Optimizing Online Content - With the Brain in Mind
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Traditional methods for understanding online customers only understand their conscious minds. ...
Traditional methods for understanding online customers only understand their conscious minds.
Discover how to use neuroscience to assess and affect the unconscious drivers of choice in an online environment, such as attention, emotional response, motivation and cognitive load.
Neuroscience can help you create better tests and control variations by revealing what automatically attracts visitor attention; what motivates clicks versus abandons; and, when your pages contain too much information.
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