTS ARE AT EYE LEVEL ?
  8. 8. ANS: ALL THE DISPLAYED CLOTHS ARE AT EYE LEVELWHAT ITEMS IN THE STORE ARE IN THE LEAST ACCESSIBLE LOCATIONS ?ANS: THE LARGE SIZESWHERE ARE THE MOST AND LEAST EXPENSIVE PRODUCTS LOCATED?ANS:IT WATCHES RANGED FROM 50 RS TO 8000 ( I.E. 1$ TO 250$)ARE THE PRICES OF THE PRODUCTS EASY TO FIND?ANS: YES, THERE ARE PRICE TAGS HANGING ON EACH PRODUCT.ARE THERE IMPULSE ITEMS NEAR THE CASH REGISTER?ANS: NO, THEY DON’TCUSTOMERS:ARE MOST CUSTOMERS ALONE OR WITH SOMEONE ELSE? WHAT IS THE RELATIONSHIP?ANS: WITH FRIENDS OR FAMILYWHAT IS THE AVERAGE AGE AND GENDER OF THE CUSTOMERS?ANS: ALL AGE GROUPS FROM 18 TO 45 YEARSWHEN A CUSTOMER ENTERS THE STORE , DO THEY TEND TO WALK IN THE SAME PATH OR DIRECTION?ANS: NOT REALLY IN THE SAME DIRECTIONHOW LONG DO CUSTOMERS STAY IN THE STORE , ON AVERAGE ?ANS: MIN FIVE MINIMUMDO CUSTOMERS TOUCH THE PRODUCTS? IS THIS ENCOURAGED ?ANS: YES, THEY ARE ..THEY DID ALLOW THE CUSTOMERS TO TOUCH THE PRODUCTSDO MOST CUSTOMERS APPEAR TO BE ON A MISSION OR ARE THEY BROWSING?ANS: YES, THEY HAVE A PURPOSE ON EVERY VISITWHAT PERCENT OF CUSTOMERS PURCHASE PRODUCTS IN THE STORE ?ANS: 60% OF THE PEOPLE .
  9. 9. STORE 3 : WOMEN’S WORLDBEFORE YOU ENTER THE STORE :DOES THE STORE DRAW YOU IN? IF SO, HOW?ANS: YES IT DOES . IT’S VERY COLORFULIS THE DOOR OPEN OR CLOSED?ANS: THE DOOR WAS CLOSED , WITH A PULL TO OPEN TAG.HOW DOES THIS MAKE YOU FEEL ?ANS: IT LOOKS BRIGHT WITH ELEGANT FESTIVE COLOURSHOW BIG IS THE SIGN LETTERING AND IN WHAT FONT?ANS: QUITE BIG WITH A LOTUS SYMBOL IN IT SHOWING FEMINISTIC FEATURESWHAT DOES IT TELL YOU ABOUT THE STORE ?ANS: IT GIVES A LARGER THAN LIFE LOOK WITH SPARKING AND DAZZLING CLOTHES.ENVIRONMENT :WHAT IS THE COLOR SCHEME OF THE STORE ? HOW DOES THIS AFFECT YOU?ANS: IVORY COLOUR WALLS WITH HEAVY LIGHTSWHAT TYPE OF FLOOR DOES THE STORE HAVE ? HOW DOES THIS AFFECT THE ENVIRONMENT ?ANS: TILES FLOORINGHOW HIGH IS THE CEILING? HOW DOES THIS FEEL ?ANS: AT LEAST 12 FEET HIGH CEILINGHOW BRIGHTLY LIT IS THE STORE ? HOW DOES THIS AFFECT YOU?ANS: YES IT VERY BRIGHT AND COLOURFUL .HOW LOUD IS THE ENVIRONMENT?ANS: IS QUITE SUBTLE WITH A SENSE OF CELEBRATION KIND OF ENVIRONMENT
  10. 10. WHAT IS CAUSING THE NOISE?ANS: THE PEOPLE AROUND , CUSTOMERSIS THERE MUSIC PLAYING? IF SO , DOES IT FIT THE ENVIRONMENT?ANS: NO, THERE IS NO MUSIC PLAYED.IS THE STORE WARM OR COLD ?ANS: COLDIS THE STORE CROWED WITH MERCHANDISE OR IS IT SPARSE ?ANS: HAVE A GOOD AMOUNT OF CUSTOMERS FLAKING IN EVERYDAYDOES THE STORE HAVE A DISTINCTIVE SMELL ?ANS: YES , IT HAS A SCENTED SMELL ALL OVER THE STORE.WHERE IS THE CASH REGISTER LOCATED ?ANS: RIGHT AT THE MIDDLE OF THE STORE .HOW VISIBLE IS THE STORE SECURITY?ANS: THE STORE HAD 1 SECURITY GUARD AND 4 TO 5 CC CAMERAS .HOW LONG DO YOU WANT TO STAY IN THIS STORE?ANS: I DID STAY FOR AROUND 20 MINS IN THE STOREDOES THE ENVIRONMENT INFLUENCE THE PERCEIVED VALUE OF THE MERCHANDISE ?ANS: IT DOESPERSONNEL:HOW LONG DOES IT TAKE BEFORE A SALES PERSON INITIATES CONTACT ?ANS: YES, THEY HELP ONCE YOU ENTER THE STORE .DOES THE SALESPERSON HAVE A SCRIPT TO FOLLOW WITH EACH CUSTOMER?ANS: NO, THEY DINT HAVE ANY PARTICULAR SCRIPT TO FOLLOW WITH EACH CUSTOMER.DOES THE SALESPERSON TREAT DIFFERENT CUSTOMERS DIFFERENTLY ?
  11. 11. ANS: NOT REALLYWHAT IS THE RATIO OF SALESPEOPLE TO CUSTOMERS?ANS: ONE SALES MAN ATTENDS ONE CUSTOMER .THEY SEE TO IT THAT THEY DON’T IGNORE ANY CUSTOME .WHAT AGE AND GENDER ARE THE EMPLOYEES ?ANS: 20 – 35 YEARS, EQUAL AMOUNT OF MEN AND WOMENARE THE SALESPEOPLE USING THE STORE PRODUCTS?ANS: NO , THE STORE SALESPEOPLE WHERE NOT USING THE STORE PRODUCTS .DO THE SALESPEOPLE HAVE A UNIFORM ?ANS: YES, THEY DO.DO THE SALESPEOPLE MATCH THE STORES IMAGE?ANS: YESPRODUCTS:WHAT IS THE FIRST PRODUCT THAT YOU NOTICE ?ANS: A MANNEQUIN WITH A GRAND SARREEIS THERE A CENTRAL DISPLAY TABLE WITH FEATURED PRODUCTS?ANS: NOWHERE ARE ITEMS THAT ARE “FOR SALE ” LOCATED IN THE STORE ?ANS: THEY ARE NOT SEPARATED BUT ARE SIGNIFICANT HOW ARE THE PRODUCTS ARRANGED? BY FUNCTION?BY PRICE ?BY COLOR?ANS: NEITHER, BY MATERIALS AND PRICEARE THERE FREE SAMPLES OR DEMONSTRATIONS ?ANS: FREE SAMPLES - NO, DEMONSTRATIONS PIECES - YESWHAT PRODUCTS ARE AT EYE LEVEL ?ANS: ALL THE DISPLAYED CLOTHS ARE AT EYE LEVELWHAT ITEMS IN THE STORE ARE IN THE LEAST ACCESSIBLE LOCATIONS ?
  12. 12. ANS: THE LARGE SIZESWHERE ARE THE MOST AND LEAST EXPENSIVE PRODUCTS LOCATED ?ANS:IT WATCHES RANGED FROM 50 RS TO 8000 ( I.E. 1$ TO 250$)ARE THE PRICES OF THE PRODUCTS EASY TO FIND?ANS: YES, THERE ARE PRICE TAGS HANGING ON EACH PRODUCT.ARE THERE IMPULSE ITEMS NEAR THE CASH REGISTER?ANS: EXCEPT THE BAR CODE DETECTOR , THERE WAS NO IMPULSE ITEMSCUSTOMERS:ARE MOST CUSTOMERS ALONE OR WITH SOMEONE ELSE? WHAT IS THE RELATIONSHIP?ANS: WITH FRIENDS OR FAMILYWHAT IS THE AVERAGE AGE AND GENDER OF THE CUSTOMERS?ANS: ALL AGE GROUPS FROM 18 TO 45 YEARSWHEN A CUSTOMER ENTERS THE STORE , DO THEY TEND TO WALK IN THE SAME PATH OR DIRECTION?ANS: NOT REALLY IN THE SAME DIRECTIONHOW LONG DO CUSTOMERS STAY IN THE STORE , ON AVERAGE ?ANS: MIN FIVE MINIMUMDO CUSTOMERS TOUCH THE PRODUCTS? IS THIS ENCOURAGED ?ANS: YES, THEY ARE ..THEY DID ALLOW THE CUSTOMERS TO TOUCH THE PRODUCTSDO MOST CUSTOMERS APPEAR TO BE ON A MISSION OR ARE THEY BROWSING?ANS: YES, THEY HAVE A PURPOSE ON EVERY VISITWHAT PERCENT OF CUSTOMERS PURCHASE PRODUCTS IN THE STORE ?ANS: 60% OF THE PEOPLE .
  13. 13. STORE 4 : CROSS WORD: (A BOOK STORE)BEFORE YOU ENTER THE STORE :DOES THE STORE DRAW YOU IN? IF SO, HOW?ANS: YES IT DOES . THE WAY THE BOOKS ARE ARRANGED TO SHOWCASE THE SHOP ,LOOKS ARTISTICIS THE DOOR OPEN OR CLOSED?ANS: THE DOOR WAS CLOSED , WITH A PUSH TO OPEN TAG.HOW DOES THIS MAKE YOU FEEL ?ANS: THE VERY LOOK , DRIVES YOU INTO THE STOREHOW BIG IS THE SIGN LETTERING AND IN WHAT FONT?ANS: JUST A SIMPLE FONT AS IN THE CROSS WORD PUZZLE FONT IN THE NEWS PAPERWHAT DOES IT TELL YOU ABOUT THE STORE ?ANS: IT SO USER FRIENDLY AND GIVES YOU THE EASE OF SELECTING A BOOK AND BUYING ITENVIRONMENT :WHAT IS THE COLOR SCHEME OF THE STORE ? HOW DOES THIS AFFECT YOU?ANS: THE STORE HAS WHITE WALLS, WITH A CARTOONISH LOOK TO THE STORE HERE AND THEIRWHAT TYPE OF FLOOR DOES THE STORE HAVE ? HOW DOES THIS AFFECT THE ENVIRONMENT ?ANS: TILES FLOORINGHOW HIGH IS THE CEILING? HOW DOES THIS FEEL ?ANS: AT LEAST 12 FEET HIGH CEILINGHOW BRIGHTLY LIT IS THE STORE ? HOW DOES THIS AFFECT YOU?ANS: YES IT VERY BRIGHT AND MAKES IT EASY TO SURF THROUGH THE STOREHOW LOUD IS THE ENVIRONMENT?
  14. 14. ANS: IS GIVES A FEEL OF A LIBRARY .WHAT IS CAUSING THE NOISE?ANS: THE PEOPLE AROUND TALK IN WHISPERSIS THERE MUSIC PLAYING? IF SO , DOES IT FIT THE ENVIRONMENT?ANS: NO, THERE IS NO MUSIC PLAYED.IS THE STORE WARM OR COLD ?ANS: COLDIS THE STORE CROWED WITH MERCHANDISE OR IS IT SPARSE ?ANS: MODERATEDOES THE STORE HAVE A DISTINCTIVE SMELL ?ANS: YES , IT HAS A SCENTED SMELL ALL OVER THE STORE.WHERE IS THE CASH REGISTER LOCATED?ANS: RIGHT AT THE MIDDLE OF THE STORE .HOW VISIBLE IS THE STORE SECURITY ?ANS: THE STORE HAD 4 TO 5 CC CAMERAS .HOW LONG DO YOU WANT TO STAY IN THIS STORE?ANS: AT LEAST AN HOURDOES THE ENVIRONMENT INFLUENCE THE PERCEIVED VALUE OF THE MERCHANDISE ?ANS: IT DOESPERSONNEL:HOW LONG DOES IT TAKE BEFORE A SALES PERSON INITIATES CONTACT ?ANS: YOU ARE JUST HELPED WHEN NEEDED .DOES THE SALESPERSON HAVE A SCRIPT TO FOLLOW WITH EACH CUSTOMER?ANS: NO, THEY DINT HAVE ANY PARTICULAR SCRIPT TO FOLLOW WITH EACH CUSTOMER.
  15. 15. DOES THE SALESPERSON TREAT DIFFERENT CUSTOMERS DIFFERENTLY ?ANS: NOT REALLYWHAT IS THE RATIO OF SALESPEOPLE TO CUSTOMERS?ANS: HAVE 3 SALES PEOPLE AND MANY CUSTOMERS EVERDAYWHAT AGE AND GENDER ARE THE EMPLOYEES ?ANS: 20 TO 25 YEARS, ALL MENARE THE SALESPEOPLE USING THE STORE PRODUCTS?ANS: NO , THE STORE SALESPEOPLE WHERE NOT USING THE STORE PRODUCTS .DO THE SALESPEOPLE HAVE A UNIFORM?ANS: YES, THEY DO.DO THE SALESPEOPLE MATCH THE STORES IMAGE ?ANS: YESPRODUCTS:WHAT IS THE FIRST PRODUCT THAT YOU NOTICE ?ANS: THE BEST SELLER BOOKSIS THERE A CENTRAL DISPLAY TABLE WITH FEATURED PRODUCTS?ANS: YES, THE CENTRAL DISPLAY TABLE HAS ALL THE BEST SELLER BOOKS AND NEW ARRIVALS.WHERE ARE ITEMS THAT ARE “FOR SALE ” LOCATED IN THE STORE ?ANS: THEY ARE NOT SEPARATED BUT ARE SIGNIFICANT HOW ARE THE PRODUCTS ARRANGED? BY FUNCTION?BY PRICE ?BY COLOR?ANS: NEITHER, BY GENRESARE THERE FREE SAMPLES OR DEMONSTRATIONS ?ANS: NAWHAT PRODUCTS ARE AT EYE LEVEL ?ANS: ALL THE DISPLAYED BELOW THE EYE LEVEL
  16. 16. WHAT ITEMS IN THE STORE ARE IN THE LEAST ACCESSIBLE LOCATIONS ?ANS: KIDS GAMESWHERE ARE THE MOST AND LEAST EXPENSIVE PRODUCTS LOCATED ?ANS:IT WATCHES RANGED FROM 50 RS TO 8000 ( I.E. 1$ TO 250$)ARE THE PRICES OF THE PRODUCTS EASY TO FIND?ANS: YES, THERE ARE PRICE WRITTEN ON EVERY BOOK .ARE THERE IMPULSE ITEMS NEAR THE CASH REGISTER?ANS: YES, WE DO HAVE TOFFEESCUSTOMERS:ARE MOST CUSTOMERS ALONE OR WITH SOMEONE ELSE? WHAT IS THE RELATIONSHIP?ANS: ALONE PREFERABLYWHAT IS THE AVERAGE AGE AND GENDER OF THE CUSTOMERS?ANS: ALL AGE GROUPS FROM 15 TO 60 YEARSWHEN A CUSTOMER ENTERS THE STORE , DO THEY TEND TO WALK IN THE SAME PATH OR DIRECTION?ANS: NOT REALLY IN THE SAME DIRECTIONHOW LONG DO CUSTOMERS STAY IN THE STORE , ON AVERAGE ?ANS: 20 MINSDO CUSTOMERS TOUCH THE PRODUCTS? IS THIS ENCOURAGED ?ANS: YES, THEY ARE ..THEY DID ALLOW THE CUSTOMERS TO TOUCH THE PRODUCTSDO MOST CUSTOMERS APPEAR TO BE ON A MISSION OR ARE THEY BROWSING?ANS: YES, THEY HAVE A PURPOSE ON EVERY VISITWHAT PERCENT OF CUSTOMERS PURCHASE PRODUCTS IN THE STORE ?ANS: 60% OF THE PEOPLE .
  17. 17. STORE 5: HELIOS – A WATCH STOREBEFORE YOU ENTER THE STORE:DOES THE STORE DRAW YOU IN? IF SO, HOW?ANS: YES IT DOES . IT HAS A, FEEL GOOD LOOK TO IT .IS THE DOOR OPEN OR CLOSED?ANS: THE DOOR WAS CLOSED , WITH A PUSH TO OPEN TAG ON THE DOORHOW DOES THIS MAKE YOU FEEL ?ANS: IT WAS JUST A PRESENT FEELINGHOW BIG IS THE SIGN LETTERING AND IN WHAT FONT?ANS: IT WAS EVIDENT ENOUGH SIGN BOARD WITH A STENCILED FONT OF JUST THE LETTER E OF HELIOS .IT HAS A SUNAS MNEMONIC . HELIOS HERE MEANS PERSONIFICATION OF SUN IN GREEK MYTHOLOGY .WHAT DOES IT TELL YOU ABOUT THE STORE ?ANS: IT SEEMS AS IF THE LOGO REFLECTS THE STORES IDENTITY .ENVIRONMENT :WHAT IS THE COLOR SCHEME OF THE STORE ? HOW DOES THIS AFFECT YOU?ANS: IT HAS ALL HALF WHITE (IVORY COLOUR ) ALL OVER GIVING IT A RICH LOOK TO THE STORESWHAT TYPE OF FLOOR DOES THE STORE HAVE ? HOW DOES THIS AFFECT THE ENVIRONMENT ?ANS: IT HAS WHITE TILES WHICH ADD UP TO THE LOOK OF THE STORE MAKING THE ENVIRONMENT SUBTLE.HOW HIGH IS THE CEILING? HOW DOES THIS FEEL ?ANS: IT HAS FALSE ROOFING WITH CURVED ARCS CUTTING THROUGH THE EDGES AND HAS SMALL LIGHTS PLACED,WHERE EVER NECESSARY .HOW BRIGHTLY LIT IS THE STORE ? HOW DOES THIS AFFECT YOU?ANS: EACH SET OF BRAND (WATCH ) IS PERFECTLY ARRANGED IN THE SHELF AND IS LIGHTED PERFECTLY AND NO LIGHTREFLECTIONS WHERE SET ON THE WATCH AND IT DOES NOT DISTRACT THE EYE RATHER GIVE A FEEL GOOD LOOK .
  18. 18. HOW LOUD IS THE ENVIRONMENT?ANS: WAS SUBTLE AND PLEASANT AND ROYALWHAT IS CAUSING THE NOISE?ANS: AS DESCRIBED ABOVE IT WAS GIVING IT A FEEL GOOD LOOK , BY GIVING A PROPER LIGHTING AND NOTDISTURBING THE EYES VIEW .IS THERE MUSIC PLAYING? IF SO , DOES IT FIT THE ENVIRONMENT?ANS: THE MUSIC WAS SMOOTH BUT NOT A MUSIC WHICH SUITED THE AMBIANCE THOUGH , BUT IT DINT DISTRACT THECUSTOMERS FOR THE MOTTO OF WHICH THEY ENTERED THE STORE .IS THE STORE WARM OR COLD ?ANS: NEITHER COLD NOR WARMIS THE STORE CROWED WITH MERCHANDISE OR IS IT SPARSE ?ANS: SPARSEDOES THE STORE HAVE A DISTINCTIVE SMELL ?ANS: DINT SMELL ANY DISTINCTIVE SMELL.WHERE IS THE CASH REGISTER LOCATED ?ANS: IT LOCATED IN THE MIDDLE OF THE STORE .HOW VISIBLE IS THE STORE SECURITY ?ANS: THE STORE HAD 4 CC CAMERAS 2 IN THE BOTTOM AND 2 ON THE FIRST FLOOR .HOW LONG DO YOU WANT TO STAY IN THIS STORE?ANS: I DID STAY FOR AROUND 30 MINS IN THE STOREDOES THE ENVIRONMENT INFLUENCE THE PERCEIVED VALUE OF THE MERCHANDISE ?ANS: IT DOESPERSONNEL:HOW LONG DOES IT TAKE BEFORE A SALES PERSON INITIATES CONTACT ?ANS: WE WHERE ATTENDED BY THE SALES PERSON , THE MINUTE WE ENTERED THE STORE .
  19. 19. DOES THE SALESPERSON HAVE A SCRIPT TO FOLLOW WITH EACH CUSTOMER?ANS: NO, THEY DINT HAVE ANY PARTICULAR SCRIPT TO FOLLOW WITH EACH CUSTOMER.DOES THE SALESPERSON TREAT DIFFERENT CUSTOMERS DIFFERENTLY ?ANS: THE DIFFERENCE WAS IN THE APPROACH THEY DEAL WITH EACH CUSTOMER ACCORDING TO AGE AND THEIRREQUIREMENT AND THE CUSTOMER PHYSICWHAT IS THE RATIO OF SALESPEOPLE TO CUSTOMERS?ANS: THEY 2 SALES MEN AND ONE STORE MANAGER THE RATIO OF SALES PEOPLE TO CUSTOMER WAS 1:2.WHAT AGE AND GENDER ARE THE EMPLOYEES ?ANS: 2 MEN (ONE SALES MAN AND A STORE MANAGER ) AND ONE FEMALE (SALES WOMEN).ARE THE SALESPEOPLE USING THE STORE PRODUCTS?ANS: NO , THE STORE SALESPEOPLE WHERE NOT USING THE STORE PRODUCTS .DO THE SALESPEOPLE HAVE A UNIFORM ?ANS: YES, THEY DO. A WHITE SHIRT WITH BLACK BLAZER AND TROUSER.DO THE SALESPEOPLE MATCH THE STORES IMAGE ?ANS: YES, THEY WHERE WELL DRESSED AND WHERE MATCHING THE STORES IMAGE .PRODUCTS:WHAT IS THE FIRST PRODUCT THAT YOU NOTICE ?ANS:AS IT IS A WATCH STORE THE PRODUCT WHICH WE NOTICE IS A WATCH BUT MY EYES SYMMETRICALLY LET TO THEFLOW OF THE STOREIS THERE A CENTRAL DISPLAY TABLE WITH FEATURED PRODUCTS?ANS: NO, THEY DON’T HAVE A CENTRAL DISPLAY TABLE , AS IT WAS A WATCH STORE WHICH HAD VARIOUS BRANDSAND THEY DINT HAVE TO EMPHASIS ON ANY ONE COLLECTION BUT HAD EACH SECTION FOR EACH BRAND .WHERE ARE ITEMS THAT ARE “FOR SALE ” LOCATED IN THE STORE ?ANS: IT WAS LOCATED WITH ALL THE OTHER WATCHES. IT HAD NO PARTICULAR SECTION. AS MENTIONED BEFOREEACH BAND WAS SEGREGATED SEPARATELY .HOW ARE THE PRODUCTS ARRANGED? BY FUNCTION?BY PRICE ?BY COLOR?
  20. 20. ANS: NEITHER , BY BRANDARE THERE FREE SAMPLES OR DEMONSTRATIONS ?ANS: FREE SAMPLES NO , DEMONSTRATIONS PIECES YESWHAT PRODUCTS ARE AT EYE LEVEL ?ANS: NOTHING DIFFERENT . EVERY ROW WAS SYMMETRICWHAT ITEMS IN THE STORE ARE IN THE LEAST ACCESSIBLE LOCATIONS ?ANS: NOTING IN PARTICULARWHERE ARE THE MOST AND LEAST EXPENSIVE PRODUCTS LOCATED ?ANS:IT WATCHES RANGED FROM 4000 RS TO 3,00,000 ( I.E. 70$ TO 7000$)ARE THE PRICES OF THE PRODUCTS EASY TO FIND?ANS: NO, BUT THE SALE PERSON DID HELPS US KNOW THE PRICEARE THERE IMPULSE ITEMS NEAR THE CASH REGISTER?ANS: EXCEPT THE BAR CODE DETECTOR , THERE WAS NO IMPULSE ITEMSCUSTOMERS:ARE MOST CUSTOMERS ALONE OR WITH SOMEONE ELSE ? WHAT IS THE RELATIONSHIP?ANS: WITH FRIENDS AND SIBLINGSWHAT IS THE AVERAGE AGE AND GENDER OF THE CUSTOMERS?ANS: 20 TO 25 YEARSWHEN A CUSTOMER ENTERS THE STORE , DO THEY TEND TO WALK IN THE SAME PATH OR DIRECTION?ANS: NOT REALLY , EVERYONE HAD THEIR OWN BRAND OR RAGE OF WATCHES THEY LOOKED FOR.HOW LONG DO CUSTOMERS STAY IN THE STORE , ON AVERAGE ?ANS: MIN 20 MINIMUMDO CUSTOMERS TOUCH THE PRODUCTS? IS THIS ENCOURAGED ?ANS: YES, THEY SO ..THEY DID ALLOW THE CUSTOMERS TO TOUCH THE PRODUCTS
  21. 21. DO MOST CUSTOMERS APPEAR TO BE ON A MISSION OR ARE THEY BROWSING?ANS: FIFTY PERCENT OF THE PEOPLE HAD A MOTTO GET TO THE STORESWHAT PERCENT OF CUSTOMERS PURCHASE PRODUCTS IN THE STORE ?ANS: TWENTY FIVE PERCENT OF THE TOTAL CUSTOMER VISITED PER DAY , PURCHASE THE PRODUCTS IN THE STORE .

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