Introduction to Design Thinking - A Micro Workshop

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How Design Thinking is changing the innovation landscape and help us to build world class products.

How Design Thinking is changing the innovation landscape and help us to build world class products.

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  • 1. A micro workshop on Design ThinkingBarcamp Bangalore XII Date: 23rd August 2012 Coaches: Chandan & Karthik Karthik: @karthi_tech / @karthi_gen Chandan: @jakashudga
  • 2. Agenda• Welcome, Agenda : 5 minutes• Exercise: 05 minutes• Design Thinking Approach: 20 minutes• Exercise: 10 minutes• Q&A: 10 minutes
  • 3. ExerciseWallet Experience
  • 4. What is Design thinking?Wiki definition :Design Thinking refers to the methods and processes for investigatingill-defined problems, acquiring information, analyzing knowledge, andsuggesting solutions in the design and planning fields.
  • 5. What all we need for a DT project?People with a diverse skill set.
  • 6. Creative Space• Culture• Process• Physical environment
  • 7. Design Thinking – The Approach
  • 8. ScopingWHY?• Basic understanding.• Right question.• Spring board.• More questions than answers.
  • 9. ScopingHOW TO?• Explore• Brief interviews• Internet research• Contact friends & relatives• Shifting focus.• Rephrase.
  • 10. Observe: (360° research)WHY?• Gain empathy.• New ideas.Only if you know what exists, you can go beyond the obvious.
  • 11. Observe: (360° research)HOW TO?• In-home visits, shopping experiences• Self experience• Narration• Fly on the wall• Other.Research, discover, explore and capture.
  • 12. SynthesisWHY?• Bridge between the problem and the solution.• Quality of the solution.• Finding the path
  • 13. SynthesisHOW TO?• Download the data – story telling• Organize the data- capture points in post its, cluster the findings• Visualize insights – find headlines for each cluster• Create persona• Define point of view• Use frameworks  Venn-Diagram  2x2-Matrix  Journey-Map  Stakeholder Map
  • 14. IdeationWHY?Generate as much ideas as possible.
  • 15. IdeationHOW TO?• How-might-we-question• Brainstorm• Vote
  • 16. PrototypingWHY?• Other peoples’ reaction.• Your ideas mean.
  • 17. PrototypingHOW TO?• Rough – rapid – cheap• Just Start!• Don’t discuss.
  • 18. ValidationWHY?• Strengths and weaknesses of our solution.• Are we tackling the right problem?• To fail early.
  • 19. ValidationHOW TO?• Prototype talks• Dont defend• Stay on topic• Capture the feedback.
  • 20. IterationWHY?• To improve• Eliminate failures.
  • 21. IterationHOW TO?• Discuss the feedback.• Change the prototype(s).• Create and validate again.
  • 22. ExerciseWallet Experience
  • 23. Question n AnswerKarthik: to_karthikeyan AT yahoo DOT comChandan: chandan DOT veerabhadra AT outlook DOT com