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What is Design thinking?Wiki definition :Design Thinking refers to the methods and processes for investigatingill-defined problems, acquiring information, analyzing knowledge, andsuggesting solutions in the design and planning fields.
What all we need for a DT project?People with a diverse skill set.
Observe: (360° research)WHY?• Gain empathy.• New ideas.Only if you know what exists, you can go beyond the obvious.
Observe: (360° research)HOW TO?• In-home visits, shopping experiences• Self experience• Narration• Fly on the wall• Other.Research, discover, explore and capture.
SynthesisWHY?• Bridge between the problem and the solution.• Quality of the solution.• Finding the path
SynthesisHOW TO?• Download the data – story telling• Organize the data- capture points in post its, cluster the findings• Visualize insights – find headlines for each cluster• Create persona• Define point of view• Use frameworks Venn-Diagram 2x2-Matrix Journey-Map Stakeholder Map
IdeationWHY?Generate as much ideas as possible.